Chapter 131132 [Another opponent who doesnt know whether to live or die]
On the third floor of Landmark Plaza, Lin Zuhui and Guan Jiahui were decorating the market store.
After a month of decoration, the decoration of the four fashion stores has come to an end. Next is the equipment layout and distribution stage. It is expected that they will be open for business in late January.
"How is the decoration effect?" Guan Jiahui asked happily.
Guan Jiahui was fully involved in the store decoration design and store layout design. She naturally hoped to be recognized by Lin Zuhui.
Lin Zuhui said calmly: "The overall effect has not come out, how do you want me to evaluate it? You just need to remember my words, you must keep improving in these aspects at any time, experience it more with the customer's mentality, and correct any problems in time
, the next time we open a store it will be even more perfect.”
For the store decoration and layout, they have their own designers, Lin Zuhui has also expressed his opinions, and Dickson Poon has also participated, so I think it will not be bad; but since this is the first time to open a store, there is obviously still a long way to go.
"You hate it, you don't even praise me!" Guan Jiahui complained, holding Lin Zuhui's hand tighter.
"You've done a good job, so you can join the head office! You're already the boss, so why are you still like a child, needing to be coaxed!" Lin Zuhui said speechlessly.
Guan Jiahui smiled and said: "Yes, I am the boss's person, so what's the problem if I want the boss to praise me!"
This woman is quite humorous!
Back at the office building in Causeway Bay, good news came back from Europe. Authorization for Dr Martens leather shoes and Levi's 501 jeans had been obtained, which made the two of them very happy.
Speaking of which, being able to get the authorization so quickly this time has a lot to do with Pan Disheng's help. After all, he is very familiar with this business. Of course, he is a shareholder of the company, so it is right for him to help get the authorization. Lin Zuhui was
Take a fancy to this.
At the same time, we have also established offices in Europe, mainly to represent more first-tier European and American brands in the future.
Lin Zuhui sat in Guan Jiahui's seat, and the woman sat in his arms. This was how the two talked about work.
"With Martin boots and Levi's jeans, the purchase price of a set is around 300 Hong Kong dollars, and the selling price can reach 1,000 Hong Kong dollars. We need to purchase at least 10,000 sets (different sizes and styles) at one time. In conjunction with our endorsements, we will be bombarded with advertising
, the benefits will be very high!" Lin Zuhui pointed to Guan Jiahui.
"Is it possible that you have bought too much? Are you so optimistic about these two brands?"
"Not much, so we can save a lot of transportation costs. Haven't you seen the pictures of these two brands? They are very fashionable. As long as we do good advertising, by April or May next year, we can make millions in one fell swoop.
Let’s make our brand known.”
A pair of Martin shoes only sells for one or two hundred in the UK, but can sell for four or five hundred in Hong Kong. In the UK, it is just an ordinary brand. If it works well in Hong Kong, it will be a fashionable brand, a big name.
Lin Zuhui remembers that in his previous life, Shen Jiawei directly sold out these two brands; but now that Lin Zuhui has better advertising channels, deeper celebrity resources, and four prosperous retail stores, the effect is definitely more obvious.
"Well, I'll listen to you! Anyway, it's a loss because I have the backing of a big boss like you!" Guan Jiahui put her hands around Lin Zuhui's neck and said close to Lin Zuhui's face.
The breath is like orchid, and the beauty is like a painting.
Lin Zuhui kissed her, but his hands were not honest enough to penetrate her.
"No, we can't be here, it will be embarrassing to be seen!" Guan Jiahui broke away panting, and then left Lin Zuhui's arms, saying with a vigilant face.
Lin Zuhui put his hand on his nose and smelled it, and said with an intoxicated look: "I will give you a better office in the future, one with a lounge!"
Guan Jiahui immediately understood what this man had planned and was shattered.
"Let's talk if it's your turn!"
Good guy, what a charming woman!
Lin Zuhui stood up and left after staying for a while. He was still busy with the company, so he could spend more time on this kind of small business when he had time. To put it bluntly, fashion retail stores were the ones who trained Guan Jiahui.
As the saying goes: good-looking skins are all the same, but interesting souls can be picked out from thousands of people. Make Guan Jiahui a fashion queen and domineering president, and then pin her down to conquer, the experience will definitely be different.
Before leaving, Lin Zuhui said: "Learn more English recently. After the four stores are opened, you, the boss, will fly around the world frequently. Go to Italy to watch fashion shows and improve your fashion knowledge; go to Europe and the United States.
Check out the first-tier clothing brands to see which brand is more suitable as an agent; and go to Milan to register a company to lay the foundation for your own brand in the future..."
Guan Jiahui suddenly felt longing for it, this is the life a woman lives.
However, she always has a reason to act coquettishly: "You just know how to drive me away so you can have sex with other women, right?"
Her tone was not a jealous tone, but a coquettish tone. This woman seemed to be getting more and more aware of her position!
Lin Zuhui ignored her and continued: "Recently, you have recruited a beautiful female assistant with strong abilities and who has studied abroad. It will be convenient for you to take her abroad with you in the future!"
Guan Jiahui immediately said: "I am going to recruit an ugly assistant who is strong and has studied abroad. What if you have an idea then!"
"You are the queen of the clothing industry. If you have an ugly girl by your side, others will laugh at you! Also, if I want, I can find a different beauty to spend the night with every day!"
That's it, Guan Jiahui quickly said nervously: "You can't be so affectionate, you must accompany me at least once or twice a week!"
Lin Zuhui said angrily: "I still want to live a few more years. My private life is very normal, not as miserable as you think!"
The two flirted and teased each other for a while, and finally left reluctantly.
After Lin Zuhui left, Guan Jiahui murmured to herself: "It seems reasonable for such a handsome Hong Kong tycoon to beckon a lot of girls to join him. I believe he is definitely not that kind of person!"
She guessed that Lin Zuhui had another woman, probably Wang Zuxian. She guessed it based on the affairs of the film company.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "There should be no more than three women!" Guan Jiahui boldly guessed.
"No matter what, I must work hard and dress myself up differently from before, so that I can better retain men."
.....
Wanhui Media's properties worth more than 60 million yuan, with a total mortgage loan of 50 million yuan, were invested by Lin Zuhui with ten times leverage to short USD/JPY.
It is already early January, and USD/JPY is still trading sideways around 200 points. This trend has lasted from early December last year to now, and we don’t know when it will fall.
In short, during this wave of market conditions, Lin Zuhui remembers the highest point of 262 (1985.3), 200 points at the end of 1985, and the lowest point of 168 points in the first half of 1986. Another memory is the Plaza Accord in September last year.
With these confidences, Lin Zuhui is already confident enough to win.
.......
In the morning, Lin Zuhui came to his office in New Era Real Estate, picked up the newspaper prepared by his assistant and started reading as usual.
Soon, his good mood when he woke up in the morning was ruined.
"This "Oriental Daily" ghost is still here, isn't it?" He cursed in a low voice.
It turns out that "Oriental Daily" once again published his gossip news. This time, it was Lin Zuhui and three beauties having dinner together, and attached a profile photo. In the photo, the faces of Lin Zuhui, Li Jiaxin, mother and daughter could not be seen clearly.
But if you are familiar with Lin Zuhui, you can still barely recognize Lin Zuhui.
The reason why I say it is reluctantly is because Lin Zuhui usually wears casual clothes during breaks, which gives people a great contrast. Moreover, this time Lin Zuhui did not hold hands with Li Jiaxin intimately. He walked in front alone, followed by Li Jiaxin, Wu Guofang and
Li Jiaming did it again. It can also be seen from the photos that Lin Zuhui's bodyguard blocked many shots, so his influence was limited.
Lin Zuhui put down the newspaper angrily, feeling a little depressed.
Of course, he didn't feel how great this was. He was not married, but he changed girlfriends every day, and others had nothing to say. The most they could do was give him the nickname "Huanchang Huatuo".
"No! I have always insisted not to do gossip weekly, but I don't know that if I don't do it, others will stare at your gossip!"
"Moreover, Wanhui Media is essentially a public company, not my private company."
"The Ming Pao Group has Ming Pao Weekly, the founder of divination magazines, and the reputation of Jin Da Xia has not been damaged!"
"Furthermore, as far as I know, even if Bagua Weekly breaks the law, the editor-in-chief is the one who enters the ban room. For example, in the previous life, "East Weekly" published nude photos of Liu Jialing!"
The more Lin Zuhui thought about it, the more he felt that he could not be too kind, and the so-called media empire must not be able to avoid gossip news. For example, if Wanhui Media acquires "Tian Tian Daily", then "Tian Tian Daily" itself will be a popular newspaper for leisure.
How could it not involve gossip!
Thinking of this, Lin Zuhui decided not to consider the gossip magazine first, but first considered acquiring "Tian Tian Daily", and then rectifying "Tian Tian Daily", advertising heavily, and competing head-on with "Oriental Daily".
Not only that, the second-generation lame tycoon, Disabled Ma, could not let him go, snatched his wife, made a movie about his family's affairs, and disgraced their brothers.
Do they think they are from Niba Lake when they pour dirty water on themselves?
The current boss of "Oriental Daily" is called Ma Chengkun. Disabled Ma is his cousin, and he has been holding important positions in "Oriental Daily". Because of his father and uncle's affairs, Ma Chengkun's three brothers and disabled Ma have always kept a low profile in Xiangjiang; until later,
"Oriental Daily" turned to the mainland, and it was only then that the disabled horse dared to show his face in public, and later even married the great beauty Gigi Lai.
In addition to Ma Chengkun and disabled Ma, the top executives of "Oriental Daily" also include Ma Chengfa and Ma Chengcai.
"Very good, I haven't had a rival for a long time, so I just want to find something to do for myself!"
Lin Zuhui had a cruel smile on his face. When he attacked his opponents, he always attacked them from a business perspective. He was upright and not afraid of the shadow.
In addition, he now has many backers and is very strong, and he is worthy of those monsters and monsters. As long as he wants to, he can take a bite of even the four major families, the Lee Shau Kee family.
However, he is a person with a clear sense of grudges. Lee Shau-kee has a little friendship with him, and he is not a person who attacks without reason. Therefore, although Lee Shau-kee is currently reducing his shares in Towngas and investing in real estate, he still has no idea.
The reason for sniping Aimi Gao was that he wanted to attack his rival Da Liu. Although it was only a false alarm for Da Liu, the loss was only 40 to 50 million (investors also made a fortune);
The reason for the attack on Dasheng Real Estate was because Ma Weiqing flirted with his girlfriend Guan Jiahui. As a result, the Ma family cut off their flesh and blood to protect the country. The Ma family also fell into civil strife (blaming Ma Weiqing for provoking enemies for nothing), and Ma Weiqing and Chen Meiqi also ended up divorced.
...
In the afternoon, Lin Zuhui came to Wanhui Media.
"Hi boss!"
The greetings came and went, but everyone continued working after saying hello.
Wanhui Media rents a two-story office building. The lower floor is divided into office areas for three magazines: "FHM", "GOOD", and "Capital"; and the upper floor is for the headquarters staff. After all, it is now a listed company.
, headquarters staff began a new round of expansion.
"Help me call the three directors to come to my office!" Lin Zuhui said to an office worker who worked part-time as his assistant.
"Okay, boss!"
After a while, the three giants of Wanhui Media came to Lin Zuhui's office and sat on the sofa meticulously waiting for instructions.
Lin Zuhui first asked: "Is all work in the company progressing smoothly?"
Long Jingchang nodded and said, "Well, magazine sales continue to rise, and GOOD cards are also trending to exceed 4 million."
Lin Zuhui said calmly: "Although the sales of GOOD cards are rising rapidly, I guess that once the market is saturated and students' enthusiasm fades, a decline in sales is inevitable!"
The three of them all agreed with this view. After all, everything has its peak and its decline.
Lin Zuhui continued: "So, if the company wants to develop, we must not sit still and wait for death. We publish too few magazines! However, if we launch new magazines and daily newspapers, it will take too long and it will easily fall into encirclement. After all, the media industry in Hong Kong is
It’s too saturated. Therefore, we can only quickly complete the expansion of the media empire through acquisitions.”
The three of them obviously understood this truth. The boss let the cash cow go and listed it through a backdoor, with the purpose of rapid expansion!
"President Long, go contact He Shizhu of Tiantian Daily and express our interest in acquiring it. See if he is interested in putting it on the market!"
Sure enough, the three of them thought about it at the same time.
They have all thought about where Wanhui Media should start if it enters the daily newspaper industry. There is no doubt that "Tiantian Daily" is the most suitable. Because although the sales volume of "Tiantian Daily" has exceeded about 130,000 copies, it has changed hands three times.
In 1977, Tiantian changed owners for the first time. Liu Tian, the major shareholder of Miaoli Group, invested HK$1.65 million in Tiantian;
In 1984, the Miaoli Group controlled by Liu Tianjiu fell into financial crisis, and Liu sold the publishing rights of Tiantian to Wei Jianbang;
In 1985, Wei Jianbang sold 75% of his shares to He Shizhu in July. He bought shares in Tiantian in August, and Tiantian changed hands three times.
The fact that it has changed hands several times illustrates a problem. Although the sales volume of this daily newspaper ranks among the top five in Hong Kong, it is not profitable. In fact, in his previous life, Huang Yulang acquired 70% of the equity of "Tian Tian Daily" and Tian Tian Daily for 77 million in early 1987.
Color printing of all shares.
Zhao Han tried to ask: "Boss, where does the money for the acquisition come from? Is it to raise funds from rights issues?"
Lin Zuhui nodded and said: "Tian Tian Daily can talk about it slowly, but the rights issue needs to be raised immediately. The current Hang Seng Index has exceeded 1800 points, which is a good time! I plan to use 10 shares for 3 shares.
Rights issue financing, if I use warrants, can raise almost 68 million, and we can make up the remaining funds through loans or the company's profits."
Zhao Han has a professional financial background and immediately took over the task.
"Liang Botao and I are good friends. I will invite his Wanguo Baotong Investment Bank to assist in raising funds for this rights issue. You can learn more from experience."
"OK!"
After the three people left, Lin Zuhui started writing on the paper!
The acquisition of "Tian Tian Daily" is nothing. After all, although "Tian Tian Daily" is a direct competitor of "Oriental Daily", the sales volume of "Tian Tian Daily" is about 130,000 copies, while the sales volume of "Oriental Daily" is about 200,000 copies.
.
Therefore, Lin Zuhui will never be willing to be the second child, he must work hard!
Soon, the strategy used when the "Apple Poison News" was founded in his previous life came to his mind, and he planned to borrow it.
The Hong Kong newspaper industry often uses the phrase "one chicken dies and another chicken crows" to describe the frequent rise and fall of newspapers, and this is indeed the case. This time, Lin Zuhui plans not to take the usual path, but to use financial resources to kill direct competitors.
Hui Media is a listed company. It has warrants worth more than 400 million (after appreciation), which allows the company to raise funds from the stock market like crazy. It is expected to raise more than 400 million yuan a year.
Of course, "Tian Tian Daily", "Ming Pao" and "Sing Tao Daily" are not direct competitors; because "Ming Pao" is a newspaper for intellectuals and has a fixed readership; "Sing Tao Daily" is a business, financial and economic newspaper.
Stock market news accounts for a large proportion, and it also has a fixed readership.
The biggest competitors of "Tian Tian Daily" are "Oriental Daily", as well as popular leisure newspapers such as "Xin Pao" and "Sing Pao".
However, if "Tiantian Daily" follows the "Apple Poison News"'s high-paying poaching strategy and builds momentum, it will inevitably affect the structure of the entire newspaper industry.
[PS: In the previous life, half a year after the publication of "Apple Poison News" (1994), the sales of all major newspapers dropped. "Oriental Daily" dropped from about 400,000 to more than 300,000. "Cheng Bao" dropped from 187,000
To 140,000, "Tian Tian Daily" and "Xin Pao" dropped from 174,000 and 128,000 respectively to 110,000, and "Ming Pao" dropped from 107,000 to 80,000.]
Lin Zuhui was caught as a traitor and paid special attention to the history of the traitor's fortune. Therefore, in addition to not learning from being a traitor, his business methods can still be learned from.
As for the gossip weekly "Next Weekly", Lin Zuhui still plans not to get involved. Even if he does get involved, he will adopt a gentle approach based on "Ming Pao Weekly" instead of forming some kind of paparazzi.
The top priority is to have a daily newspaper of its own.
Soon Lin Zuhui wrote down the strategy outline, and couldn't help but show a satisfied smile on his face. This was simply a dimensionality reduction attack; he used the advanced strategies from ten years later to defeat his current opponents.
This time, for the daily business of Wanhui Media, plus acquisition funds, it is expected to cost more than 100 million. I wonder who can be richer than myself!
He is not afraid of spending money. There is a lot of money in the stock market, but other newspapers are afraid. "Oriental Daily", "Sing Pao", and "Xin Pao" are not listed on the market, and their financial strength is extremely weak.
Although Sing Tao Group is listed, Hu Xian has been obsessed with real estate speculation since 1985 (he purchased a piece of land for more than 600 million that year and sold it for more than 800 million a few months later, making a net profit of 200 million) and has absolutely no intention of competing;
Jin Daxia is a good friend of Lin Zuhui, and he may have thought about retiring. In addition, the Ming Pao Group has its own fixed customer base and will not participate. Speaking of which, although the sales volume of "Ming Pao" is only 100,000 copies,
It’s not much less profitable than Oriental Daily, which has 200,000 copies. In addition, their Ming Pao Weekly is a money-making tool, and it is indeed a money maker.
If Wanhui Media dominates popular daily newspapers, it will become a well-deserved media giant in Hong Kong if it takes over the Ming Pao Group in the future.
The influence of print media will not diminish until at least after 2010, when the Internet era fully matures;
By then, Lin Zuhui had already transformed Wanhui Media, and he was still a media tycoon in Hong Kong.
Although Xiangjiang is small, it has more business wars and stories than the vast mainland, right?
Going to jail, going to jail, going to jail, that’s the characteristic!