On January 22, Wanhui Media officially announced that it would acquire 75% of the equity of "Tiantian Daily" and all the equity of Tiantian Color Printing for 70 million yuan. At the same time, Wanhui Media announced that it would invest 50 million yuan to invest in "Tiantian Daily".
Daily newspaper was upgraded.
The storm of public opinion is coming!
"Ming Pao": Lin Zuhui stole his master's skills to learn from the golden hero. Will a famous teacher produce a great apprentice? (Putting money on his own face)
"Oriental Daily": If money can be used to run a good newspaper, wouldn't it become a joke! (Just like the one who is looking for trouble)
"Sing Pao": Since everyone is not optimistic, we second the proposal. (The sales volume of Dazhong Daily is second, higher than that of "Tian Tian Daily", second only to "Oriental Daily")
"Sing Tao Daily": Wanhui Media has invested heavily in building a new "Tian Tian Daily", will it declare the death penalty for literati to run newspapers? (A divorce plan, Jin Daxia is a literati.)
There are many unfavorable remarks, but what they really think is: all newspapers are ready, and Oriental Daily is even more at the forefront.
.......
Lin Zuhui brought the three giants of Wanhui Media to Tiantian Daily. First, under the leadership of He Shizhu and his wife, he got to know everyone in each department.
Then the management was convened for a meeting in the conference room. Lin Zuhui first announced an appointment, that is, He Shizhu and his wife would continue to work at Tiantian Daily as honorary presidents.
This was something that Lin Zuhui and He Shizhu had communicated in advance, mainly to stabilize the management of "Tian Tian Daily".
He Shizhu nodded and said to everyone: "I am very grateful to Chairman Lin for his trust in me. I will continue to use my remaining energy to ensure that "Tiantian Daily" runs smoothly and achieves brilliance." The money has not been paid yet!
The crowd applauded and encouraged.
Then, Lin Zuhui announced: "Mr. Long Jingchang will be the new president of "Tiantian Daily". He previously served as the general manager of "Xinbao" and the president of "Children's Daily", and is also the president of our Wanhui Media.
Manager, I believe he can lead everyone to achieve great success."
Long Jingchang is a talented person, and it just so happens that the general manager and the president select him together. Of course, this is a temporary measure.
Long Jingchang quickly stood up and gave a speech, and received applause and encouragement from everyone.
The rest of the management will not be changed for the time being, but as the head office, both Zhao Han and Liang Guanhui will exercise their responsibilities as directors and have the right to supervise and initiate initiatives on the financial and other affairs of Oriental Daily.
After personnel arrangements were made, the meeting officially began.
Lin Zuhui’s passionate speech:
"This time, Wanhui Media will invest a huge amount of 50 million yuan in "Tiantian Daily". The brand-new "Tiantian Daily" will be launched in two months. The purpose of this fund is: first, the salary of all company employees will be increased by 30%.
Stabilize the company’s current performance.”
As soon as he finished speaking, everyone clapped happily. The new boss was so proud.
Lin Zuhui enjoys such glory and everyone's trust. Anyway, he doesn't pay for it himself. As he said, the money can be found in the stock market.
"Second, by recruiting high-paying employees, I want to bring the overall strength of the company to a higher level. You can refer to the strength of Oriental Daily and we can enhance the strength of those personnel."
Everyone nodded, they were just experienced reporters, editors, etc.
"Third, we need to build up momentum. In these two months, we will bombard with advertisements to tell all Hong Kong people that the new "Tian Tian Daily" will be grandly launched on March."
This was the strategy of later generations of "Next Weekly" and "Apple Poison News" before their first issues. They spent money on advertising and announced the death penalty for literati running newspapers.
"Fourth, we must make an oath to advertisers: The sales target of the new "Tiantian Daily" in the first month is set at 200,000, and the advertising fee will be based on 200,000. If the sales volume is less than 180,000, the advertising fee will be halved.
"If the sales volume is less than 150,000, the advertising fee will be free of charge."
This is a gambling agreement, a gimmick!
"Fifth, in order to reach 200,000 sales, our "Tian Tian Daily" can engage in price reduction gimmicks. Although Xiangjiang implements a uniform selling price of newspapers (3 yuan), we can give profits to general agents and retailers, indirectly implementing
The price reduction can be tentatively scheduled for one month.”
Regarding Article 5, it will definitely be besieged by other newspapers, but "Tian Tian Daily" is not illegal, and this matter will be ignored. In the previous life, in the 1990s, the Xiangjiang newspaper went through two price reductions; one was "Apple Poison"
"Newspaper", once "Oriental Daily", "Sing Pao" and others took the lead in directly changing the selling price from five yuan to two yuan, causing great turmoil in the entire industry and the collapse of many tabloids.
However, Lin Zuhui's strategy is even more clever. The retail price will not be reduced, but all profits will be given to agents and retailers, who will cover "Tian Tian Daily".
Those who achieve great things do not stick to trivial matters.
In his previous life, after Huang Yulang acquired "Tiantian Daily", he did not digest the results;
But Lin Zuhui is different. He has to eat one and digest one to avoid indigestion.
Lin Zuhui's five elixirs shocked the middle and senior management. The new boss's handiwork was unimaginable.
Long Jingchang took the lead in applauding, and the applause in the conference room lasted for an instant, and everyone became very energetic.
After the meeting, Lin Zuhui encouraged Long Jingchang (president) and Chen Cheng (editor-in-chief of "Tiantian Daily") alone and told them that there was no need to worry about the company's funds, and that 50 million could be increased upwards.
The two people quickly promised that they would be worthy of Lin Zuhui's trust.
This made Lin Zuhui nod. He didn't know how to improve the specific content of running a newspaper. He only understood the general layout.
The reason why Lin Zuhui dared to say that funds are not a problem is because he felt that the yen was already appreciating wildly. Three days later this week, the USD/JPY fell from 202.5 to 197. It seems that it may continue to fall.
Even if the money cannot be used for the time being, Lin Zuhui does not need to worry about money. In addition to the 65 million yuan raised by the rights issue, he has contacted three banks to loan 60 million yuan to Wanhui Media. He used Tiantian Daily Qicheng
Half equity, as collateral.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! The 70 million for acquiring 75% of the equity of "Tiantian Daily" can be paid off in three months, which makes him even more confident.
As for Webster's shares, it doesn't matter whether they sell them now or not, their shares will be diluted anyway.
The upgrading work of "Tiantian Daily" has quickly entered into gear. The Human Resources Department has hired excellent backbone reporters and editors with high salaries everywhere, and even the position of deputy editor-in-chief is quietly being searched;
As for the advertising war, it has also started quietly. Advertisements for "Tian Tian Daily" appear on television, magazines, and newspapers.
The upgraded version of "Tiantian Daily" is scheduled to be released on March 20, and prizes worth 5 million will be given away, including 6 residential units, 10 MasterCard cars and other gifts
For a time, it caused a huge response in Xiangjiang. Even on the eve of the upgrade, the sales volume of "Tian Tian Daily" had surged.
Lin Zuhui's strategy has been a third successful, and he expected such results.
.......
Friday, January 24th.
On the eve of the opening of the fashion retail store, three shareholders, Lin Zuhui, Pan Dickson, and Guan Jiahui, came to the third floor of the Landmark Plaza to check the store's preparations.
Guan Jiahui held in her hand "GOOD" and "FHM" magazine, which were published today. Fashion advertisements have been arranged in it, and TV advertisements will also be broadcast in the evening.
As soon as Lin Zuhui entered the store, he felt that the environment was bright, the layout was neat, and he had a strong desire to shop.
The fashion brand has currently obtained authorization from three first-tier European and American brands, including Martin boots and Levi's jeans.
In fact, Martin boots and Levi's jeans were the main products in the early days of fashion, and all advertisements were centered around these two brands.
"It's not easy. It took me more than two months, but I'm finally satisfied in every aspect!" Lin Zuhui sighed.
As soon as he finished speaking, Pan Disheng and Guan Jiahui jointly refuted.
"Brother, you haven't spent as much energy as me! Miss Guan, don't you think so?"
Lin Zuhui looked at Guan Jiahui, the warning in his eyes clear.
"More or less, you two are in big business, I'm mainly busy with fashion!" Guan Jiahui immediately changed her tone.
However, this is like asking for credit!
Pan Disheng suddenly said helplessly: "I forgot, you are a couple!"
"Haha, don't worry, Brother Pan, we will all remember your contribution. Without your help, authorization, and purchase of goods, it would have been so smooth." Lin Zuhui patted Pan Disheng on the shoulder.
Pan Disheng smiled and said: "This is more or less. As a shareholder, I can't be lazy! But this time I am really optimistic about the classic combination of Martin boots and Reeves jeans you planned. It can be seen that you are very ambitious.
The advertising is huge!”
A few people were chatting while visiting, and the clerk inside was making final preparations. Because the four stores were opened one after another, the Landmark store will second some of the clerks from the other three stores tomorrow to cope with the busy opening.
During the chat, Dickson Poon said: "Brother, you have become very popular recently. The whole Hong Kong is paying attention to your media empire!"
Guan Jiahui suddenly became curious. She has been busy with fashion matters recently and has not paid attention to what is happening in the media industry.
"It's okay, I just bought a daily newspaper and plan to digest it properly, that's all!"
Pan Disheng smiled bitterly and said: "I'm afraid you are the first person in the history of Hong Kong newspapers to be able to make the entire newspaper industry feel nervous for you. And with an acquisition fund of 70 million yuan, plus an upgrade fund of 50 million yuan, it is even more difficult for Xiangjiang Newspapers to do so.
The biggest news in the world, I fear it will also become a nightmare for all newspapers.”
He has a very good relationship with Lin Zuhui, and Pan Dickson admires Lin Zuhui's way of doing business, which is that he is good at playing with capital, good at making big moves, and has a very unique vision.
Lin Zuhui said modestly: "Brother Pan, when you opened Xiangjiang famous brand consumption, you did a lot of advertising, I just followed suit."
The two bragged to each other for a while, but finally got bored and brought the topic back to fashion.
...
"GOOD" magazine will be released on Friday, and students will buy it one after another. This is their exclusive magazine.
After everyone bought the magazine today, they quickly discovered a different situation.
"Wow, brother looks so handsome in what he wears!"
"Dr Martens leather shoes, Levi's 501 jeans, the fashion store on the third floor of Landmark Plaza will officially open on January 25, and the Russell Street Fashion store in Causeway Bay will officially open on January 26..."
"I also want to wear Dr Martens leather shoes and Levi's 501 jeans, and become a fashion brand expert!"
Soon, it caused a commotion in the student circle.
"Oh my God, Miss Guan is so beautiful. She deserves to be the most beautiful woman in Hong Kong!"
"Hey, girls can match it like this too, it looks really fashionable!"
Jeans are an enduring fashion, and Levi's itself is a leader in this industry and is deeply loved by the public in Europe and the United States.
In fact, with the media resources of Wanhui Publishing House, Lin Zuhui should have entered the fashion industry long ago. Magazines and fashion are simply brothers. For example, "Playboy" has Playboy clothing, and selling magazines can make money by selling clothes.
.......
The next day, the fashion retail store (Landmark) officially opened for business. Under the heavy accumulation of advertisements, a wave of panic buying soon appeared. Fortunately, in his previous life, Lin Zuhui had seen too many news about Chinese people queuing up to buy luxury goods, so he had made plans in advance.
Arrange the young people and students who come to line up outside the door, and maintain a certain number of customers in the store.
It can also be called 'hunger marketing'. The young people queuing up outside are more of an 'honor' and rarely leave.
Moreover, the staff will explain to the team that four fashion stores will be opened within a week. Even if some impatient people leave first, their business may be retained.
As the boss, Guan Jiahui appeared at the scene in person that day, which immediately caused a sensation.
"Sister Guan, you are so beautiful!"
This chapter is not over yet, please click on the next page to continue reading! "Sister Guan, can you sign your name for me?"
Thanks to the arrangements of the staff, Guan Jiahui finally did not cause any big trouble. Remembering that before the incident, Zhang Guorong offered to come to the platform. After Guan Jiahui informed Lin Zuhui, he refused without hesitation.
Although others are trying to save face, Lin Zuhui is more worried about causing an accident. When the happy event turns into a "funeral event", it will not be good.
As for Kwan Jiahui, although she has been dubbed "the most beautiful woman in Hong Kong", she has no works to speak of and has far fewer fans.
...
...
January 27, Monday.
In Wanhui Media's office, Lin Zuhui looked at the lame horse who came to visit and was speechless.
He never expected that Cripple Ma would actually persuade Wang Qilin to act as a middleman and seek peace with him.
Wang Qilin has been doing business for so many years and is a veteran of the Chaozhou Chamber of Commerce;
He had known that Wang Qilin's background was not simple, but he didn't expect that there was such a relationship.
"Zu Hui, I just brought Ma Sheng here. As for your affairs, I don't care!"
Wang Qilin did not completely act as a mediator. He did not want to get involved in this matter in the first place. However, Ma Tingqiang persuaded someone, and that person was none other than the movie tycoon Shao Laoliu who had guaranteed his father's escape. Wang Qilin had to sell his face.
And in his heart, he didn't want Lin Zuhui to film that "Four Families: Dragon Brothers and Tiger Brothers"; it wasn't that it was a big trouble, but it was unnecessary.
Laizima had already put on a humble face at this time and was not as arrogant as he was in the Oriental newspaper industry. Because of the environment he had been in for a long time, he was very good at hiding his emotions.
"Lin Sheng, I know where our misunderstanding comes from!"
Lin Zuhui pretended not to know and said calmly: "Any misunderstanding between you and me is just a normal business activity!"
The lame man was heartbroken and thought that this young man was really not easy to mess with. He was born with no fear.
"Yes, Wanhui Media is a normal business activity. I just hope you don't make that movie!"
"What right do you have to interfere with us?"
The expression on Cripple Ma's face changed unpredictably. He really didn't expect Lin Zuhui to be so tough.
But after all, he had been a man with his tail between his legs for many years, and said in a begging tone: "Lin Sheng, it was us who arranged your affairs randomly. Our Oriental Newspaper Industry has decided not to report on your private affairs in the future. This is our sincerity."
.I just hope that your movie will not be filmed. We are willing to double compensation for the expenses that have been incurred."
Lin Zuhui looked at the lame horse with great interest!
His eyes and movements seemed to Wang Qilin and Laizima that Lin Zuhui already had the appearance of a hero.
When you are angry, you can spend hundreds of millions, and when you are angry, the enemy will be beaten helpless. Every move is full of courage, confidence, and bravery.
"I can stop filming the movie for the time being. You can take care of yourself. Don't always put some unfounded charges on me. The clay figurine is still very angry!"
"Yes, yes, it's all that reporter's fault. We plan to fire him. Our Oriental Daily will never publish Lin Sheng's private life again."
It's just a temporary flameout on both sides. The gossip can be written later and the movie can be made later.
Of course, the so-called flameout is only a private matter, a business activity for the company. Even when the King of Heaven comes, I have to handle it according to the business of the shopping mall.
Lame Ma left Lin Zuhui's office dragging his legs that were unable to move.
Wang Qilin suddenly said: "Are you and Ling Yin in love?"
Lin Zuhui was stunned. Did Wang Lingyin leak it?
"Well, don't worry, Uncle Wang, I will marry Ling Yin when she turns twenty!"
Wang Qilin nodded. He did not mention Lin Zuhui's private life. Rich families are not particular about trivial matters. As long as his daughter can accept Lin Zuhui's romantic style, and Lin Zuhui promises to marry his daughter, nothing will matter.
Otherwise, give up such a powerful ally just for a daughter?
After all, he still has three sons!
...
Golden House.
Lin Zuhui and Jin Daxia each held black and white chess pieces and fought on the small chessboard.
Soon, Lin Zuhui dropped his black piece and said with a smile: "Mr. Jin, I won!"
Daxia Jin put the white pieces in his hand into the small bowl and said in a rather sad tone: "Yes, you won! Your chess style is sharp and decisive, just like your newspaper."
It is impossible to beat this junior in chess. Even "Ming Pao" has recently become nervous along with "Tian Tian Daily". Jin Daxia felt this.
A person who could go from not knowing how to play chess to beating himself, an amateur at 6th Dan, in more than half a year, and he believed that Lin Zuhui would not study very deliberately because others did not have the time.
genius!
Jin Yong could only comment like this. He once tested Lin Zuhui's memory, and he was astonished at that time. He could not forget everything, but it was much better than ordinary people's memory.
Lin Zuhui said with a smile: "If I don't run a newspaper like this, I won't be able to break through in the Hong Kong newspaper industry where there are many newspapers. Furthermore, if I don't do this, someone will do it soon. This is the wave of the times, and I am just
Just be a pioneer."
Jin Yong had a dull intention of retreating, nodded and said: "That's true! But this time it seems you are very confident?"
He became curious!
Lin Zuhui said bluntly: "The rise of "Tian Tian Daily" will bear the brunt of the impact on the two popular newspapers, "Oriental Daily" and "Sing Pao". I predict that their sales will decrease by 20%; of course, for "Ming Pao",
The sales of "Sing Tao Daily" and "Xin Pao" will definitely be affected, probably by about 10%. As one goes, "Tian Tian Daily" will become the newspaper with the highest sales in Hong Kong in two months, that is, 20
Sales volume of more than 10,000.”
"What a loud tone!"
Jin Daxia's tone was serious. If he hadn't been facing a new friend, he might have lost his temper.
Lin Zuhui smiled and said nothing, Jin Daxia, you should retire early!
According to history, in 1989, Jin Daxia expressed his intention to retire at the Ming Pao Group's 30th anniversary tea party. When the time comes, Lin Zuhui will win it as soon as possible.
As for his opponent Yu Pinhai, Lin Zuhui planned to reveal the fact that he was imprisoned in Canada before 1989 to ruin his reputation. Potential opponents were also opponents, and he did not even want to see Daxia Jin in person.
"It's a good thing that you have confidence, but it's a pity that outsiders think that you have learned a lot of experience in running newspapers from me. In fact, I have taught you nothing!" Jin Daxia sighed.
Lin Zuhui said at this time: "Because the newspapers we run are different, "Tiantian Daily" is a popular newspaper, and "Ming Pao" mainly readers are intellectuals."
Jin Daxia lamented: "Our Ming Pao Group also has a medium-sized popular newspaper - "Ming Pao Evening News". Unfortunately, it has been losing money for many years. Recently, I want to put it out of business."
"Ming Pao Evening News" once had a glorious time, that is, the era of editor-in-chief Lin Xingzhi. Later, Lin Xingzhi became independent and took a group of people to establish the financial newspaper "Xinbao". At this point, "Ming Pao Evening News" failed to recover, with long-term sales of about 10,000 copies.
, suffered losses for many years.
"Sooner or later, we will go out of business, so why bother running a newspaper for sentimental reasons? You are the boss of Ming Pao Group, so naturally you have to consider the company's profitability."
Jin Yong was shocked and suddenly realized: "You are right, I am the boss of Ming Pao Group, and I am thinking in a different direction than everyone else. Therefore, it is time for Ming Pao Evening News to cease publication."
...
"Tian Tian Daily" launched a large-scale advertising campaign and poached people with high salaries. Suddenly, the Hong Kong newspaper industry was in a state of chaos and everyone was in danger.
This is what Lin Zuhui wants. This is a publicity stunt. The obvious increase in sales of "Tiantian Daily" is the best proof.
Lin Zuhui called Chen Cheng, the editor-in-chief of "Tiantian Daily", and said: "I see that our "Tiantian Daily" also has entertainment news, and I would like to make a small suggestion!"
His humble tone flattered Chen Cheng. Although this boss had never run a newspaper, the press was greatly impressed by what he did.
"Boss, tell me, I'll write it down!"
"In entertainment news, the most important thing is to attract people's attention. For example, if a celebrity fights, we can write 'Flying 5 meters in the air'; for example, if a dark-skinned female star eats hot pot, we can write 'Black Pearl Monster Attacks Hong Kong'
'; To describe a person's plastic surgery is called "cutting off the bones to return the father's father", and to be photographed picking noses is called "mining". For example, when kissing, you will never use the simple word "kiss", you must use the word "licking off", "sipping for a long time"
'...In short, it can be used by literati, poets, painters and poets."
Chen Cheng was shocked and dumbfounded. This was even better than Ming Pao Weekly.
"Boss, I remember, you are such a talent!"
"Don't, don't let people know that it was me who suggested it, or I'll get into trouble for you! Also, don't go and publish things like women changing clothes, and don't publish nude photos of women, and don't inflict trouble on actresses, otherwise you, the editor-in-chief, might
There is jail time.”
"Okay, thank you boss for your advice!"
When something like Carina Lau does happen, it's usually the editor-in-chief who is in trouble and it has nothing to do with Lin Zuhui.
Moreover, what was really annoying about the Xiangjiang gossip news was the paparazzi that traitor Li took the lead in setting up.
If it is general gossip news, most celebrities like to be exposed very much, and they even take the initiative to make friends with entertainment reporters.
In the previous life, when the 48-hour silent movement broke out, many celebrities in the industry did not cooperate because they did not want to offend reporters. The more famous one was Guo Tianwang.
Moreover, in this era, gossip reporters and celebrities are all good friends, and the celebrities even have to treat them to dinner!
After Chen Cheng left, Lin Zuhui leaned on his leather seat and began to think deeply.
This is all he can do for Tiantian Daily, and he hopes to achieve great success.
"Tiantian Daily" is expected to cost Wanhui Media 120 million yuan. The Webster family has made it clear that they are unwilling to sell their shares. They chose to have their shares diluted, so Wanhui Media did not hesitate to invest 50 million yuan in real money.
According to the accounts of "Tiantian Daily"; in this way, the 25% shares of the Webster family were diluted by half, leaving only 12.5%.
The important thing is that the right to pay dividends is in the hands of Wanhui Media, and it can pay dividends whenever it wants.
Wanhui Media spent 120 million this time, which is also a big burden, because the company's debt has reached 110 million (50 million to 60 million); if it weren't for Lin Zuhui's great reputation, the bank would have sent people to guard it 24 hours a day.
Fortunately, the US dollar/yen fell from 203 points to 193.5 points in 10 trading days; Wanhui Media invested 50 million in 10 times of short selling, and has made a profit of nearly 25 million.
Lin Zuhui called Zhao Han, the director in charge of finance, to the office and said: "Our stock price performance has been average recently!"
Zhao Han nodded and said: "The main problem is that the company's debt is too high!"
"Okay, then you can quietly release the news about our profit from short selling USD/JPY and stabilize the stock price!"
"Well, I'll do it right away!"
Lin Zuhui's so-called poor performance is just that the market value dropped from 450 million to 430 million. In fact, this is just the impact of the market. But regardless of this, he hopes that when the stock market takes off in the second half of the year, Wanhui Media's market value can exceed 600 million
, then the rights issue will be able to raise funds in a timely manner.
He is still thinking about expansion!
...
At this time, Huang Yulang of the Yulang Group was regretting in the office. He had always wanted to become a newspaper tycoon, and "Tian Tian Daily" was his goal. Who knew that he was preempted by others, and it was also a company that was impossible to sell.
However, he was in a hurry and had no choice. Yulang Group's listing was through normal listing methods and would not be officially listed until about the second half of the year.
"When Yulang Group goes public, we will also acquire, acquire, acquire!" Huang Yulang howled anxiously.
It was as if he had discovered a promising road and was beaten by others. This feeling was exactly what Huang Yulang felt at this time. He wished he could list Yulang Group immediately and realize his ambition.
Ke Yulang Group is a normal listing, which takes time. It is expected to be officially listed in June.