There are no advertisements on the front pages of newspapers in the Hong Kong newspaper industry, but large gifts are given out;
From housing units to cars, from gold to vouchers, the dazzling city has citizens rushing to buy newspapers.
On this day, "Tian Tian Daily" printed 300,000 copies, a sales volume that has not yet been broken by Hong Kong newspapers.
"Oriental Daily" has been the No. 1 sales volume of Xiangjiang Daily for many years in a row, with the highest number being only 230,000 copies.
"For 2.5 yuan a newspaper, you have a chance to get a house worth 600,000 yuan!" The newspaper vendor couldn't help shouting excitedly.
When a citizen heard this, he quickly walked to the newsstand and asked: "Is it true or false?"
"Why are you lying to me? "Tiantian Daily" is holding a big event, and "Oriental Daily" and "Sing Pao" all have gifts for you!"
"Then I only take one and that's enough!"
"Of course you have to buy a copy of "Tian Tian Daily". They are giving away 8 million in prizes. This is the most generous thing!"
"Okay, let's get a copy of "Tian Tian Daily"."
Watching the customers leave, the newsstand vendor whispered: "A copy of "Tian Tian Daily" earns 1.9 yuan, and a copy of other newspapers earns 1 yuan. Even a fool knows how to recommend "Tian Tian Daily" to customers! I have heard that Boss Lin
It needs to be carried out for a long time, I don’t know how long it will take, but I hope the longer the better!”
"But Boss Lin is also rich. He has nowhere to spend his money! He bought "Tian Tian Daily" for 70 million, and spent 60 million on advertising to upgrade "Tian Tian Daily." I don't know if I can make it back in five years!"
Not to mention a newsstand owner who couldn't figure it out, many people couldn't figure out why Lin Zuhui did what he did.
In their view, a business that takes four to five years to pay back its capital is equivalent to a failed business (Hong Kong's return on investment is 19%).
Of course, it's not that they are short-sighted, but that they cannot predict the future.
In another five to eight years, Xiangjiang's top-selling daily newspaper can reach 400,000 sales, and the annual profit should be conservatively 60 to 70 million! Wouldn't it only take two years to recover the capital, including the purchase of newspapers?
Taking a step back, the stock market is booming in the second half of the year. Wanhui Media can raise at least 100 million, so why worry about running out of money? Next year, it can also raise hundreds of millions, so why worry about not having enough money!
After all, Lin Zuhui also owns a large number of stock warrants, so it would be a waste not to raise funds.
That night, Lin Zuhui received feedback from the circulation department that the sales volume of "Tiantian Daily" that day was around 280,000, and the specific data would need to be calculated the next day.
At this time, the management of "Tiantian Daily" in the office building became excited and gave high-fives in celebration.
Lin Zuhui was also relatively happy, but he did not forget one thing.
"President Long, please immediately ask the editorial department to reserve the space on the front page of tomorrow's newspaper to print the news of 'Tian Tian Daily, the best-selling newspaper in Hong Kong', and then edit the content. After proofreading, get it immediately
Tiantian Color Printing starts printing."
Long Jingchang immediately said: "Okay, I'll do it right away!"
Isn't this the advertising slogan of later generations, which sells the best products in the world, circles the earth five times... etc. Anyway, it is just to put money on one's face.
When I look at the white-pink horse family in Oriental Daily tomorrow, I will immediately jump with anger!
At this time, the major newspapers had not discovered the secret of Tiantian Daily publishing at a loss, otherwise there would be a storm.
However, Lin Zuhui had already planned to withdraw and leave it to Long Jingchang and others to face.
...
The next day, the front page of "Tian Tian Daily" was indeed marked with the words "Tian Tian Daily is the best-selling newspaper in Hong Kong", which immediately attracted the attention of newspaper readers.
"Tian Tian Daily sold 280,000 copies yesterday, officially breaking the sales record of Xiangjiang Daily and firmly establishing its dominance in the Hong Kong newspaper industry..."
A white-collar worker loved reading newspapers. After reading this news, he couldn't help but sigh:
"Amazing! From the sales volume of 130,000 copies to 280,000 copies in two months, Tiantian Daily has stolen so many newspaper sales!"
"However, the upgraded "Tiantian Daily" is indeed very interesting. It seems that the huge investment in the upgrade is very effective."
At this time, the newsstand vendor came to promote: "Would you like to buy a newspaper? You must read the "Tiantian Daily" today, there is breaking news, and there are a lot of prizes to be won!"
Although people who read newspapers have certain habits, when the boss makes a sales pitch like this, they will basically change their minds, because what is the breaking news? What is the prize?
This makes the newspaper reader very curious, and even if he is unwilling to give up the habit, he will buy two copies.
Oriental Press.
But when Ma Chengkun got the "Tiantian Daily", he said loudly: "I don't believe it. How could they jump from 180,000 copies to 280,000 copies? They are making fake data to defraud advertising fees."
Ma Chengfa also said: "They are seeking death themselves. Let them be arrogant for a few more days, and we will expose their ugly faces!"
Lame Ma said: "Then why don't you expose it now?"
"Are you stupid? Naturally, the deeper they are ensnared, the more trouble they will be in. Expose it now, and it will only take a day to deceive."
Lame Ma suddenly became depressed and said in his heart, you are brothers, so there is no need to reject me like this!
"Afa, why are you talking to Aqiang? Don't mind Aqiang, we are too excited!" Ma Chengkun came out to smooth things over. At this time, there should be no civil strife in the family and make people laugh.
Sing Tao Group.
Hu Xian also looked at "Tian Tian Daily" gloomily. She really hated Lin Zuhui.
First of all, I kicked out Sing Tao Newspaper from the News Building some time ago. Although my price may have been a bit higher, didn't that guy happily agree? Who knew that the guy would change his face very quickly once the contract was signed, and the deadline was one
We moved out in a month. You have to remember that Sing Tao Group is a big company with equipment and so on, but we finally had time to move out.
Secondly, the sales volume of "Sing Tao Daily" dropped from 110,000 to 95,000, falling below the 100,000 sales mark.
"Liar! This sales volume is too fake!"
He is even better at cheating than himself, Hu Xian thought to himself. (In his previous life, "Sing Tao Daily" had cheated in the 1990s)
The masterminds of "Ming Pao" and "Sing Pao" expressed doubts after seeing "Tian Tian Daily".
too exaggerated!
In fact, they did not expect that "Tiantian Daily" was equivalent to giving away to agents and newsstand vendors for free.
...
Two flowers bloom, one on each side.
March 21st, Chinese Real Estate Shareholders Meeting.
Feng Bingfen sat on the podium with high spirits and announced on the spot: Wei Li, Feng Qingqiang, and Feng Qingzhao were elected as directors; while Li Fushu, Li Fuqing, and Li Fuzhao resigned from their seats as directors.
When Li Fushu and Li Fuqing heard the news, they immediately protested: "Nonsense! Our two companies have equal shares, what qualifications do you have to deprive our Li family of director seats!"
Feng Bingfen said with a sneer: "Our Feng family and Mr. Wei Li hold nearly 35% of the shares in total, so they are the major shareholders and have the right to rearrange the appointment of the company's directors."
The two Li brothers looked at each other, and suddenly they had a bad feeling at the same time! Why didn't the younger brother Li Fuzhao come to this shareholders' meeting?
"I don't believe it, please show me the proof of equity!" Li Fushu suddenly felt ridiculous. He didn't expect such a thing to happen to the Li family.
Wei Li was already prepared and took out an equity transfer agreement. It was Li Fuzhao who transferred 7% of his shares to him.
Li Fushu and Li Fuqing were immediately speechless and did not continue the quarrel at the shareholders' meeting.
Some shareholders are already watching the joke. Civil strife has really broken out in the Li family.
At this time, the Li family only has about 26% of the shares left, so naturally they can only admit defeat temporarily!
However, before Li Fushu left, he said harshly: "This matter is not over!" and then left the shareholders' meeting with his brother!
When the two brothers walked outside the building, Li Fushu said: "We are preparing to launch an acquisition, and we must not let the Feng family occupy our assets!"
Li Fuqing said: "Yes, we can't let our ancestral business be destroyed in one day!"
"Okay, let's go find Feng Yongxiang from Sun Hung Kai and join forces with outsiders to compete with Feng Bingfen and Wei Li."
Although these Li clan members are all wealthy, they still dare not invest all their funds in Xiangjiang. Therefore, once such a war occurs, the first reaction is to find allies to share the burden.
...
However, it was said that Lin Zuhui bribed someone who attended the shareholders' meeting of Chinese Properties and obtained the resolutions of the meeting immediately.
After hanging up the traitor's phone, Lin Zuhui calmly dialed Liang Botao's number.
"The Li family has been kicked out of the board of directors of Chinese Land. It was jointly kicked out by Feng Bingfen and Wei Li... Wei Li's shares came from Li Fuzhao... Well, there are only two people in the Li family.
There is a choice, to recruit others to organize the acquisition of Chinese real estate, or to admit defeat in advance."
"No matter how they operate, we will immediately start purchasing shares of Chinese Real Estate in the market... Yes, we can be bolder in buying without worrying about arousing the vigilance of the two companies... They can no longer be allies."
After hanging up the phone, Lin Zuhui breathed a sigh of relief. It was finally his turn to make his debut.
The current stock of Chinese Land is only 15 yuan per share. Based on the total share capital of 28 million shares, the market value is only 420 million. The net assets of Chinese Land are conservatively at 600 million yuan. This is because the shares of Chinese Land have been held by the Feng and Li family for a long time.
Yes, the trading volume is extremely low, and the stock price will naturally not be high.
Even though Huazhi only has a net worth of 600 million, its asset value is estimated to be around 900 million. Moreover, Huazhi controls China Entertainment, which is equivalent to buying one and getting one free.
The asset value of China Entertainment is also around 400-500 million, but its market value is less than 300 million.
Lin Zuhui only needs to hold about 43% of the shares to control assets of more than 1.3 billion, and the price he may pay is less than 250 million.
This is the amplification principle of Lianlian Holdings. The parent company controls the subsidiary company, and the subsidiary company controls the grandson company. Lin Zuhui instantly became the head of the Hong Kong conglomerate.
On that day, New Era Real Estate grabbed a lot of chips from Huazhi (0.8%), increasing its holdings to 6% in one fell swoop.
The market did not react at all. After all, no one knew the situation. Even if they knew, they would not immediately think that the Li family would not be reconciled and would invite outsiders to initiate the acquisition of Huazhi and regain their ancestral property.
Lin Zuhui's 6% chips totaled 1.68 million shares, with an average price of less than 15 yuan and a cost of less than 25 million.
...
...
Sun Hung Kai Company's subsidiaries include: Sun Hung Kai Bank, Sun Hung Kai Securities, and Sun Hung Kai Insurance. It is a comprehensive financial group.
However, Sun Hung Kai Bank, the company's flagship, suffered a huge storm during the Hong Kong dollar crisis in 1983. If the Hong Kong government, together with several consortiums such as HSBC, had not supported Sun Hung Kai Bank through the crisis, it would have collapsed.
This is also because the problem of Sun Hung Kai Bank is not very serious, otherwise it will only be directly taken over by the Hong Kong government; once it is taken over by the Hong Kong government, it means that Sun Hung Kai Bank will no longer have the surname Feng.
However, although Sun Hung Kai Bank is not too bad, Sun Hung Kai must find its own way out.
All Chinese-owned banks in Hong Kong cannot avoid one problem, that is, they must find a backer, otherwise they will be hit and go bankrupt sooner or later. After all, family-owned banks are weak, and if there is any risk, a 'run crisis' will break out among the public.
After two years of negotiations, in 1985, Feng Jingxi signed an equity transfer agreement with the Arab Bank Group and sold 75% of the shares for HK$700 million. As a result, Feng lost his status as a major shareholder, and the family bank flew the flag of Arab Bank.
Backed by Ah Bank, known as the 'petrodollar', the profits of Hong Kong Bank (renamed Sun Hung Kai Bank) in the first quarter of 1985 alone exceeded the profits of 1984; Hong Kong Bank took out all its deposits for lending (90
% or more), no bank has the courage, just because it is backed by petrodollars.
In fact, according to the agreement: Feng Jingxi's family repurchased shares in batches, eventually bringing the family's control of shares to close to 50%. However, Feng Jingxi died suddenly of cerebral hemorrhage in August 1985, and he never had the chance to see that day.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Li Fushu and his younger brother Li Fuqing came to Sun Hung Kai Company and found the current chairman Feng Yongxiang.
Feng Yongxiang is the second son of Feng Jingxi. The reason why he succeeded Sun Hung Kai is because he is a financial professional with a professional background. In the past few years, Feng Jingxi had cooperated with Merrill Lynch Bank and sent his son to study at Merrill Lynch in New York.
Therefore, the death of Feng Jingxi and the replacement of 34-year-old Feng Yongxiang did not cause Sun Hung Kai to have a shortage of jobs.
"My nephew, the situation is like this, so we would like to invite you to form a company and acquire Chinese Real Estate together. Our Li family also owns 26% of Chinese Real Estate shares. If you join, our strength will be greatly increased, and success is just around the corner.
Even if the acquisition fails, Chinese Real Estate still has very rich assets and will not suffer losses," Li Fushu said.
Both families are banking families, and Li Fushu and Feng Jingxi are also old friends.
Feng Jingxi readily agreed and said, "No problem! Then we will form a company and issue an acquisition announcement at the weekend!"
He readily agreed. As long as it was a takeover battle, most of it would be profitable. Moreover, the Li family invited, and Sun Hung Kai Securities was a well-known company, so there was no reason not to agree.
Then, the two parties named the cooperative company ‘Basina Company’, of course in English.
However, when talking about the acquisition price, both parties were somewhat reluctant to part with it. After all, although Chinese Real Estate has an excellent reputation, its long-term stock price has been low and its trading volume has been very small. Investors have paid little attention to this company.
"I think it's only 16 yuan, which is a slight premium. Some investors saw that this kind of useless stock was profitable, so they sold it directly!" Feng Jingxi quickly suggested.
But as soon as I finished talking, I realized something was not right. After all, Chinese real estate can be regarded as the ancestral property of the Li family.
Fortunately, Li Fushu also had this understanding and said with a smile: "What you said makes sense!"
........
Sunday, April 23rd.
The Lee family and Sun Hung Kai Fung Wing-cheung issued an announcement: The two jointly formed "Basina Company" and proposed to fully acquire Chinese Land for 16 yuan per share in cash.
At this time, the Li family held 26.2% of the shares, supported by other small shares holding 2.8%. Their control rights were close to 29%, which was equivalent to Feng Bingfen and Wei Li's shareholdings (nearly 35%).
In Liang Botao's office, Lin Zuhui brought Liang Zhenxun to discuss countermeasures.
Several people were sitting on the sofa, looking relatively relaxed, mainly because of Lin Zuhui's expression.
In this battle, the Feng and Li families had too many flaws in Lin Zuhui's eyes, and it was even easier for him to acquire them than Liu.
Lin Zuhui read the announcement of Basinna Company and said with a dull smile: "The price of 16 yuan? It's just like sending a beggar away, and it has no temptation for investors. Brother Liang, we will make a large-scale acquisition in the market tomorrow and make secret purchases. Don't worry about raising the price."
For the stock price, what we want is for investors to look down on that 16 yuan. If the market is trading at 17 or 18 yuan, who would sell their shares to Bassina."
Liang Botao nodded and said: "Ba Xian can't buy one share in the market, so it's naturally a waste of money!"
Then, Liang Botao said: "Lin Sheng, looking at the current situation, our acquisition of individual shares from the market can only play a supporting role. What really determines the outcome is the Li family's shares. In this way, we will be ahead."
The Feng family is expected to win."
Lin Zuhui nodded. There were very few scattered shares of Chinese Land outside, so it was difficult to buy too many. After all, the Feng and Li families already held nearly 70% of the shares. Adding in the 6% shareholding of New Era Real Estate, there were only 20% of the outstanding shares.
%many.
Chinese Real Estate is a high-quality investment company. Investors have no worries and may not be willing to hand over chips. They can make long-term investments.
"The Li family has 26% of the shares. Once we win, we will be on par with the Feng family and Wei Li. Have you figured out how to make the Li family submit?" Lin Zuhui asked.
Liang Botao is the financial consultant of New Era Real Estate. Once this battle is successful, the Wanguo Baotong Investment Bank led by him will completely establish its slogan in Hong Kong. Therefore, he must do his best.
"Barcelona is only willing to pay 16 yuan for the acquisition, which shows a lack of confidence. On Monday, we drove up the stock price in the retail market, and they felt that there was no hope of victory. So our purpose is to prevent them from getting any more individual shares from the market.
Naturally, the two companies will appear to be disorganized in their acquisition. In the end, we will discuss it with the Li family and believe that the success rate is as high as 90%. After all, if they can't win, they can only make a profit and exit."
"I Have a Picture Book of Ghosts and Gods"
Lin Zuhui smiled and said: "Okay! This time our company can use 250 million in cash. If we can fully acquire (51%), that will naturally be the best."
He has not exhausted all his trump cards yet and is full of confidence.
After everyone chatted about Monday's acquisition for a while, they dispersed to rest for the weekend.
.......
Over the weekend, many newspapers finally discovered the secret behind the high sales of "Tian Tian Daily". It turned out that they had adopted a "disguised price reduction" strategy, giving away almost free prices to agents and newsstand vendors.
It immediately caused an uproar!
Oriental Daily.
Ma Chengkun said loudly: "We want to expose their abnormal competition methods and expose them in the newspaper tomorrow!"
Cripple Ma said: "What about the sales volume fraud?"
Ma Chengfa said: "The sales volume must be real. Their newspapers have been jointly promoted to customers by agents and newsstand vendors in the past few days, and the sales volume has not kept rising."
Angry, Ma Chengkun never thought that this was the problem!
Today, the upgraded version of "Tian Tian Daily" has been on sale for four days, and the sales volume in these four days must have been around 280,000, because there was a large gift distribution recently.
The "Oriental Daily" also gave away 5 million in prizes, which only increased the sales volume from 190,000 to 220,000. If the prizes run out, the newspaper's sales may quickly drop to less than 200,000.
As one goes and the other goes, this time "Tian Tian Daily" may become the highest-selling newspaper in Hong Kong in one fell swoop. Even if it lasts for a short time, it will at least be on par with "Oriental Daily" in the future.
What's more, in the past two months, "Tiantian Daily" has poached nearly a hundred people with high salaries. Key overseas and local reporters have instantly become closer to "Oriental Daily".
Everyone knows that the reason why "Oriental Daily News" has caught up with the latecomers is that they have a highly efficient editorial team, which collects and writes a large number of Hong Kong social news to attract readers, with fast timeliness and wide coverage.
Today, "Tiantian Daily" has poached 30 key people from "Oriental Daily" at once, which shows that its strength has been greatly enhanced.
The major newspapers in Hong Kong have decided to open the market on Monday to accuse "Tian Tian Daily" of unfair competition.
The top management of "Tian Tian Daily" had already prepared. Just as the boss said, if it was effective for them to block "Tian Tian Daily", what else would they need to do with the law?
The law does not stipulate that you cannot do this, so you can do it this way!
Lin Zuhui knew that in the 1990s, the newspaper industry in Hong Kong could only be described as tragic. First, there was a disguised price reduction of "Apple Poison News", and then "Oriental Daily", "Sing Pao", and "Apple Poison News" directly reduced the price of 5
The unified selling price of 2 yuan will all be 2 yuan, which will cause a number of weak newspapers to close down.
Facts have shown one thing: the so-called industry regulations are nothing but nonsense and have no legal support; even the so-called Press Association is nothing more than an unofficial organization.
After all, Hong Kong is a model of global ‘free economy’!
So from the very beginning, Lin Zuhui had already told the senior executives to just do it, and it would be useless for them to block him!
.....
On Monday, the stock market opens.
Lin Zuhui came to the VIP room of the exchange and watched the battle with Liang Botao. As for acquiring the equity of Chinese Real Estate, he naturally had his subordinates to do it.
Right from the beginning, Chinese Land's share price soared to 16.2 yuan, which was 0.2 yuan higher than Barcelona's purchase price. This was before a transaction had taken place, which shows that Barcelona's offer was not sincere.
In the trading room, several brokers representing New Era Real Estate and Wan Guo Baotong are eyeing Chinese real estate! The higher-ups have spoken, and today’s price is to raise Chinese real estate to over 17 yuan.
For a stock that is not actively traded, and even one party in the takeover bid only quoted 16 yuan, this is a lot of room for development.
"16.35, 100,000 shares"
"Eat it all!"
"164,030 shares"
"Eat it all!"
The exchange is in full swing, with staff running back and forth. Because we have not yet entered the electronic era, quotations are still based on the blackboard. However, I heard that after the merger of the Stock Exchange, electronic TV screens will be used, and the era of blackboard trading will be farewell.
In the VIP room, Lin Zuhui watched the game for a while and said to Liang Botao: "It seems that there is no problem with Chinese Real Estate rising to 19 yuan this week, and our shareholding will also increase to about 10%."
Liang Botao nodded and said: "There should be no problem! Add in the Li family's 26% shares, and we have more than 35% of the shares! However, this share is still insufficient. If we can't keep the Feng family, they will also steal in the market!"
Lin Zuhui said confidently: "The Feng family has nothing to worry about!"
Liang Botao was shocked. His friend seemed to analyze the enemy very thoroughly. How did he know that the Feng family had nothing to worry about? Could it be that the Feng family was in some kind of trouble?
Of course Lin Zuhui was very confident. The battle between the Feng family and the Li family was like novice chickens pecking at each other, without any threat at all;
Their only use is that they hold a large number of Chinese real estate stocks, but if they want to buy stocks in the market, they are not strong enough.
Otherwise, Liu Luanxiong in his previous life would not have owned any shares when the Feng and Li families were in chaos, but ended up defeating both families and winning the Chinese Real Estate.
And Lin Zuhui knew a key piece of news, that is, the Feng family's financial situation was in crisis.