Chapter 166 [The opportunity to enter the comic industry]
Time flies by and we arrive at the unbearably hot July.
At this time, Lin Zuhui and his company's securities investments have all been put in place, waiting for the market to rise.
Lin Zuhui didn't care too much. After all, he followed the market and was not speculating in individual stocks.
In the morning, he came to the News Building on King's Road - the headquarters of Wanhui Media.
Looking at the 10-story News Building, Lin Zuhui decided to demolish and rebuild it in the late 1980s and build a 30-story first-class building.
After completion, you will get more than 300,000 square feet of office buildings. Although the location is not particularly good, its future value will be more than 3 billion, which is equivalent to the entire life of a media group in Hong Kong.
Profit.
When you walk into the News Building, the first impression you get here is that it is booming and fast-paced. As an emerging media group, the entire company has a sense of urgency. In addition, they met an ambitious boss. Naturally,
We must also keep up with the hard work that follows.
After sitting in the office for a while, Lin Zuhui came to the conference room at the reminder of his assistant. All the senior executives stood up to say hello.
Lin Zuhui sat down seriously and then said: "Let the meeting begin! Each person in charge will report the situation first, and then discuss the next development."
As usual, FHM editor-in-chief Liang Guanhui first endorsed: "FHM magazine has officially exceeded the 100,000 sales mark, ranking third among Hong Kong magazines in terms of sales, and ranking first in pure magazine revenue and advertising revenue.
The monthly net profit can reach 1.5 million... Regarding the plagiarized "FHM" magazine that appeared in London, the two parties settled the lawsuit last month. The London side acknowledged the fact that we owned the copyright and obtained our copyright for a licensing fee of 500,000 pounds.
authorization; at the same time, both parties will continue to share the content of the magazine.”
Hearing this made Lin Zuhui's blood boil. Although 500,000 pounds was not much, at least he had won the lawsuit and brought glory to the Chinese people.
In fact, he already knew that this might be the result, because Xiangjiang's "FHM" was based on the previous "FHM" in terms of its name, sections, and magazine style.
In this world, even if London's "FHM" wanted to change its name, it would still be an infringement. At least if it became famous in the future, people would say it was plagiarism - section, style, etc.
London's "FHM" magazine has begun to sell well in the country. In order not to affect development and prevent public opinion of "plagiarism" from appearing in the market, they had no choice but to accept Xiangjiang's demands.
In this way, the benefits of overseas licensing in the future will all belong to Xiangjiang's "Men's Gang"; moreover, Xiangjiang's "Men's Gang" can also share content in London (share with each other).
If possible, I would still buy it, Lin Zuhui thought in his heart.
"Okay, the people in your editorial department need to communicate more with the world, and don't let London surpass us in terms of content quality!"
"Yes, boss!"
The potential of "FHM" magazine is far greater than that of "Good" magazine, and Lin Zuhui is very fond of it;
Therefore, he has always asked people in the editorial department to learn more from overseas best-selling magazines so as to never fall behind.
Next, Xu Shenglin, the editor-in-chief of "good" magazine, made a report: "The sales volume of "good" magazine is 88,000 copies, and the good card has sluggish growth. It currently maintains monthly sales of 4.5 million copies... The magazine itself and its advertisements are monthly
The profit is 950,000 yuan, and the monthly profit of goo card is 1.5 million yuan, with a total monthly net profit of 2.45 million yuan... At present, the good card has entered a bottleneck, and it is difficult for sales to rise again, and there is even the possibility of falling; the main reason is that students
The passion is fading..."
This flowering season is indeed very short, but Lin Zuhui had expected it! If he really wanted to keep making money like this, Ni Zhen in his previous life would not have sold it in advance.
"Shift the focus to the magazine itself. The enthusiasm for the good card will fade, but the magazine will not!"
"Okay, boss!"
Chen Cheng, the editor-in-chief of "Tiantian Daily", then said: "The sales volume of "Tiantian Daily" has stabilized at around 215,000 copies... In terms of profitability, since we have been strengthening the team of key reporters, the profits have further improved.
It has been reduced to less than 1.5 million per month."
Lin Zuhui waved his hand and said: "Ignoring profit for the time being, we must ensure our sales advantage! It is right to enhance the company's heritage. We must not only recruit talents to join, but also retain talents and give our employees a sense of belonging.
Please think carefully about this issue."
The potential of the media industry in Xiangjiang is not small. In the mid-1990s, the Ma Chengkun family ranked among the richest people in Xiangjiang with a fortune of more than 2 billion, which is enough to illustrate the problem. Of course, this family's assets are not entirely dependent on the media industry.
But no matter what, "Tian Tian Daily" finally ranked first in sales in Xiangjiang, and it must maintain it no matter what. After all, the sales of "Oriental Daily" have risen again, reaching 190,000 sales.
The competition between the two has become fierce, and the next step is to compete for real strength. The fight between the two has caused a lot of damage. The sales of "Sing Pao", "Xin Pao", "Sing Tao Daily" and "Ming Pao" are generally large
With a drop of 10,000 to 20,000, some tabloids have actually begun to go bankrupt.
"Yes, we understand the boss's intention!" General Manager Long Jingchang stood up and said.
He is the executor of the company. If he does not understand Lin Zuhui's intentions, it will be a devastating consequence. The boss does not care about how much money "Tian Tian Daily" can make, but only cares about whether its sales volume is the first in Hong Kong and whether it surpasses the Ma family.
of Oriental Daily.
Next, the editors-in-chief of "Capital" and "Fresh Weekly" made reports one after another. The situation was very good and there was a certain growth.
In the end, Lin Zuhui concluded that Wanhui Media's monthly net profit can reach more than 6 million, and it has officially become the third largest media group in Hong Kong. And in terms of profit level, it is not much different from Ming Pao Group and Sing Tao Group.
After the meeting, Long Jingchang came to Lin Zuhui's office.
"Boss, Yulang Group will be listed this month!" During the chat, Long Jingchang told Lin Zuhui a piece of news.
Lin Zuhui smiled and said: "Why, do you still want to publish comics?"
Long Jingchang smiled bitterly and said: "I'm afraid it's not that easy. Yulang Group publishes 14 kinds of comic books and a weekly magazine "Yulang TV", both of which dominate the comics market. Their monthly profit is probably 4 million.
level."
Xiangjiang is such a small place, but the cake in the comics market is so big. Lin Zuhui was instantly interested.
He thought about it, wondering what opportunities he could take advantage of.
"Ma Rongcheng? "Wind and Cloud"?"
Lin Zuhui suddenly had an idea. As far as he knew, the value of the entire "Wind and Cloud" series including peripherals was more than 2 billion, which can be said to be a good IP.
"In this way, it is not impossible for us to enter the comics industry, and maybe we can get a share of the pie. I remember that there is a young man named Ma Rongcheng in Yulang Group, who is a comic talent. If you find a chance to get in touch, we can cooperate with him to publish comic publications.
We take the big part, and he takes the small part.”
Long Jingchang reminded: "Boss, the salary of the chief writers of Yulang Group is very high. I am afraid they all have an annual salary of nearly one million. This Ma Rongcheng may not be willing to resign!"
It's true that Yulang Group adopts a dividend system and has 20 chief writers with annual salaries of nearly one million. Moreover, many of the chief writers are Huang Yulang's apprentices, so it is really difficult for ordinary people to take advantage of the situation.
Lin Zuhui said: "I have read Ma Rongcheng's comic "Chinese Heroes" and feel that he has great potential. In this way, I also received a comic outline before; you tell him that we will cooperate with him to publish the comic publishing house, and we will
He holds 70% of the shares, and he holds 30% of the shares, and we guarantee that his annual income will not be lower than that of Yulang Group."
This type of cooperation is equivalent to Jiahe's satellite company model. Wanhui Media and Ma Rongcheng cooperate with the publishing house to publish the "Wind and Cloud" series.
The reason why Lin Zuhui is willing to give up so much profit is very simple. He has not read the "Wind and Cloud" comics, only the TV series and movies; the material provided is limited, and in the end it all depends on Ma Rongcheng's talent.
In the comics industry, the requirements for the main writer are really high. They must be good at drawing and have unconstrained ideas.
Therefore, in order to tie up such talents, it is better to bundle them together.
The copyright of "The Storm" is in the hands of Wanhui Media, so they are not worried about Ma Rongcheng starting a new business.
.......
New World Properties.
Liang Zhenxun came to Lin Zuhui's office and reported to him about Cathay Real Estate.
Cathay Real Estate is a real estate company listed in 1973. The current chairman of the board of directors is Deng Binghui. It has assets worth 600 million, liabilities of nearly 400 million, and a market value of 120 million. This company has a wide range of businesses, which is the fundamental reason for the company’s poor profitability; real estate profits
Once you have the money, you have to make up for the holes in other businesses.
After listening to the report, Lin Zuhui already knew that the company's assets were expected to be restructured.
Think about it, no matter how clever the asset reorganization method is, at least the company must have a foundation, after all, it is impossible to just change the assets.
In view of the situation of Cathay Real Estate, asset restructuring can be roughly divided into: cash injection to obtain half of the equity, issuing a restructuring plan, selling off unprofitable businesses, paying off some debts of creditors, raising funds through rights issues and issuing convertible debt, and then purchasing
Enter new high-quality assets.
When the market performs well and the new major shareholder has good credibility, the company can easily shine.
After listening to the report, Lin Zuhui said: "Yes, I am ready to win! After the asset reorganization, it will become the flagship listed company of our hotel business in the future."
Liang Zhenxun said: "It is expected that 100 million in cash will be needed to acquire Cathay Real Estate. New Era Real Estate has withdrawn more than 200 million from the residential property project in Pok Fu Lam. There is no problem with funds!"
Lin Zuhui banged on the table, thinking about the allocation of funds. The total selling price of the property in Pok Fu Lam was around 350 million, and the net profit was expected to be 120 million (the project has a two-year construction period). Not all of the funds withdrawn can be used, and the bank loan still needs to be repaid (
construction fee).
In fact, using 100 million in cash to acquire Cathay Real Estate will make New Era Real Estate very passive.
"No rush! Let's put aside Cathay Real Estate's matters first. We will use 100 million funds to buy the September index futures contract and make a fortune in the securities market!"
Liang Zhenxun had long been accustomed to his boss's tightrope investment strategy, so he said, "Okay, I'll prepare now!"
Lin Zuhui nodded. After Liang Zhenxun left, he leaned on his seat and felt a little helpless.
In his previous life, Liu Luanxiong engaged in "robbery" in the securities market and made nearly one billion profits in two years.
He disdains such behavior, but wants the company to develop rapidly, so he can only make risky investments;
Fortunately, whether it is from the memory of the past life or the analysis of this life, the Xiangjiang securities market is about to usher in a 14-month surge period. It will allow New Era Real Estate to earn more in future futures contracts, so that in the future
There won’t be much pressure on development.
Currently, Lin Zuhui’s real estate department and media department are recuperating and preparing for expansion at the end of the year.
After all, if you want to expand, you must have money, and where does the money come from, raising funds from rights issues is the biggest channel.
The best conditions for raising funds through rights issues are, of course, when the market environment is good and the stock market is hot.
In the past half year or so, the Hang Seng Index has been hovering between 1,700 and 1,800 points, which is obviously not suitable for raising funds through rights issues; and Lin Zuhui knows that in the second half of this year, the Hang Seng Index will soar from 1,800 points to 2,500 points.
The general environment in the second half of the year is suitable for raising funds through rights issues.
...
afternoon.
Lantau Island is located in the southwest of Hong Kong. It is the largest island in Hong Kong, with an area of 147 square kilometers, nearly twice the area of Hong Kong Island, the second largest island in Hong Kong.
Due to inconvenient transportation, Lantau Island is far away from the urban area of Hong Kong, leaving a lot of land undeveloped and sparsely populated.
Lin Zuhui took people to Discovery Bay in the northeast of Lantau Island, which is across the sea from the future Disneyland. However, Disney will have to wait 20 years to settle in Lantau Island, and the development of the Discovery Bay project will not enjoy the benefits it brings.
However, when the new airport plan was released in 1989, and with the construction of the undersea tunnel and the cross-sea bridge, it became very profitable to develop Discovery Bay.
At this time, Discovery Bay was only in its third phase of development. Based on the area of Discovery Bay, Lin Zuhui estimated that less than one-fifth of the area had been developed, and there was still a lot of profit to be made.
According to his vision, the entire Discovery Bay can provide a residential community for more than 20,000 people, and its future profits may reach tens of billions. It also mainly has a large-scale comprehensive city complex with hotels, office buildings, shopping malls, clubs,
It can bring long-term profits to Xiangjiang Industrial.
Therefore, Lin Zuhui had already planned to invest in Xiangjiang Industrial after the August 7th stock market crash, and hold at least 15% of the shares, so that he could share in its future profits.
After the inspection, Heung Kong Industrial, New World and New Era officially signed a contract to jointly develop the third phase of Discovery Bay; due to the difficulty and high cost of development, the entire project will last three and a half years, with an estimated investment of 500 million yuan (
Most choose loans).
After the contract was signed, everyone started chatting in the conference room.
As the chairman of Heung Kong Industrial, Zha Jimin said proudly: "Zu Hui, what do you think of the prospect of our Discovery Bay?"
Lin Zuhui already praised this geomantic treasure land in his heart. The Discovery Bay project started construction in March 1979, covering a total area of 6.49 million square meters. The first batch of houses were put on the market in 1980; and Lin Zuhui also knew that in his previous life, it was 2021
Discovery Bay is still developing the 18th phase. It is the private luxury residential area with the longest construction period and the largest area in Hong Kong. The unique development model and construction have later provided the luxury building construction concept for many real estate companies, including mainland enterprises.
The foundation was laid, and even the name of the project later became the target of imitation by many residential projects.
The profit potential of this project can be said to be unlimited, which further strengthened Lin Zuhui's idea of becoming a shareholder.
At this time, there are still three years left before the new airport plan, and even if the new airport plan comes out, the Cha family will not have Lin Zuhui to understand the value of it. Therefore, if he proposes to invest in Xiangjiang Industrial after the 87 stock market crash, the difficulty will not be high. .
After all, Cha Jimin also knows that the development of the entire Discovery Bay cannot be completed by the Cha family alone.
"This is a geomantic treasure land. If we plan well and invest heavily, this place will become an independent urban system in the future, and the value generated will be very considerable!" Lin Zuhui praised.
When Cha Jimin heard this, he was immediately elated. He spent tens of millions to find a Feng Shui treasure. This was another achievement for him besides the textile industry.
At this time, Zheng Yutong was thoughtful. In fact, he only thinks that this project is only good in the long run;
At that time, Hopewell Properties and Cheung Kong Holdings proposed a plan for private capital to undertake the new airport, but it was rejected by the Hong Kong government.
In addition, in recent years, Swire Pacific has been blocking the birth of the new airport plan, so he is not overly optimistic about Discovery Bay.
Now, it is Lin Zuhui, who has just joined the team, who greatly praises this project, which inevitably makes Zheng Yutong a little touched.
However, Zheng Yutong never thought that he could invest in Xiangjiang Industrial (it was Zheng Jiachun who made the decision in his previous life), because among the four major families, Zheng Yutong is the only one who never acquires companies, rarely raises funds through rights issues, and even loans are kept within a very safe level. .
New World Center and Convention and Exhibition Center have made an absolute contribution to the real development of New World. These two projects are too big.
－－－－－－Digression－－－－－
It seems that Chapter 161 cannot be unblocked!
It's just a separate storyline, and it's blocked because it involves the "public" and "garage." It does not affect the subsequent reading experience.
Chapter 162 has been unblocked, please resubscribe!
Because this book has too many chapters updated every day (52 chapters in 10 days, 220,000 words), the number of average subscriptions has increased slowly. Now it only has 2,850 average subscriptions, which is still one step away from being a high-quality product.
However, I will recommend it next Thursday, it is definitely a high-quality product, so I will try not to follow the rules in the follow-up!