In Land's conference room, Simon Keswick, Bauvis, Davis and others were having a meeting.
Among them, Davis was originally a senior manager famous for rescuing bankrupt companies in the UK. He was invited by Simon Keswick to Xiangjiang to take charge of the real estate business.
Among them, Weiss was an American investment banker who was also invited by Simon Keswick to Xiangjiang to reorganize the structure of the Yizhi Group.
The original Jardine and Land implemented mutual control and were once thought to be unbreakable. However, with the start of Sino-British negotiations in 1982, Land was saddled with huge debts and became the "debt king" in Hong Kong. This unbreakable structure suddenly became fatal.
's architecture.
First of all, Jardine Land's "serial mutual control" will freeze a large amount of funds from both parties;
Secondly, as Land becomes the king of debt and its market value drops, if an acquirer buys Land, it is equivalent to giving Jardine away for free.
After Bowes came on the scene, he devised a plan to decouple Yizhi: In October 1986, the reorganization plan was launched. Land announced that it would spin off its wholly-owned subsidiary Dairy Farm International and later announced that it would spin off another wholly-owned subsidiary, Mandarin Oriental.
Spin-off and listing. In February 1987, Jardine Holdings announced the establishment of Jardine Strategy (Yice). The restructured Jardine Holdings structure is: Jardine Holdings and Jardine Strategy have mutual control, and Jardine Holdings holds 19% of the equity of Yice.
, Yi Ce controls 26% of Yi Holdings. Jardine Holdings and Jardine Strategies control 11% and 15% of the shares of Real Estate respectively; they control 9% and 27% of the shares of Dairy Milk International respectively. Jardine Strategies controls 35% of Mandarin Oriental. Keswick
The family holds a stake in Jardine Matheson Holdings, which is rumored to be between 10% and 15%.
In this way, the home base of the Keswick family, Jardine, was like an iron wall; at the same time, it defeated the attempt of the coveted person to control the land through the acquisition of Jardine.
But at the same time, Jardine Matheson also relaxed its controlling stake in Land. This was the signal spread by outsiders that Jardine Matheson intends to sell Land.
Does Jardine really intend to invest in land?
In fact, it is a helpless move. Yice only holds 26% of Land's shares, and there are Chinese tycoons outside who are eyeing it, which can be said to be very dangerous.
In the final analysis, it is Jardine or the Keswick family who are not optimistic about the future of Heung Kong, so they are reluctant to spend money to increase their holdings in Land.
The Chinese tycoons are very coveted to buy high-quality properties in Hong Kong, so naturally they are also eyeing them.
Simon Keswick said to a group of core executives: "I think what the young man said is very reasonable - a strong man cuts off his arm. If Land sells some properties, we can not only withdraw a large amount of cash for dividends, but also reduce future risks (Land wants to
Escape from Hong Kong); and it can also give a signal to those Chinese tycoons: First, our properties are very valuable, and if they want to acquire land, they have to come up with a satisfactory price."
Dai Weisi nodded and said: "I heard that that guy likes high-quality properties very much, and his bid is even more generous. We might as well sell him the Harcourt Building and the Royal Building at a high price. As for the land bank, we have no intention of investing heavily in Xiangjiang.
, also package it together and let him quote."
Simon Keswick nodded and said: "In the future, Land will continue to sell some non-core properties at high prices to protect the rights and interests of shareholders from being infringed (they do not trust the mainland). This time, we will take out two buildings and land reserves.
Let’s test the waters and hope that the person can give us a satisfactory quotation! However, we’d better call them for quotations for the Royal Building and Harcourt Building first to see their sincerity!”
Everyone nodded, hoping to see how "generous" Lin Zuhui was.
...
In the conference room of Chinese Land, Lin Zuhui and a group of senior executives were discussing the quotation issues of Royal Tower and Harcourt Tower.
In fact, Lin Zuhui knows one thing, that is, in his previous life, Liu bought these two buildings in September this year for more than 2.3 billion. Although it is only the end of February, Lin Zuhui is not sure whether he can save a lot of money.
Some money.
But anyway, it's like a negotiation. He knows what the other party's low price is, so overall it doesn't require too much brainpower.
In the conference room, the senior executives all stated their prices for Lin Zuhui's reference. They were all relatively conservative and gave a price between 1.9 billion and 2.1 billion.
Finally, Lin Zuhui said with finality: "Then let's test it out with a price of 2.1 billion. The price is too low and it seems that we are not sincere. Why don't they give us the information on the land bank? They just want to see our sincerity.
We can’t be too stingy. For a building of this level, the seller has the advantage. To put it bluntly, we buyers are competing with ourselves. If it’s worth it, we’ll buy it. If it’s not worth it, we won’t buy it.”
Everyone no longer has any problems, this is the style of the boss. Some properties have to negotiate with others for a long time; some properties only have a few quotations, and the boss will immediately agree to the other party's "lion's mouth".
The meeting continued, and Gao Yihui reported: "This time we sold off the securities investments held by Chinese Real Estate at the end of February, withdrawing a total of 250 million in funds. Currently, we have a total of 1.6 billion in cash on our books."
Lin Zuhui joked: "Many investors think that we are about to pay a large dividend, but they don't know that we are about to borrow heavily. Recently, I will contact several banks again to provide 1 billion loans for Huazhi. If there are still funds left, I will
I will consider investing in securities.”
Everyone laughed and said to themselves, 'Investors, just laugh secretly. How much has the market value increased in just one year? How much has the stock price increased? Isn't this return enough?'
Gao Yi thought for a while and said: "Boss, we have only taken over Huazhi for a year. It is completely understandable that we will not pay cash dividends. However, our total share capital of Huazhi is not large, so we can consider giving out a large number of bonus shares this time. We have both
You can 'split large shares into small shares' to facilitate circulation; shareholders will be happy to have more shares in their hands."
Lin Zuhui immediately said: "Well, this plan is OK. You should study the annual report and dividends carefully and pass the plan to me!"
Then, Lin Zuhui asked Gao Yi to go to Real Estate in person and make a tentative offer;
The two sides let their subordinates test each other out first, and when they were almost ready to reach an agreement, the mastermind made the final decision.
.....
But when Simon Keswick heard Huazhi's quotation, his face showed a hint of joy.
He said to Dai Weisi: "This price is not bad, it is a normal price in the market. It seems sincere that Chinese Real Estate is willing to offer such a high price at the beginning. However, rents in Xiangjiang are rising, and property prices will naturally rise as well. You give them
Send a notice and tell them that we are not satisfied with this price and ask them to quote a sincere price."
Dai Weisi nodded and said, "Okay! We must sell it at a high price this time. He likes high-quality properties very much, which gives us an advantage."
Simon Keswick said proudly: "Not only can we sell it at a high price, but we can also show those Chinese tycoons that our real estate properties are high-quality assets. We can sell any non-core property at a high price! We
Every building in Central is priceless, and they can’t even think of taking over our land.”
At this time, Simon Keswick also decided to protect Land Land to the death, and would not put the land on the market unless those Chinese tycoons offered a sky-high price.
He also admitted Lin Zuhui's words in his heart - Real Estate should really cut off its strength and sell non-core properties in the market at high prices. In this way, Yice, as the major shareholder, can not only pay huge dividends, but the allure of Land Land will also be relatively reduced, which is beneficial to
Yice retains its land.
...
...
In early March, Lin Zuhui brought people to the Land Company again. This time the two parties will conduct final negotiations on the price of the Royal Building and Harcourt Building. Before this, the top management of both parties had negotiated with each other twice, and the price was between 2.25 billion and 2.32 billion.
interval.
Compared with the price in his previous life, Lin Zuhui made the move half a year in advance and saved at least tens of millions, which is also good news.
As soon as the two sides met, Lin Zuhui and Simon Keswick's faces were full of smiles, and their subordinates also felt that today's exchange of fire would not be too strong.
After a simple greeting, both parties officially entered into negotiations!
Lin Zuhui took the lead and said: "Mr. Ximen, I wonder if we can see Land's land reserve information today!"
The implication is that Real Estate also wants its land bank.
"I think there should be no problem!" Simon Keswick said with a smile.
But the meaning revealed in the words is to negotiate the money for the two buildings first!
Lin Zuhui nodded and said: "This round of real estate growth has been going on for two years. Now we are buying properties at a premium. I have actually been criticized by many senior executives and directors. Of course, this time I come with sincerity.
So, I hope you can accept the price of 2.28 billion."
In fact, there is no premium for this kind of building. Everything is voluntary. Even if it is sold for 2.5 billion, someone might want it!
Simon Keswick couldn't tell that Lin Zuhui was determined to buy it today.
"I think it is better to maintain it at 2.32 billion. I believe Mr. Lin also knows the development of Xiangjiang office buildings in the past two years. The vacancy rate has dropped significantly and the rent has increased rapidly. The Imperial Building and Harcourt Building are both very high-quality properties and have appreciated in value.
soon!"
Lin Zuhui thought about it and hesitated before saying: "Having said that, the real estate in Xiangjiang has a cycle, and the situation there is unclear... Sorry, it's a bit too much to say, so we each take a step back and take a step.
How about the round number 2.3 billion?”
Simon Keswick met face to face with a group of high-level officials, and finally made the decision: "Deal!"
Lin Zuhui stood up happily and extended his right hand, as did Simon Keswick, and the top executives of both parties also began to celebrate the completion of the deal.
"How long do you need to raise funds?" Simon Keswick said easily after doing it again.
Such a huge property transaction naturally takes time to raise funds.
Lin Zuhui said: "In one month, theoretically we will complete the payment this month. We can sign the contract at the lawyer's office tomorrow and we will place the order fee."
Seeing that Lin Zuhui was so cheerful, Simon Keswick responded enthusiastically: "You can take away our land bank information today, but I hope you will give us a generous offer. Otherwise, we have better choices!"
Lin Zuhui was stunned, could there be someone else who has contacted Land?
But he didn't worry. Since Simon Keswick said so, he must have given priority to New Era Real Estate.
.......
Friday, March 6th.
Chinese Land and Land officially signed a transaction contract, and Chinese Land purchased Land's Royal Tower (Causeway Bay) and Harcourt Building (Wan Chai) for 2.3 billion.
After the contract was signed, the two parties also held a formal press conference to announce the details of this large-scale transaction.
For a time, Hong Kong was in turmoil, and Lin Zuhui became the most popular person in Hong Kong.
However, many people are curious about where the money from Chinese Real Estate came from to first buy the Huazhu Center worth 1.9 billion, and then the Harcourt Building and Royal Building worth 2.3 billion.
Many people are even worried about Lin Zuhui. Is it because he is young and has not considered the consequences?
In fact, Lin Zuhui is very leisurely and even plans to take two days off on the weekend. As for the loan, let’s talk about it next week!
Such a huge transaction naturally caused a whirlwind in the business community in Hong Kong, and everyone knew about it.
All the Chinese tycoons were shocked. This young man was so tough. He was still fighting against Kadoorie here, and he had reached a deal with Land and Land over there.
So, the rumors spread by the media beforehand that "Lin Zuhui came to the door to acquire Land, but was unceremoniously turned away by Simon Keswick" were obviously nonsense. Others did not want to acquire Land at all, but wanted to take advantage of Land.
layer of skin.
At this time, the media turned around and began to praise Lin Zuhui!
...
On Saturday, Lin Zuhui and Liang Botao took a yacht to the southern waters of Hong Kong Island, planning another big project in the vast sea.
The weather is sunny, cloudless, the temperature is pleasant, and the blue and wide sea makes people feel ambitious.
Lin Zuhui didn't have time to appreciate the surrounding scenery, so he spent his time on the information about "crocodile shirts" collected by Liang Botao.
For the Hong Kong people who got rich first, crocodile shirts are no different from the big gold chains around the necks of black singers. The more they earn, the more places they can have crocodile logos printed on them. Gangsters who travel around the world, if they wear crocodile shirts under their suit jackets
Pair it with a large pointed collar shirt or a crocodile Polo shirt, and you are either a talker or at least a thug. Pair it with a gold Rolex, and it is the business casual style on the road.
How high is the status of the ‘crocodile shirt’ in Hong Kong? If you ask Hong Kong people: “What is the symbol of Hong Kong?”
Except for Bauhinia, I'm afraid everyone will point to the leather shoes on his feet, the leather goods and clothes on his body and proudly tell you: crocodile shirt.
As the first truly international Chinese clothing brand, the crocodile shirt brand is full of weight!
There are three crocodiles in this world: France, Singapore and Hong Kong.
Hong Kong crocodile shirt is a clothing trademark registered by the Germans in Hong Kong in 1911. After Germany was defeated in 1945, the crocodile shirt brand was confiscated by the Hong Kong authorities. In 1952, the Chinese Chen family took over the crocodile brand and officially named it "crocodile shirt".
Therefore, if we calculate based on the creation time, the French crocodile shirt was founded in 1930, which is later than the Xiangjiang crocodile shirt.
However, there is some confusion between the two brands, and they have been litigating over trademarks since the 1970s.
Lin Zuhui carefully looked at the asset information of crocodile shirts: there are three factories located in Tsuen Wan, Shau Kei Wan and Hung Hom. Each factory covers an area of hundreds of thousands of square feet, with nearly 2,000 skilled workers carefully making crocodile shirt products;
Two headquarters buildings (Crocodile Shirt Phases 1 and 2, on Connaught Road, with a combined area of just over 6,000 square feet and a height of only 12 floors. PS: The predecessor of the Agricultural Bank of China Hong Kong Headquarters Building); the style of the Crocodile Shirt,
All styles are designed by internationally renowned designers; there is a complete global sales network with annual sales of nearly one billion.
Crocodile Shirts is a listed company with a current market value of 1.3 billion, with the Chen Jun family accounting for more than 70%.
Putting down the information, Lin Zuhui sighed: "It seems that I have to be a Wei Shui old man again. If the Chen Jun family intends to sell, it is inevitable to acquire it at a premium of several percent."
He calculated that based on the information from his previous life: Lin Baixin's family bought 73.5% of the shares for HK$1.3 billion, then it can be calculated that the market value at that time (September) was about 1.8 billion.
The current market capitalization is only 1.3 billion, and there is still a full 40% increase, which is in line with the increase of the Hang Seng Index.
Lin Zuhui deduced that at that time, the Chen Jun family saw that the market value of crocodile shirts had skyrocketed, and they were interested in selling the crocodile shirts (wary of the mainland), so they planned to sell the crocodile shirts while the stock market was booming.
If I were to acquire 73.5% of their shares with a total market value of 1.3 billion, I would basically be rejected.
Therefore, you must show your true power and shout out for a high-price acquisition!
Liang Botao nodded, but he said more conservatively: "A premium of 10% to a premium of 20% is a reasonable range. Now that the stock market has risen a lot, if the Chen Jun family intends to put it on the market, they should consider our offer!"
Lin Zuhui shook his head and said: "A premium of 10% is too insincere. I think we should start the negotiation with a premium of 20%. A premium of 30% is our bottom line." He added in his heart: "It is a premium of 35%, and I admit it!"
"So high?" Liang Botao said in disbelief.
Lin Zuhui smiled and said: "Go and find out what they have to say for me. They definitely want to sell it. It's just a matter of price."
Liang Botao nodded and said, "Okay, I'll give it a try! But after acquiring the crocodile shirts, do you have any business strategies?"
Lin Zuhui shook his head and said: "I am a real estate developer who knows the garment industry, but the original management did a good job. I will not move for now. After I learn this industry well, I believe I will not be able to run a better business."
Others are worse!"
"That's true, crocodile shirts are inherently high-quality assets!"
Finally, Lin Zuhui said: "Brother Liang, you have helped me complete so many big projects this year. If you want to start a business next year, I will definitely return the favor!"
In fact, these acquisitions themselves are remunerative, that is, commissions paid to Wanguo Baotong Bank and loans from Wanguo Baotong Bank. These are all remunerations. However, Liang Botao is worthy of Lin Zuhui's win. He is now mainly responsible for the acquisition consultant of large hotels, and
Crocodile shirt acquisition consultant.
Liang Botao's heart moved. He did plan to start a business with Du Huilian next year, but he just didn't say it out loud.
Lin Zuhui's promise is not necessarily weaker than Li Chaoren's. At least Lin Zuhui has grown to the level of one of the top ten chaebols. But he knows that Lin Zuhui has personally invested in a large amount of securities business and made huge profits.
Liang Botao believed that Lin Zuhui probably entered the hotel, because when the young man recovered, the Kadoorie family would only be beaten.
Now, Lin Zuhui has set his sights on the high-quality asset of crocodile shirts. He can be regarded as a tycoon spanning multiple fields, including real estate, media, ready-made clothing, hotels, jewelry, retail, etc.
And he is only 23 years old (a virtual age), so he may not lose to Li Chaoren in the future. After all, Li Chaoren is still working hard at this age.