Recently, Lin Zuhui has focused one-third of his energy on crocodile shirts, and humbly asked various questions to the management and technical staff of crocodile shirts, hoping to become familiar with the ready-to-wear field as soon as possible.
Lin Zuhui held a finished crocodile shirt in his hand. He felt the pride of the Chinese from the bottom of his heart. And he suddenly felt that in the design of the crocodile shirt, he seemed to recall many classic styles from his previous life, and maybe he could participate in the design.
Of course, he is just providing reference suggestions, he is not a designer.
"Manager Chen, why do our crocodile shirts get such good reviews from the outside world? Can you give me a detailed introduction?" Lin Zuhui asked Chen Xing, the production manager who accompanied him during the visit.
When Chen Xing heard this, he immediately said proudly: "Boss! During the production process of our crocodile shirts, we are very strict about every process. Our workers are all skilled workers with high quality. In addition to this,
The material selection of our crocodile shirts is also very important. Crocodile shirts have always used high-grade imported fabrics from Europe, the United States and Japan. They have been carefully selected by dedicated personnel to achieve the best look, feel, softness, elasticity, shrinkage, wear resistance and washability.
The strength and color fastness have reached high standards to ensure high quality products and make customers feel they are worth their money.”
Hearing this, Lin Zuhui nodded. He is indeed very particular. Success is not accidental, but the result of long-term persistence.
At this time, Lin Zuhui has determined the direction of crocodile shirts in the second half of the year, which is to enter the mainland market and expand the Japanese market. To this end, he plans to invest 1 billion in crocodile shirts starting in September to achieve the goal.
Why start in September? Because it’s a funding issue!
In September, he plans to have Crocodile T-shirts raise a total of RMB 230 million through a rights issue and immediately launch a billion-dollar investment plan. As for the follow-up development funds, of course, after Lin Zuhui personally repays the RMB 1.3 billion for the purchase of Crocodile T-shirts, the Crocodile T-shirt company will take out a loan
Solve the remaining development funds.
"Manager Chen, European and American famous brands have delivered their orders to our production, which shows their recognition of us. I hope you will continue to work hard to attract more orders from European and American famous brands. Let me give you the bottom line here, we will go to the mainland in the second half of the year
To expand our business, we will soon invest in factories in the mainland. Therefore, I need you to train more middle and lower-level managers and elite technicians. We will have a meeting to discuss it later, and I hope you will come up with a plan at the meeting."
The exquisite production technology of crocodile shirts has also attracted many European and American famous brands to deliver their orders to production. The products are exported to Europe, the United States, Japan, Southeast Asia and other countries. This is enough to make Lin Zuhui proud that this is his own brand
.
When Chen Xing heard this, he quickly vowed that he would complete the boss's task. No one in the whole company dared to take a peek at this young boss. Although others were newbies in the garment field, he was definitely a powerful figure.
Moreover, they, the management, discovered that the new boss's memory and learning ability were particularly excellent, reaching an incredible level. No wonder others have achieved such great business achievements at such a young age.
Next, Lin Zuhui visited and studied each production department. He also specially prepared pens and notebooks, just like when he was a student.
.......
A week later, Lin Zuhui held a meeting with senior executives in the conference room of Crocodile T-shirt headquarters.
Lin Zuhui said directly: "I have learned a little bit about the crocodile shirt company recently, so I plan to make a plan first and tell you about it!"
So fast?
This was the first thought of all the senior executives. It took the boss 15 days to get Crocodile Shirts after all the calculations, but the actual working time for Crocodile Shirts was only four or five days.
Huang Qisong said quickly: "Boss, tell me!"
No matter what the boss's suggestion is, as the general manager, he still has to be the first to stand up and express his opinion, otherwise the new boss will be the first to take action on himself.
Lin Zuhui nodded and said seriously: "The current clothing in the Mainland is relatively expensive. I plan to let crocodile shirts tour the Mainland in the second half of the year and sell clothing. In particular, we must actively participate in some exhibitions in the Mainland. This is the year
This is a measure. Next year we will open a specialty store in Guangdong, so that our compatriots can fully experience the crocodile shirt-style service."
"Crocodile shirt" style service: For example, any consumer will enjoy a natural reception in the store, and the waiter will not put pressure on you when purchasing, but when you need him, you will find that he is by your side.
For another example, in the "Crocodile Shirt" store, you will not only be asked to look at the hanging samples, but you are not allowed to flip through the neatly arranged goods on the shelves. Also, the shopping guides in the "Crocodile Shirt" store have very few words of recommendation, but
The language of "body service" will be very useful to you.
This kind of service is very necessary and popular in the mainland. Because the re-opening has just begun, some people who enter the store are worried that the price is too high. They feel heartbroken when they see the high price, and feel embarrassed if they don't sell. There will be many customers with this mentality.
.
If the service is not done well, over time, it will scare customers away, thus abandoning some potential customers.
A group of senior executives agreed very much with the new boss's strategy and attached their own suggestions.
Huang Qisong said: "We are preparing a team responsible for mainland business, so that we can organize it more effectively!"
Lin Zuhui nodded and said: "Okay, come up with a complete plan, how to tour and sell in the early stage!"
Before there were specialty stores, they could only be sold through agents, and crocodile shirts were not yet famous in the mainland, so they needed to slowly gain popularity.
The group had a heated discussion, and Lin Zuhui initially established a prestige.
As for his one-billion-dollar plan, it will not be released until September.
...
On Friday night, Lin Zuhui made an appointment with Qiu Shuzhen for dinner.
While eating, Lin Zuhui changed his mind: "Shuzhen, I'd better sign you up for a business administration course first. I plan to make the underwear brand Ouchi Secret Agent a big brand with a big investment, so I plan to do it myself in the second half of the year. But,
I will give you shares and let you join this company."
The last time Lin Zuhui remembered the Ouchi Secret Underwear brand, he immediately asked someone to check it out. The Victoria's Secret catwalk show had not appeared yet, which immediately made him think that he could hold an Ouchi secret catwalk show and make future Victoria's Secret products imported.
Moreover, he also plans to integrate all the family's clothing industries when the time comes and establish a conglomerate that spans the entire range of clothing and leather goods branding and manufacturing, clothing and underwear OEM, clothing retail, jewelry and watches, red wine and spirits, etc.
Of course, even though these women's brands are included in the group, some of their shares are still given to them.
Especially in the field of apparel and underwear OEM, we can fully rely on the strength of crocodile shirts in the production field to further expand our business.
In the previous life, Hong Youyi, a businessman from Hong Kong, had an annual output value of 5 billion by manufacturing underwear for Victoria's Secret, Uniqlo, Nike, Adidas, and Under Armor.
Therefore, the downstream clothing chain is also very profitable. Especially relying on the cheap labor force in the mainland, and in the future relying on the cheap labor force in Southeast Asia, it will be enough to make a lot of money.
When Qiu Shuzhen heard this, she immediately said: "I'll listen to your arrangement! I've been so worried recently about not being able to do it right. After all, I have no experience at all, so just hurry up and put it on the shelf!" After saying that, the woman even acted like a baby and gave Lin Zuhui a try.
Feed food.
Lin Zuhui nodded and said: "Well, I'm sorry, I didn't consider your ability to accept it! It's okay, we can adapt slowly. I will hire world-class management talents and designers, and first register with colleagues in the UK and Hong Kong.
We will secretly explore the underwear brand and then develop it. As for you, join this company first, and when the time is right, you can then serve as a senior executive and enter the business field step by step."
Anyway, we have to arrange things for these women, otherwise it will be easy to cause trouble!
"Well, I'm very obedient!" Qiu Shuzhen said happily.
Lin Zuhui scratched her nose and said with a smile: "Just be obedient, I will take care of everything!"
His real estate career is already very stable, and he will soon have more energy to do other things. As before, he rarely thinks about cross-border development. Now that the four major families have completed comprehensive operations, Lin Zuhui wants to
To catch up with them, we must develop across industries.
Therefore, he has determined to build a Chinese group.
Anyone who is familiar with business knows that the boss of the French group built a giant through acquisitions, and Lin Zuhui also likes to use acquisitions to develop the company. Use leverage and stock market capital for acquisitions, which can minimize Lin Zuhui's losses.
Personal investment.
In addition to acquisitions, he can also choose to invest in clothing brands he is familiar with and imitate Uniqlo's fast-selling brands.
Of course, acquiring well-known brands in Europe and the United States can further increase the group's influence. The funds for the acquisition can be leveraged buyouts, and you can take advantage of the hot stock market to raise funds through rights issues.
In this way, Lin Zuhui can build an Eastern group without investing too much cash, or the future Ruyi Group in the Mainland. This kind of labor-intensive enterprise can provide the Lin family with great influence.
Many famous brands can also provide influence to the family.