New Era Group's retail brand 'C-Store', which has been in preparation for five months, is the first to open in the banking district of Queen's Road in Central. It will be followed by as many as 14 stores this year.
It will continue to open in the remaining seven months of this year.
The retail business of New Era Group is part of the comprehensive department and is part of the group's expansion strategy.
Real estate companies such as Heung Kong, Cheung Kong, Sun Hung Kai, and Land all have retail properties.
Land and Cheung Kong are the kings in this field. Land owns the Wellcome supermarket brand, and Cheung Kong (Hutchison) owns the PARKnSHOP supermarket brand. The two occupy a very large share of the supermarket field; and the turnover of the supermarkets is in the eight
By the end of the decade, it accounted for half of Hong Kong's retail industry, wiping out traditional department store brands.
Next are the convenience stores that have emerged in recent years. Land also has the agency rights of 7-11 in Xiangjiang/Macau. At present, 7-11 has developed to a certain extent in Xiangjiang.
Lin Zuhui is naturally unwilling to give up, not to mention his vision and knowledge in the retail field, which is enough to defeat a group of opponents in this era.
So at the beginning of the year, Lin Zuhui and Lu Donglai (head of the general department, former general manager of Cathay Pacific City) began preparations to enter the retail field. From the beginning, Lin Zuhui decided to start with convenience stores, which are the fastest to occupy retail and require a slightly smaller investment.
.
The most important thing is that Lin Zuhui believes that his business philosophy for convenience stores even exceeds that of Japanese convenience stores. It doesn’t matter whether he succeeds or not!
On the same day, Lin Zuhui and Lu Donglai came to the Central Bank District to inspect the opening of the 'C-store' convenience store (c-store), accompanied by the brand's management team.
Arriving outside the store, Lin Zuhui looked at the refreshing signboard, with a red apple as the trademark and the word "Histo" in green Chinese font below.
It should be said that at the beginning of preparations, Lin Zuhui had already talked a lot. At that time, he inspected Xiangjiang 7-11 and felt that although the management of 7-11 convenience stores was relatively mature, he could actually find more
Great trick.
For example: the customer groups around each store are different, and some of the goods sold are also different. Some stores near the community need to sell rice, oil, etc., and the rice and cooking oil must be placed in a conspicuous place at the door; among convenience stores
Therefore, when it is called a convenience store, it must make it convenient for customers. Xishiduo has added newspapers, magazine sales, public telephones, agents for sending and receiving emails, etc., to truly achieve the service-oriented standard; for food safety issues, cooked food is not left overnight, and every day
Discount time starts at 9pm...
Especially for the nightly discount activities of 'specific products', Lin Zuhui formulated a 'classic case'. Customers who come at 9pm will get a 30% discount; customers who come at 10pm will get a 50% discount; customers who come at 11pm will get a 30% discount.
Discount; if customers come at 12 o'clock in the evening, they will get a 10% discount.
With this kind of decreasing discount, I believe it can attract a large number of customers.
In fact, it is impossible to get 30% off many discounted products, because others have sold them out with 30% off or 50% off. As for 10% off, it is even more impossible!
This is a psychological warfare. Just imagine, if you don't get 30% off today, then you must think that 50% off tomorrow will be good, so you will come early. In fact, most of them are sold at 30% off or 50% off in the end.
.
Lin Zuhui revealed all the strategies to lead this era at once, and a group of subordinates were impressed with their admiration. Under such circumstances, New Era Group allocated 30 million to develop the 'Histo' convenience store brand.
It's like a 'wolf is coming' feeling.
Lin Zuhui pointed to the words 'Open 24 hours' at the door and said to the management: "The night shift in each store is mostly boys. Monitoring and maintenance must be carried out at any time. Usually, more training in 'emergency' drills should be carried out, and the first choice should be made
Call the police!"
Lu Donglai nodded and said, "Well, I've written it down."
Lin Zuhui turned around and looked at the senior staff member in charge of Xishiduo!
"Boss, I've written it down too!"
Lin Zuhui was then satisfied that the general department in charge of Lu Donglai had many tasks, and convenience stores were just one of them.
Next year, Lin Zuhui will also sell ATV's shares directly to New Era Group and place it under the comprehensive department. He feels that he has too many listed companies and needs a unified large group to manage them.
According to New World Development, its comprehensive departments include ATV, Wannian Pictures, and Dynasty Club (catering).
A group of people walked into the convenience store. Although there were many customers, the cashier at the door still said enthusiastically: "Welcome to Chisto!"
Historic's service department still hired Japanese training teachers. It's not that Lin Zuhui likes Xiaori Ben, but their service industry is really doing very well. Take Xiangjiang's department store industry as an example. Before the mid-1970s,
Chinese-owned department stores were dominant; after the mid-1970s, Japanese department stores entered Hong Kong and immediately defeated the Chinese-owned department stores. Even Xianshi, the long-established Yongan department store, could not withstand it. Yongan department store even sold 40% of its shares to Japan.
Seiyu Department Store is seeking to protect itself.
Lin Zuhui checked every detail, from the display of newspapers and magazines at the door, the placement of shelves, the environment in the store, the cold drinks in the refrigerator, the cooked food table, etc., and compared them one by one with later generations, and then with the current 7-
11 for comparison.
Very satisfied with the final result!
"How are the lunch and evening lunches prepared?"
The senior employee in charge of the brand said: "No problem, we have the most advanced central kitchen supply, the lunch boxes are guaranteed to be clean and delicious..."
Lin Zuhui said with a smile: "I will decide whether there is anything wrong with what you said after the staff of the group company reviews it!"
The cost of investing in a central kitchen is quite high, and since there is only one Xishiduo store open now, naturally we can only let our own company's employees experience it for a period of time.
"I am confident that at least we are better at the bento boxes at Xiangjiang convenience stores!"
Lin Zuhui ate a lot of bento boxes in his previous life, so he naturally had a say in what foods should be chosen and how to mix them. Therefore, he also put forward some opinions on Shishiduo's bento boxes.
Before leaving, Lin Zuhui bought a special "Super Beef Burger" from Cistro and walked out of the store while eating it.
"This tastes good! But it can be improved and improved, so that it can be used as a trademark of our Xishiduo in the future and become a product familiar to people in Xiangjiang."
"Okay, I remember it!"
In fact, Lin Zuhui does not pay much attention to the profits of Xishiduo in Hong Kong. He hopes to incubate a mature convenience store brand so that he can enter the mainland market in the future.
Since there is no need for Hong Kong's Xishi to make a lot of money, Lin Zuhui will increase his human resource reserves, establish a reputation for high quality and low prices, and maintain considerable competitiveness. These are Lin Zuhui's original intentions.
Of course, once these are achieved, the Xiangjiang market will naturally make huge profits, but that will happen in the future.
.......
That night, Luo Fuqi's company, representing Huang Yulang, announced the launch of a counter-takeover of Yulang Group: it initiated a comprehensive acquisition of Yulang Group at 6.6 yuan per share, and currently holds 36.5% of the shares.
After Lin Zuhui found out, he didn't take it to heart, and Wanhui Media was not in a hurry to react and planned to wait until the weekend to re-release the latest price. After two days of acquisitions, Wanhui Media's shareholding has increased to 20%.