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Chapter 284 [Hengjin Investment]

In the morning, Lin Zuhui arrived at the Hengjin Investment Office in Los Angeles. All senior staff from North America had gathered here. Even Li Hao from the Xiangjiang headquarters also arrived with his team.

At present, Hengjin Investment has a total of 23 employees in North America, all of whom are elite-level talents; and the annual operating cost of the entire Hengjin Investment has exceeded 30 million Hong Kong dollars, which can be said to be a strong force.

How could Lin Zuhui waste such a powerful team!

"Boss, welcome to the United States!"

"George, long time no see!"

George is the head of North America, which not only has financial investment business, but also commercial investment business.

The senior staff who came to attend the meeting today have all reported to Xiangjiang, so Lin Zuhui is familiar with them. There are seven senior staff in North America, three of whom are Chinese. After all, Hengjin Investment is essentially a private company of a Chinese family.

investment company.

After everyone arrived at the conference room, Lin Zuhui first said: "Have you brought the information about Nike?"

George nodded and quickly handed the information to Lin Zuhui.

Lin Zuhui flipped through the information very quickly. After briefly looking at some data, he decided to continue investing heavily in Nike.

At this time, Nike’s market value is only 600 million!

Lin Zuhui couldn't believe it. He knew that in the 21st century, Nike's highest market value was 280 billion.

And as far as Lin Zuhui knows, after the contract between Jordan and Nike expired this year, he received 4.5% of the shares as a bargaining chip for the signing. That is to say, this year Nike began to take off in real terms, especially its sub-brand AJ, which saw a significant increase in profits.

“What percentage of Nike do we own?”

At the beginning of the year, Lin Zuhui had already instructed Hengjin Investment to start buying Nike stocks, but the purchases were scattered!

George said: "I have purchased 2.1% of Nike shares at a cost of US$11.5 million (HK$88 million)!"

Lin Zuhui instructed: "Continue to buy, our goal is to hold 3.9% of the shares and hold it for the long term!"

With a report of more than 400 times, Lin Zuhui has no reason not to vote!

Of course, the shares will definitely be diluted midway (the issuance of new shares, etc.), but Lin Zuhui believes that there is no need to spend any more money to cover the position; because Nike has long-term stable dividends, he can use the dividends to cover the position, which has been maintained at 3.9%

, there can even be huge returns.

During the financial crisis in 2008, he also knew a statistic, that is, Nike's market value dropped from 35 billion US dollars to 20 billion US dollars. By then, if he did a "T", he would be able to withdraw a lot of funds in advance.

"Okay, no problem!" George replied seriously.

Next, Lin Zuhui listened carefully to the financial investment situation.

At this time, Lin Zuhui had set up a total of 300 million Hong Kong dollars in investment funds in North America, while in Europe he had only set up a symbolic 30 million Hong Kong dollars; in Japan, he had invested more, with a full principal of 3 billion Hong Kong dollars (five times leverage investment securities

).

In terms of North American financial investment, except for Lin Zuhui's intervention in investing in Nike, the remaining tens of millions were given to George's team for free use.

After the stock market crash, I promptly bought the bottom, and now I have made tens of millions of profits, which is enough to cover the operating expenses of Hengjin Investment.

After listening to the financial investment situation, Lin Zuhui took the initiative and said to several senior staff of commercial investment: "Yesterday, my girlfriend and I drank a good cup of coffee in Los Angeles, and I paid more attention to the prospects of this coffee brand. I deliberately

I asked the waiter and found out that this coffee shop is a brand chain called 'starbucks'... That's the information. You can check it out for me and report to me at any time!"

If you don’t invest in Starbucks now, then when will you wait?

Although Schultz is famous for diluting investors' shares, Lin Zuhui is not afraid of dilution. At worst, he can just invest more. At this time, Starbucks has not yet been listed, and it is estimated that it will still be several years away. So if it is investment, it is risky.

invest.

If Starbucks needs to develop, it must always need investors, so it is not a problem for Hengjin Investment to participate.

Charles, who was in charge of business investment, immediately said: "Okay, after the boss's trip to North America is completed, I will personally take people to inspect it."

Lin Zuhui nodded. During this trip to North America, Charles will accompany Lin Zuhui to inspect and sign an agreement with Aircoa, the largest independent hotel management network in the United States, Canadian Constellation Hotel Group.

At noon, everyone had a meal together. In the afternoon, Lin Zuhui, accompanied by Fuli International's team, went to inspect a piece of land in downtown Los Angeles.

The bidding for this land only started at the end of June, but Fuli International is almost ready. If Lin Zuhui likes it and makes a decision, he can try to take it.

...

aircoa, the largest independent hotel management network in the United States, is an unlisted company.

It originally owned a high-end hotel brand, the Clarion Hotel, but it was sold to Boutique International Hotel Group last year.

The group currently has the management rights of 39 hotels with a total of 15,650 rooms in the United States and the rights and interests of 3 hotels with 880 rooms. It is the 19th largest hotel management group in the United States.

On Monday, Lin Zuhui and his party arrived at the Los Angeles headquarters of aircoa and were warmly welcomed by Owsley Brown, the head of the Brown family of aircoa.

"Mr. Lin, you are younger than I thought, but you are very famous in our United States!" As soon as they met, Owsley Brown, who was in his forties, extended his right hand and said happily.

Lin Zuhui stretched out his right hand, held Owsley Brown's hand tightly, and said with a smile: "Owsley Brown must have exaggerated my fame when he saw me for the first time. Hong Kong is so small, but the United States is so big.

, I don’t believe I can impress the established capitalists!”

"Haha, I'm telling the truth!"

After a friendly greeting, Owsley-Brown led Lin Zuhui to visit the headquarters of aircoa.

If this transaction is completed, Cathay City will be the majority shareholder of aircoa and have actual management rights; Owsley-Brown will only hold 20% of the shares, and the other 29% will be in the hands of other shareholders.

It is reported that the reason why the Brown family is willing to sell is actually because the U.S. hotel industry has not performed well in recent years, and the Brown family suffered heavy losses in the stock market crash.

The mature hotel management network of aircoa company that Cathay City is interested in can lay a solid foundation for Cathay City hotel management. The price is only HK$400 million, which is not a lot of money for Cathay City.

However, as Lin Zuhui's investigation deepened, he couldn't help but worry about the rights and interests of 880 rooms in three hotels, because the annual income of these three hotels was too small, with annual profits of less than HK$20 million, and the asset value of these three hotels was

400 million to 450 million Hong Kong dollars.

Cathay City doesn't seem to need these three hotels, Lin Zuhui thought!

Moreover, as far as Lin Zuhui knows, while the current economy in the United States is not that bad, it should be possible to sell it at a good price! Anyway, what Cathay City needs is the hotel management network in the United States, not these few companies with poor operating results.

Mid-range hotel.

"Mr. Brown, have you ever thought about selling the remaining three hotel interests and only retaining the hotel management network!"

Although Cathay City has a 51% interest after the purchase, if it is such a big deal to sell the hotel assets, it will definitely need the support of shareholders, unless they own 70% of the absolute equity.

Furthermore, Owsley Brown is a local. If he nods in agreement, then I believe a buyer will be found soon!

Owsley-Brown immediately said: "You want to spin off Aircoa?"

Lin Zuhui nodded and said: "My idea is to sell the hotel's property assets and specialize in hotel management business in the future! Moreover, I think the U.S. economy may not be so good in recent years. If we sell assets this year, it must be timely.

Stop loss.”

He remembered that in his previous life, Zheng Jiachun purchased Ramada, a large hotel group in the United States, intending to purchase it for US$300 million, then sell its property assets for US$200 million, and acquire the third largest hotel in the United States for only US$100 million.

Management Group. However, later, the U.S. economy declined, and the property assets of 200 million U.S. dollars were sold for only more than 100 million U.S. dollars. The interest on New World's acquisitions was tens of millions of U.S. dollars per year, which resulted in New World being "heavily in debt."

Owsley Brown thought about it seriously. He currently owns 71% of the equity of Aircoa. Even if it is sold to this Asian, he still has 20% of the equity and is still the second largest shareholder. If the two parties join forces to promote the sale of property assets, basically

No one can stop it.

And this young man is not optimistic about the U.S. economy in the next few years, and he has to seriously consider it.

"Mr. Lin, I will give you an answer tomorrow. Let's understand it first today!"

"No problem, I'm quite satisfied with aircoa's hotel management network!"

If the hotel assets are really sold, Cathay City will be equivalent to purchasing a hotel management network (51% equity) with only HK$200 million. Aircoa's hotel management network can bring the company an annual net profit of about 30 million

, this income is still very considerable.

.......

The next day, after a day of negotiations and audits, Cathay Pacific City purchased 51% of aircoa's equity for HK$400 million in the evening.

At the same time, Owsley-Brown also agreed to join forces with Cathay City to sell the hotel assets of Aircoa. Cathay City will actively send management to Aircoa to build its own North American hotel management network.


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