Chapter 289 [Diligende Pavilion Luxury House Project]
In the morning, Lin Zuhui came to the office of Huazhi Center.
This office is 1,000 square feet and is located on the 48th floor of Tower A. It is the highest floor of Huazhi Center (Twin Towers, divided into Tower AB), because he likes to stand at a high point and enjoy the scenery.
There is a computer on the desk, two landline phones, and a mobile phone that was just put on it, and then it is completely empty, with no paper information.
‘Today’s business, today is over, no paper left on the table’
This is his motto!
When I come to the company, the first thing I do is drink tea and read the newspaper until someone comes to report my work.
Of course, if something happens, he will call the secretary's office through the dedicated phone line and make arrangements.
After a while, Liang Zhenxun came to Lin Zuhui's office.
Generally speaking, among the four carriages of New Era Real Estate/Construction, Liang Zhenxun reports the most work to Lin Zuhui.
He is not only the financial steward of New Era Group, but also the foreign-related executive of New Era Group. For example, he is in charge of dealing with government officials, high-quality properties for sale in the market, market conditions, etc.
"Boss, Land has spread rumors that it intends to sell the Diligendege luxury project! This is the information I compiled, take a look!" Liang Zhenxun handed over a stack of information.
Lin Zuhui did not look at the information directly, but asked: "Do you think we should win it?"
Liang Zhenxun nodded and said: "Based on the real estate trend you pointed out, I analyzed it like this: Assuming that we all take out this project with a loan and sell it in units next year, then we will have at least 30% of the profit. In other words, we will make a profit of at least 30%.
, even if the loan is repaid, we can still earn more than 30%. The important thing is that there is still a piece of land that has not been constructed in the Diligende Pavilion project, and we can build the third phase of the project on it, and the profit will be even more substantial."
Lin Zuhui nodded, but did not say anything, but read the information carefully.
Towers 1 and 2 of Telikuntek Court were both completed in 1981. The two buildings have similar numbers of floors, 34 and 33 floors respectively. There are a total of 158 luxury residential units, with the usable area of the units ranging from 1,547 to 6,507 square meters.
sq. ft., with a total floor area of 630,000 sq. ft.. There is also a land area of more than 30,000 sq. ft., which can be used to build the third building of Ligende Pavilion.
Although two of the Deligantek mansions were occupied in 1981, Land did not sell them, but used them as rental properties. Therefore, all the property rights of the Deligantek project are still in the hands of Land.
If we follow the market for luxury homes in Mid-Levels, the average floor price should be around NT$3,000 per square foot (currently, the price in urban areas on Hong Kong Island is around NT$1,200 per square foot, and that in large housing estates is around NT$1,500).
In other words, the value of the properties in Tower 1 and Tower 2 alone is around 1.9 billion.
The remaining piece of land covers a large area and is a luxury land. It is estimated to cost 200 million yuan. In the previous life, 66 floors and 159 residential units were built on this piece of land. The property area is one and two.
The sum total; it also had the chance of obtaining the highest residential level in the world until the construction of the 'Trump World Center' in the United States in the 21st century.
Taken together, it requires a price of more than 2.1 billion to be able to afford it!
After reading the information, Lin Zuhui began to think about it, and Liang Zhenxun did not dare to disturb him.
At this time, New Era Group's debt is 4.8 billion, and Lin Zuhui speculates that once the real estate market starts to rise, the Hong Kong government may auction the "King of Land" at the end of the year or next year. New Era Group and Chinese Real Estate must not miss the "Land King" again.
If you are the king, that is a symbol of strength.
He is not in a hurry about debt in the new era. He can reduce his holdings to less than 4 billion this year just based on the profits from real estate development. In the second half of the year, he can also raise funds through rights issues, issue convertible bonds, invest in securities and other means to gain pressure to reduce debt.
.
Finally, Lin Zuhui said: "Now that the project has been met and we know that we can make money, we have to fight for it! However, the debt of New Era Group is too high and it is not suitable to borrow heavily, so my family will take the majority of this project and hold 77% of the shares."
If successful, New Era Group will hold 30% of the shares and form a joint company to develop this project!"
Liang Zhenxun immediately said: "Okay, I will start preparing to contact Land immediately!"
Lin Zuhui nodded and said: "You prepare first, and I will quote you at that time. If you want to do it, then strive for success!"
"Um!"
After Liang Zhenxun left, Lin Zuhui leaned on his seat and started thinking.
He is no stranger to the Dili Gent House mansion. When he paid attention to the woman Guan Jiahui in his previous life, the 3,000 square foot Di Li Gent House mansion was worth 190 million when Hong Kong real estate was at its peak, which amounted to more than 60,000 per square foot (about 60
million per square meter).
That’s almost a 20-fold increase!
Of course, it is impossible for Lin Zuhui to put the first and second seats in his hands and multiply them 20 times in thirty years. That is because he looks down on himself!
Therefore, parts of Towers One and Two had to be sold in the first quarter of 1989, leaving only the land of Tower Three for development;
In the later stage, see if you can keep the third seat in your hands.
The Diligende Pavilion mansion is the top mansion in Hong Kong. Its popularity is no less than that of small and medium-sized villas. Even the third generation of the Huo family, the head of the Huo family who married a champion, lived there for a period of time in his previous life.
When Lee Shau Kee married his wife, he also gave two luxury units in Gentek House as a betrothal gift; there were many rich people and celebrities living there.
There are many reasons why this kind of luxury house is more popular than ordinary villas:
First, Mid-Levels is a luxury area. The luxury houses here can enjoy the views of Central, Wan Chai, Causeway Bay, Victoria Harbor, and Tsim Sha Tsui outside through the windows. The view is unparalleled and wide.
Second, safety and convenience. This kind of luxury real estate has a strong security force, which is on duty 24 hours a day. Outsiders cannot break in. The security personnel are not old men, but skilled and very professional security personnel;
There are swimming pools, tennis courts, basketball courts, clubs, gardens and other public facilities, which are very convenient.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Third, the owners who move in are of high quality.
If he sincerely takes over this project, it is estimated that he will have to invest 1.5 to 1.7 billion in funds there.
Then, the cash flow on his hand is already only 800 million.
Of course, he doesn't worry because he can borrow money to invest.
...
In the afternoon, Lin Zuhui came to the ATV Building at No. 81 Broadcasting Road. He clearly felt that the atmosphere here was much better than when the new consortium first took over in early February, and even the number of personnel increased by several percent.
Of course, if you lose hundreds of millions this year, you have no choice but to run away (history has it that in the first year, you spent one billion and lost 300 million)!
Although the ratings can be immediate, advertising fees will not skyrocket immediately, and the cost of poaching and salary increases for ATV this year is hundreds of millions of yuan. However, if the ratings go up, this year's losses may be reduced from 300 million to 100 million, which is still a problem.
Possible (in the same period, Wireless's annual profit was 200 million).
Along the way, I met several celebrities, and they all said hello to Lin Zuhui!
Arriving at the office, Lin Zuhui used the internal phone to call Li Zhuanglie from the variety show department.
"How are the ratings of "Prize Doorman"? What's the response?" He had actually watched the broadcast and was very satisfied with it.
Li Zhuanglie immediately said happily: "The ratings are 20 points (approximately 1.1 million viewers, based on Hong Kong's population of 5.5 million). However, the ratings have been well received and the ratings should rise quickly in the future!"
Lin Zuhui nodded, quite satisfied with the ratings. After all, the first episode of the program started last night, and more and more people watched it.
"How are the preparations for Sam Dianxia's show going?"
Shen Dianxia was recruited by ATV with a lot of money, with the purpose of strengthening the strength of variety shows. The couple is not cheap. In order to let Zheng Shaoqiu star in "Big Era", the entire production fee was increased by 30%, reaching 13 million.
"Well, preparations are underway. There are two programs in total, "Fafei Colorful Thirty Years" and "Feiqu TV", which are expected to be launched in August!"
"no problem!"
After a while, Zhou Liang Shuyi also came to Lin Zuhui's office. Seeing that she had rushed back from where she was, she was panting from exhaustion.
"Take a rest first and have a cup of tea!"
Lin Zuhui is an idler and is not in a hurry to work.
On ATV, he is completely in a commanding position, and there is no need for him to carry out any specific tasks.
Currently, Zheng Yutong is involved in ATV's external entertainment and negotiations, as well as participating in ATV's administrative work; while Lin Zuhui's main job is program coordination and administrative work.
Of course, both of them gave Zhou Liang Shuyi the greatest support. ATV is currently spending money like water, and it is the two big guys who are supporting it; however, the money spent is currently solved through loans.
TV stations have low profits but high asset value.
The annual profit of TVB is 200 million yuan, but Benda Group spent more than 2 billion to purchase more than 20% of the shares, and is the major shareholder along with Shao Liushu.
ATV has an annual profit of 6 million, or even a loss. Qiu Degen sold it based on a market value of 900 million!
Not just because of its influence and franchise.
"What do you think is the biggest weakness of our ATV, compared with wireless?"
They are all definitely weaker than wireless, but there must be one that is the weakest.
"It's a singer!" the two said in unison.
Lin Zuhui nodded and said: "That's right! Wireless dominates the Hong Kong music scene and is the most popular! What's the reason?"
Selina Chow said: "TVB regularly holds singer competitions to discover new stars and make them popular, achieving the goal of 'TVB borrows the power of singers, and singers borrow the power of TVB'."
Lin Zuhui said: "You are on to the point! When I watched this poaching, I rarely saw singers! To put it bluntly, Wireless's concerts and audio CD recordings are more authoritative and popular. This is why singers find it hard to leave Wireless.
reason!"
Shuyi Zhou said: "The boss means that we also hold a singer competition?"
Lin Zuhui shook his head, nodded again, and asked: "So, how many years will it take for us to achieve results?"
Li Zhuanglie said: "It won't be effective until three or four years!"
Lin Zuhui said slowly: "So, we not only need to hold a singer competition, but we also need to make the singer competition have its own influence, value, and ratings. In other words, this competition itself is a very excellent program
, it can even be said that the value of this program is greater than the value of the singer."
Confused!
Zhou Liang Shuyi and Li Zhuanglie couldn't understand it at all, they only knew that this was another genius idea!
"Please give me instructions, boss!" Zhou Liang Shuyi looked at Lin Zuhui longingly and said modestly.
The King of Media, really the King of Media!
Lin Zuhui said: "I named this music program 'Chinese Good Voice', which means that as long as you are Chinese, you can sign up. Of course, the first season will mainly focus on the Xiangjiang area..."
He explained the model of "The Voice of China" in later generations, and the two people were shocked and stunned.
Talent shows are not uncommon in this era. Even the Mainland already had the "Youth Singing Competition" in 1984.
The important thing is that people in this era don’t know how to play in different ways!
The fun modes of "The Voice of China" are:
Just listen to the voice without looking at the appearance, and the standard is a ‘good voice’;
The banter between tutors and the PK between students;
The mentor chooses the student, and the student can also choose the mentor;
Tutors and students need to perform collaboratively;
It can even incubate a fan economy...
Zhou Liang Shuyi and Li Zhuanglie kept recording with paper and pen, and asked Lin Zuhui from time to time, and Lin Zuhui also answered their questions.
Finally, Lin Zuhui said: "Plan carefully and try to start the premiere early next year!"
"good!"
For him, the real core of ATV is the management headed by Shu Liang Shuyi. He only formulates plans for programs, series, etc., and then entrusts them with full authority to complete them, and then he only looks at the results.
To take a step back, in the previous life, Shu Liang Shuyi has brought ATV to a ratings of 4:6 (generally and TVB is 2:8), which fully shows that others are still capable (and spend money well). Moreover, there is Shu Liang in the future.
By the time Lin Baixin replaced his retainer, he had actually made a profit of about 12 million. Although it was not much, at least he did not lose money!
Finally, Lin Zuhui asked about the filming situation of "The Big Era" and the result was quite satisfactory. There will be no problem with the premiere on July 1st!
This series is being broadcast and filmed at the same time!
Lin Zuhui believes that this series will achieve greater success than its predecessor!
Less than a year has passed since the stock market crash, and Lee Fook-siu, the prototype of Chan Man-hyun in the film, was arrested by the Independent Commission Against Corruption at the beginning of the year. It is full of topics! Of course, the first part still talks about things before 1973, but Hong Kong people still remember it.
new.
In this series, "Lin Zuhui" also appeared. He deliberately placed himself among Li Chaoren, Huo Yingdong, and D God, and then created a scene where the four big guys rescued the market.