Every time he sits in the office of New Era Group, Lin Zuhui feels a sense of security. Maybe he is a real estate developer!
Although he is striving for diversified development, he has always focused on real estate and has not dared to relax at all.
At present, the Lin family's industry can be divided into five areas:
Real Estate (New Era Group)
Investment (Hengjin Investment)
Manufacturing (LEIT Group)
Media (Wanhui Media)
Communications (ATV/DreamWorks)
In fact, the core of the Lin family should be two industries: real estate and investment.
Investment should not be underestimated. It is the only way he can surpass Li Chaoren. Just imagine, if he buys two or three points of all the US stocks he is familiar with, and then waits for appreciation and dividends, wouldn't he be beating Li Chaoren by lying down?
Of course, the premise of all this is that he has real estate as a cash cow. Although this cow is still underage, by the 1990s, it will be able to continuously produce milk.
This month, Hengjin Investment invested in Starbucks in the United States for US$3 million (HK$24 million), acquiring a 10% stake.
Of course, Lin Zuhui believes that when Starbucks goes public in a few years, 10% of the shares will have been diluted to less than 5%. However, Lin Zuhui will always pay attention and always control the shares at 3% to 4%. When the time is right, then
Diversify holdings, handle them offshore, and hold them for the long term.
There will be many investments like this in the next few years.
But now, he is short of money and only has one small goal left.
After the stock market crash, he had a record cash flow of 8 billion. Now he only has one small goal left, and it can be said that he is spending money like water.
3 billion was invested in the Japanese securities industry, 2 billion was used to repurchase/acquire shares of its affiliated companies, 1.7 billion was used to purchase Dilican Dege, 300 million was used for investment in North America, and 700 million was used for investment in the Hong Kong securities industry.
Needless to say about the scattered ones, he spent a lot and also earned some!
"Dong dong"
There was a knock on the door and Lin Zuhui stopped thinking.
"Come in"
Liang Zhenxun walked into Lin Zuhui's office under the guidance of his assistant. He looked at the boss in front of the office window and looked into the distance, thinking that the boss must be very proud of this investment!
The surrounding view of Huazhi Center is wide and there are almost no obstructions.
To the east is the Admiralty Garden;
To the south are Queensway and Hong Kong Park;
To the west is Cotton Tree Road, not far from Chater Garden and Bank of China Building;
To the north is the Far East Financial Center.
Because the buildings are far apart, the view is unparalleled and you can see Victoria Harbour.
Importantly, Huazhi Center is one of the five representative buildings in Hong Kong in the 1980s.
Lin Zuhui turned around, walked towards the seat, and said: "Sit first!"
Since July, New Era Group has been developing steadily and has not made any major moves yet.
At this time, New Era's debt is as high as 5.5 billion, and the annual interest alone requires 500 million (an average of 9%, now 8%).
Of course, New Era Group (only the parent company) has very rich assets at this time:
It has a land reserve worth RMB 10 billion (land appreciation), approximately 8.2 million square feet of residential land/land exchange rights, and 500,000 square feet of agricultural land;
If you own a real estate worth RMB 3 billion (including part of the interest in Tiligende Pavilion), only those that have started construction will be counted;
The total value is nearly 21 billion, the net assets are 15.5 billion, and the market value is 13.9 billion.
Due to the appreciation of real estate, the market value can no longer keep up with the net assets!
Lin Zuhui plans to officially revalue his assets and make it public after October.
The purpose is simple. He needs a higher market value to raise funds through rights issues and issue convertible bonds.
Lin Zuhui asked: "How much liquidity does the company have on its account?"
Liang Zhenxun immediately said: "A total of 210 million! Our monthly real estate net profit is now more than 100 million yuan. According to the current real estate growth rate, this year's net profit from real estate development alone can reach more than 1.2 billion."
Lin Zuhui calculated that using only the net profits from real estate, he could reduce his debt holdings to about 4.5 billion this year.
This is equivalent to New Era Group’s net profit this year being over 1.3 billion!
However, he is still not satisfied because he will continue to take out loans.
Therefore, he said: "The company has prepared 300 million in funds and is ready to invest in futures contracts! Wait for my notification when to buy!"
Liang Zhenxun had long been accustomed to his boss’s ‘quick, ruthless and accurate’ investment methods, so he immediately said: “No problem, I will arrange the funds as soon as possible!”
"Don't worry! I'm waiting for the market adjustment time. It may take a month to use it! Even if the opportunity comes, we need to buy it in batches."
"Okay, I know!"
After Liang Zhenxun left, Lin Zuhui did some calculations in his notebook.
Assuming that the Hang Seng Index falls to 2,500 points at the end of August or early September, he will start buying December index futures contracts; with 300 million funds, he can almost buy a Zhang.
This investment will not affect the market. Currently, the daily trading volume is 20,000 to 30,000 contracts. However, Lin Zuhui usually buys in batches, with a maximum of 700 or 800 contracts a day.
Of course, although they were bought in batches, the market still knew that big buyers were entering the market. However, this wave of rising prices can be regarded as a general trend (the rise of real estate and the economy), and Xiangjiang has no capital to sell short.
New Era Group invests in futures contracts, and Chinese Real Estate invests in blue chip stocks, a two-pronged approach.
I don't expect to make much profit, but at least it will be a profit of more than 300 million.
...
Meeting room at Giordano headquarters.
The fat man was listening sadly to the report from his subordinates. With the strong rise of Jeanswest, Giordano's performance in Hong Kong began to stagnate.
"Have you ever looked for the reason why our local performance in Xiangjiang has stagnated? If it doesn't work, I will replace it with someone else?" Feili said gaffefully.
All the senior executives suddenly did not dare to speak. Last year, Fatty changed 70% of the company's management at once. While others were laughing, Giordano unexpectedly improved. Of course, they were the new team at that time.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! It turns out that in 1987, Giordano's sales growth slowed down, and the company's profits also declined. Fatty realized that this expensive retail chain
The idea didn't work, so a new management team was organized and the company's strategy was changed: Giordano originally only sold men's casual clothing (mid-to-high-end), but after observation and research, a large number of female customers came to patronize its stores;
So the new team changed the company's positioning and started selling unisex casual clothing that can be worn by both men and women. It repositioned itself as a company that sells unisex casual clothing at a mid-range discount. Giordano's new goal is not to maximize profits, but to maximize sales.
ization and sell value-for-money merchandise.
A manager said: "Boss, Jeanswest's advertising is very good! As you know, their boss owns magazines, newspapers, TV stations, film companies, and many celebrities endorse it."
The fat man immediately said: "Don't we have any?"
"It's not that we don't have it, it's that we have an advantage without him! For example, if we want to advertise in FHM and GOOD magazines, they tell us that the schedule is already full, and the advertising effect of these two magazines is the best.
Good; for example, the ratings of two ATV programs this time were very good, and JeansWest's advertisements appeared during their advertising time, which had a very good marketing effect... In short, as long as Lin Zuhui's media industry takes over JeansWest
We will not accept advertisements from competing brands... So, in terms of advertising resources, it's not that we haven't done enough, but that Jeanswest has done too well! Even their spokespersons are like that.
The most popular artist."
The fat man suddenly fell silent. This was someone else's advantage. He really couldn't compare!
However, he quickly said: "For this reason, our performance will become like this?"
Another executive said: "Boss! I have summarized the advantages of Jeanswest: they pursue the comfort of fabrics first and style second; they also follow the mid-range 'value for money' policy; third, in
In terms of service, they have also done their best, and their clerks are very good.”
Feili Lao interrupted: "Isn't this the case for us? This is the policy we formulated last year. Could it be that we will lose to a new brand?"
The executive said: "They are better than us in terms of quality, style, and price. I suspect they are selling at extremely low profits! As for the service of the clerks, their management system is indeed worth learning. I have already figured out some
The door is right."
The fat man finally asked the most important question: "When they open JeansWest stores, they always open them near us. I suspect they are deliberately targeting us. You should summarize and investigate carefully, and you must not let the performance stop. I want to rise, rise."
!”
Finally, I almost started shouting!
A group of senior executives quickly said: "Yes!"
...
But here, Lin Zuhui took Roger and quietly came to Jeanswest (Russell Street, Causeway Bay) for inspection.
When walking into the store, Lin Zuhui felt as if he was shopping at Uniqlo in his previous life. The overall layout, the display of clothes, the shopping basket, the service of the clerk (they won’t ask you actively, but they feel that the service is excellent), and the efficiency of the clerk
, the quality of the clothes....
Jeanswest's employee training is a huge investment for this brand. Each employee needs to be trained for more than 200 hours a year. To do this is equivalent to paying each employee one month's salary in vain (it does not directly generate economic benefits);
Not only that, the salary of Jeanswest employees is higher than the market level, especially higher than that of Giordano.
Yes, when he first founded this brand, Lin Zuhui had the intention of targeting Giordano.
In his mind, when he sold Giordano in 1990 (which was boycotted by the mainland), he wanted to devalue Giordano because he could not sell it for 1.6 billion.
This is both patriotic and combating competitors!
Therefore, under Lin Zuhui's vision, it took Jeanswest just over six months to establish a firm foothold in Xiangjiang and open eight large stores in a row.
Uniqlo's business philosophy is still very dominant in this era.
Of course, relying on the original high-quality production system of crocodile shirts also has a certain relationship. Coupled with the small profit policy implemented by Lin Zuhui, it is difficult to think of success!
Lin Zuhui picked up a T-shirt from a store, first tried it on the feel, and then looked at the price of 78 yuan.
"In the development process of Jeanswest, we will definitely encounter many problems! You see, our prices are very affordable and the quality is good, but there may still happen, that is, some customers will buy it back and cut off the trademark."
Roger was stunned and responded: "I haven't thought about this question seriously?"
Lin Zuhui said with a smile: "Maybe this is not the case. I just remind you to get more feedback from customers!"
"Okay, boss!"
Then Lin Zuhui said: "Overseas markets should develop simultaneously, let's start with Singapore!"
Roger nodded and said, "Well, overseas expansion is already in our plan for the second half of the year!"
In fact, Lin Zuhui still has many tricks, such as setting up a special studio to study product planning, development, and sales, so as to achieve low-cost operation of stores; such as skills in selecting locations for overseas stores, etc.
But they need to take it step by step. Currently, their competitor is Giordano. They need to defeat it first.
...
LEIT Group's profit in 1988 would exceed 200 million yuan. This encouraged Lin Zuhui. He felt that the company's prospects were still very good, and he began to make plans.
He called Guan Jiahui to his office and planned to have a face-to-face discussion.
As soon as the woman arrived at Lin Zuhui's office, she first looked around, then came to Lin Zuhui's office, leaned against the desk, and crossed her arms.
"Is there anyone who reports work like this?" Lin Zuhui said funny.
Guan Jiahui said proudly: "My subordinates are different from them. I can report work in the office or in bed, don't you think so?" After saying that, his sexy tongue lightly swiped across his lips, and a pair of big
Eyes staring at Lin Zuhui's discharge.
Faced with the beauty so close at hand, Lin Zuhui couldn't help but put his big hands on Guan Jiahui's beautiful legs with black stockings. This scene has appeared many times in previous Korean dramas. Men always like to put their hands through the middle of a pair of sexy thighs first.
, and then you know...
Lin Zuhui stopped in time. Seeing that Guan Jiahui's eyes were watery, he felt that he could no longer tease her.
“How is the Oshili brand doing?”
ochirly is a sub-brand of I.T fashion retail. Its theme is to bring European fashion to Asia and it is a women's clothing brand.
When Guan Jiahui saw Lin Zuhui stop his hand, she felt a sense of loss. She stood upright while leaning on the desk, intending to straighten her skirt. As soon as she stood up, her legs felt weak, and she sat down in Lin Zuhui's arms.
With the soft fragrance in his arms, Lin Zuhui hugged one of his favorite women and said with a smile: "I am getting more and more impressed, and I am getting more and more wet!"
Guan Jiahui lay weakly in Lin Zuhui's arms, held by her man.
"It's all your fault, you have to take responsibility!"
Lin Zuhui was speechless, ignored her, and continued to ask: "I want to ask you something. I came to your office today because I have something to do!"
Guan Jiahui then took shape and said: "The sales of both stores are very good... It should be an initial success!"
Lin Zuhui nodded. LEIT Group is a large clothing group and has innate advantages in building a brand. Lin Zuhui is the king of media in Hong Kong and has acquired advantages in brand marketing. Therefore, it is easy to build a women's clothing brand.
Of course, the height of growth in the later period is unknown!
Lin Zuhui said: "You can invite a popular female star, hire her as the design director, and then find celebrities in the clothing industry to assist her, play celebrity gimmicks, and create a brand. The cooperation model adopts a profit sharing model, which is equivalent to kidnapping the female star.
, let her make money for you.”
Guan Jiahui said confusedly: "Female stars can design?"
Lin Zuhui knocked her on the head and said: "First of all, this is a gimmick; secondly, celebrities know how to dress, so they must have a design foundation; finally, with celebrities in the fashion industry and famous designers assisting her, she is still afraid that the design will not be good enough."
Do you want to sell fashionable clothes?”
Guan Jiahui nodded immediately and said: "I understand what you mean. What we pursue is fashion and trends. Female celebrities just represent that, so we can do a good job in marketing in this aspect!"
Lin Zuhui nodded and said, "Just bring it up, President Zhao will naturally support you, and all the credit will be yours!"
Guan Jiahui was immediately delighted, this man had given her credit.
In fact, the founder of I.T is Guan Jiahui, and her influence in I.T is naturally higher than that of the president. Although she is now the vice president, it is equivalent to continuing to exert strength for the company after being acquired.
At present, I.T Group has many stores in Macau and Singapore, and its development scale has been very large, with annual profits of more than 30 million.
Guan Jiahui suddenly asked: "Do you have anyone chosen?"
Lin Zuhui nodded generously and said, "How is Maggie Cheung?"
Not the type this man likes, Guan Jiahui's first reaction was.
"No problem, I feel good!"
In fact, when it comes to the clothing industry, Guan Jiahui already knows much more than Lin Zuhui. Lin Zuhui has always only focused on the general direction in LEIT Group. On the contrary, Guan Jiahui has been working hard to run the I.T Group from the beginning, and he can be regarded as a celebrity in the clothing industry.
It seems that this woman also had a clothing brand in her previous life!