On Monday morning, Lin Zuhui came to Wanhui Publishing House.
The job fair at the weekend was very successful. He successfully interviewed nine editors under the age of 40 in person, including editor-in-chief Liang Guanhui. As for people from other departments, Fang Jin was interviewed.
The company has a total of four departments: editorial department, distribution department, advertising department, and finance department. Unlike a newspaper, there is a news department, a communications department, a printing department, etc.
The printing of magazines is an outsourced business. The editorial department is also responsible for the news department, and the advertising department is also responsible for the communications department. In short, it is just a magazine, and the editorial department is the absolute core.
"Hi boss!"
"Good morning, boss!"
A group of new employees greeted each other, and everyone looked positive.
"Welcome to Wanhui Publishing House. Let's sign the contract first. If you don't understand anything, just ask questions!" Lin Zuhui motioned to his secretary Cai Ning to hand out the contract to everyone.
If you sign together, the salary of employees in a department will be the same!
The difference is the year-end dividend, that is, 20% of the profit is divided among everyone according to their merit.
The 20% equity is not given directly to them, but after one year, incentive equity with only dividends will be given based on ability and contribution.
Everyone has no objections. Although the salary offered is not very high, it is also at the average level of the industry. What everyone cares about is the 20% profit dividend every year, which is worth a good gamble. Besides, if you are not happy at work, just resign.
The morning was busy, and just before lunch, Lin Zuhui summoned nine editors to the conference room.
Cai Ning passed on the magazine plan of "FHM" to everyone one by one.
"Let's take a look! This magazine has very high requirements for editors. I hope you can really do it."
The nine people curiously picked up the plan and read it, with expressions of surprise starting to appear on their faces.
After a long while, the editor-in-chief Liang Guanhui exclaimed: "This is a magazine that has no market gap. It allows men to understand men better and women to understand men better. The positioning is also very clear. Men aged 20 to 50 who have received high education and have a certain financial foundation
.”
Lin Zuhui said with a smile: "That's why more than 50 editors came to apply for the job that day. I chose you because I believe that your thinking is more suitable for FHM. 'Humor and creativity' are our soul. We don't want to learn from them."
Those magazines that are meant to be read by men are actually selling advertisements. We want to create a magazine that truly belongs to the "FHM".
Those who dare not wear what they really want to wear - comfortable sweatshirts and vests. They have to buy some brand-name tops. They are afraid of getting dirty if they want to drink. Girls have to show off their education level or just show off the brand name in their hands.
Watch...will readers be happy with this approach?
Therefore, my other request for your editorial department is to have fun!"
"FHM" is not only famous for its cover, but also for its content that is popular among men. Of course, the higher the sales volume of the magazine, the more profitable it is.
For example, in the previous life, "FHM" in Taiwan was the best for otakus, and its sales were very good, but it was not liked by advertisers, so the advertising fee was naturally not high. To put it bluntly, it wanted the elite of society and white-collar workers to be readers.
Really liked by advertisers.
And these editors are able to catch Lin Zuhui's discernment because they have a kind of temperament - free and easy, which is in line with the positioning of "Menswear".
All nine editors laughed. The boss’s idea was indeed a good one!
The preparation of the magazine was left to the people below. Lin Zuhui did not intend to do everything, because he was not a professional at all. However, he contracted the cover character and star journey of the first issue, and the rest of the content was left to
Let the editorial department create according to their own outline!
What kind of look and clothing should be arranged for Guan Jiahui?
The cover of "FHM" in the UK has a tradition of "showing the hemisphere", but it is obviously not suitable for Chinese culture; later "FHM" in the mainland is a bit conservative. After all, Hong Kong is a place for cultural exchanges between China and the West. Can it be more bold?
Woolen cloth?
He is not afraid that Guan Jiahui will not take the photo. The money is in his hands, so he will agree with a little threat.
Besides, I don't really run a pornographic magazine, so it won't be revealing, just sexy.
Wet hair + white shirt + shorts or skirt?
Lin Zuhui suddenly felt something!
Black stockings + white shirt + wet body, do you want to take a photo of yourself as a souvenir?
Do you shoot it yourself or hire someone to shoot it?
If I were to participate in the shooting myself, would I want to learn photography? After all, I just studied under Teacher Chen.
...
Lin Zuhui grabbed the phone on his desk and dialed a number.
"Carey, help me buy Paramount shares... Yes, buy all 1 million in batches, but don't drive up the stock price."
After hanging up the phone with the securities broker, Lin Zuhui turned his chair and calculated how much money he could make from this transaction.
If Wang Qilin is willing to withdraw 1 million commissions in advance, he will have almost 2.5 million funds to buy Paramount shares, accounting for about 6% of the total share capital. Calculated based on the cost price of 0.45 Hong Kong dollars, if he starts selling at 3 Hong Kong dollars, he is expected to get 1,600
Ten thousand.
As expected, I hope!
"Dong dong"
"Come in"
The person who came in was the editor-in-chief Liang Guanhui. After handing over the contents of the magazine, Lin Zuhui did not lack management, but put forward his own ideas from time to time. Of course, this idea was based on experience in his previous life.
"Boss, how about that layout design?"
Lin Zuhui picked up the information on the table and said with a smile: "Let's change the name of this taste column to 'Fetish'. We can use motorcycles, red wine, watches, models, military weapons... we can use these as themes.
"
Liang Guanhui whispered: "Fetish! Fetish!"
"Boss, isn't this a little weird?"
"No wonder, I just want to attract attention!"
Liang Guanhui nodded and wrote down the information with a pen!
"Also, the women on the cover of each issue are called 'Gang Girls'. Have you ever seen the movie 007? We also need to have our own 'Gang Girls'. We can also make a 'Gang Girls' column, but this column is not
Only cover girls, you can also find some amateurs, beauties and other women, we will have conversations, interviews and photos with them. Men are not only interested in celebrities, they are also interested in those chickens!"
Liang Guanhui praised: "The boss's idea is so creative that we all feel inferior!"
Lin Zuhui waved his hand and said: "I'm just talking on paper, you can decide what to do. I prefer you to boldly say to me: Boss, your idea is not as good as mine. In short, everyone can try it, but there must be progress.
Thinking must not be limited to the box.”
Liang Guanhui couldn't help but admire Lin Zuhui's broad-mindedness. He heard that the owner of the publishing house invested millions and gave 20% of the equity. However, the owner seemed to have no pressure at all and did not rush everyone. From time to time, he asked everyone to go to the streets to find inspiration.
If Lin Zuhui knew Liang Guanhui's thoughts, he would definitely think that's it. He really doesn't care about this magazine now.
The previous idea was to gain funds and fame through the magazine and break into the upper class society in Hong Kong;
Now, he has a better channel, which is the Great Wisdom Investment Consulting Company.
After the success of Paramount this time, it is certain that Fang Jin and he will become well-known figures in Xiangjiang.
Because their techniques are so classic and so smart, they will definitely be picked up and commented on by many people. It’s hard not to think about becoming famous!