As early as January of this year (1989), Lin Zuhui secretly instructed Zhou Liang Shuyi to prepare the first large-scale program "Entrepreneurship Taiwan Celebration Presents Guanghua", and planned to use it as an annual large-scale Taiwan celebration party in the future.
The budget given by Lam Cho-fai is 8.8 million, which is enough to beat the production cost of any gala in Hong Kong. At this time, ATV is on top of the cast, not to mention 50-50 with TVB, but at least 40-60, unlike in the previous life where it lost
thorough.
Shen Dianxia signed a two-year contract, and was initially given 5 million. Her husband, Zheng Shaoqiu, was not cheap either. In addition to the post-production fee, there was also a film remuneration.
In short, after spending 1 billion last year, we earned 720 million, and lost 280 million in less than a year.
ATV's artists include: Sim Dianxia, Zheng Shaoqiu, Wang Mingquan, Lu Haipeng, Bao Qijing, Luo Wen, Huang Rihua, Lu Liangwei, He Jiajin, Li Xiangqin, Lin Jianming, Zeng Huaqian... Jiang Hua, Luo Jialiang, Lai Lai, Aaron Kwok, Zhang Jiahui, Lan Jieying
, Zhou Huimin... and other dozens of artists in recent years. ATV also has a secret weapon. Lin Zuhui appointed Teresa Teng from Taiwan to perform (it was a favor from Lin Qingxia, otherwise it would be a bit difficult).
It can be said that when the promotion started a week ago, wireless was already in chaos!
That night, Lin Zuhui and his wife and Zheng Yutong also attended the Taiwan celebration party. This was almost the first time Wang Lingyin appeared in public. Because Lin Zuhui knew that it was inevitable that their table would be shown to the camera, and they might even be interviewed by the host, so
It's not appropriate to take other women with you.
In the opening show, many artists sang and danced on the stage, it can be said that the stars were shining.
In fact, in the previous life, ATV basically trained half of the artists in the entertainment industry, and as a result, they all joined TVB. Later TVB stars such as Man Tsz-leung, Leslie Cheung, Leon Lai, Nick Cheung, etc. all came from ATV.
The performance was wonderful and successful!
Almost at the end, Teresa Teng appeared as the finale, bringing the show to its highest level.
The next day.
Shuyi Zhou came to Lin Zuhui's office and reported that the ratings of last night's Taiwan Gala Gala were 36%, which was equivalent to 2.16 million viewers, which was very impressive.
Lin Zuhui said: "The Taiwan Festival is very successful and will be held every year in the future! However, in this way, we are equivalent to a living target, and TVB may engage in program hedging at the same time."
Zhou Liang Shuyi was very curious as to how Lin Zuhui knew the enemy so well. You must know that her boss is the chairman of the board of directors of multiple industries. ATV only comes once a week.
"Despite this, we have to do it, after all, it has been so successful!"
Lin Zuhui nodded, it was indeed true, there was no way to catch a turtle in a jar.
Then, Lam Cho-fai handed over the script of "Genesis" to Selina Chow, and said: "Since ATV has risen, let's try to open it with TVB 55 this year! This is the outline of the script that others gave me, and I couldn't help but applaud after reading it.
You need someone to make a business war drama properly. I have some notes on some of the actors, and ATV should pay enough attention to it. This is one of our top dramas this year."
In the first half of the year, "Bao Qingtian" was broadcast, and in the second half of the year, "Genesis" was enough for future generations of netizens to comment that ATV has steadily surpassed TVB in terms of drama series in the past two years.
As for the later period, ATV has established a tradition of family fashion dramas, firmly grasping the hearts of the masters. Lin Zuhui can also be selected to film "The Legend of White Snake", "I Have a Date with Spring", "Zombies and I"
"A Date" and other TV series; of course, he couldn't provide an outline of the script, but he might just know the general theme.
However, he believes that as long as the foundation is laid, ATV will not lose to TVB in terms of drama series.
What's more, Lin Zuhui has too much vision and can scorn TVB. For example, for the one who was obviously popular, he asked TVB to recruit people in advance. For the one from ATV that obviously had high potential, he told ATV to focus on training. Although,
Seven points of praise, three points of talent', but there are some stars who will never become popular no matter how much they are praised.
Zhou Liang Shuyi had no doubt about Lin Zuhui's vision, so she immediately regarded it as a treasure and said happily: "Don't worry, boss, I will definitely take it seriously."
Lin Zuhui added: "Don't say in the future that I hand-picked the program, otherwise people will really think that I work 24 hours a day! Therefore, only you and I know the outline of the script. As for the source and channels, you can figure it out yourself!"
Zhou Liang Shuyi said with a smile: "Well, that's good!"
This year, Lin Zuhui has appointed four programs, "The Voice of Hong Kong", "Bao Qingtian", "Who is a Millionaire", and "Genesis". I believe that ATV will gain a lot this year.
In the 1990s, he also planned to learn from the artist trainee training system used in the Korean entertainment industry in his previous life and form a men's and women's groups. He might also be able to earn a lot of foreign exchange in the future.
After staying for less than two hours, Lin Zuhui left ATV. He was not involved in the specific management of ATV. Every time he came, he would make a summary and let his subordinates use his opinions as key references.
...
In the morning, Lin Zuhui came to Tsuen Wan to inspect the opening of the first 'Yonghui Supermarket'.
The supermarket industry in Xiangjiang is very mature. When Lin Zuhui decided to enter this industry, he visited many Wellcome and Parknshop supermarkets and discovered an amazing business opportunity, that is, these supermarkets did not pay much attention to "fresh food".
Lin Zuhui immediately began to formulate strategies with his subordinates. Finally, Lin Zuhui set the tone, that is, Yonghui Supermarket will use 50 areas for fresh products, including the development of cooked food and bread.
In other words, a targeted target targeting residents’ family units!
Not only that, Lin Zuhui also asked Yonghui Supermarket to abandon the urban development strategy, give priority to the development of residential areas in new towns, and implement the strategy of surrounding the city from the countryside.
When Lin Zuhui has a certain strength, he is letting Yonghui Supermarket enter the urban area, and then he may not have to worry about Wellcome and Parknshop joining forces to suppress it.
Although Tsuen Wan belongs to the New Territories, it is the richest place in the New Territories because it is adjacent to Kowloon. In the early 1950s, it was still a land of farmland and desolate land. As some capitalists from Jiangsu, Zhejiang and Shanghai came here to open factories, the area became more prosperous.
It developed. Later, the factories were relocated, and a large number of residential properties began to appear here, becoming Hong Kong's first new town.
When Lin Zuhui arrived at Yonghui Supermarket's Tsuen Wan store, Lu Donglai, the head of the general department, and Chen Jiasheng, the senior staff member in charge of retail, were already waiting at the entrance of the store.
"boss!"
Lin Zuhui nodded and asked, "How is the situation?"
Chen Jiasheng said: "The sales situation is very good. The supermarket is very crowded, but our store staff have many arrangements today, so there won't be any big problems."
The implication is that business is so good that small mistakes may be made!
Lin Zuhui didn't care about the crowds and took the lead to squeeze into the supermarket. First, he found a staff member organizing a lottery at the door. The billboard at the back said there would be a lottery for 68 yuan or more, which would be accumulated sequentially.
When you start a business, you have to do some activities, anyway, you won’t lose money!
When we walked into the supermarket, there were indeed a lot of citizens. The area of this supermarket is about 1,100 square feet (about 1,100 square meters), which is already classified as a large supermarket in Hong Kong. Because this supermarket belongs to the Tsuen Wan headquarters, it naturally needs to be larger.
Lam Cho-fai had his own opinions on the design of the shelves, the display of fruits and vegetables, and the layout of the entire store; therefore, the Wing Fai Supermarket in Tsuen Wan gives people the feeling of ‘comfortable shopping’.
Although there are many people and many products have been messed up, it can still be seen that at least in terms of layout, it surpasses the current Parknshop and Wellcome.
Business is very good, even though it’s the first day, it’s still a good start.
"Hey, it's Lin Zuhui!" Soon, Lin Zuhui was recognized by a fifty-year-old junior nurse.
"Yes, auntie!" Lin Zuhui responded with a smile.
The aunt got excited and walked up to Lin Zuhui and said, "Why are you bringing your bodyguard to buy groceries? Can't you just let the bodyguard buy the food directly?"
Lin Zuhui was stunned and quickly understood that many citizens did not know that Yonghui Supermarket was opened by New Era Group.
"Look at what you said. According to what you said, don't I need to be fed when I eat? Is shopping for food a part of life?" Lin Zuhui was in a good mood and chatted.
"First Evolution"
By this time, some people had gathered around and started laughing.
Without waiting for the aunt to continue gossiping, Lin Zuhui asked: "What do you think of this supermarket? Can it be opened?"
Isn’t this the best market research?
"It's very good. It's cheaper and fresher than the food in the wet market. If this continues, those wet markets will close down!"
Is this a compliment?
Don’t worry, the New Era Group is so powerful, how can those small vendors be their rivals!
"There are a lot of people today, so shopping is a little inconvenient! However, the layout of the furnishings here is very comfortable, which makes people want to shop."
"This supermarket is very good. It's cheap and neat. It has a complete range of goods, including seafood and meat. It's quite convenient."
Immediately received rave reviews!
Seeing that his goal had been achieved, Lin Zuhui quickly left the scene under the protection of his bodyguards and subordinates.
Back outside, he said to several senior staff: "Very good, it seems that our strategy is right. You must continue to maintain strict management! Open such a flagship store in every new town, and then it will be like a grease stain.
The principle is to spread out in all directions. A new town will form a large supermarket and multiple small and medium-sized supermarkets. After we occupy the new town, we will then develop in the urban area."
Everyone nodded in agreement!
In their view, everything is the boss's general policy, which is very good. They did not choose to compete head-on with Parknshop and Wellcome, but chose the innovative idea of 'fresh food supermarket' and the development of new towns.
.....
In the afternoon, Lin Zuhui came to Wanhui Media.
I called Long Jingchang and asked about the progress of some work.
Although he does not work a lot at Wanhui Media, he attaches great importance to this company.
This year he will not only acquire the Ming Pao Group, but also take over the South China Morning Post from Rupert Murdoch after it was restructured in 1992;
If he couldn't get it back, he would immediately set up an English newspaper.
How influential are newspapers?
Rather than saying that the newspaper has great influence, it is better to say that it controls the jobs of all reporters in Hong Kong. Does it have great influence?
With Lin Zuhui's influence in Hong Kong media, those future kings of thieves would not dare to touch his people, that's for sure.
Zhang Ziqiang, in particular, was able to get away with it in his previous life partly because his wife always liked to hold press conferences.
Journalists in Hong Kong are definitely hating the rich, including the judges, probably as well.
Of course, Lin Zuhui never worried about his own safety. After all, he himself was the ultimate weapon.
"Boss, all the properties have been sold out, and a total of 605 million yuan has been withdrawn! The Malay "Sin Chew Daily" has also been approved to resume publication and will be officially launched next month..."
After listening to the report, Lin Zuhui nodded and said: "How are the preparations for "Next Weekly" going?"
Long Jingchang said: "If there is no problem with the release in July, it will enter the publicity stage next month!"
In fact, it seems that Sing Tao Group could have been acquired in the late 1990s. After all, he remembered when Hu Xian went bankrupt.
There is no monopoly law in Xiangjiang. If there is a chance, he can try it, but he will not force it.
After Long Jingchang left, Lin Zuhui calculated that if he used the 600 million yuan to buy the bottom after the stock market crash, he might make 200 million this year, and then buy a property at the end of the year, which could be used as funds to acquire the South China Morning Post.
As for the funds for the acquisition of Ming Pao Group this year, it can be obtained through loans, or through careful discussion with Jin Daxia and payment in installments.