On Monday, the Hong Kong government launched the first three official land auctions of this financial year, and major real estate developers are sharpening their knives again.
Beforehand, Lin Zuhui did not want to participate, but in the end he felt that it was better to 'focus on participation', otherwise he would attract too much attention.
It seems that Lin Zuhui overestimated the major real estate developers in Xiangjiang. In fact, they did not have 'much' market acumen (poof, the face of a time traveler), even the four major families. The reason why they were successful in the past was not
Instead of anticipating the coming danger, they maintained a reasonable amount of debt to resist the risk, and once the market plummeted, they showed "amazing courage" to buy the bottom.
Lin Zuhui is different. He is very keen on the market. He can predict dangers and lose weight in advance, and he can also buy bargains immediately. With this ability, in the face of a big opportunity, he can make several times the profit of the four major families.
In the past three months, New Era Group has sold a large number of high-quality properties, which is not a secret news in the market; the sale of a building in Tili Gentak House is even more well-known in Hong Kong.
What do you think of Lin Zuhui?
To be more serious, it can be said that Lin Zuhui is "digging out flesh to mend wounds", selling high-quality properties to invest in the sluggish shipping industry (800 million) and Yongan Group (800 million).
To put it mildly, New Era Group has sufficient funds. Although the loan is high, it is still less than 30%. It can continue to borrow money to complete the big plan - two large housing estates, Central Plaza, and the upcoming Central Garden Road.
king'.
No one thinks that any danger is coming. Just like when the stock market is booming, stock gods stand up to advise investors, but it may not be effective.
The scene of the auction.
When Huang and his son saw Lin Zuhui participating in the auction in person, they looked a little bad. They were good friends in real estate, but this man was also a good friend in real estate. The failure of the Wan Chai Land King last time had left a shadow on them.
Fortunately, Lin Zuhui's performance today seems to be weak, and none of the three pieces of land has been successful. On the contrary, the Huangs and his sons have become more and more courageous. Today, they won two pieces of industrial land in a row, involving a capital of 210 million yuan.
The demand for industrial buildings in Hong Kong has been sluggish and the market has taken a turn for the worse. However, developers can choose to demolish industrial buildings and convert them into office buildings. The Hong Kong government has also begun to accept the new concept of "combined industrial and office buildings", allowing industrial property rights holders to apply to the city
The Planning Commission applied to change the land use to build a mixed-use industrial and office building.
Therefore, it is understandable that Huang and his son spent 210 million to purchase industrial land.
At the end of the auction, Huang and his son came to Lin Zuhui. Huang Tingfang smiled and said: "Lin Sheng, it seems that you don't like these three pieces of land today?"
In fact, Lin Zuhui participated in the last three or four bids, but after contacting Lin Zuhui's real estate friends, his performance today can be considered poor, after all, they all came in person!
Lin Zuhui responded: "Both industrial and residential land need to consider short-term value benefits, unlike commercial land. It's not that I don't like it, but Huang Sheng is so awesome, I admire him!"
It's a bit hypocritical. It's obvious that others paid 30% to 40% more!
Huang Tingfang felt a little proud in his heart. He still regretted the last-minute failure last time. But this time he finally regained some face and did not tarnish his reputation as a 'big real estate friend'.
"Lin Sheng, I heard that the Garden King will be released this month. If our two families unite, it will be a sure thing."
Join if you can't beat him, which is also Huang Tingfang's true idea.
There are no permanent enemies in the business world, only permanent interests. What's more, we are not enemies. We are just competing at auctions, so it is impossible to form enemies. Otherwise, there will be too many enemies in Hong Kong.
"Demon Suppression Museum"
However, Lin Zuhui was silent for a moment and said hesitantly: "To be honest with Huang Sheng, the situation has been a bit complicated recently and our investments have become conservative. Therefore, the investment strategies of our two companies are different, so we cannot cooperate!"
Huang Tingfang was stunned and said, "What is Lin Sheng talking about...?"
He felt that Lin Zuhui was a bit unfounded, but he did not say it out loud.
Lin Zuhui nodded and said: "I'm not sure about this, so the Garden Road King is too much of an investment for us. I'm sorry, Huang Sheng, for rejecting your kindness twice!"
Huang Tingfang said quickly: "Lin Sheng is serious, I believe we can still cooperate!"
Lin Zuhui nodded and said, "There will be!"
This is true. If it is a large-scale residential land auction, Lin Zuhui may not be enthusiastic about it. Because the cost is too expensive, the profit will not be too large, so joint bidding will also be a trend in the future.
In the later stage, there will be some large-scale commercial and residential comprehensive land auctions. Lin Zuhui will also recruit allies and give up about 30% of the shares for bidding. The reason is very simple. Everyone forms a consortium. If you want to go it alone, you may be easily beaten by the crowd in the future.
attack.
At the auction house, everyone said hello to each other and then dispersed.
Lin Zuhui's goal today has been achieved, which is to give everyone a feeling that he is 'exhausted'. Then when the Garden Road King bid is held, people will not target Lin Zuhui.
Especially for Li Chaoren, Lin Zuhui has robbed him of so many projects. There is no chance that this old YB has malicious ideas. As long as he is targeted by Li Guanhua, Lin Zuhui will suffer a lot with his financial resources. Of course, Li Chaoren's companies are making adjustments
As for the investment strategy, increasing the proportion of overseas investment may not necessarily maliciously target Lin Zuhui. After all, that would require a high price.
Therefore, the impression he gives people today is that he is not pessimistic about the prospects of real estate, nor is he as "generous" as before.
.......
In the afternoon, Lin Zuhui met with Steve, the person in charge of Wanguo Baotong Xiangjiang. He himself maintained a very good relationship with Wanguo Baotong. At first, it was because of Liang Botao's relationship. Later, the business between the two parties increased, and Wanguo Baotong has become a new company.
Times Group is the bank with the largest number of loans.
Lin Zuhui's credibility is comparable to that of Li Chaoren, so he is naturally highly valued by Wan Guo Baotong.
When Lin Zuhui proposed to use part of his equity in New Era Group as collateral for a loan of 2 billion Hong Kong dollars, Steve was still surprised. The established wealthy people in Hong Kong are relatively conservative and rarely let the family's debt be so high. You must know that Lin Zuhui's personal loan
It's already as high as 3 billion.
Steve asked: "Mr. Lin, what is the purpose of the funds?"
Lin Zuhui said: "For the family's real estate investment, I think based on the operating conditions of my company, a loan of 2 billion will not be a problem!"
Steve nodded and said: "Of course a 2 billion loan is not a problem for you, but our bank is always cautious about large loans. But don't worry, I will give you a reply as soon as possible and won't keep you waiting.
of!"
This is acceptable since it is a large loan after all.
Lin Zuhui added: "I need a US dollar loan for HK$500 million, and the payment will be completed in the United States."
Steve was naturally very happy when he heard about investing in the United States. In recent years, the rich in Hong Kong have become popular, and they are favored by the governments of the United States, Canada, and Australia.
"No problem, Mr. Lin is welcome to invest in the United States. We, Wanguo Baotong, are very happy to cooperate with you!"
The commercial project in Los Angeles of Fuli Real Estate, the Sun Company of the New Era, was a loan given to Wanguo Baotong. Therefore, even the U.S. headquarters of Wanguo Baotong attaches great importance to Lin Zuhui, a new tycoon.
"Of course, we are partners!"
After sending Steve away, Lin Zuhui started contacting various banks non-stop, planning to obtain a huge loan of 3.5 billion. Of which, 500 million Hong Kong dollars would go to the United States to continue investing in Microsoft and increase his shareholding to 2%.
.
The other 3 billion is placed in Hong Kong, intending to buy real estate at the bottom. Together with his original funds, almost 8 billion Hong Kong dollars are in Hong Kong.
Of course, if the real estate stock market plummets, these banks will become nervous and come to inquire about Lin Zuhui's situation. After all, his liabilities have reached 6.5 billion.
The reason why Lin Zuhui mortgaged the loan in advance was because the stock depreciated in value, and the loan after the stock market disaster would mortgage more equity!
...
The next day.
Lin Zuhui held a secret meeting with the four carriages of real estate/property buyers from the New Era Department.
Chen Xiaofen has been under a lot of pressure recently, and her face looks bad. Lin Zuhui first understood his subordinates and said, "I am very satisfied with the results of your sales department. I will try my best in the future!"
At this time, New Era Group's real estate profit in the first four months has reached 700 million yuan (the net profit is calculated using the profit of a single property), which is quite good; even if it slumps again in the second half of the year, the profit in eight months will still be 340 million yuan.
question.
New Era Group has made a lot of profits this year due to foreign exchange and index futures, and it is estimated that it will earn a net profit of 2 billion.
Cheung Kong only made a profit of 2 billion last year, and Sun Hung Kai only made 1.8 billion; that is to say, New Era Group's profits this year may exceed Cheung Kong's.
Although non-real estate profits account for a lot of profits, Hong Kong real estate has a tradition of investing in securities. In his previous life, Li Chaoren invested nearly 6 billion in securities after 1989. However, Li Chaoren's investment in securities was aimed at some partners.
Increase the influence of Changshi.
Chen Xiaofen said quickly: "Thank you boss for the compliment! Mainly because some sensitive speculators and agents have become cautious, so sales are indeed difficult. After all, we have concentrated the sales of the first eight months in the first five months of this year.
"
Lin Zuhui nodded. It seemed that Chen Xiaofen was really under a lot of pressure recently and was facing difficulties.
However, Lin Zuhui is aware of the situation. The speculators and agents in Xiangjiang are inherently more sensitive than ordinary people. Generally speaking, after the real estate plummets, if there are speculators entering the market, it means that it is about to recover. After all, the speculators and real estate agents in Xiangjiang are about to recover.
, which is half and half ingredients.
In the 1990s, speculators once accounted for 70% and rigid demanders accounted for 30%. After the government introduced a number of measures, the trend improved a little.
Therefore, if the high housing prices were all attributed to real estate developers, I am afraid that Lin Zuhui would say, "That's unfair, Mr. Bao!"
The British Hong Kong government accounts for 40%, Hong Kong speculators account for 30%, and real estate developers account for 30%. This is the best answer!
"Just try your best!" Lin Zuhui finally said.
Chen Xiaofen nodded!
Then, Lin Zuhui said to General Manager Chen Bin: "Starting from June, we can slowly start to increase the number of construction sites, and you must be prepared!"
"No problem, I will organize it!"
Next comes the highlight!
Lin Zuhui asked: "How much money has been withdrawn from the futures index? How is the situation of the foreign exchange account?"
Last year, New Era Group's real estate profit alone was 1.5 billion (full-year profit was 1.65 billion). This year, it is expected to be only 1.1 billion. It can be said that it relied entirely on financial investment to turn over.
Of course, if you include the non-recurring profit from the sale of rental properties, New Era Group can be said to have made a huge profit this year.
Liang Zhenxun said: "The futures have been delivered. We have made a total net profit of 380 million and withdrawn funds of 680 million. The current foreign exchange investment situation of the US dollar against the yen is very good. It has opened at 134 points today. According to this trend, there is still a lot of money in the short term.
There is a lot of room for growth... From the foreign exchange account, our current profit is just over 500 million, which is equivalent to 1 billion in withdrawable funds."
The financial return is equivalent to picking up Xiangjiang Shipping for nothing.
In short, when it plummeted, New Era Group had 5 billion in cash in its account (including cashing out foreign exchange), and of course 5 billion in debt (with interest of 450 million per year).
It can be said that finance is very advantageous!
Recently, in the hands of Zheng Jiachun, New World Development's debt has quickly risen from more than one billion to 4.5 billion. Looking at the trend, there is no problem for New World Development's debt of 9 billion this year. As far as Lin Zuhui knows, New World Development also wants to develop in the future.
Half of the equity in the two hotels in the center was recovered from the Grand Hyatt Hotel Group (half was sold in the early stage).
This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui has already begun to prepare to take advantage of New World. It turns out that New World will sell a lot of high-quality properties in the later period to reduce debts, especially the rights and interests of the Convention and Exhibition Center.
It is even more worthy of Lin Zuhui's action.
Although New Era Group has a lot of debt, Lin Zuhui actually reduces debt through finance, while New World Development can only reduce debt by selling high-quality rental properties.
Lin Zuhui asked Liang Zhenxun again: "How are you investigating those owners who have a large number of land exchange rights and interests?"
Liang Zhenxun nodded and said: "Well, we already have quite a lot of resources! We even found a land exchange interest certificate worth 40 million from a will, but the beneficiary has immigrated abroad. If the opportunity is right, we will organize people to go there
Find the beneficiary abroad and buy him!"
Lin Zuhui was stunned, is there such a thing?
"Well, you need to fully understand the market now. I can tell you responsibly that a storm is coming...and you have to work hard to stabilize the company's people and avoid causing a massive loss of talent."
This time, the stock market and real estate market plummeted very hard (a plunge of 30%, and the recovery was quite fast (1 year)); it can be said that we will never find such a good opportunity again.
It took three years to recover from the slump in 1982. Sino went hunting for the bottom, but almost bankrupted the company (not because of the family's strength). After all, real estate companies rely entirely on interest. The longer the slump lasts, the higher the interest rate will be. (15% back then)
).
"yes!"
No one doubted the boss's vision. He was the one who predicted the August 7th stock market crash in great detail. Even Wall Street elites were not worthy of carrying shoes for the boss.
The boss never invests blindly. Once he invests in finance, he is quick, ruthless and accurate, and will not be sloppy at all.