The headquarters building of Leit Group is the original Crocodile Shirt Building Building A and B.
Recently, Leit Group bought the adjacent Chenda Group Building for 300 million.
This price is considered very cheap. Before the price plummeted, the Chenda Group Building was asking for at least 350 million to 380 million, and others may not be willing to sell it.
To be honest, in Hong Kong at this time, there are almost no companies that go against the market trend and purchase properties in large quantities.
Even the four major real estate families have not yet joined the bargain hunt.
Only Lin Zuhui’s companies and individuals began to acquire land and high-quality properties on the market since the end of June.
The reason is actually very simple. The heads of the four major families are not time travellers. At least they will understand the situation clearly before entering the market to buy the bottom. According to Lin Zuhui's prediction, it will be almost after October.
Even so, it is already ahead of the vast majority of people; when most people enter the market, real estate has already returned to the level before the crash. Their entry will push real estate up again.
After taking over the Chenda Group Building, the three buildings together still occupy a small area, and can only be rebuilt into a high-quality building of 200,000 square feet (the former Xiangjiang Agricultural Bank of China Building).
Although the area is not large, it can be built into a first-class commercial building, and it is also a very successful building. This building is suitable as the headquarters building of the Leit Group. Of course, reconstruction will not be considered at present because of the funds of the Leit Group.
Not quite enough yet.
The original Crocodile T-shirt Group had very rich properties, including three factories and multiple self-owned shops. Among them, the factory in Kwun Tong can be converted into office buildings and shopping malls in the future, which is very promising.
During this time of real estate bargain hunting, Leit Fashion Retail Group is still hunting for bargain-basement stores, and has gained a lot. Buying bargain-basement stores can lower operating costs in the future, which will greatly benefit the company's competitiveness.
When he came to his office, he summoned Roger, the president of the Jeanswest brand.
In the past two years, the Jeanswest brand has soared!
In the two years since its establishment, it has become the largest local casual fashion brand in Hong Kong, and even Giordano has been dethroned by it.
In terms of quality and service, both brands actually do very well, but in terms of details, the JeansWest brand is obviously better. The important thing is that the advertising and marketing of the JeansWest brand is far superior to that of Giordano.
Celebrity endorsements are a specialty of Leit Group. The spokespersons for many of its brands are all the most popular celebrities in Hong Kong.
At this point, Lin Zuhui has an inherent advantage. Andy Lau has signed a contract with Jeanswest for 10 years as spokesperson. Maggie Cheung is the sub-brand design director of i.t Group. Chow Yun-hua and Stephen Chow are the spokespersons of crocodile shirts. Leslie Cheung is the spokesperson of i.t Group, Lai Lai and Aaron Kwok.
.....With this kind of celebrity-linked marketing, Leit Group's products enjoy great popularity throughout Asia.
Lin Zuhui asked Roger: "If you were a buyer, how much would you pay for Giordano?"
Roger was stunned. What did the boss mean by this question? But before he could think too much, he said: "800 to 1 billion. Their annual profit seems to be 100 million, and they have a certain reputation overseas..."
It seems that with the rise of the Jeanswest brand, Philly's Giordano brand has depreciated by 40%! You know, in the previous life, Philly sold Giordano for 1.6 billion in 1990.
Recently, Feili started to promote the establishment of a comprehensive magazine (gossip magazine) with a start-up fee of 50 million. His move was regarded by the media as plagiarizing the "1 Weekly" of Baile Group, and was immediately criticized by the industry.
People are not ashamed.
In fact, only Lin Zuhui knew that Fat Li created the magazine with evil intentions and intended to confuse people's minds.
However, Lin Zuhui said that there was nothing he could do. He had devalued the value of Feili Lao's Giordano by 40%, and asked Zheng Jinghan to publish his previous life's "1 Weekly" more than half a year in advance.
But others are also rich after all, so what should happen will still happen. However, his media will not have such a big impact in the future. After a year or two, Wanhui Media will support Baile Group to establish "
Apple Daily" can be regarded as a small contribution made by Lin Zuhui!
After all, he is a businessman. He has to abide by the law and cannot really directly attack others.
"Well, well, our investment in advertising needs to be appropriately reduced. At present, the Jeanswest brand needs to increase its efforts in overseas and mainland development. Then we will make preparations to open special stores in Shenzhen and Guangzhou, and strive to open early next year.
.”
"Yeah! Over there in Japan?"
"Japan should not rush to open stores now. The rent is too expensive now. Focus on Southeast Asia, South Korea, and Taiwan!"
"OK!"
After a while, an assistant came in with a piece of information, and Lin Zuhui read it carefully.
This is the property information table of Leit Group. This time i.t fashion retail has purchased 13 shops, spending nearly 300 million (bank loan installment).
At present, the price of popular shops in the Xiangjiang urban area is around 30,000 to 40,000 square feet. For example, the prices of popular shops in Central, Causeway Bay, and Tsim Sha Tsui are at this price, or even slightly higher. In the previous life in 1993, the price of popular shops in Causeway Bay was 160,000 per square foot.
sq. ft., and the owner is reluctant to sell because the rent is very high.
Therefore, he must take advantage of this opportunity to eat all at once.
Especially two days ago, he just bought a 700-square-foot shop on King's Road in Tsim Sha Tsui for NT$36 million. The value of this shop will increase very quickly. I believe that by the 1990s, it will be Hong Kong's "Tenth
Daguipu Jinbang' (a similar magazine with evaluations).
At this time, Leit Group's annual profit has reached more than 300 million, and it has become one of the blue-chip stocks in Hong Kong; importantly, Leit Group's performance has grown rapidly. Its crocodile shirts, i.t fashion retail, Jeanswest, are not only in the local market
Sales are booming and it is also very popular overseas.
In the mid-1990s, Lin Zuhui planned to globalize the Leit Group in order to withstand the Asian financial crisis a few years later.
.......
Monday, September 11th.
The groundbreaking ceremony of the ‘Central Plaza’ was held on that day. Lam Cho-fai specially invited Hong Kong Governor Wilson and other government officials, as well as friends and partners from the business community, to hold a grand groundbreaking ceremony.
Central Plaza will be a signature of New Era Group in the future. In other words, Lin Zuhui will also invest in Central Plaza in first-tier mainland cities such as Modu, Pengcheng, and Shudu in the future.
After coming to Beijing this time, he will have people inspect the Magic City and start preparations; after all, even if he gets the approval, he will have to wait until 1992 to officially start construction.
The Central Plaza in the Mainland is definitely not a single building, but a commercial complex.
At the groundbreaking ceremony, Wei Yixin delivered a speech, mainly expressing: Xiangjiang's economy is very optimistic this year, the future prospects are very good, and investors are encouraged to continue investing in Xiangjiang.
Wei Yixin himself had a relatively good reputation in the Mainland in later generations, and after retirement, he was not as annoying as "Fat Peng" - dictating Hong Kong affairs.
After it was Lin Zuhui's turn to take the stage, he also revealed that he was still very optimistic about Hong Kong's economy and that New Era Group had no plans to invest funds overseas for the time being; and he talked endlessly about several major projects of New Era Group this year - Central Plaza, Wanguo Baotong Center, Huijing Garden large housing estate (above Lam Tin MTR station), with a total investment of nearly 18 billion.
After hearing this, all the guests and reporters applauded!
Lee Shau Kee also gave a speech. He is a shareholder of this project. Although he only holds 20% of the shares, it is still a big project.
After a speech, under the guidance of the host, everyone came to the cornerstone and picked up shovels to bury the soil.
Then the salute was fired, and the lion and dragon dances took place.
During this period, Lin Zuhui chatted with the guests.
Wei Yixin smiled and said: "Mr. Lin, I heard that New Era Group has recently entered many fields of development and is working very hard!"
What he meant was actually the big news about 'Lin Chaoren vs. Li Chaoren'.
Lam Cho-fai responded: "Yes, Your Excellency, the Governor of Hong Kong. New Era Group has not only increased investment in real estate recently, but also made efforts in retail, telecommunications, ports and other fields. I personally think that Hong Kong needs competition so that its economy will be better." healthy!"
Wei Yixin nodded and said: "As our Hong Kong government, we will provide a fair competitive environment for your investors."
In the ears of Lee Shau Kee, Zheng Yutong and others, these words undoubtedly announced that the Hong Kong government welcomes Lin Zuhui to lead everyone to participate in the bidding for Kwai Chung Pier 8. In fact, the Hong Kong government has the intention to favor the new consortium, otherwise the Hong Kong Governor would not mention this Problem.
During the period, Wei Yixin said again: "Mr. Lin, what do you think about the gradual shift in the structure of Hong Kong's economy to the service industry?"
All eyes were turned to Lin Zuhui. The Hong Kong governor would not easily ask a businessman such a big issue; even real estate developers such as Lee Shau Kee and Cheng Yutong are not qualified because they are pure real estate developers.
Only Lin Zuhui is still a manufacturer, with tens of thousands of employees under his Leit Group, and the Leit Group is also classified as industrial and commercial.
Lam Cho-fai said: "I think the Hong Kong government's policies are very right. As wages and rents rise in Hong Kong, many factories have moved to the mainland. Then the garments, textiles, plastics, etc. that we previously valued will become sunset industries; and in Hong Kong, The geographical location determines that Xiangjiang has very promising prospects in trade, finance and other service industries. Of course, there is one industry that I am personally optimistic about, and that is the technology industry."
Wei Yixin was not surprised that Lin Zuhui said this. He just asked curiously: "Technology industry?"
Lin Zuhui said with a smile: "Yes, I have recently invested in the electronics industry, called Xiaomi Technology! I also want to personally donate 200 million to Hong Kong University of Science and Technology to support the development of our technology industry in Hong Kong!"
Wei Yixin was immediately surprised. Is this still the debt king of Xiangjiang?
However, he quickly said: "Okay, Mr. Lin is indeed a young hero. If you donate 200 million to Hong Kong University of Science and Technology, please invite me to witness it!"
He was afraid that Lin Zuhui was joking, so he emphasized it.
Lin Zuhui nodded and said, "Okay, I will get in touch with Xiangjiang University of Science and Technology as soon as possible to discuss the donation!"
This time, he withdrew a minimum of 13 billion from Japan. In fact, it was far more than that, because he calculated the market value at this time; and it takes four months to sell securities, during which there will be the final craziness, so he may withdraw 15 billion.
Hong Kong dollar.
And he also planned to short the Nikkei futures in Singapore and Japan at the same time (both places had Nikkei futures, and the United States also had Nikkei futures in 1992).
Make a lot of money from Japan to avenge the nation (to put money on your face).
At this time, the surrounding guests could not help but marvel at Lin Zuhui's generosity.