Lin Zuhui was in the office, thinking about the development direction of the New Era Group.
Looking at the stock price on the computer, Lin Zuhui couldn't help but frown. Since the liabilities of New Era Group and Chinese Land were exposed, some market analysts began to sing bad words.
The two companies have a total debt of 15 billion, which means they have to pay more than 1.3 billion in interest every year. If investment in securities is not considered, and the real estate market in the next year is not very good, market analysts have pointed out that
New Era Real Estate's annual net profit cannot outperform Cheung Kong, Sun Hung Kai, and Henderson. It can only outperform New World, Hang Lung, and Great Eagle.
"Short-sighted! These people only see net profits being swallowed up by interest, but they don't see how much the properties New World Group is buying at the bottom will appreciate in value."
Lin Zuhui shook his head helplessly.
However, the property has not appreciated in value at this time, so he cannot promote it to investors - real estate will soon recover and rents will soon rise.
"During this period, whether the stock is at a low point or Huazhi is going to be privatized at the end of the year, I might as well increase my stake!"
Today, Chinese Real Estate's properties are: 15 buildings (5.72 million square feet of rental properties) and 7 shopping mall properties (1.25 million square feet).
Building 7 in Central District: Chinese Center Towers A and B, Entertainment Bank Building, Wing On Center, Chinese Bank Building, Hong Kee Building, Lok Ku Building, Printing House, and Lucheng House. Total: 2.26 million square feet of rental properties.
Wan Chai: Harcourt Building, Central Plaza. Total: 1.82 million square feet of rental properties
Causeway Bay: World Trade Center, Royal Tower, Grand Center. Total: 1.52 million square feet of rental properties
North Point: Lucky House. Total: 120,000 square feet of rental properties
If we add in the rent-collecting project in the hands of New Era Group - Wanguo Baotong Plaza (1.6 million square feet), the entire group owns 8.6 million square feet of rent-collecting properties, and actually owns 7.1 million square feet (three cooperative projects).
For these properties alone, since 1992, the annual rent collection has been more than 3 billion.
With such huge profits, Lin Zuhui is certainly not willing to enjoy the dividends of Chinese Real Estate through New Era Group;
Because in this way, his dividends will be greatly reduced.
Therefore, if Chinese Real Estate is privatized, Lin Zuhui will directly take half of it based on his 50% shareholding.
Privatization requires finding a good time, and the end of November this year is the best time, otherwise the cost will be even greater in the future.
Why not now? Because it is less than six months away from the highest price before the crash. If it hits the full acquisition line, it will be costly.
Lin Zuhui picked up paper and pen and kept calculating. He was the head of a real estate company, and he only needed to grasp the general direction of the company.
From 1990 to 1995, during this period, we must consider increasing the company's strength, especially in the next year and after, we must also strengthen land reserves, etc.; therefore, the current financial situation is not feasible.
It seems that New Era Group will raise funds by the end of the year and early next year!
In fact, the debt ratio in the new era is not high!
New World Development's net assets are lower than New Era Group's, but its debt has risen to 9 billion; therefore, New Era Group's debt is not high.
However, Lin Zuhui still plans to borrow less. Instead, he plans to raise about 1 billion from the Lin family through the issuance of "warrants" (the shares will be replenished immediately after the shares are diluted), and then rights issues to raise about 2 billion. What else can he do?
Sold part of the interest in the building to the Lin family.
After some planning, Lin Zuhui was shocked. Next year, New World Group will "still be a hit".
"Dong dong"
A knock on the door interrupted Lin Zuhui's thoughts.
Li Ke led Mr. Rong from Huaxin and walked in. Lin Zuhui stood up and greeted him with a smile.
"Master Rong, welcome!"
"Lin Sheng, you're welcome!"
After some greetings, Lin Zuhui invited Mr. Rong to sit on the sofa.
Although he was curious about what Mr. Rong wanted to do with him, Lin Zuhui was able to behave very calmly and instead acted "homely".
"I don't know if it's cold in Beijing in January. I'm a southerner and have never been to the north!"
"It's very cold in the capital. Lin Sheng should bring more clothes."
"Haha, don't be afraid, I believe this trip will be warm."
"That is, considering Lin Sheng's achievements in Xiangjiang, the country attaches great importance to you, and he will receive you grandly!"
"What an honor, he is my idol!"
After doing some homework, Lin Zuhui was still very much looking forward to his trip to the capital.
Then, Mr. Rong showed a trace of embarrassment on his face and said hesitantly: "Lin Sheng, I'm afraid I'm going to disappoint you about the rental of satellite receivers last time. I didn't know that Li Chaoren was also preparing for satellite TV, and he
He is also one of the shareholders. He ordered 12 of the 24 satellite receivers at one time. As for the remaining 12, several provincial TV stations in China want to put them on the satellite. So, now there are only 3 left.
There are no more receivers scheduled."
Lin Zuhui was immediately disappointed. In fact, he knew from the beginning that by leasing 12 satellite receivers, even if Li Chaoren had not had the idea of ​​establishing a satellite TV, he would immediately have the idea.
It's very simple. The two are now competitors. If it were Lin Zuhui, he would do the same thing.
As early as 1988, Li Chaoren and British Dadong participated in Asia Satellite 1, each holding one-third of the shares.
Therefore, if Li Chaoren proposed leasing, CEFC would have no reason to refuse.
Soon, Lin Zuhui said calmly: "It's okay, this investment is irrelevant to me. Maybe in the future, I will buy a communication satellite myself and let the motherland launch it for me!"
A Japanese communication satellite only costs 300 million U.S. dollars, and the launch fee is estimated to be 100 million U.S. dollars. It's not like he can't afford it.
Mr. Rong was stunned, and then thought that Lin Zuhui was joking, so he said: "I'm really sorry. Last time you helped Hua Xin choose a shell, you didn't return the favor. This time, I didn't handle it for you either!"
This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui said with a smile: "What's the point? It's just a simple effort! We can continue to cooperate in the future, this matter will not affect it!"
Mr. Rong quickly said: "That's great. It is our honor to cooperate with a large company like New Era Group!"
This sentence sounds so comfortable to hear. Huaxin will be a giant in future generations!
"Okay, it's a deal!"
After bidding Mr. Rong farewell, Lin Zuhui's expression changed slightly and he started pacing in the office.
Having lost several billions of profits and enriched the Li and Cucumber family, I feel somewhat unhappy.
However, Lin Zuhui quickly put this idea out of his mind. He couldn't care about the gains and losses of one city and one pool. There would be a lot of competition in the future!
...
Lin Zuhui suddenly came up with a good idea. He planned to build Hong Kong's entertainment culture and then export it overseas and to the mainland.
Last year, Taiwan's Little Tigers was established, and Lin Zuhui thought of integrating the Korean culture of later generations and first creating a Hong Kong idol culture.
In fact, this culture originated in Japan, but it was carried forward by South Korea, which only emerged after 1995. The so-called h.o.t idol team laid the foundation of the Korean Wave in one fell swoop.
Moreover, this culture is very profitable. If he becomes the godfather of this culture and makes a great contribution to Hong Kong's GDP, it would make people happy to think about it.
In the previous life, each person in the UAE spent US$150,000 on Korean Wave culture every year. There are probably nearly 100 million Korean Wave fans in the Mainland. Even Europe and the United States are very obsessed with it. Hallyu stars have been at the top of the list for a long time, which shows this culture.
Very profitable.
As for the culture, to put it bluntly, it is plagiarism - American black hip-hop music, Japanese visual rock and Chinese folk songs are borrowed from each other, and then combined with all the handsome guys and beauties with outstanding appearance, it immediately beats the predecessor Japan.
The more Lin Zuhui thought about it, the more he felt that it was very interesting. In his previous life, the mainland and Hong Kong had done this, but by that time the market had already been established by others.
Lin Zuhui even remembers that Hong Kong established a male idol group in later generations. At some awards ceremony, the media and citizens in Hong Kong directly ignored Jacky Cheung and other older generation idols, and the topic was all about new idols.
It can be seen that this culture specializes in attracting idiot fans and it is very easy to make money.
And he happens to have a sharp tool in his hand - ATV, which can participate in the creation of this culture.
Thinking of this, Lin Zuhui's mind started to work quickly. The ATV building at No. 81 Broadcasting Road was still too small, so he needed to build a new headquarters.
Tseung Kwan O New Town!
........
No. 12, Repulse Bay, Zheng's Mansion.
Lin Zuhui and He Sheng arrived together, and were warmly welcomed by Zheng Yutong and Zheng Jiachun.
He Sheng said as soon as they met: "Ah Hui said he had something to discuss, but he refused to take me to his Lin family palace. Instead, he came here every time. Stingy and stingy!"
He Sheng is undoubtedly very interesting!
Zheng Yutong said with a smile: "What's wrong with coming here? You can eat whatever you want, you can be free!"
After some banter, everyone came to Zheng Yutong's study to discuss matters.
Lin Zuhui said: "I am calling everyone together this time to discuss something with you. I want to invest in an ATV headquarters."
Everyone nodded, not surprised, because ATV has risen at a visible speed, and most of this is due to Lin Zuhui's behind-the-scenes planning. Today, ATV has begun to make profits, and it is expected to make around 20 million yuan this year.
Therefore, everyone is very optimistic about the prospects of ATV!
Zheng Yutong said: "Where do you want to build it? How big will it be?"
Lin Zuhui's next words shocked everyone.
"My idea is to apply to the Hong Kong government to allocate an industrial land of 1.2 to 1.5 million square feet in Tseung Kwan O and build a television broadcast city, mainly composed of 6 production and administrative buildings..."
Zheng Yutong said without hesitation: "I am not optimistic about this project. The investment is too big! Even if the Hong Kong government grants you land, you will have to invest at least a billion. How many years will it take for ATV to make money back?"
Zheng Jiachun and He Sheng nodded in agreement!
Lin Zuhui was not discouraged, but said:
"Of course we can get our money back. Our "Millionaire" and "Bao Qingtian" are all copyrighted devices, and the income in the future may not be lower than that of TVB. Moreover, I actually want to create a 'Hong Kong idol culture'. To put it simply,
He said that Xiangjiang's movies are very popular in Asia, which is called cultural export; if American Hollywood movies are screened around the world, Japan will have to produce millions of cars to earn enough box office in a year... I'm ready
Let ATV create a 'singer idol culture', I won't go into details, you may not understand."
"In short, I want to invest in this headquarters!"
In his previous life, Cameron filmed "Titanic" in 1997, with a total box office of 2.15 billion US dollars. South Korea needed to produce 1.5 million cars to make money.
This is the power of cultural export!
Of course, the export of American film culture is due to his comprehensive strength, so Lin Zuhui did not want to take that path.
But the "K-pop idol culture" does not require any comprehensive strength at all. It is as influential as Hong Kong movies in Asia, and it is easier to enter these countries.
Lin Zuhui's decisiveness made everyone in the room silent.
He Sheng was the first to react and said: "I have few shares, so I just invested. Anyway, Ah Hui, you have never lost money in business!"
Zheng Yutong hesitated and said: "ATV originally participated a lot, and you have more than half of the credit for its rise. Let's do this, I will sell 20% of the shares to you, and I will also invest in the rest."
Zheng Jiachun is obviously reluctant to give up. Today's ATV can be stable at 40-60, or even 50-50 with Wireless.
Lin Zuhui immediately said: "How about 600 million?"
The estimated value is 3 billion, which is an increase of just over 2 billion from when it was taken over.
Zheng Yutong immediately said: "Okay!"
In his opinion, the valuation of 3 billion is very fair, even slightly high.
After all, if Mr. Zheng doesn't want to invest too much in this now.
In Lin Zuhui's opinion, it is also very worthwhile.
For the next TV headquarters investment, he does not plan to provide money directly, but plans to complete it in the form of a loan.
At this time, the plan for the Tseung Kwan O Industrial Estate had not yet been implemented. Lam Cho-fai happened to propose to the Hong Kong government and incorporate his Asia Television headquarters into the Tseung Kwan O Industrial Estate.
In the previous life, the Tseung Kwan O Industrial Estate was not planned until 1991 and was not opened until 1995. By that time, the factories in Heung Kong had moved to the mainland, so there was always dissatisfaction there.
Of course, the most important thing is to seize the land of Shaw Brothers Studios in the previous life. Lin Zuhui happens to know where it is located.
In any case, this plan is a long-term plan. Lin Zuhui still plans to sort out his thoughts recently; and then wait for Japan to withdraw funds before launching the Tseung Kwan O Industrial Village plan. The most important thing is the ATV headquarters plan.
As for ATV, it is natural to set up a separate brokerage company to implement this plan. To be honest, Lin Zuhui was also poisoned by the Korean Wave in his previous life, but he later became disillusioned.
Therefore, the man behind the scenes cannot escape.