Xu Rongliang, a senior employee in charge of New Era Group's retail business, came to Lin Zuhui's office.
"Boss, I have a problem to report to you!"
Lin Zuhui leaned on the chair, nodded, and signaled to continue!
Xu Rongliang collected his thoughts and then said: "In recent times, the two major retailers in Hong Kong, Hutchison and Jardine Matheson, seem to have joined forces to put pressure on suppliers, resulting in several suppliers not supplying to us!
"
Lin Zuhui sat up straight and said seriously: "Is it serious?"
Xu Rongliang said seriously: "It's not particularly serious. Only two suppliers succumbed. We found alternative suppliers from overseas, but the cost increased a lot."
Lin Zuhui said with some surprise: "After all, we have thirty-one 'Histor's' convenience stores and five supermarkets. Do those suppliers regard us as small and medium-sized retailers?"
At that time, he did not directly open a supermarket, but he anticipated this situation, so he started with small retail convenience stores.
Because he knew that in his previous life, Carrefour, the world's second largest retail group, had to announce its withdrawal after only operating in Hong Kong for four years. Feili Lao's "Apple Express" closed in a hurry after just over a year and failed miserably.
The reason for the failure of Carrefour Group in Hong Kong is - "Resale Price Guarantee", that is, supermarket chains adopt the price recommended by the supplier. If the selling price is lower than the recommended price, the supplier will refuse to supply to punish the chain.
Supermarkets. Because the industry adopts this approach, there is little price competition among supermarket chains. On the other hand, when large supermarket chains want to raise prices, they often put pressure on suppliers and ask small operators to take the lead in raising prices.
Under resale price guarantees, suppliers require retailers to sell their products at or above a specified price, which is a vertical trade restriction that hinders competition. In jurisdictions that implement competition (or antitrust) laws, such as the United States, the United Kingdom and
Most EU countries have banned resale price guarantees.
For foreign-invested supermarket chains, given the high cost of land and the steady dominance of the two major supermarket chains, it is crucial to establish a business foothold in the supermarket industry if they can sell goods at a price lower than the recommended resale price.
Carrefour has no power to set prices, so it has no advantage. It entered Hong Kong in 1996 and announced its withdrawal in 2000.
As for Feili Lao's "Apple Quick Sales", the main stumbling block is that competitors put pressure on suppliers not to supply Apple Quick Sales, so he had to purchase products overseas, thus increasing operating costs.
Xu Rongliang said: "There are only two suppliers, and the rest of the suppliers have expressed their support for us!"
Lin Zuhui waved his hand and said: "There will always be pressure. Now there are two companies, and there may be more in the future! This is something we should be vigilant about!"
Xu Rongliang added: "Well...fortunately, we have built a complete fresh food supply chain at the beginning of our establishment, and our supermarket has not been restricted in this aspect at all."
Lin Zuhui retorted: "How did I hear that some vegetable farmers came to our supermarket to protest?"
Xu Rongliang said immediately: "The police came, arrested a few, and they became honest!"
Lin Zuhui said sternly: "Put on fierce pressure on the police station, seize the mastermind behind it, and send those who are causing trouble to the squad room. Don't be afraid of trouble. The more afraid you are, the more energetic those people will be. We want money."
You need money and people, but you are afraid of what they will do!"
Xu Rongliang made a sound, the boss is really cruel!
"Okay, I will pay attention to work in this area."
Lin Zuhui nodded. There must be a mastermind behind those people. Their purpose was to crack down on emerging retail companies so as to monopolize the market. Even if they were not organized and planned, they were disrupting market competition and were not worthy of his pity.
It's a pity that they all underestimated Lin Zuhui's strength and determination!
Lin Zuhui said to Xu Rongliang: "I plan to expand Xishiduo to 50 stores and Yonghui Supermarket to 18 stores within a year. Now that real estate is low, the cost of expansion is greatly reduced. So, you go check out the good storefronts in the market.
If you can buy it, buy it; if you can't buy it, sign a long-term lease."
Every real estate crash is actually an opportunity for companies. In the previous life, some companies quickly expanded their stores during the 1997 crash. Once the economy picks up, they will have huge competitiveness.
Xu Rongliang immediately said: "Okay, in this way, those suppliers will pay more attention to our cooperation and will not give in easily."
Lin Zuhui added: "Increase supply channels and alternative channels, and we must also pay attention to mainland products. Hong Kong's retail industry is an experimental field for me. I can not make money for ten years, but I want to see the rapid growth of the company."
Soon, we will enter the broader market in the mainland. Do you understand what I mean?"
Xu Rongliang was shocked. The Hong Kong market has not made money for ten years. The boss said it loudly.
"I understand that you want to build a mature retail group in Xiangjiang! Don't worry, our company also has many advantages and will only become stronger and stronger."
There are indeed many advantages. After all, Lin Zuhui has a vision of future generations and has personally participated in many aspects of work.
Lin Zuhui nodded with satisfaction. If Li Chaoren knew his thoughts, he would definitely think that Lin Zuhui is a lunatic. If you don't make money, why are you messing around!
Nonsense, if you don’t make money now, you just want to occupy the market;
When it was time to make money, even if Lin Zuhui didn't want to make money, he had to give it to him.
Lin Zuhui did not take it too seriously when the two major retail groups suppressed New Era Group’s retail sales:
First, to put it bluntly, the two major retail groups do not have the same influence as they did in the late 1990s, and the New Era Group's retail strength is not weak, so it will never be like a small ship that capsizes at will.
Second, Lin Zuhui has a fierce move - to expand stores aggressively, and a unique method - promotional techniques (free shopping days); free shopping is more attractive than discount shopping. During a specified period of shopping days, customers leave receipts, and a
At the end of the month, there will be a draw, with a hit rate of 1 in 30, you can enjoy a day of free shopping. Of course, there is a limit to free shopping. There are other activities like 'Saturday Auction starting at one dollar'...
To sum up, as long as the scale of retail in the new era is large, Lin Zuhui has many ways to defeat them.
Lin Zuhui finally said to Xu Rongliang: "The retail department has set up a department to study supply chain issues, examine advanced foreign technologies, and make full use of computer technology. In this way, we can increase our efficiency and reduce costs."
Xu Rongliang has also been working in the retail industry for many years. He was originally hired by Lin Zuhui from PARKnSHOP Supermarket, so he is very capable.
"Okay, I'll do it right away!"
After Xu Rongliang left, Lin Zuhui called Liang Zhenxun.
"What funds are available in the company's accounts?"
"More than 1.8 billion!"
"Doesn't it include the 6 billion land purchase fund?"
"Not included, this money has been spent almost 5 billion. We will continue to purchase reserve land and the funds will not be misappropriated!"
Lin Zuhui nodded, this is fundamental and cannot be touched!
Reserve land is the embodiment of the new era's competitiveness in the 1990s and is a major decision made by Lin Zuhui.
"Okay, you take out 500 million Hong Kong dollars and buy below USD/JPY 144, with ten times leverage!"
Before the advent of Internet trading, foreign exchange transactions were all low-leverage. After all, if the leverage was several hundred, the position would have been liquidated before even going to the bank.
Of course, if we enter the high-leverage era of the Internet, Lin Zuhui will be like a fish in water, dividing the funds into several parts, and always making up margins. The same principle applies.
"Okay, I'll get ready right away!"
Lin Zuhui nodded. This investment will not earn much, it may just double. It is mainly based on the analysis that the Japanese yen will depreciate after the Japanese bubble bursts.
The trend of finance is closely related to major historical events! 'Iraq's invasion of Kuwait' will make investors worry about the lack of oil supply, so oil begins to skyrocket; before the 'Gulf War', the United States mobilized troops and condemned generals, which heralded its participation in the war, so investment
Investors will think that oil will not be affected and prices will plummet again; of course, the plummet is also caused by factors such as the United States taking out its oil reserves and ordering oil companies not to raise prices.
After Liang Zhenxun left, Lin Zuhui made plans.
New Era Group has no problem with its funds. It can issue "zero-coupon bonds" and raise funds through rights issues at the end of the year. After the year, the Lin Zuhui family will buy the World Trade Center.
In this way, there is no problem in raising 5 billion funds!
In the second half of the year, if we make another fortune in 'oil futures', the competitiveness of New Era Group will be no less than that of Changshi Group.
The reason why Lin Zuhui is willing to lead New Era Group to make a fortune in finance is actually very simple. No matter how much personal wealth he has, he will not have enough competitiveness and influence.
For example, in the Kwai Chung Terminal tender, can Lam Cho-fai bid in his own name? Obviously not, the Hong Kong government will not let you bid.
Therefore, over the years, Lin Zuhui has always provided his personal funds to New Era Group. This is the reason.
...
At three o'clock in the afternoon, Lin Zuhui got off work and drove towards the three villas on Repulse Bay Road.
Before the plunge, Lam Cho-fai planned to sell the three villas on Repulse Bay Road, but at the last moment he still couldn't bear it;
Although he could earn tens of millions from selling it, he was worried that he might not be able to get it back.
There are not many single-family villas with private swimming pools and lawns in Xiangjiang;
But he has many women, so he is worried that he will not be able to buy suitable ones for them after the price plummets.
Therefore, the three villas on Repulse Bay Road were retained and given to Qiu Shuzhen, Li Jiaxin and Li Zi respectively.
The Rolls-Royce drove into a nearby villa, and Li Zi walked out of the villa with her parents, younger brother, and relatives.
When Lin Zuhui got out of the car, Li Zi fell into his arms without hesitation, not caring at all what her relatives thought of her!
Lin Zuhui hugged Li Zi gently, then let go, and said gently: "Happy birthday!"
Li Zi raised her head and said with affectionate eyes: "Thank you, Brother Hui!"
Why don't you spoil her? After raising her for so many years, she is as well-behaved as a kitten. Of course, Li Zi's weakness is her parents and younger brother, so as long as Lin Zuhui arranges for them, Li Zi will be very well-behaved.
After the two separated, Lin Zuhui greeted Li Zhu (Li's father), Chen Wan (Li's mother) and others in a friendly manner without any tycoon airs, which immediately made everyone feel flattered.
Especially Li Zi's uncles and aunts sighed inwardly, my brother has raised a good daughter!
Li Zi's aunt Li Xuan is a veteran actor. She is currently signed with ATV and has not been transferred to TVB as in history. The reason is very simple. ATV began to rise in 1988 and increased its salary. What's more, she knows that her niece is
Lin Zuhui’s women would never choose to change jobs.
Finally, Lin Zuhui patted Li Ying closely and said, "Good boy, I haven't seen you for a while, and you've grown taller again!"
Li Ying timidly said: "Brother-in-law!"
Lin Zuhui nodded. Li Zi was the famous 'little brother-supporting demon', and it had already shown itself now. She urged her brother to study hard, interfered with other people's ambitions, and encouraged Li Ying to pursue a career in medicine in the future.
Li Zi feels particularly proud today. Although her parents have lived in a big house for a long time, when these relatives came to the villa that she just received as a gift today, the expressions of envy on their faces never stopped. The feeling of being discriminated against since childhood.
, today I finally released everything and felt proud.
Seeing Brother Hui's generous uncle and aunt chatting with them without showing off to the tycoons, Li Zi was very pleased, because this was a sign of Brother Hui's love for the house and the bird.
Lin Zuhui chatted with everyone for a while and then invited them to take his motorcade to the Regent Hotel.
Tonight, Lin Zuhui booked a hall there to hold a grand birthday ceremony for Li Zi. He also invited Li Zi's friends and all relatives, as well as some of Lin Zuhui's friends. It was very grand.
To lie to girls, you not only have to have money, but you also have to create some romance (you still need money).
That night.
When Lin Zuhui led Li Zi back to the villa on Nanwan Road, the woman lay obediently in his arms.
"Brother Hui, do you want my reward?" Li Zi raised his head, his face rosy, and Li Duo smiled.
It doesn't matter what rewards there are, or how he wants to manipulate them; but of course, men have to manipulate women and romance.
"certainly!"
"Hehe, because you were so kind to me today, I will present you with my newly learned dance!"
Lin Zuhui said with a smile: "Is this dance originally prepared for me tonight?"
Li Zi was in his arms and said, "I hate it!"
How could this man see through it without telling him about it?