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Chapter 366 [The struggle escalates]

New Era Retail Division.

Xu Rongliang received a supplier in his office. He had a bad feeling. The supplier Wang Chenghao was not here to settle the payment.

Sure enough, Wang Chenghao said embarrassedly: "Manager Xu, our company can only supply you for another month at most, and then we can no longer cooperate!"

Xu Rongliang's face darkened. Wang Chenghao was a beverage supplier. If he could not supply goods, then both 'Historical' and 'Yonghui Supermarket' would be short of supply of many beverage brands, which would inevitably harm their business.

"Boss Wang, we are not a small retail group. We will soon open 50 convenience stores and 20 supermarkets. Have you thought about who will suffer the greater loss if we give up such a huge business?"

Wang Chenghao suddenly had a bitter look on his face and said: "I also know about your group's ambitions, but Watsons is pressing hard. They are now our main customers. If we don't comply, we are worried that they will refuse to cooperate!"

Sure enough, it was Li Huanggua who did it again!

Xu Rongliang said: "Boss Wang, although they are important, have you ever thought that they are competing maliciously? They don't need to lose. They put your suppliers in the front, but you are losing. Moreover, you must consider the long term when doing business.

Benefit, do you think we were defeated?"

Wang Chenghao was not worried about coming, but the Watsons were pressing hard and they had to let him take sides, otherwise the cooperation would be cancelled.

"Manager Xu, I'm so sorry! Let's do this. I'll try to get you one more month and extend the supply to two months!"

Xu Rongliang knew that in front of large retail groups, these small suppliers could only surrender, so he did not intend to get entangled any longer.

"Okay, then thank you, Boss Wang! If there is a chance, we will cooperate again in the future!"

"OK!"

After Wang Chenghao left, Xu Rongliang muttered: "This is the third one! Are there any suppliers that can't bear it?"

In fact, the loss of three companies will not have much impact. New Era Retail can find alternative suppliers, but the cost may increase. However, if this trend continues, it is obviously not in the long-term development interests of New Era Retail.

When he came to the boss's office, Xu Rongliang reported the situation. He hoped that the boss would use the relationship between the media and the Hong Kong government to put pressure on Watsons (Parknjia Supermarket is a subsidiary of Watsons).

After Lin Zuhui heard this, his face was not too surprised and seemed very calm.

He has also been thinking about this issue recently and came to the conclusion that Li Huanggua's move was a 'foolish move'.

The new era of retail is not the ‘Apple Fast Retailing’ of the previous life, and the strength of the two is not at the same level.

His "foolish move" will not destroy Xishiduo and Yonghui Supermarkets. At most, it will have a certain impact, that is, an increase in costs.

However, it is not an option to continue like this. We cannot always be passively beaten.

After thinking for a while, he quickly came up with a plan in his mind.

Lin Zuhui said: "Have you noticed a problem? Suppliers often characterize themselves as specialized agents of a specific manufacturer and are only allowed to deal in products from one manufacturer. Under this system, retailers have to deal in a range of products.

If you do, you have to deal with many different wholesalers, each of which has to use a separate truck to deliver goods to retailers. The delivery efficiency is extremely low, and the delivery time is uncertain, but people often ignore the inefficiency of the distribution system.

"

Xu Rongliang nodded and said: "Suppliers have always operated this way, probably because they stick to the rules! Moreover, suppliers only use products from one manufacturer, so the investment is relatively small!"

Lin Zuhui said seriously: "It is not necessarily a good thing to stick to the rules! Since there are suppliers who are unwilling to supply to us, we will set up a distribution channel ourselves: Under our distribution system, an entrusted wholesaler is designated to be responsible for a certain number of

The sales activity area is authorized to operate products from different manufacturers... To put it simply, we support some suppliers to represent more products. After all, it is not the manufacturers who will not sell to us. How can Watsons interfere?

, and can’t interfere with the manufacturer!”

Xu Rongliang's eyes lit up, what the boss said made perfect sense!

However, Xu Rongliang also discovered a problem: "But in this case, the suppliers will have to invest more, and they may not be willing to invest, right?"

Lin Zuhui said resolutely: "No! Why don't they make money if they can? We can give them some support! You call together senior colleagues in the supply chain and have a meeting together to discuss and improve our distribution channels. I believe

, this method is the best way to solve the current situation! Not only can it solve the current situation, but it also allows us to save investment in distribution."

Xu Rongliang nodded quickly and said, "Okay, I'll do it right away!"

Lin Zuhui stopped Xu Rongliang and said: "First collect some evidence of Watsons' pressure on suppliers and give it to me. It is best to have some evidence of dissatisfaction from suppliers."

Xu Rongliang immediately understood that the boss was going to tease Li Hugua again!

"Okay! Don't worry, boss, many suppliers will not be affected by Watson's pressure and support us. I believe that some of them are willing to speak out."

In fact, it doesn't matter whether he did or not. At least Lam Cho-fai did not slander Li Huanggua, so just criticize him in the newspaper, and the Hong Kong government will also have to complain.

I don’t know if it’s useful, but Li Huagua always makes a fuss.

Speaking of which, in the fight with Li Huagua, Lin Zuhui never took the initiative to provoke him. The Lantian subway station was a normal bid, and the Heyuan power plant was Kadoorie's own choice.

On the contrary, Li Chaoren has suppressed himself twice. The first time was when Lin Zuhui had just invested in Sea-Land Container. When the Hong Kong government announced the tender for Kwai Chung Terminal 8, International Container and Modern Container jointly bid. Anyone with a discerning eye can see this.

I don’t want Lin Zuhui to get involved in this container terminal.

This is the second time we put pressure on suppliers. This is already a very direct suppression.

This chapter is not over yet, please click on the next page to continue reading! "Zhengchou will have no reason to chop cucumbers in the future, but he gave himself a reason!" Lin Zuhui couldn't help laughing.

It’s just a retail industry, not his core industry anyway!

In Lin Zuhui's view, after the 1990s, he had sufficient funds. If he invested in Xiangjiang, he would definitely continue to squeeze Li Huanggua. Now Li Huanggua took the initiative to become enemies with him, which gave Lin Zuhui a reason to fight back against him.

.

.......

At the end of October, the media in Xiangjiang accused Watsons of engaging in unfair competition and forcing suppliers to stop supplying to emerging retail companies in an attempt to monopolize retail sales in Xiangjiang.

For a time, a huge public controversy arose, and even the Hong Kong government began to intervene in the investigation.

The conflict in public opinion this time is directed at Li Chaoren himself. Citizens naturally support emerging retail groups. After all, there is no competition, so there is a monopoly group that can set prices as they please.

Cheung Kong Group.

Li Chaoren also did not expect that Lin Zuhui would use public weapons for personal use and mobilize the media in Hong Kong to manipulate this matter. He is used to dealing with the older generation of wealthy people in Hong Kong, and believes that how everyone fights in private should not be brought to the table.

If you show off your face, you will do things smoothly.

But he forgot that Lin Zuhui is a new generation of rich people with a "notorious reputation". He will mess with anyone who messes with him, and he will never be too tactful in doing things.

For a while, Li Chaoren also felt that the matter was difficult, but he had always been scolded a lot. A few years ago, when people in Hong Kong mentioned 'Superman Li', everyone always gave them a thumbs up; now when people in Hong Kong mention 'Superman Li', they always give him a thumbs up.

A lot of people have already criticized me.

However, Li Chaoren felt that there was nothing he could do if he scolded himself. He could only tell his two sons to keep a low profile.

However, as the Hong Kong government investigates the matter, Li Chaoren does not want to cause too much trouble and decides to continue to put pressure on the matter. First, the suppliers also have strong opinions. Li Huanggua is worried that things will turn to the extreme; second, the matter

The commotion is too big, and it would not be good if the Hong Kong government directly intervenes.

In fact, the biggest problem is the opinions of the suppliers. Most of them do not want to lose the business of Heishiduo and Yonghui Supermarkets, so they have begun to unite to resist the pressure from Watsons.

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