Roger, the president of Jeanswest, told Lin Zuhui the news that Giordano's boss Fei Li was looking for a buyer, which made Lin Zuhui a little interested. Although the current positioning of the two brands is the same, that is, the retail of mid-to-low-end casual clothing, there are actually some differences. Jeanswest has added elements such as "fast-selling" and "simple", which are the shadows of Uniqlo and Gap in its previous life.
Therefore, Lin Zuhui is thinking that if he acquires Giordano, reshape the brand image and become a mid-range casual brand; and, Giordano is developing very well in Taiwan, so it can also be a good choice.
At this time, although the JeansWest brand defeated Giordano, it actually only defeated Giordano in Hong Kong and Singapore.
Lin Zuhui asked Roger: "What is the approximate market price?"
Roger said: "It is said that it is 800 million to 1 billion. It seems that one or two fund companies are interested in buying it, but there are no real buyers!"
Lin Zuhui nodded, thought for a while and then said: "You have to do two things. The first thing is to contact the News Agency. On the grounds that the fat man supports it, Giordano should be banned in the mainland. No matter when it is banned, you can find the newspaper. Let’s expose it first and then talk about it; the second thing is the JeansWest brand. From now on, we will start a big advertising campaign, let more celebrities promote it for us, and put pressure on Giordano again.”
Roger's heart trembled, the boss was really ruthless!
At that time, Feili Lao provoked the Jeanswest brand everywhere, and even tried to steal the corner, but the boss refused to do anything. Later, he directly dismembered the Yongan Group, and at the same time let the Jeanswest brand advertise and promote events, instantly defeating the two companies.
"Okay! But boss, if the mainland really bans Giordano, will we acquire it?"
Lin Zuhui said with a smile: "It's all a matter of one word from me! Also, you can unite with the fund company privately. If you cooperate with us in acquiring the Giordano brand at a lower price, we are willing to give up 40% of the shares and transform Giordano and list it on the market! If they are unwilling to cooperate, then they are enemies. Even if they acquire Giordano, they will be suppressed by us! We will suppress them from all aspects!"
When fund companies invest in Giordano, they just hope to promote its listing and then cash out profits; even if it is held for a long time, it will also promote its listing.
Roger had to admire his boss. The comprehensive suppression was enough to scare the fund company. The boss's media would not publish advertisements, and the boss's shopping mall would not let you rent stores. Although the impact was not fatal, it would still have an impact. If the Jeanswest brand No matter how targeted the pressure is, it will be difficult for Giordano to grow.
Of course, the real reason why Giordano has depreciated is because the JeansWest brand is good enough and has taken away Giordano's market.
Roger nodded and said: "Well, I believe the fund company will cooperate with me! However, I heard that Li Ziying only wants to sell most of the shares and keep a small part of the shares. She may also want to get involved in Giordano!"
"Impossible! As long as we put pressure on him, he won't do this, otherwise he might get better money. I'll give you a standard, 600 million to 700 million Hong Kong dollars, just take it. If you can't take it, we Jeanswest Brands are aggressively attacking.”
"OK!"
At this time, the annual profit of Leit Group was already around 450 million yuan, and it had become a giant company in the manufacturing industry in Hong Kong. The growth of Leit Group's net profit mainly came from crocodile shirts, group retail, Jeanswest brand, and the rest Lukfook jewelry, Leit manufacturing, large
The performance of the secret agent and others was also pretty good.
Although it has developed so well, Lin Zuhui has never thought about entering the European and American markets in the past two years. He believes that it is more appropriate to enter the European and American markets in the mid-to-late 1990s. At present, the main directions of Leit Group are Japan, South Korea, the Mainland, Southeast Asia, and Taiwan.
, that is, Asian development.
Soon, the Jeanswest brand began to take action, advertising heavily in major media and TV stations, and celebrities took the stage one after another.
For a time, the pressure on Giordano increased greatly. There was even news that the mainland intends to permanently ban Giordano, which means that Giordano will lose a big market.
Roger privately found the bosses of the two fund companies and reasoned with everyone: "If we cooperate, Leit Group can give Giordano a new look, and it will not be blocked by the mainland in the future, allowing Giordano to truly become an Asian brand. If we don't cooperate, the two companies will
Brands can only compete. Given Giordano's current situation, quality, service, style and other aspects are not as good as JeansWest, and the overall situation is not conducive to Giordano. It would be a nightmare!"
The bosses of the two fund companies looked at each other, and soon they came to a compromise. First, they had not obtained Giordano, and secondly, Giordano was actually in a bad situation, otherwise Feili would not have sold it.
Roger continued: "Well, one of our offshore companies will join us, and you two will take the lead to buy Giordano at a low price! There is a rigid requirement that the fat guy is not allowed to own a share of Giordano, otherwise Giordano will be restricted!"
A fund manager said: "Without Feili, would Giordano's operations be affected?"
Roger said confidently: "Our Leit Group is a comprehensive large group with a lot of talents. Once the acquisition of Giordano is completed, we will soon dispatch a management team to carry out 'rebranding'. By then, Giordano will have a completely new look. We
Then take advantage of the booming stock market and go public, then whatever you do will make the most profit!"
As the person in charge of the fund, I naturally know the Leit Group very well. Under the leadership of the tycoon Mr. Lin Zuhui, this company has experienced amazing performance growth in recent years. Acquisitions, mergers and acquisitions, and the addition of its own brands have also made this company's total
Strong strength.
In the end, the two parties reached a 10% agreement, and the Leit Group continued to exert pressure, and a fund company took the lead in negotiations.
However, Fat Li entered the media industry this year and founded "Apple Weekly", which has performed well and can now earn almost 800,000 yuan a month, becoming his second stable income cornucopia.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! However, this magazine has been booed by the media. An authoritative person is quoted as saying that "Apple Weekly" is no matter in packaging, layout design, subject matter, etc.
In many aspects, it gives people the impression that they have learned a lot from "1 Weekly".
But it didn't take long, and he soon encountered pressure from many aspects. Giordano suffered a counterattack from JeansWest, and even "Apple Weekly" was suppressed by "1 Weekly"'s promotion and price reduction.
However, he firmly believed in running a media business, so he planned to sell Giordano. If he didn't sell it, it would be worthless. The Jeanswest brand would suppress Giordano at all costs without making a profit. This made the fat man lament that he had no choice but to sell Giordano.
Lin Zuhui should not be offended.
Speaking of which, I started the war between the two families. I didn’t expect others to be so ruthless!
When he met the bosses of the two fund companies again, Feili was showered with cold water.
"Li Sheng, given Giordano's current situation, our two companies are very worried!"
Feili Lao immediately said: "You two, this situation is only temporary. The Jeanswest brand cannot always carry out such large-scale advertising promotions. They also need to make profits. Moreover, in fact, our Giordano sales have not had much impact.
, our sales in Taiwan are increasing very quickly.”
"Li Sheng, I'm sorry! The mainland market has announced that you have been banned, which gives us a bad prospect. Therefore, we plan to introduce a third company to participate in the acquisition of Giordano, but the price can only be HK$600 million, and you still have
You have to completely withdraw from Giordano, without leaving any one share."
The fat man suddenly became furious. He was still thinking of selling it for 800 million to 1 billion, but now he is offering 600 million. Who is he looking down on!
"I won't sell it, I'll keep it and run it myself!"
Of course, the two fund companies will not be easily fooled. One person said: "Then there is no way, Li Sheng, you have to think about it, why is the Jeanswest brand going full-scale at this juncture, and why is it suddenly reported that the official will ban Giordano? You should think about it carefully."
Think about it, did you offend a big shot back then? With that big shot’s methods, he might not care whether a brand is profitable or not. If it goes on in the long run, Giordano will still depreciate in value. The important thing is that now the economy in Xiangjiang is declining and the tourism industry is sluggish.
, will also lead to a decline in Giordano’s performance.”
40% of Hong Kong’s retail sales are supplied by tourists.
Fatty Li's heart suddenly trembled. Needless to say, Lin Zuhui's reputation was so great. Just by looking at the unlucky Guo family of Yong'an Group, he knew what other people were doing.
However, although he was scared in his heart, he still felt unhappy that the price had been cut by 30% to 40%.
"Let's talk about it later, I need to think it over and strategize for Giordano!"
"Okay, I hope Li Sheng will consider it carefully! The reason why we are willing to buy it is because we hope that after we take over, we can get rid of the targeted attacks from big shots and officials. Otherwise, who would dare to take action at this time!"
Lin Zuhui's motorcade arrived at a villa in Shouson Mountain, and then his own car drove into the courtyard.
As soon as he got out of the car, he saw Lin Zixia running out, then holding his arm with an affectionate expression on her face.
However, then a few more people came out of the villa, including Shi Nansheng, Zhang Guorong, and Liu Jialing.
"What are you doing, are you playing mahjong?" Lin Zuhui immediately knew what this group of people were getting together for.
He did not interfere with Lin Zixia's right to make friends. Besides, Zhang Guorong would not be jealous if his likes were different! Moreover, the two servants and the two male and one female bodyguards in this villa were all arranged by him. I believe Lin Zixia
You will still pay attention to some extent.
"Yes, but we are already ready for dinner!" Lin Zixia said. It was fake to invite friends to play mahjong, but it was real to show off the villa, and of course she also showed off her relationship with Lin Zuhui.
"Linsheng"
"Hello everyone, let's have dinner together!"
Lin Zuhui warmly invited everyone to the restaurant, and everyone was happy to eat with the tycoon.
During this period, Lin Zuhui said to Liu Jialin: "Ms. Liu, are you filming in our company?"
Last year, Liu Jialin was still a TVB artist, but Lin Zuhui named Pan Cheng to be hired by DreamWorks to participate in the filming of many dramas, such as the Thirteenth Aunt in "Once Upon a Time", and partnered with Zhou Xingchi in "The Secret Agent",
Movies such as "The Inquisitor" can be regarded as DreamWorks' new favorite female characters.
Liu Jialin naturally knew that she was prosperous, so she signed a contract without hesitation at the end of last year.
Liu Jialin quickly said: "Well, thank you Lin Sheng for your cultivation!"
Lin Zixia immediately joked: "No need to thank him, he doesn't even know what movie you are filming. He doesn't care about DreamWorks!"
This woman has nowhere to show off their relationship!
Of course, Lin Zuhui still agreed with her and said: "Qingxia is right, but I am very optimistic about your development in our company! By the way, I recently heard that the club is looking for artists to film movies. If you encounter such a thing, remember to report it to DreamWorks
I have to communicate with Pan Cheng about my name!" He said deliberately.
Pan Cheng can handle this kind of thing!
In her previous life, it seems that this year, Liu Jialin was kidnapped by the society. However, in this life, with the DreamWorks brand, I believe it will still work. After so many years of DreamWorks establishment, Pan Cheng has become an existence like Zou Wenhuai (Pan Cheng gets 5% of the profit share
).
Of course, the society may not dare to recruit female artists from DreamWorks to film, because behind DreamWorks is Lin Zuhui.
"thank you boss!"
Zhang Guorong said with a smile: "DreamWorks has a reputation for making stars. It seems that Carina will become famous all over Asia in the future!"
Shi Nansheng also said: "This movie is about co-starring Li Lianjie and filming "Once Upon a Time". You, as soon as you make the movie, you have a higher starting point than many people!"
Everyone knows DreamWorks very well. Currently, among the film companies in Xiangjiang, it can be said that DreamWorks stands out. Jiahe is barely at the same level. Xinyi City was disbanded two years ago. Yongsheng is just a copycat of DreamWorks. Moreover,
Lin Zuhui knows that the winter of Hong Kong movies is coming.
Of course, DreamWorks has to continue to operate, because DreamWorks and ATV are part of the industrial chain in his hands.