In the conference room of Hengchang Enterprise, Lin Zuhui, Liang Botao, and Liang Zhenxun participated in the negotiation of "Hengchang Enterprise Acquisition". Hengchang Enterprise's financial consultant, Dingyuan Investment, issued the asset status statement of Hengchang Enterprise:
The document details the assets of Hengchang's 77 properties in Hong Kong, Japan, the United States, Canada, and Singapore, with a valuation of more than HK$5.25 billion. Including the discount on Hengchang's agency rights, and the valuation of its procurement, wholesale, and retail networks,
Hengchang's net asset value is approximately HK$7.78 billion.
The document did not list Hengchang Enterprise's cash situation. It seemed that He Shanheng and others planned to distribute the cash before the acquisition, which frustrated Lin Zuhui's initial idea.
In other words, the three old men of Hengchang Enterprise do not intend to sell immediately, but intend to continue to wait for a price.
Lin Zuhui pretended to read the information, but in his heart he was thinking about how to make the acquisition that would be most beneficial to him.
He knows the trend of history. Once the "Iraq invades Kuwait" breaks out on August 2, the market will have negative impacts such as "a surge in oil" and "cars are not easy to sell." In addition, what happened last year will affect the growth of Hengchang Enterprises.
Grain and oil trade.
It seems that early August may be the time to reach an agreement.
But before that, Lin Zuhui still plans to take the initiative and not give competitors an opportunity to take advantage of him.
From the current point of view, it is impossible for CITIC to have the strength to participate in this acquisition within half a year, especially when the stock price will plummet in August; therefore, in fact, they have only one enemy - Beiyi Consortium (Zheng Yutong, Lin Xiufeng, Xu Zhantang).
After a brief discussion with Liang Botao and Liang Zhenxun, Lin Zuhui said with a smile: "Hengchang Enterprise is indeed rich in assets. New Era Group is willing to raise the price again to 330 Hong Kong dollars per share for a comprehensive acquisition, involving 6.93 billion funds."
There is still a discount of HK$60 per share. The reason is actually very simple. The valuation of those properties is somewhat watery, let alone the valuation of the retail network.
He Shanheng said: "This price has shrunk too much. Our valuation is very reasonable. Moreover, there is now a consortium joining the acquisition of Hengchang Enterprise. Mr. Lin should understand that the one with the highest price wins!"
Liang Botao immediately said: "If I guessed correctly, the other consortium is the consortium composed of Chow Tai Fook and Bai Shun Ning! He Sheng, according to the information I heard from HSBC, this time they acquired HSBC as a lending bank.
HSBC has one condition, which is to spin off Hengchang Enterprise and sell a batch of properties to repay part of the loan first. The remaining assets will be divided among three companies. It is not difficult to imagine that one will get the property, one will get the car agency, and the other will get the grain and oil.
trading!"
As soon as Liang Botao finished speaking, the faces of He Shanheng and others changed greatly, and they did not hide it at all. It was obvious that they were shocked. It can be said that they were very concerned about this dismemberment. Anyone who saw the country they had worked so hard to build was torn apart,
It's definitely not comfortable either.
After a long time, He Shanheng and others finally calmed down. They did not doubt the truth of Liang Botao's words, because when they thought about it carefully, it was very common sense; Bei Yi's three consortiums had no basis for cooperation in the first place and were just temporarily formed.
He Shanheng finally said: "Your price is still lower than the company's net worth. I hope you can offer a higher price!"
Lin Zuhui insisted: "This price is already our highest offer. Acquiring companies requires taking risks, and the valuation price fluctuates. We have great advantages in terms of price and the disposal of Hengchang Enterprises. I
I believe that you three seniors can see this!"
He knows that Hengchang Enterprise is still preparing for dividends, so he probably won't agree now, and he is also waiting for early August.
Then, everyone tested each other again, and ultimately no agreement was reached, but they all retained the possibility of continuing negotiations.
Lin Zuhui was still very confident. After what Liang Botao said, Bei Yi was no longer an opponent, nor was he himself an opponent. To put it bluntly, now he was just fighting against the three old men of Hengchang.
If what happened last year affected trade, He Shanheng had plans to withdraw from Hengchang; then the 'oil crisis' in early August strengthened his determination to withdraw.
Lin Zuhui is full of confidence!
What's more, he still has a bargaining chip, which he can use when the time comes.
On the way back.
Liang Botao said: "Looking at He Shanheng and others, they don't seem to be in a hurry to sell, so we quoted such a sincere price, but they were not moved! Moreover, they did not mention the cash on the account at all, and they seemed to plan to distribute dividends or something like that.
of."
Lin Zuhui said enigmatically: "So, we don't need to rush and wait any longer!"
Liang Botao nodded and said: "That's right! The Zheng family has nothing to worry about. The only one in Xiangjiang that has the strength to swallow up Hengchang Enterprises is the New Era Group. This is the largest asset transaction in the history of Xiangjiang!"
Once this deal is concluded, it will indeed be the largest deal in Hong Kong's history.
"Wait until August. Don't be too enthusiastic in July!"
Early July.
Giordano casual fashion was successfully launched and raised 250 million yuan, adding another two points to the strength of Leit Group.
In the conference room of Leit Group, a group of group executives and sub-brand presidents attended the meeting. At this time, Leit Group was the well-deserved overlord in the field of clothing brands and garment manufacturing in Hong Kong.
The group, which has been built on the basis of "crocodile shirts" and fashion retail from the beginning, has gradually added new members; each sub-brand has given birth to new vitality under the management of the group; and the group's strength has increased day by day because of the addition of sub-brands.
No wonder the lvmh Group in its previous life, through this model, not only revitalized some already declining luxury goods, but also became bigger and bigger.
To put it simply, Leit Group has numerous designer resources, sales channels, and advertising resources. Once a new brand joins, the group will send designers and managers to increase its strength, and soon the new brand will become more dynamic.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Take Giordano as an example. When it first took over, the prospects were not optimistic. As soon as the Leit Group took over, it immediately repositioned itself and dispatched designers and management teams.
Then the market began to explode. The valuation went from 700 million when it was taken over to more than 1 billion when it went public.
In the conference room, Lin Zuhui said: "Now, Leit Group already has many brands with potential, so the next step is to expand the sales network. Mainland, Hong Kong, Macao, Taiwan, South Korea, Japan, Singapore, Philippines, Malaysia, Myanmar, Thailand, Vietnam
, Australia, New Zealand, the Middle East and Europe, etc., are all our next development channels."
Crocodile shirts, Jeans Vesper, and Giordano are international brands in themselves, and they were the same in previous lives. In this life, we need to have the awareness to expand our territory.
Xiangjiang's clothing brands are by no means as lacking in international competitiveness as mainland clothing brands, because Xiangjiang itself is a place where Chinese and Western cultures meet, with low taxes and convenient import and export.
Therefore, Lin Zuhui feels that it is better to polish three clothing brands and a clothing retail brand (group) to expand overseas sales channels.
President Chen Shiwen was the first to express his position, saying: "Crocodile shirts already have retail markets in more than 30 countries, and JeansWest and Giordano also have sales networks in many overseas countries and cities. It can be said that the foundation has been laid, and the next step will be like the 'crocodile shirts' back then."
'The same as the billion-dollar plan (which has not yet been spent), massively increasing the retail network in new markets."
The "Billion Plan" formulated by Lin Zuhui back then was still very effective. When he took over Crocodile Shirt, the annual net profit was only 100 million; now Crocodile Shirt's annual net profit can reach the level of 300 million, and it continues to rise. And the ten million back then
100 million, in fact, it was not just spent on crocodile shirts, it was also spent on investments in factories, new brand investments and acquisitions.
Everyone expressed their opinions and offered suggestions for overseas expansion, and the big program was finalized.
JeansWest and Giordano adopt somewhat different strategies for their overseas expansion:
The Jeanswest brand is positioned as 'fast-selling', does not support franchise stores, and adopts oil-stained tactics for expansion;
The Giordano brand is positioned as mid-range casual fashion, operated by specialized stores, and local partners are allowed to join specialized stores, but they must adopt a unified management method.
Then, Lin Zuhui said: "Except for Japan, when we develop overseas, we buy as many stores as possible and make long-term investments."
At this time, real estate in Europe, America, Australia and other regions is at a trough, which is very suitable for bargain hunting; while real estate in South Korea, Singapore, and Southeast Asia is a good time to start a rising period, and it is also very suitable for investment.
Following McDonald's example, Leit Group will also become a 'real estate company' in the future.
Leit Group has a dedicated property management department, and its director Guo Ansheng immediately said: "Okay, I will cooperate with this plan!"
Lin Zuhui nodded!
Finally, Lin Zuhui said: "The company has established another brand, which is responsible for the culture of 'Hong Kong culture revitalizes Hong Kong'. Let me tell you briefly first, the design of this clothing is fashionable and Hong Kong fashion. For example, a pair of jeans can be designed to be slim-fitting
A shirt with small feet, three-quarter length, five-cent length, three-cent length, and holes can be designed with floral prints, and a T-shirt with a bow tie can be designed with letters or idols printed on it.'Hong Kong Current
"Revitalizing Hong Kong through Culture' is a concept I proposed, which is an industry-wide 'idol economic chain'."
Everyone listened with rapt attention, and Lin Zuhui's understanding of clothing design alone shocked everyone.
Finally, everyone decided to set up a clothing brand to coordinate with the general policy of "revitalizing Hong Kong through Hong Kong culture".
It’s not that Lin Zuhui thinks how good the Korean Wave was in his previous life, but that he thinks it is an economy, and Hong Kong culture will not completely copy the Korean Wave culture. To put it bluntly, it is an idol economic culture.
After the meeting, Lin Zuhui left behind President Chen Shiwen and President of the ‘Ouchi Secret Agent’ underwear brand Lu Aijia.
"Ouchi Secret Agent has developed very well in this region in the past two years, and has learned a lot of experience in making underwear brands!" Lin Zuhui said.
Ouchi Agent is indeed developing well in Asia. It has a total of 16 stores and its annual profit is about 12 million, and it is still growing.
However, Lin Zuhui is still thinking about this 'Big Secret Catwalk'. In his previous life, he liked to watch the kind of shows, and he liked to be Miao Renfeng and Jingle Cat.
Lu Aijia said: "Ouchi Agent still has great potential. Although Taiwan and Hong Kong have strong opponents, we will continue to work hard!"
There are indeed several good underwear brands in Taiwan, and there are one or two in Hong Kong, but they lack a gimmick, otherwise it will be difficult to stand out.
Lin Zuhui nodded and said: "I plan to let Ouchi Agent go to Europe to develop and position himself as a high-end underwear brand! When I was inspecting the UK some time ago, I saw the newspaper selected the British designer of the year named Vivian Weiss.
Turwood!”
They are both people in the clothing industry, so Lu Aijia and Chen Shiwen naturally know about it.
Lu Aijia said: "Well, she is one of the best fashion designers in the UK!"
Lin Zuhui said: "I asked someone to inquire and found out that she has a son named Benjamin. We worked with the Benjamins to create a secret agent in the UK, and then created an annual 'Secret Show'. The specific operation method is this. It works like this.
, it is easy to use the gimmick of the Ouchi catwalk to create a global brand. As long as the Ouchi Secret Agent in the UK becomes popular, it will naturally lead to the Ouchi Secret Agent in Hong Kong."
The two understood that the boss wanted to borrow the brand name of a well-known British designer and use the ‘Big Secret Catwalk’ to complete the world-wide layout of the Ouchi Secret Agent.
Chen Shiwen immediately asked: "How are the shares calculated?"
Lin Zuhui said: "We can cooperate five to five times, let Benjamin be the president, and we will participate in the management! The British-registered Ouchi agents are only sold to Europe and the Americas. If you are not willing to cooperate, we will do it, regardless of whether Europe and the United States accept our offer.
We all have to try brands.”
In the final analysis, the Chinese still cannot conquer the aesthetics of Europeans and Americans, so they simply cooperate to achieve Lin Zuhui's idea.
Of course, you can also directly acquire a European and American underwear brand, but obviously it may still fail.
After a little discussion, Lu Aijia took charge of doing this. Whether it succeeds or not is an attempt. With the current scale of Leit Group, if you try it, even if it fails, there will be no impact.
And Lin Zuhui did ask someone to find out that Benjamin was just working with his mother, and it would be more fun to set up his own brand there.
Vivian Westwood was called the "Queen Mother of the West" by mainland netizens in her previous life. Lin Zuhui had also seen news about her; it also had an influence on her son Benjamin, who later established a lingerie brand store.
Based on this, there is the possibility of cooperation.