On Saturday, Lin Zuhui and Qiu Shuzhen were shopping. Qiu Shuzhen seemed to cherish such an opportunity to be alone and rarely visited stores.
Lin Zuhui said with a smile: "Shopping without visiting stores would be like pausing the road!"
Qiu Shuzhen was stunned for a moment, then her face turned slightly red and she whispered: "Brother Hui, do you mean that I have gained weight?"
This time it was Lin Zuhui's turn to be confused, and then he said with a generous smile: "You are not called fat, you are called fleshy! Don't try to lose weight for me, just follow my aesthetics."
Qiu Shuzhen's appearance is small mouth, big eyes, long legs, big and fierce, and big waves. Whether she is pure, cute, sexy or even glamorous, she can control it convincingly.
Qiu Shuzhen happily held Lin Zuhui's arm and said, "Don't lie to me!"
Lin Zuhui nodded, who said otherwise, Qiu Shuzhen is actually not fat at all, she is just a speedster.
By chance, Lin Zuhui saw a herbal tea shop, which was very familiar yet strange at the same time.
So, Lin Zuhui took Qiu Shuzhen to the herbal tea shop.
"Brother Hui, do you want some herbal tea?"
Lin Zuhui nodded, and Qiu Shuzhen immediately paid for it, because Lin Zuhui had no money.
Of course, even if he doesn't have a woman with him, the bodyguard will still have his wallet with him.
This herbal tea shop is actually called Wong Lao Kat. Lin Zuhui has been in Hong Kong for six years and has never noticed it.
That is to say, he recently wanted to work in the beverage industry, and he only paid attention to it today.
A cup costs HKD 5, which is almost equivalent to a bottle of drink.
At this time, Hong Kong's per capita salary has been compared with that of the previous life in the Mainland in 2022, and even the per capita GDP has reached HK$98,000 (real data), which is a full 30 years ahead of the Mainland!
After taking a sip, Lin Zuhui tasted it carefully. It was not as sweet as the canned food in his previous life!
No, compared with Jiaduobao, it is a bit close, but it still has a stronger medicinal flavor.
"Mr. Lin, how does it taste?" asked a woman in her thirties.
At this time, several people in the store gathered around and looked at Lin Zuhui excitedly. This was a wealthy man in Xiangjiang.
Lin Zuhui nodded and said: "Are any of you descendants of Wong Lo Kat?"
The woman who asked the question quickly said: "I am a descendant of the Wang family, the fifth-generation great-great-grandson of Wanglaoji Herbal Tea Shop, Wang Jianyi!"
Lin Zuhui suddenly became interested and asked, "Where can I sit down? I want to talk to you about something!"
Jianyi Wang quickly made a gesture of invitation and led Lin Zuhui and Qiu Shuzhen into the small shop.
Several people sat down around a table, and someone served Wong Lo Kat herbal tea again.
Lin Zuhui thanked her and then said to Jianyi Wang: "How long is this Wanglaoji herbal tea shop?"
Jianyi Wang immediately became excited and introduced in detail: "After more than 160 years of history, in order to open up the market, my grandfather Wang Hengyu came to Hong Kong with his family in 1889 and opened a Hong Kong Wong Lo Kat herbal tea shop. At that time, Wong Lao Kat herbal tea was almost unavailable.
I don’t know, everyone knows it, even Liang Qichao said that you can see the Wong Lo Kat sign in the United States.”
One brand for the mainland and one for overseas, divided into two rooms.
Lin Zuhui immediately asked: "So, you have registered copyright overseas?"
Jianyi Wang nodded and said: "Except for the mainland, all overseas copyrights are in our hands!"
The copyright registered overseas seems to mean that Wong Lo Kat from the mainland cannot be exported. Lin Zuhui is confused about this;
But it doesn't matter, if he wants to do it, he will definitely rent the mainland brand for more than 30 years.
Not surprisingly, Guangdong Pharmaceutical has not yet been restructured at this time, and the Wong Lo Kat brand is still buried in history. Considering that G has assets that cannot be sold, it may be difficult to buy the brand and can only be rented, but the rent is more than 30 years.
It’s not a problem for Lin Zuhui.
Just like the Zhonghua toothpaste brand, it is leased to foreign companies.
Lin Zuhui took a sip of the herbal tea, and after confirming that it had almost the same taste, he said: "Herbal tea shops like yours, now under the impact of drinks, the business is not as good as before, right?"
Wang Jianyi hesitated for a moment, then nodded. She couldn't lie. Who was this person? She couldn't deceive him.
Lin Zuhui expressed his thoughts: "I want to buy your formula, rent your brand, develop packaging Wong Lo Kat, vigorously promote Wong Lao Kat's signature, and strive to become a big brand beverage."
Jianyi Wang suddenly started thinking, and after a few seconds she asked again: "Can we still continue to run our herbal tea shop?"
"Of course, we only need the authorization for packaging!"
Jianyi Wang said: "Then how much will you pay?"
Lin Zuhui knew the market, so he said: "I will ask someone from the company to talk to you later!"
Jianyi Wang immediately said: "I will talk to you!"
Isn't this very clear? Talking to this boss's subordinates will definitely not be pleasant.
Lin Zuhui said helplessly: "I don't care about this, why don't you quote me a price first!"
He really doesn't understand the market. He is an expert in real estate, but he really doesn't understand this industry. Moreover, the Wong Lao Kat market in Xiangjiang and overseas is not big, so Lin Zuhui doesn't know how much he will sell.
Miriam Wang said: "Actually, I'm not greedy either. Give me HK$8 million and I will hand over the formula to you and allow you to use our brand!"
It seems not expensive. In the previous life, in 1995, Jiaduobao rented the signboard and red can packaging of Cantonese medicine for 4.5 million a year. However, at that time, Wong Lo Kat's red can packaging had been registered, so it was naturally expensive.
Lin Zuhui nodded and said: "We can afford this price, but the signboard should be exclusively authorized to us. You only have the scattered rights to sell this kind of herbal tea shop."
"Permanent authorization?"
"Actually, you also have a brand in the mainland, which was confiscated by the government. If they sell this brand overseas in the future, these are hidden dangers. The so-called people do not fight with the government. Therefore, I want you to permanently authorize it. In fact, it is multiple
Just prepared."
Jianyi Wang said: "You have created a brand, and we can't come and snatch it away. However, the permanent license is valuable, so you have to give us 10 million!"
This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui did not react too much to Miriam Wang's price increase, but said seriously: "We will give you 10 million. I will find someone to discuss specific cooperation later, but I don't
I hope you will raise the price again!”
"No, no!"
"Okay, it's settled!"
In Lin Zuhui's view, the reason why Wong Lao Kat opened up sales in his previous life was actually an advertising issue. The advertising slogan "Drink Wong Lao Kat if you are afraid of getting angry" is a classic, and the design of the red can also has some influence. Finally, it is the scale of publicity.
In the previous life, the net profits of Wanglaoji and Jiaduobao were not high because of malicious competition between the two companies. If Lin Zuhui rented the mainland brand for 50 years, he would save half of the advertising fee and the personnel and operating costs.
Therefore, a brand worth hundreds of billions was born.
In terms of sales volume, Red Bull is not as good as Wong Lo Kat. The reason why Red Bull makes money is because there are no two Red Bulls in the market.
By the way, you can also buy the mainland operating rights of Red Bull.
Suddenly, Lin Zuhui thought of two good ideas.
After walking out of the Wanglaoji Herbal Tea Shop, Lin Zuhui was in a good mood and took the initiative to take Qiu Shuzhen to browse the store and shop for goods.
Qiu Shuzhen was naturally in a good mood and quietly told Lin Zuhui that she would perform an underwear model show for him that night.
Suddenly, Lin Zuhui's heart became hot.
Monday.
Lin Zuhui came to the office of Huazhi Center. As the scale of New Era Group becomes larger and larger, the office buildings of many subsidiaries are distributed across Hong Kong Island, and there is no centralized office. Of course, this has no impact, but gives people a sense of
Feel better, that is, one hub, multiple outlets.
After reading the morning newspaper for a while, Lu Donglai came to his office first.
He is a busy man now, managing both the comprehensive business department and Hengchang Holdings;
Of course, each subsidiary is directly managed by the president, and Lu Donglai is also a director.
After he sat down, Lin Zuhui said: "How is it? Those people from Hengchang Holdings didn't cause any trouble, right?"
Lu Donglai said with a smile: "How could it be! They have just received benefits (money from their predecessors), and they are working under your boss, your boss. Everyone's mental outlook has changed quickly, and many young employees are very motivated."
Lin Zuhui reacted immediately and said: "So, there are still some old employees who have taken their pensions and don't want to make progress?"
Lu Donglai nodded and said, "A small number of people are still not used to it!"
Hengchang Holdings originally had 4,000 employees, and 1,400 people worked in the Hengchang Building alone. It was obviously still a very bloated structure.
Although Lin Zuhui promised He Shanheng not to fire employees, at this moment, He Shanheng took his own benefits, and some employees failed to live up to their expectations, so it is not his fault.
"Then keep the accounts for them and deal with them together later!" Lin Zuhui said calmly.
Lu Donglai was shocked, knowing that his boss looked down on those old-timers, the so-called emperor and his ministers, who couldn't see the situation clearly, so he couldn't blame himself.
Then, Lin Zuhui talked to Lu Donglai about the idea of canning and selling Wanglaoji herbal tea.
Lu Donglai immediately said: "The market for Wong Lo Kat cans in Xiangjiang is too small, and overseas foreigners may not be used to drinking it. Does the boss want to enter the mainland market and sell it?"
Lu Donglai knew that Lin Zuhui was very optimistic about the mainland market, so he quickly understood his boss's thinking.
Many businessmen in Xiangjiang are now wary of the mainland market, but there are also many who are optimistic about the mainland market.
Lin Zuhui said: "Yes! But there is also a Wong Lo Kat brand in the mainland, so after we get the Xiangjiang Wong Lao Kat herbal tea, we have to talk to the mainland Wong Lao Kat brand owner about leasing the Wong Lao Kat herbal tea brand. I am very optimistic about this market, so I plan to spend the money
Big money for R&D and marketing.”
Although Lu Donglai had some doubts about the purchasing power of the mainland, he still chose to trust his boss.
"Okay, I will immediately send someone to the mainland to inquire about the ownership of the Wanglaoji herbal tea brand."
Lin Zuhui nodded and said: "You have a lot to do, so after setting up Hengchang's beverage company, let senior staff be responsible for these things!"
"Well, I know!"
It will take some time to prepare, but it will be available in Hong Kong and the mainland next year.