Chapter 409 [Construction of Factory in Yangcheng]
Guangdong Province.
Lin Zuhui was received by provincial officials, and the three major investments planned at the beginning of the year have been implemented.
Especially the most difficult "Yangcheng Loop Expressway", after a series of preparations such as survey, site selection, design, project approval, financing, etc., Lin Zuhui arrived to participate in the groundbreaking ceremony.
As the saying goes, ‘If you want to get rich, build roads first’, which is true at all. During this visit to Sichuan, Lin Zuhui truly felt that without good infrastructure, investors would shake their heads.
He knows that Hong Kong capital has invested in many infrastructure projects in the mainland in recent years, with the purpose of supporting the construction of the motherland. In terms of return rate, even the return rate of investing in a hotel is not as good as that of investing in a hotel. Although there is a sense of good investment, it is still lower than the return rate.
Those Chinese who are busy selling their assets and immigrating are doing much better.
In the crisp autumn weather, the groundbreaking ceremony of the ‘Yangcheng Circular Expressway’ was officially held.
New Era Group executives and Yangcheng officials used shovels to shovel soil toward the cornerstone to witness the launch of another infrastructure investment.
The next day.
Accompanied by Yangcheng officials, Lin Zuhui inspected the Yangcheng Pharmaceutical Factory (the predecessor of Guangdong Pharmaceutical Group Wanglaoji Pharmaceutical Company).
The current operation of Yangcheng Pharmaceutical Factory is very unsatisfactory, and can even be said to be in a state of near-death. It seems that it has gradually got rid of the current situation after the public-private restructuring.
So, when he came to the conference room of Yangcheng Pharmaceutical Factory, Lin Zuhui expressed his thoughts under the witness of Yangcheng officials.
"Dear leaders, I came to inspect Yangcheng Pharmaceutical this time because I want to lease the 'Wanglaoji Herbal Tea' brand owned by Yangcheng Pharmaceutical! After leasing this brand, I plan to invest 200 million yuan to create a domestic beverage brand.
.”
Everyone was stunned. They didn't expect that an unknown brand placed in the warehouse would be so valued.
The factory director of Yangcheng Pharmaceutical said: "But the 'Wanglaoji Herbal Tea' brand has assets."
Lin Zuhui commented in his mind that the officials of Guangdong Province have not yet opened their minds.
Fortunately, he specially brought Yangcheng officials and would not talk directly to these Zhima officials.
Lin Zuhui immediately said: "China Toothpaste was leased to the US-owned Procter & Gamble in 1988. I guess this is not a problem!"
The Yangcheng official immediately said: "Of course it's not a problem, Director Xu, your ideas are unacceptable. What Mr. Lin proposed was 'renting', not buying, which is in line with existing policies."
Director Xu suddenly stopped being stubborn and said, "How much rent does Mr. Lin plan to give?"
He thought, these Xiangjiang businessmen are all rich, so they should give them at least 10 million!
Lin Zuhui said in front of Guangdong provincial officials, Yangcheng officials, and Yangcheng Pharmaceutical cadres: "We create the 'Wanglaoji herbal tea' brand. Once successful, the Wanglaoji brand of Yangcheng Pharmaceutical will also become famous, and other Wonglaoji products will also benefit.
So, actually this is a win-win cooperation!”
Director Xu was a little disappointed when he saw that Lin Zuhui didn't mention the money. He knew that Lin Zuhui was now highly regarded by the capital, and he had recently spent more than 300 million on charity. If the 'Wanglao Kat Herbal Tea' brand was rented at a really low price, Yangcheng officials would definitely agree.
Yes, he doesn't have much control as a factory director.
Sure enough, the Yangcheng official said happily: "Mr. Lin is very reasonable. This is indeed a win-win situation, and Mr. Lin also promised to invest 200 million." He would not directly rent the brand to Lin Zuhui at a low price, because
This requires taking responsibility.
Lin Zuhui continued: "Okay, I am willing to bid 50 million RMB to lease the use rights for 50 years."
50000000?
This time, everyone was shocked. They thought that Lin Zuhui would only give a few million or 10 million after saying so much. Unexpectedly, others directly gave him 50 million.
As for that 50-year-old year, everyone seems to have chosen to forget it.
After all, what we rented was just a brand of ‘Wong Lao Kat Herbal Tea’, not Wong Lao Kat Pharmaceuticals, so everyone thought this business was a good deal.
No one could have imagined that this brand would be worth 100 billion in the future!
And Lin Zuhui leased it for 50 years and felt that it was completely enough. He could take it back after the contract expired. Anyway, he would have made enough. What's more, he could still make herbal tea after taking it back.
He is not worried that he has signed a contract for 50 years, and Guangdong Medicine still dares to challenge him. His status determines that if you do not abide by the contract, you will be boycotted in the world. To put it bluntly, he is looking for a weak person, and his status is not
You may encounter this situation.
What's more, there was nothing wrong with the contract he signed. It was witnessed by Yangcheng officials and there was nothing illegal at all.
As for 50 million to buy a brand that is stored in a warehouse, is it a good deal?
In fact, when he paid 50 million, he was buying the market, not just the brand.
The market in Hong Kong and overseas is small, so he was only willing to give Miriam Wang HKD 8 million.
On that day, the tone was almost set, and the next task was naturally a matter for my subordinates.
Back at the hotel, Lin Zuhui held talks with Zhang Guocheng, the head of Times Beverage and Food Company, a subsidiary of Hengchang Holdings.
Zhang Guocheng has worked in the food and beverage field for more than ten years. He originally worked for Swire Beverage Company and is very familiar with this industry. As for Times Beverage and Food Company, after several months of preparations, the management is in place and ready to work.
The first is Wong Lo Kat, the second is Red Bull (purchasing rights), and the third is Nongfu Spring. They are all industries with low threshold and high profits; brand, advertising words, and marketing sponsorship account for 40% of the credit, and the rest is
It's management, channels, and quality, so there's a lot of hope for it to be successful.
Lin Zuhui said: "I don't like to start small, because I think small industries have many shortcomings. The management and quality are not satisfactory at the first time, and then they get worse and worse. Look at those big companies launching a brand.
It is very easy to succeed; and for companies that start from small companies, it is good if three out of ten can survive. I like to do big industries and make big investments, do you understand what I mean?"
Zhang Guocheng nodded and said: "What the boss means is that when we start making beverages and food, we must have a modern factory building that is comparable to Europe, America and Japan, and modern management, quality and marketing, etc. We must position ourselves as a large enterprise."
This chapter is not over yet, please click on the next page to continue reading the exciting content! Although Hengchang Holdings is involved in the field of beverage and food for the first time, the company is a big company after all, not to mention that there is also New Era Group. It has not yet started building a factory this time
, has already spent 58 million yuan in brand fees, which shows that the boss is really planning to make herbal tea seriously.
Lin Zuhui nodded and said: "That's right! I have already made plans for Wong Lo Kat's marketing methods and packaging design. You don't have to worry about it not having a market. However, the company must be clear about Wong Lao Kat's positioning - it is just a drink.
It’s not medicine.”
In the previous life, Wong Lo Kat in the Mainland began to sell green boxes and red cans in 1992. It was still not selling well until 1995. It had no choice but to lease it to Jiaduobao for 4.5 million per year in 1995. The reason for the failure of Wong Lo Kat in the Mainland was that there was no
If the positioning is good, the market will not know whether it is a medicine or a drink.
Zhang Guocheng nodded. He knew that his boss had full confidence in this product, so he was not optimistic about it at first, but gradually he was infected by it.
"Well, it's positioned as a beverage, so we have to add some sweetness to the product to make it taste better!"
Lin Zuhui said with satisfaction: "Yes, after the product is developed, it is handed over to me to taste. Only when it is approved by me is it qualified!" He can definitely taste the Jiaduobao that tastes the same as in his previous life.
Lin Zuhui will leave the next work to Zhang Guocheng's team. In the next year and a half, they will invest in building factories in the mainland, conduct market research, channel surveys, etc. As for Hong Kong, they do not plan to build a factory.
Do pure research and development.
He is not in a hurry to launch the product on the market. After all, there will be a certain market after reforming the market. Moreover, the first ten years are a period of growth, and sales will not skyrocket all at once.
The next day.
Lin Zuhui then led Renhe and Yangcheng to sign an investment letter of intent to invest 200 million to build a factory, and allocated a full 300 acres of land (to build the factory in three phases).
In fact, the so-called investment of hundreds of millions is not a one-time investment.
It's like investing in a 9 billion project. It looks great, but in fact half of the joint venture is 4.5 billion. If you add 70% of the loan, you only need to come up with a total of 1 billion, and you can claim to have invested 9 billion.
Wong Lo Kat’s investment of 200 million also provided a loan of 50 million for factory construction (both mainland banks and overseas consortiums can provide loans), and it does not come out in one year, so it does not bear a big burden on Hengchang Enterprises.
Even the RMB 50 million for leasing Wanglao Kat this time was paid in two years, with a one-time payment of RMB 25 million.
Therefore, this investment will not have a great impact on Hengchang Holdings. Hengchang Holdings’ annual net profit is as high as more than 1 billion, so it is not a burden.
As for Wong Lao Kat’s profit-making time, Lin Zuhui positioned it at 10 to 15 years. In the early stage, it will mainly focus on operations, investment, raising awareness, and global promotion.
On the last trip, Lin Zuhui came to Pengcheng.
He first inspected the construction progress of Xiaomi Technology Park. Seeing the construction site in full swing, Lin Zuhui said with satisfaction: "I am very satisfied with your work!"
Zou Kaixuan, who was beside him, said respectfully: "Thank you boss for your affirmation, I will continue to work hard! According to the current progress, the first phase of the project will be put into use in 1992."
However, investment in the technology industry also makes Lin Zuhui heartbroken!
I only made a little money, but I kept investing in it.
After inspecting the progress of Xiaomi Technology Park, Lin Zuhui and Zou Kaixuan came to Xiaomi Technology’s R&D and production center in Pengcheng. This is an industrial building in Bao’an County that has been leased by Xiaomi Technology. Even the building is labeled Xiaomi
Technology is four words.
Under the leadership of Zou Kaixuan, Lin Zuhui inspected the R&D base and production workshop here.
"Boss, currently more than 70% of our R&D personnel here are from the mainland!"
Lin Zuhui said with satisfaction: "Yes, if we recruit more talents from the mainland, Hong Kong will be a big place! There have been many people entering Pengcheng in the past two years. We must vigorously recruit top students and make plans for the future!"
Zou Kaixuan said: "Okay, I understand!"
She knows Lin Zuhui's style of doing things and likes big investments and big productions. Moreover, the boss's research direction is also the same. At present, the Chinese pager has been successfully developed and is ready to be put into the mainland, Hong Kong, Macao and Taiwan markets.
In terms of VCD, Xiaomi Technology has successfully invested in Sun Yansheng's c-cube company, accounting for 70% of the shares; and c-cube company has accelerated its research and development speed with the investment of new capital, and is now close to successfully developing the mpeg video decoding chip. Therefore,
At most, by this time next year, the VCD products can be brought to the Ministry of Electric Power and Ministry of Electric Power for verification, and they can be promoted in the market soon.
Why should it be submitted to the Ministry of Electrical and Mechanical Engineering and the Ministry of Radio, Film and Television for verification? It must be for patent purposes, and this is also a revolutionary product in the field of computer multimedia and home appliances.
After studying VCDs, we immediately have to invest in the research and development of DVD players.
After the inspection, Lin Zuhui and Zou Kaixuan came to the office.
Lin Zuhui said: "This year, Times Communications of our New Era Group has also cooperated with Guangdong Province in the telecommunications industry. When you sell pagers, you can contact Times Communications (Mainland)."
The so-called cooperative telecommunications refers to cooperation in paging stations, mobile phone base stations, etc. To put it bluntly, it is an exchange between investment and technology. It has mostly symbolic meanings. You don’t expect to make much money, as long as you can recoup your costs and make a slight profit.
"Okay, we are already cooperating in Hong Kong!"
Lin Zuhui nodded, doing telecommunications and selling products at the same time!
"The pager can also develop digital pagers and stock pagers. You can let the R&D department continue."
Zou Kaixuan had to admire his boss. You said he was a real estate developer, but others could do well in any industry.
"Um"
Lin Zuhui banged on the table. He was also thinking about an issue recently. The Oriental Plaza in Beijing in his previous life was actually not profitable because of the height limit of 68 meters, which was far less profitable than the Guomao Guomao that Guo Huonian invested in 1985 (no height limit).
Moreover, Oriental Plaza has received letters and criticisms from many experts because of its height problem.
So Lin Zuhui recently backed down!
It became another idea of Lin Zuhui to go to Shanghai to invest in the Central Plaza.
Then, there is no need to put Zou Kaixuan in charge of mainland real estate projects. She is doing a good job in Xiaomi Technology.
Thinking of this, Lin Zuhui said: "We are going to enter the field of mobile phones. You will be responsible for setting up this department. I will only invest!"
Now that we have invested, why not develop in multiple fields!
Zou Kaixuan immediately said: "Okay, I will form a R&D team as soon as possible!"
Lin Zuhui nodded and said: "You can hire high-paying scientific and technological personnel in Japan, first set up an R&D department in Hong Kong, and then set up an R&D department in the mainland when the actual situation is mature." He added: "The technology industry is not an investment in real estate. I will insist on long-term investment.
Support you!"
Zou Kaixuan said seriously: "Okay, I will definitely do a good job in this career!"
If you have money and direction, you will succeed.
Of course, everyone’s definition of success is different!
In the previous life, BOE invested in display screens for a long time. As a result, the monopoly of Japan and South Korea was ended, and the number of display screens dropped from a few thousand to a few hundred. This is a success.
Lin Zuhui doesn't need Xiaomi Technology's mobile phones to be very powerful, but if he can occupy a small part of the market, it will be a success. Otherwise, he will be better than those OEM businesses in his previous life!
After long-term accumulation of technology, it is very likely that a real technology company will emerge.