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Chapter 412 [The situation of the family office]

Monday.

Chen Bin came to Lin Zuhui's office and reported: "Boss, there are many "land exchange rights documents" in the world that no one cares about. They are worth more than 300 million. I have arranged to take them all."

Lam Cho-fai was slightly absent-minded. Sun Hung Kai, Henderson, and Cheung Kong, are these companies so slow to respond?

In fact, he didn't know something. The bosses of these companies were not time travellers. Even if they were bargain hunting, they would observe the situation before making a decision. For example, this time, when Iraq invaded Kuwait, oil began to skyrocket. For Hong Kong, a city that does not produce oil,

Fatal, it will lead to a serious economic downturn, and the real estate industry may plummet. Therefore, these people will still wait and see. If crude oil starts to fall, they will naturally react and immediately enter the market to buy real estate at the bottom.

Unlike Lin Zuhui, in the first half of the real estate peak, he asked the company to purchase a small amount of goods (purchase land); after the collapse, he immediately asked the company to purchase goods, implementing the strategy of "quick, hard and accurate".

Not only does it earn a lot of land price difference for the company, it also wins a lot of competition space for the company in the future.

Because of the emergence of New Era Group, a real estate company that attaches great importance to land reserves, the land reserves of Sun Hung Kai, Henderson, and Cheung Kong are probably more than 20% less than in the previous life. Of course, they themselves do not think so. They just think that New Era Group is

Just a strong competitor.

"Well, you should eat them all! In this way, the company will allocate you another 1 billion Hong Kong dollars, so you hurry up and buy the goods! Land, old properties, land exchange rights and interests, farmland, we all want it. As long as there is an opportunity, we have to step up

Land bank!”

"Okay, I will arrange the purchase of goods as soon as possible and complete the land reserve!"

Agricultural land can be converted into residential land in the future, so it can also be stored in large quantities.

The earlier you reserve, the more you will earn per square foot in the future! The same one square foot of floor space is sold at the same price. Some real estate companies can make a profit of 1,000 yuan per square foot, while some can only make a profit of 600 yuan.

, which are factors such as cost compression and efficiency application.

After Chen Bin left, Lin Zuhui calculated New Era Group's finances and immediately spent another 1 billion in cash flow, leaving only more than 3 billion in cash.

Recently, he also arranged to short-sell crude oil futures, but it was all a small matter. Hengjin Investment provided 200 million, and New Era Group provided 100 million. At present, crude oil futures have risen to 39 US dollars per barrel, and they cannot buy them.

There are too many short orders, so he invests less. What's more, he has decided not to invest heavily in highly leveraged financial products and only invests in small amounts.

New Era Group's cash flow of more than 3 billion is still very sufficient, and funds are still withdrawn every month.

Therefore, Lin Zuhui decided to arrange for Chinese Real Estate to rebuild the four buildings originally owned by Leku Real Estate. Two of them had already bought the building next door, allowing them to rebuild buildings with an area of ​​more than 300,000 square feet; two of them could not be combined.

After reconstruction, the floor area is estimated to be only 180,000 to 200,000 square feet.

But it is still very cost-effective. The original floor area of ​​the six buildings (two buildings were merged) was only 550,000 square feet, but now it has nearly doubled to more than 1 million square feet.

The construction cost for the reconstruction of the four buildings is conservatively over 1.5 billion, and New Era Group still has no pressure.

Once completed, the rent of office buildings in Xiangjiang will increase by several percent, and the cost may be recovered quickly.

After some arrangements, Lin Zuhui will go abroad for inspection starting tomorrow.

In the second half of October, Lin Zuhui set off from Hong Kong and conducted inspections in Switzerland and New York respectively. He carefully inspected and gave instructions to the family's second (Switzerland) and third (New York) headquarters, and again recruited senior staff.

More than 20 talents have joined us.

The preparations for the family office have been improved again, and it basically has all the functions of a family office. It can officially start operations on New Year's Day next year.

During this period, the family office assisted in the liquidation of crude oil futures and Nikkei futures index positions, and was prepared to receive cash injections.

20 billion in funds is still very large in this era, and Lin Zuhui has also made reasonable distribution arrangements:

The New York headquarters is 10 billion. It is mainly responsible for investing in industries throughout the Americas. Initial investments include: United Health, Johnson & Johnson, Walmart, Nestlé, Procter & Gamble, Home Depot, Pfizer, Coca-Cola and other high-quality American stocks. It has also established a venture capital fund in Silicon Valley and has a 1 billion

'Free' investment funds in Hong Kong dollars (the investment department decides its own direction).

The Swiss headquarters is 5 billion, mainly investing in European industries. Initial investment: AstraZeneca, Shell, Rio Tinto, HSBC and other high-quality stocks in the London stock market. It has also set up a free investment fund of 1 billion to invest in low- and medium-risk projects.

The Hong Kong headquarters is worth RMB 5 billion. It mainly invests in Asian industries. Initial investment: blue chip stocks on the Hong Kong stock market, and subsequent property investment.

In fact, it is not the real three headquarters. Xiangjiang is the real headquarters. Switzerland and New York can only be regarded as "auxiliary capitals". All investment activities will be subject to auditing, legal affairs, and accounting by the Xiangjiang headquarters to ensure the safety of funds.

As for the investment in high-quality stocks, they are all super long-term holdings (each holding does not exceed 2%, and are diversified and invested offshore), enjoy regular dividends, and sell high and sell low in the future '08 financial crisis'

Buying activity.

The time of "Iraq's invasion of Kuwait" caused the U.S. economy to decline in the third quarter and the stock market to fall. It was a good time to buy U.S. stocks. Therefore, I started investing in U.S. and British stocks from November.

It was already the end of October when he returned to Hong Kong, and Lin Zuhui caught up to attend the funeral of Guo Desheng.

Guo Desheng, the only self-made man among the four major families in Hong Kong, died of a recurrence of heart disease in late October. At Guo Desheng's funeral, business tycoons such as Li Chaoren, Lee Shau Kee, Zheng Yutong, Fok Yin-dong, Shao Liushu, Chartering King and others supported him.

, these few supporters already control half of Hong Kong’s economic lifeline.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Of course, Lin Zuhui did not join in. Firstly, he did not have a close relationship with Guo, and secondly, he was really young.

At the beginning of November, ATV's "The Legend of White Snake" was officially launched, which caused a huge response, no less than the scene when "Bao Qingtian" was launched last year. The ratings once reached as high as 49 points, setting a new record again.

You know, this is not the era when TVB dominated the screen. Back then, TVB monopolized the TV industry in Hong Kong, and the highest drama series score was only 49 points. But now "The Legend of White Snake" has tied this record, which is obviously very legendary.

Of course, ATV's ratings have now surpassed TVB's, ATV's is 6, TVB's is 4, which has changed the landscape of Hong Kong TV.

This year, ATV's net profit in the first ten months has reached 250 million yuan, which is astonishing to people in the industry. Of course, the main reason is that the copyright sales are more, and the copyright income of "Millionaire", "Bao Qingtian" and so on is very considerable.

When Lin Zuhui walked into the ATV building, he felt that everyone here was very busy and the place seemed crowded. ATV has a total of 2,800 employees and artists, and even though many departments have rented additional office buildings, the place still seemed crowded.

As for ATV's Tseung Kwan O headquarters, it will be partially completed by the end of 1993, and it will probably be fully completed by mid-1994.

When he arrived at his office, his assistant quickly made tea for him.

At this time, ATV has acquired DreamWorks, Debao Cinemas (a combination of leased cinema chains), and Debao Films, becoming a one-stop business company in the communication industry. Hong Kong does not have as many rules as Hollywood, even if Lin Zuhui arranged for ATV and Wan

The merger of Hui Media will not be blocked.

But there is one thing: the TV license cannot be in the name of a "subsidiary", that is to say, ATV cannot become a subsidiary of other companies. Because of this, Lin Zuhui cannot build a media giant like "News Corporation".

After a while, Lin Zuhui came to the conference room at the reminder of his assistant.

More than 20 senior executives stood up and said hello.

After Lin Zuhui sat down, he motioned for everyone to sit down.

At the beginning of the meeting, Lin Zuhui said: "Let me report on the preparations for Asia Satellite TV!"

Asia Satellite TV's office is not in the ATV building, but rents a building on Broadcasting Channel, which also houses YG Entertainment and other subsidiaries.

Asia Satellite TV plays a vital role in Lin Zuhui's proposal of "Hong Kong culture revitalizes Hong Kong". In addition to ATV dramas and DreamWorks movies, this TV station also has many self-made programs, almost all of which are entertainment programs.

Its purpose is to promote Hong Kong's entertainment industry.

Asia Satellite TV director Shi Yaowei immediately reported: "Every aspect is almost ready, and now it has entered the debugging stage. It will be broadcast perfectly on New Year's Day next year!"

Lin Zuhui asked Zhou Liang Shuyi again: "How is the preparation for The Voice of China going?"

"We are almost ready. We have already prepared audition offices in cities such as Malaysia, Thailand, Singapore, Indonesia, Japan, etc. where Chinese people live together. By January, we can officially conduct auditions in these places.

select!"

Lin Zuhui nodded and said: "This time we spent a huge amount of money to host "The Voice of China". The first is to establish the signature of the world's first 'reality talent show' program, and the second is to drive the user growth of Asia Satellite TV. Therefore, we must

Make a good connection between the two!"

To put it bluntly, during auditions in Southeast Asia and other places, Asia Satellite TV will also be promoted.

Asia Satellite TV adopts a free model, so it relies entirely on advertising fees to make money. However, if it has tens of millions of viewers, the advertising fees it generates are also very high.

Zhou Liangshuyi added: "We have also entrusted manufacturers to manufacture satellite receivers, and we will sell them. This work is also ready!"

There is no doubt about the influence of satellite TV. To be honest, Lin Zuhui is still thinking about the satellite TV in Li Chaoren's hands, which has six TV channels.

In two years, Lin Zuhui will try to talk to him about the acquisition. He won't have to betray Murdoch, a foreigner!

As ATV's production capabilities increase, it will be possible to develop satellite TV networks in the future. Its purpose is to serve the policy of "revitalizing Hong Kong through Hong Kong culture".

During the meeting, Zhao Zhenqiang said: "Taiwan's TV station wants to use Qiu Guan to shoot a series, but it seems that it is still looking for Zhao Yazhi. I don't know what series to shoot!"

Lin Zuhui immediately said: "Go and try to make a co-production or invest in it! As soon as this made the two of them popular, someone came to snatch them away. You have to participate in whatever they say!"

Zhao Zhenqiang nodded and said, "Well, I'll try it!"

In fact, Zheng Shaoqiu and Zhao Yazhi did not sign a "sale contract" contract. It only stipulated that Zheng Shaoqiu could not film dramas for TVB. Of course, Zheng Shaoqiu's schedule was arranged by ATV.


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