On Saturday morning, Lin Zuhui came to Wanhui Publishing House and immediately heard the good news. Yesterday, "FHM" was selling well at various newsstands and bookstores.
In fact, his psychological expectations were not very high, mainly because the audience of "Men's Gang" was small - 20 to 50-year-old men with a certain education, and the initial publication fee of 1.3 million was actually not high.
In the previous life, "Next Weekly" claimed to have a founding fee of 45 million. In the early 1990s, its sales volume was only 100,000 copies. A year later, the sales volume increased to 200,000 copies. This is already the ceiling of Xiangjiang magazines. "Next Weekly" is an entertainment magazine after all.
Gossip magazines also have a larger audience, so it would be great if "FHM" could achieve half of its results.
After listening to the reports of several senior executives, Lin Zuhui waved his hand and said: "If the market response continues to be good this afternoon, we will print an additional 30,000 copies immediately. After all, the printing factory also takes time, and placing orders in a hurry will cause the ink to run out.
Problems such as dryness and poor quality.”
The initial sales volume of 60,000 copies is already the ceiling, and Lin Zuhui has always had this goal in mind.
Li Guangming nodded and said: "Well, I'm going to ask people in the department to randomly check some newsstands, compile statistics, and decide on more printing before dinner. But I think more printing is a sure thing, after all, we are still doing advertising.
, sales will only increase."
"Well, it's finally time to decide tonight!"
Lin Zuhui almost laughed when 60,000 copies were sold out, but according to the current market analysis, 30,000 copies are indeed not enough.
After Li Guangming left, Liang Guanhui reported again: "Boss, are you able to make reservations for the second phase of 'help girls'? Who do you like?"
There are still five days left before the second issue is released, but the 'gang girl' has not yet been determined. There is undoubtedly a reason; Lin Zuhui has no intention of paying the gang girl; so we must wait until the "FHM" market becomes popular
, and if you go to invite me again, it will undoubtedly be a lot easier.
Of course, you don’t have to worry about being late. Kwan Jiahui has filmed a few sets of costumes, and she can definitely become a ‘gang girl’ in two consecutive episodes; or worse, FHM also has amateur content, so she can directly propose to become a ‘gang girl’.
"Who is this year's Miss Hong Kong?" Lin Zuhui asked curiously.
Hong Kong sister is undoubtedly very gimmick!
"She is a mixed-race girl named Gao Lihong. I have done news interviews about her before."
Lin Zuhui muttered "Gao Lihong" softly. The name seemed familiar.
Isn't this Fatty Hong's wife?
He is indeed a mixed-race person, and he has a great figure. The outline of his face is very three-dimensional and neutral.
"It's just her. You can invite her again tomorrow! If she's not in Xiangjiang, ask for Miss Xiangjiang from 1983!"
Liang Guanhui seemed to know the Hong Kong sister very well and said: "The Hong Kong sister in 1983 was Yang Suet-yee, who is working in the film industry."
"Well, it's best to be Gao Lihong. I'm quite interested in mixed-race children!"
Liang Guanhui said with a smile: "The boss is very good at art, and your guidance will be indispensable when the time comes!"
It makes sense, since you are a mixed race, you should naturally show off your good figure and take sexy photos!
...
The rise of "FHM" quickly set off a wave of waves in the media industry in Hong Kong.
Although the specific sales volume has not yet been calculated, the newsstand man and the publisher are so familiar with each other that they naturally want to mention how "FHM" is such a best-seller and predict that Jiangshi will become another best-selling magazine.
Lei Weipo, the editor-in-chief of "Ming Pao Weekly", got the "FHM" magazine for the first time. After reading it, he couldn't help but praise it. This magazine will be a success.
Somewhat similar to "Playboy", but different from pornographic magazines; this type of magazine may exist around the world, but he has never heard of a magazine with such a distinct theme, a true sex magazine for men.
"Wanhui Publishing House? Why haven't you heard of it? I need to go find out the news."
The content of "FHM" also contains gossip, but it is relatively mild gossip. This is the bottom line set by Lin Zuhui, which is on par with "Ming Pao Weekly"; the reason why Lin Zuhui still wants to become an actress in the entertainment industry, but he can't do it no matter what.
Leave a bad reputation.
Lin Zuhui is interested in these industries not to make money, but to pick up girls. With that little money, he can make more money by speculating in real estate.
...
Causeway Bay, News Building.
This is the headquarters of Sing Tao Newspaper. The boss of Sing Tao Newspaper is Hu Xian, who is known as the "Queen of Newspaper Industry". He usually drives a sports car here to work.
Zheng Jinghan is the business development director of Sing Tao Newspaper Group. He recently had the idea of starting a business. One day he found a magazine in the market and immediately regretted it.
"Hesitating, now it's better, someone has taken the lead!"
Zheng Jinghan felt like he had mixed feelings. It turned out that he had been wanting to buy the Chinese copyright of the American "Playboy" for the past six months, but instead of following the translation, he changed some content, mainly to remove the pornographic parts, and then made a high-quality version.
of "Playboy".
Now that "FHM" came out, he lost the opportunity and immediately regretted his hesitation.
"No, it's not too late! First of all, I have never heard of this publishing house, so it must not be strong. Secondly, if I create a Chinese version of Playboy, I will have a greater reputation advantage."
"The top priority is to get the support of the chairman!"
Zheng Jinghan and Hu Xian had always been friendly in their cooperation, but Hu Xian was bound to lose face and work on a magazine that might be misunderstood as a pornographic magazine. Therefore, Zheng Jinghan decided to resign immediately and start a business, hoping to get Hu Xian's support.
Thinking of this, he immediately came to Hu Xian's office.
Hu Xian was born in 1932 and is 52 years old this year. She went to work at Sing Tao Newspaper in her 20s and soon took over the "Sing Tao Daily" due to the death of her father Hu Wenhu; she saved Sing Tao Newspaper from crises several times.
Among them, he is very capable and has built "Sing Tao Daily" into a world-class Chinese newspaper. Wherever there are Chinese people, there is "Sing Tao Daily".
"Sing Tao Daily" is not only available wherever there are Chinese people, but it has also set a world precedent of publishing different editions in seven major cities in the world and achieving success. This is something that even European and American newspapers have not done.
Because of this influence, Hu Xian was once elected as the chairman of the World Association of Newspapers, enjoying a high reputation.
"Chairman, what do you think of this magazine?" Zheng Jinghan respectfully handed over "FHM". He did not dare to take a peek at this woman.
Hu Xian was stunned for a moment, but as a favor to a good helper, he looked at it seriously.
After a long while, Hu Xian praised: "It's a very good magazine. This publishing house has filled a gap in the market! What, do you want our group to publish one too?"
Zheng Jinghan said quickly: "Chairman, I have always wanted to start my own business and run a magazine like this!"
Hu Xian raised her head, not too surprised. Zheng Jinghan was a talented person and could not work all the time. She also understood this truth.
"You want my support? But it's just a magazine. You shouldn't be short of funds, right?"
Seeing that Hu Xian was so talkative, Zheng Jinghan was greatly moved and said: "I want to buy the copyright of "Playboy" in the United States, and then change it into a high-grade men's magazine similar to "FHM". If the chairman is interested, he can become a shareholder.
It’s time for Sing Tao Group to support it with resources.”
"I knew you wanted to start your own business, and I couldn't stop you if I knew it. In this case, I will subscribe for 20% of the shares. We will still be partners in the future!"
"Thank you, Chairman, for your support! I will work hard in the publishing industry in the future and publish more excellent magazines."
This does not overlap with the business of Sing Tao Group and there is not much competition, so he said it. In addition, Hu Xian has also been considering relocation and capital transfer recently, and her father does not have a good relationship with that company.