The advertisement "If you're afraid of getting angry, drink Wong Lo Kat!" began to be broadcast on ATV. At the beginning of the video, a red can of Wong Lao Kat fell into the water with floating ice cubes, and then there were scenes of cooking stoves, barbecues, and parties, all drinking Wong Lao Kat.
.The classic line "If you're afraid of getting angry, just drink Wanglaoji" was read three times in the 15-second commercial.
The food stalls and restaurants in Xiangjiang are all promoted door-to-door by Wong Lao Kat's salesmen. The method is to sell first, then return if not sold, and settle the final settlement.
As a catering owner, there is nothing wrong with this approach. It is profitable anyway, and there is no need to worry about stocking up on goods. Historic convenience stores and Yonghui Supermarket also began to stock the goods, and Wong Lo Kat suddenly became popular.
Wong Lao Kat’s marketing is not only that simple, but also adopts the “one more bottle” marketing plan, and specially sets up a special prize of “golden two taels”.
Under the powerful offensive, Wanglaoji has gained a firm foothold in the beverage market. Of course, there is still a long way to go before it can just stand firm and become a best-selling beverage.
The beginning of October.
At the government land auction, the "Sha Tin Residential Land King" is being auctioned. This land can build 1 million square feet of buildings. If calculated based on the current market price of 2,800 yuan per square foot (the most expensive places in the New Territories are Sha Tin and Tsuen Wan
), with a sales volume of approximately HK$2.8 billion.
Liang Zhenxun of New Era Group has already won one of the two government land auctions at a reasonable price. Therefore, Liang Zhenxun seems to be in a good mood at this time.
"Huang Sheng, I leave it to you!"
Huang Zhixiang nodded and began to bid for the "King of Shatin Residential Land". However, as the auction progressed, he fell into an exciting bidding process. Seeing that Wu Guangzhen of Longfeng International was determined to win, the price had already reached HK$1.22 billion.
, Huang Zhixiang quickly communicated with Liang Zhenxun.
"How about a partnership between the three companies? Give 30% to Longfeng and 3.5% to each of us!"
Liang Zhenxun thought for a moment and said, "You have the final say!" He remembered what his boss had said and asked Huang Zhixiang to take the lead in this project, so he said this.
If New Era Group were solely owned, it wouldn't be such a hassle at all.
However, since New Era Group's land reserve has soared to 28 million square feet, the group cannot spend a lot of money this year to purchase land through various channels, so it still needs to be cautious in auctioning official land to avoid falling into vicious competition.
Upon seeing this, Huang Zhixiang shouted out the new quotation of "1.23 billion" and used the "flying elephant to cross the river". In full view of everyone, he bent forward to negotiate with Wu Guangzhen, who was standing across the row.
"Wu Sheng, if we work together, we will give you 30% of the rights!"
The whole audience was in an uproar! This was the first time that an auction had done this!
Wu Guangzhen was also unsure at this time, especially when faced with the consortium formed by Sino-Sino, the two major real estate developers in the New Era.
"What's Liang Sheng's opinion?" Wu Guangzhen was embarrassed, but quietly turned around and said in a lower voice.
Liang Zhenxun was stunned. At this time, the auction house turned its attention to them. The auctioneer, seeking a higher transaction price, also tried to stop them.
Liang Zhenxun could only nod lightly.
If the boss finds out, I'm afraid he won't be able to form a partnership with Sino Real Estate no matter what he says. It would be too embarrassing.
"1.24 billion! I agree!" Wu Guangzhen said in a low voice.
In the end, Huang Zhixiang shouted 1.25 billion, which finally settled the farce.
There was a joke about Huang Zhixiang at this auction, and he even got the nickname "Flying General" from people in the industry. It was indeed a nickname, because the price Huang Zhixiang bid was really high, otherwise the auctioneer would have kicked him out.
But after Lin Zuhui heard this anecdote in the office, he couldn't help laughing. Fortunately, he didn't go to the auction, otherwise he couldn't afford to lose that person.
"We are considered the real estate company that has gained the most this time, so it doesn't matter if we lose 15% of the equity. We will regain our place in the auctions in the future!" Lin Zuhui said to Liang Zhenxun with a smile.
"Well, although the price of land on government land is high, it is indeed of very high quality! However, the Hong Kong government always auctions government land during the peak period of real estate, which is just for sale." Liang Zhenxun is slightly dissatisfied with the Hong Kong government's approach.
Outsiders criticize real estate developers, but they don’t know that the Hong Kong government is the biggest profiteer, and real estate developers bought high-priced land and naturally passed on the cost to the Hong Kong government.
Lin Zuhui said: "We have abundant land reserves, and we are optimistic about the real estate prospects in Xiangjiang, so there is no upper limit. Of course, we only need to take part of the government land each time to avoid short-term shortage of funds for the company.
And being targeted by everyone!”
"OK!"
At every official land auction, New Era Group can be the real estate developer with the biggest gains, but it must not monopolize more than 30%, otherwise others will deliberately raise the price. If things go on like this, New Era Group will also be short of funds.
Moreover, New Era Group's main acquisition of land is not through official land auctions, but through multiple channels.
Furama Hotel is holding a celebration party - Lee Jung-hyun's album sales exceeded 3 million copies in three months.
very successful!
Among them, Xiangjiang album sales were 450,000, Taiwan 1.1 million, Japan 800,000, Singapore 250,000, and other regions 400,000.
This is real data!
However, it was announced that the number exceeded 5 million.
How could it not be a disaster? After all, a gimmick is needed!
Although it is not as good as the Little Tigers, Lin Zuhui feels that it has been very successful, especially in the Japanese market, which makes Lin Zuhui most satisfied. You must know that in the previous life, South Korea's Lee Jung-hyun was not very popular in Japan, probably because Japan had Ayumi Hamasaki at that time.
Thinking of Ayumi Hamasaki, Lin Zuhui plans to recruit her to Hong Kong for development in the future. There is absolutely a chance, because she has been in the entertainment industry for many years and has not become famous!
At the celebration banquet, all YG employees, as well as several senior executives from ATV, attended the banquet.
Of course, Lin Zuhui also participated. He attaches great importance to YG Entertainment. This is the first and important step in his "Hong Kong culture". Of course, he is just here to have a meal, not
What speech did you give on stage?
This chapter is not finished yet, please click on the next page to continue reading the exciting content! The task of delivering speeches was naturally left to Zhou Liang Shuyi and Yu Xiaoming.
Afterwards, Li Zhenxian gave a speech, thanking the company and the boss many times for their support.
In fact, Li Zhenxian doesn't get much money. For 3 million records, the profit should be 20 million. The little girl can only get 1 and a half, about 3 million. In almost all commercial activities, artists can only take a commission in the first five years.
15% (profit), and then enjoy basic salary.
The reason is very simple. The company invested too much in staff, arrangers, lyrics, choreographers, etc. In the previous life of SM, Korea only gave artists 5% (domestic only, overseas not included), and the slave contract was even longer.
13 years.
At present, YG Entertainment is also in the exploratory stage in terms of artist salaries! But with a contract period of only six years, Lin Zuhui definitely treated them preferentially.
For some combinations, the company may not be popular for six years!
As for Lee Jung Hyun being able to make so much money when he first debuted, this is actually a phenomenon, and it will be difficult for this phenomenon to happen again in the future. After all, this is the first pioneer in a genre.
As for another group that debuted, Group T, apart from being very popular in Japan, is only relatively popular in Taiwan. Two months after their debut, their albums have only sold around 1.5 million copies.
The little girl is only 19 years old this year. When she came to Lin Zuhui to propose a toast, she seemed particularly excited.
Lin Zuhui said with a smile: "The time for making albums is almost over. Although there is time to rest, I hope you don't be proud. You should take advantage of the time to practice more dancing and singing. You are a phenomenon when you become famous. If you want to
To be popular for a long time, you must have solid basic skills and strive to release a high-quality album next year."
"Thank you boss for your guidance, I will definitely work hard!"
Lin Zuhui nodded and said, "Go and exchange experiences with the younger generations!"
As for Lee Jung-hyun, Lin Cho-hui's plan is to release a second album next year and strive to become more popular. In the future, he can develop into a three-dimensional star who makes TV series, sings, and films. Of course, holding concerts, running advertisements, and advertising endorsements are all for
A tool for the company to make money.
It is impossible for YG to produce three popular teams and individuals like him every year, so it all relies on the most popular ones to make big money. Behind the scenes, a group of trainees are waiting for everyone's salary, and the company also wants to make big money for shareholders. After all
A huge investment was made in the early stage.
Lin Zuhui turned around and said to a table of senior executives: "Hong Kong culture has made a good start. The company must further study and develop it. But don't let me stand still. It's impossible to live by relying on my creativity.
For example, in record music, we boldly cooperate with American record companies, learn from their experiences, and transform from being successful through trickery to becoming truly powerful!"
Everyone listened attentively and thought about it carefully. The boss’s ideas took the initiative to make YG Entertainment what it is today. Therefore, there is indeed a long way to go in order to truly perfect the ‘Hong Kong culture’.
Yu Xiaoming immediately said: "I will definitely take your boss's words to heart! Recently, the company's strength is also increasing day by day. The company's arrangers and choreographers are all introducing resources from Japan, Europe and the United States."
Lin Zuhui nodded and said with satisfaction: "Okay, when the time comes in the future, I will spin off YG Entertainment and list it on the market. By then, allowing this company to operate independently will also be regarded as proof of the company's strength!"
In fact, YG Entertainment has been operating independently since its establishment. ATV executives rarely interfere. They all know that it is the boss's experimental field, and no one dares to point fingers.
When Lin Zuhui was talking with the executives, some trainees also talked about it.
"I'm so envious of seniors Lee Jung Hyun and T. I wonder if I can debut next year!"
"I heard that the company will prepare three groups to debut next year, and we will select the best ones!"
"Really, I don't know how many people are in the group, but the proportion of debuts is not large!"
"If you don't get selected, you have no choice but to continue to be a trainee, otherwise you have to quit!"
"I can't quit, I must debut. I heard that the company recently encourages trainees to learn choreography and music arrangement!"
"This also depends on talent! Hey, the pressure of competition is high, so I have to work harder!"
Suddenly there are two successful examples. In fact, the recent trainees of YG Entertainment are training hard like chicken blood.