Starting from late December, ATV began to promote the series "Blue Life and Death" and invested a lot of resources in promotion.
Lin Zuhui knew that in his previous life, this TV series had caused huge repercussions in Taiwan, Hong Kong, Mainland China, and Japan, and the blue storm swept across Asia.
As you can tell from the name of this drama, it is a tragedy. The heroine's cancer was discovered a quarter of the way through the plot; then there are all kinds of emotional entanglements between the five people, and all kinds of tear-jerking plots!
The biggest tragedy is that both the male and female protagonists die!
Tear-jerking queen drama!
In order to ensure the "authenticity", Lin Zuhui not only contributed the outline of the script, but ATV also conducted filming in many beautiful places in Hong Kong. In the future, it may also drive the development of tourism in Hong Kong.
ATV will start broadcasting on New Year's Day, while Asia Satellite TV will broadcast before New Year's Eve. By then, everyone will be immersed in "sadness" during this festival.
In the conference room of ATV, Lin Zuhui summoned the screenwriters and directors of ATV's "Hong Kong Culture" and planned to adapt the previous life's "Dae Jang Geum". However, Dae Jang Geum is a stick name, and "Da" is from Goguryeo in ancient times.
Surname. Of course he is not that stupid, just use the name and the story of the Ming Dynasty.
This time, Lin Zuhui directly handed the script to these people and said: "This script outline was something that others wanted ATV to film. I personally read it and thought it was very suitable for a 'Hong Kong Streaming Culture' drama, and I plan to hand it over to you for production."
Screenwriting, filming.”
The assistant sent the manuscript to everyone, and after a brief look at it, he was a little unbelievable. Can historical dramas be considered "Hong Kong culture"?
Lin Zuhui explained:
"Although this is a costume historical drama, it must incorporate many modern elements. The heroine is a costumed heroine who combines the strong spirit of many modern women."
"And the heroine in this drama cannot pursue perfection in character. We must oppose clichés and retain many real shortcomings in the heroine. It is easier to use small flaws to enhance the realism of the character, just like the girl next door.
Be accepted and appreciated for the attention.”
"It's up to your team of female screenwriters to complete this script. We will strive to complete the screenwriting, filming and broadcasting in the second half of next year!"
After listening to Lin Zuhui's understanding, everyone took notes and took them as treasures.
After the meeting was disbanded, Lin Zuhui showed a smile. ATV's dramas in the past few years have been so exciting that TVB can't even lift its head.
And his eyes have been set on Asia and even the world, so he doesn't take the recent cooperation between TVB and Dragon TV into his mind at all.
However, Lin Zuhui didn't take it to heart, but someone not only took it to heart, but also blocked it. This person was Wu Guangzhen.
turn out to be.
In August 1990, Li Chaoren persuaded the Hong Kong government to relax the relevant regulations. The new regulations stipulated that if a dish antenna is used to watch satellite TV signals, as long as it does not involve commercial purposes (pointing to user charges, etc.) or rebroadcasting (pointing to wireless stations, etc.)
Cable stations provide services for a fee) and do not need to apply for approval and obtain a license.
The regulations also stipulate that independent satellite dish antennas that only connect to one television are exempt from licensing; if a building has both satellite dish wireless and indoor systems, they need to be installed and operated by a licensed company.
According to statistics, at least 15,000 buildings in Hong Kong meet the standards for installing satellite antennas. This is a huge threat to Wharf's cable TV.
War smoke spread everywhere, and it was difficult to determine who started the war first.
Li Zekai did not allow Wharf to enter the large housing estates built and managed by the Cheung Kong family and install cable TV in the buildings; Wu Guangzhen prohibited the licensed company that installed satellite antennas from entering the buildings controlled by the family to install dish antennas and indoor systems.
Obviously, both business talents have backers. Wu Guangzhen's backer is his father-in-law, the King of Chartered Ships. But during this period, the King of Chartered Ships almost lived in seclusion. After the death of the King of Chartered Ships (1991.9.23), people only knew that he had been a few years earlier.
Already suffering from terminal illness.
Li Zekai's backer is naturally his father. Li Ka-shing does not come forward in many matters, but the decision-making power is in his hands. A reporter once asked Li Ka-shing how his relationship with Wu Guangzhen was about the TV dispute. Li Ka-shing, who has always been meticulous, said: "Mr. Bao and I are old friends.
Friend." - Avoid talking about Wu Guangzhen. The implication is not difficult for readers to guess.
In December 1990, satellite TV officially obtained a business license, but there were two additional conditions: first, it was not allowed to broadcast Cantonese programs; second, it was not allowed to charge users.
The first condition is actually the result of pressure exerted on the Hong Kong government by TVB, ATV, and Cable TV.
Satellite TV covers an area from the Mediterranean to the Western Pacific, and can provide television telecommunications services to more than 30 Asian and European countries and regions. However, the main market for satellite TV is Hong Kong. Not only are Hong Kong Chinese unwilling to watch Mandarin programs, most of them even listen to them.
I don’t understand. Not being allowed to broadcast Cantonese programs is equivalent to losing the Hong Kong market.
Li Ka-shing and his son frequently visited the Hong Kong government to demand the lifting of the ban on Cantonese-language programs. The Lis and his sons also took turns using the media to accuse the Hong Kong government of the absurdity of the regulations: a Hong Kong-registered TV station was not allowed to broadcast local-language programs.
This is nonsense.
Li Ka-shing has always valued harmony. His "abuse" was not impulsive. He aimed to win the hearts and minds of the people. He commissioned an independent public relations company to conduct a public opinion poll. Nearly 100% of satellite TV users were in favor of broadcasting Cantonese programs (
Foreign users hope to add more English programs). Li Zekai submitted the test results to the Broadcasting Authority of the Hong Kong Government's Culture, Sports and Broadcasting Branch as a reference for amending the regulations.
The battle between Hutchison and Whampoa reached a fever pitch in mid-1991. Basically, Hutchison was on the offensive and Wharf on the defensive. Wu Guangzhen tried his best to urge the Hong Kong government to maintain regulations that were beneficial to him. As for the Lees and his son,
They want the Hong Kong government to lift the ban on broadcasting Cantonese programs and also ask for permission to charge users.
Wharf admitted to the media: "According to our many years of investigation, Hong Kong, a small place, can only accommodate one pay TV. Two will only cause vicious competition and lose-lose for both parties."
Li Zekai turned a deaf ear to Wharf's "well-intentioned warning" and wanted to put his opponent to death. His momentum was even worse than when his father forced him to sell his land.
Wu Tianhai, director of Wharf, lamented: "If the government approves satellite TV charging, Wharf will definitely give up (cable TV plan). If the government approves satellite TV to broadcast Cantonese programs, the audience's program choices will greatly increase, which will have a serious impact on cable TV."
Huge. Unless the government provides compensation in other aspects, such as exemption from patent taxes, etc., the chances of Wharf retreating are greater than anything else."
Wharf adopted the mourning technique to win the sympathy of public opinion and relevant officials of the Hong Kong government.
Li Zekai could not move his compassion and still pursued him relentlessly.
The September 6, 1991 edition of "Next Weekly" pointed out: "Wharf plans to bid for cable TV and the second network with a budget investment of HK$5.5 billion, while Hutchison Whampoa's satellite TV plan also has an investment of more than HK$3 billion.
.The two major consortiums are competing for billions of dollars of investment. In order to protect themselves and defeat the enemy, there is no way they can’t use all their magic weapons to fight!”
In this battle, ATV is firmly in the Diaoyutai position because it was the first to obtain a satellite TV license and was also allowed to broadcast Cantonese programs.
The reason why Lin Zuhui persuaded the Hong Kong government was very simple:
First of all, ATV already holds the TV license patent, and Asia Satellite TV is equivalent to rising stars;
Secondly, Lin Zuhui used his idea of "Hong Kong culture to rejuvenate Hong Kong" as a weapon of public opinion;
Finally, Lin Zuhui promised that there would be no charge for satellite TV.
Today, Dragon TV still has not obtained the rights to broadcast Cantonese programs, and it is not chargeable. It seems that the Hong Kong government has also given some face to Wu Guangzhen's resistance.
However, Lin Zuhui knows that probably in the first half of next year, the two families will probably "shake hands and make peace" and stop fighting.
Of course, how could Lin Zuhui let Li Zekai make money comfortably? He would give Li Zekai a fatal blow and make this little guy understand that 'money is not so easy to make! Especially selling national money!'
In fact, it is very simple. As long as Li Zekai planned to sell Dragon TV in 1993, Lin Zuhui announced that ATV would form a satellite TV network. So, would the value of his Dragon TV still be that valuable?
Does Murdoch dare to compete with a giant that controls the output of "Hong Kong culture" in producing content?
Even if he dared, he wouldn't pay a few percent premium for the acquisition!
To put it bluntly, Dragon TV will definitely depreciate in value.
In Lin Zuhui's view, the battle between him and Li Chaoren has just begun and has officially begun.
Of course he won't mind, just give the little one a lesson!