Yonghui Supermarket and Historic Convenience Store began to advertise on TV and newspapers with great fanfare: the two retail companies grandly launched a "free shopping day", which will be held from December 28, 1991 to January 8, 1992.
Here, customers who spend more than 118 Hong Kong dollars at Yonghui Supermarket and Hijo Convenience Store can leave the receipt and participate in the lottery fifteen days later. The chance of winning is 1 in 30. Lucky ones can enjoy a day of free shopping.
....
For a time, the citizens of Xiangjiang were sharpening their knives and preparing to go shopping when the time came!
Hong Kong people love gambling, it’s no joke!
Hengchang Building.
Lin Zuhui is negotiating with President Yuan Tianfan and Times Retail President Chen Jiasheng.
"Today, our Yonghui Supermarket has 72 stores and Shishiduo convenience stores have 122 stores. It is the third largest retail group in Hong Kong, second only to Watsons (Parknshop Supermarket), Milk International (Wellcome Supermarket, 7-
11). Therefore, we will take advantage of this large-scale promotion event to establish our third position in the retail industry in Hong Kong."
"Of course, because the retail market in Xiangjiang is already very saturated, these two retail brands have almost maintained at this scale. From now on, we will mainly focus on improving the supply chain, strengthening management, and improving services. At the same time, we have to
Tentative overseas expansion.”
He did not mention the mainland's retail market, because it was almost after joining the WTO that the mainland gradually opened up its retail market.
Throughout the 1990s, there was only a tentative opening up of the retail market. For example, designated cities must be joint ventures, etc. Of course, this kind of cooperation cannot be missed. The earlier we enter the mainland market, the more advantages we will have in the future.
.
Chen Jiasheng nodded and said seriously: "Due to the rapid expansion of Times Retail in the past two years, it has incurred a lot of losses. It is time to explore a profit model!"
Originally, Times Retail was already profitable, but it was suppressed by Watsons. Lin Zuhui changed his mind and worked hard to expand stores. In this way, no supplier dared to get in the way of Times Retail.
Lin Zuhui said: "Although it is true that we have lost more than 300 million in the past two years, don't forget that we expanded during the low period of real estate, saved too much rent, and also took the opportunity to purchase many high-quality stores. In this way, we
In fact, we expanded at the best time. Therefore, with a mere investment of 300 million, we can get rid of the pressure of the two retail groups, which is very worthwhile."
Not only are these strategies good, Yonghui Supermarket focuses on fresh food, and adopts the strategy of "surrounding cities from rural areas" to first open stores in new towns, and then open stores in prosperous areas of Hong Kong and Kowloon... These measures are also quite correct.
In addition, the supply chain system that has been built with huge investment has suddenly strengthened the comprehensive strength of Times Retail.
It can be said that the vision of a time traveler, coupled with a group of capable people, is definitely an advantage.
This time, Times Retail's major event also has the meaning of revenge. It was suppressed by Watsons back then, and now it is going to make a strong announcement that Times Retail is back with a strong force.
The three of them discussed retail matters, and then Chen Jiasheng left Lin Zuhui's office to supervise the "Free Shopping Day" event.
Then, Lin Zuhui said to Yuan Tianfan: "How is the progress of Jin Mailang?"
Yuan Tianfan immediately said: "The management team and technical team have been recruited, and a production line has been purchased in Japan. It will be assembled in Xiangjiang next month."
Lin Zuhui plans to conduct research and development and production in Hong Kong first, and will naturally invest in the mainland next year.
The instant noodles in Xiangjiang are monopolized by two brands, one is the Japanese "Nissin" and the other is the local "Doll Noodles". Especially Nissin Ramen, which accounts for almost half of the country. It is worthy of being the ancestor of instant noodles.
Therefore, Lin Zuhui planned to use "Tang Daren" to deal with "Nissin".
As for the Mainland, it is natural to use "Jinmailang" to compete with "Master Kong" in "unification".
Lin Zuhui nodded and said: "Ask the management to go to Master Kong in Taiwan to conduct a unified business exploration. I hope to learn about their production line model. After learning the news, we quickly placed an order with Japan. In the first half of next year, we will go to the mainland to invest in large-scale
Food factory.”
Yuan Tianfan always feels that his boss is confident in everything he does, which makes people very strange. Is he really omnipotent?
The senior executives of the group seemed to be his disciples, and they admired and worshiped him.
Although he also thought that Lin Zuhui was a business wizard, he didn't know that he was an all-rounder. Recently, he slowly started to know.
"Okay! I'll make arrangements!"
........
As Times Retail launched a big promotion, Watsons felt the pressure. However, they were in a hurry and could not fight back.
First of all, they have lost the opportunity. If they join the promotion immediately, the activity will be greatly reduced, and they may not be able to make it in time;
Secondly, the ‘Free Shopping Day’ event is so well planned that it is impossible to defeat it in one go;
Finally, in the past two years, Times Retail has made it clear that it must grow even if it loses money. However, in the eyes of industry insiders, Times Retail should have lost more than 500 million, but other people's business is indeed good, and those who lose money are definitely not much. And those who lose money,
Basically it’s because of the investment in opening a store, and the only way to make money is in sales.
In Hutchison Whampoa's conference room.
Li Chaoren is also having a meeting with senior executives to discuss this matter.
For them, Lin Zuhui is an extremely dangerous person. He has the magic weapon of "surprise victory" in any business, which is very difficult to defeat. In the past two years, everyone has clearly felt that the rise of Lin Zuhui has been the first to bear the brunt of the Changshi Department, and it has appeared in various industries.
be affected.
"Do we have good event planning so that we can stagger the promotion?" Li Chaoren asked.
For a while, everyone felt that it was very difficult. The "Free Shopping Day" event was really great. Although everyone knew that free shopping had its limits, it was still very tempting.
This chapter is not over yet, please click on the next page to continue reading! Seeing everyone's silence, Li Chaoren said angrily: "Since other people's activities are so good, didn't you think about how to deal with them before the meeting?"
A senior employee said: "I have thought about price reduction. Times Retail has already lost hundreds of millions. If it continues to lose money, it will definitely be difficult!"
It’s not like this strategy had never been used before in 1984, but the opponent at that time was Wellcome. The price reduction campaign lasted for half a year, causing the business and political circles to criticize the two companies in the media. Because the two powers were competing against each other.
, it is the small and medium-sized supermarket groups that will die. In the end, Wellcome and Parknshop will have monopoly operations, and then they will not have the final say on prices.
Under the strong public opinion, the two supermarkets finally paid their dues to withdraw their troops and put out the war.
Li Chaoren immediately said: "This method will not work. Lin Zuhui is not afraid of losing money. He is relatively young! Moreover, he will also attract criticism from all walks of life!"
Everyone couldn't help but slander him. His boss had deep complaints against Lin Zuhui. How many people in Hong Kong dared to say that Lin Zuhui was young and impulsive?
Next, everyone offered suggestions, but in the end there was no better plan.
However, Li Chaoren still plans to do a wave of activities before the year, and he can't stop doing it at all.
........
The last day of December.
In the office of New Era Group, Lin Zuhui called Liang Zhenxun and said: "I don't know if the US dollar/yen will fall below 125 points today. If it can fall below 125 points, let's clear the position below 125 points! In this way, you can almost make a profit.
500 million! In addition to the 380 million profit we made from futures, this year’s non-recurring profit will be 880 million!”
Liang Zhenxun immediately smiled and said: "This is already a lot. Which company in Hong Kong has such good profits? Moreover, this year we may continue to be the most profitable company in Hong Kong, and HSBC may still not be able to surpass us!"
HSBC, which is listed in Xiangjiang, is only part of the assets of the HSBC Group - HSBC, that is, HSBC with Xiangjiang as its main business.
Otherwise, with the huge asset value of HSBC Group in the trillions, the profit is only a few billion, which is really bad!
Lin Zuhui said: "HSBC's profit declined last year, and naturally it will not rise sharply this year. However, HSBC should be very strong in the future!"
Liang Zhenxun nodded, he very much agreed with his boss's opinion.
This year, New Era Group's net profit should be more than 7 billion, which is extremely exaggerated! Even if the non-recurring profits of 880 million are subtracted, it is still very impressive.
Cheung Kong plus Hutchison Whampoa is estimated to be worth only RMB 6 billion.
The profits of Cheung Kong and New Era Properties and hotels are similar. The profits of Hengchang Holdings and Chinese Properties should be similar to that of Hutchison Whampoa. The two companies are on the same level.
After Liang Zhenxun left, Lin Zuhui started thinking.
Next year, New Era Group will no longer be involved in the Hong Kong stock market and will leave the opportunity to Hengjin Investment. After all, he also needs funds personally.
So next year, in addition to remaining based in Xiangjiang, New Era Group will move into the mainland and hunt for low-priced U.S. commercial real estate.
.......
Hengjin Investment.
Lin Zuhui recalled George and Bruce in advance to arrange foreign exchange clearance.
In fact, he really wanted to wait until USD/JPY reached 122 points before closing his position. However, he was about to pay a sum of 2.5 billion to the Hong Kong government to take over the Overseas Trust Bank from the Hong Kong government.
"I plan to gradually cash out below the USD/JPY 125 point. Please arrange it. But I want to tell you that my company has also cashed out recently, which is about 900 million, so I hope you will not go too hard.
More. Even if there is a rebound of more than 125 points when cashing out, we should not panic or continue, but continue to wait for opportunities."
After all, Lin Zuhui is not sure whether the USD/JPY will continue to fall. After all, he knows that the lowest point was 120 points in 1992, but he has no idea when it happened.
Moreover, according to the mainland's reopening and the relaxation of Sino-US relations, will the US dollar also appreciate and the yen depreciate? That is, the US dollar/yen point may rise in the short term in February, or even return to above 130 points again. This
It is very possible. But in the end, it will fall again.
Therefore, whether Lin Zuhui calls Liang Zhenxun or George, he must cash out below 125 points. If there is no chance, he can personally raise 1.5 billion in cash (he has deposited 1 billion in China Commercial Bank).
No matter how bad things go, he can withdraw the money from the family business at any time. After all, he is the founder and has absolute rights.
George has long known the boss's style, which is to first frame the psychological price, maintain a good attitude, and wait for opportunities. Of course, although this method is very good, it must be foolproof only by those who have accurate analysis of the general trend.
Normal investors almost always ‘act according to circumstances’!
"Okay, I understand what the boss means!"
"Take it, go and make arrangements!"
According to the current situation, the 1.5 billion Hong Kong dollars invested by Hengjin in foreign exchange has already made a profit of 3.3 billion, and it can withdraw 4.8 billion, of course, it may be more.
And once the US dollar/yen price rises above 130 points again in February, Lin Zuhui will continue to sell short. He has already mastered this kind of repeated cutting of meat in foreign exchange and harvested a lot of wealth.
After George left, Lin Zuhui said to Bruce: "How is the income of the family office this year? Have you made any statistics?"
His largest sum of cash was 20 billion, but it was put into the family office, so naturally he was very concerned about it!
With a look of admiration on his face, Bruce reported seriously:
"The boss chose to invest in U.S. stocks at a very good time. There was an oil crisis at that time, which affected the U.S. economy and the stock market. He was a good bargain hunter. The U.S. stock market surged this year, so the 10 billion investment in the U.S. made a full profit of 3.1 billion Hong Kong dollars.
The return rate is 28% (I started buying in October 1990).”
This chapter is not over yet, please click on the next page to continue reading! "Europe performed slightly worse, with an investment of 5 billion, a return rate of only 19%, and a profit of HK$1 billion."
"Asia performed best, with an investment of 5 billion, a profit of 2.2 billion, and a return rate of more than 40%."
Lin Zuhui nodded. The return rate in Asia is good because the Hang Seng Index has risen by 40% this year.
"Well, the investment of the family office next year will basically remain the same. The stocks I invest in are all long-term holdings."
"OK!"
Of course, the family office investment department also has flexible investment funds. Although the proportion is small, it is enough for the investment staff of the family office to invest.
After the two people's work was arranged, Lin Zuhui called Wu Guoming, the head of Asia of Hengjin Investment. Although George is the president, he is mainly responsible for American affairs, which is also the most important investment area. As for Europe, Hengjin Investment no longer has personnel.
there.
"Get ready to buy the Hang Seng Index in May immediately. Buy 10,000 shares. It will be completed in 10 trading days!"
Since everything has been reopened, it is certain that the Hang Seng Index will skyrocket at the end of January, so buying index futures is a sure profit.
Wu Guoming said: "Okay! But there is more than 600 million in cash on the account. If you buy a large number of futures contracts..." He knew that Lin Zuhui had to pay a large sum of money, so he reminded him.
Lin Zuhui said: "I have arranged the funds, don't worry!"
"Well, I know!"
The market value of the Xiangjiang stock market has exceeded 1 trillion, but in Lin Zuhui's eyes, it still cannot accommodate him, so the stock investment is to invest in the blue chip stocks of Xiangjiang. It is also impossible to invest in additional stocks.
But you can play with futures occasionally and earn hundreds of millions at a time!
It is estimated that after this wave (foreign exchange funds withdrawn), Lin Zuhui will really not be able to find a place to make quick money, and he has almost invested in US stocks.
By then, Lin Zuhui plans to go to Silicon Valley to establish a "venture fund" and prepare to invest in other industries.