In the morning, Chen Xiaofen came to Lin Zuhui’s office.
"Boss, the third batch of 1,100 residential units in Huijing Garden has been sold out in three days! The sales of some other properties are progressing very well. By the end of this month, the average sales of the first four months should be completed."
Chen Xiaofen reported carefully.
Lin Zuhui said with satisfaction: "Well, Xiangjiang's property market performed well in the first quarter of this year. This is why I asked you to sell more properties. However, the Hong Kong government's measures against property speculation last year were not ineffective, but they have not yet arrived.
In particular, the power of the 70% mortgage policy cannot be underestimated. Therefore, the property market in Hong Kong should soon become flat, and prices will also be reduced (fine-tuning)."
Chen Xiaofen had to admire her boss for his careful calculation. Even a small analysis and response would bring more benefits to the company.
Investors don't know that New Era Group's real estate efficiency is the first in Hong Kong. New Era Group earns significantly more per square foot of properties developed every year. In addition to New Era Group's land bank being cheap, there are also
New Era Group will 'calculate'.
Chen Xiaofen said: “At present, the main large-scale private housing estates in various districts in Hong Kong and Kowloon have exceeded 4,000 per square foot. The average sales price of our Huijing Garden is as high as HK$4,100, which has increased by about 110% compared with February last year.
This fine-tuning is a human intervention, but the overall property market in Hong Kong is improving and the economy is improving."
Lin Zuhui nodded and said, "You are right! So, do you think, in this environment, real estate and which fields will rise?"
He believed in Chen Xiaofen's vision, so he gave it a small test.
Chen Xiaofen thought for a while and said:
"First of all, it must be office buildings. With the opening up of the mainland, Hong Kong investors in Hong Kong will probably follow their bosses and invest in the mainland. From this, we can judge that the foreign investors who left three years ago will return to Hong Kong one after another, and this time
More foreign capital will come in the future, and they all hope to use Hong Kong as a springboard to invest in the mainland; in this case, office buildings will probably start to rise in the second half of the year."
"Secondly, there are shops. Xiangjiang's tourism industry will usher in a boom, not only welcoming tourists from overseas, but also tourists from the mainland."
"Finally, it should be large-scale luxury residences. After all, the Hong Kong government is targeting ordinary residences, and the consumers of large-scale luxury residences are wealthy people, overseas employees, businessmen, etc. When foreign investors come to Hong Kong, they must rent properties to live in."
Lin Zuhui said with satisfaction: "It seems that your vision is no worse than mine!"
Chen Xiaofen said quickly: "The boss is joking. I have learned a little bit from being around me, and these are not big secrets anymore. Anyone who is more sensitive to the market can feel it."
Lin Zuhui said with a smile: "Only a small number of people have this ability! Your analysis is good. It just so happens that another home we are leading the development should be able to sell for nearly 5,000 yuan per square foot in the second half of this year."
Because it is a low-density community in Kowloon (with height restrictions) and a large-scale residential estate (more than 1,800 residential units), it is considered a large-scale luxury residential community. However, New Era Group's equity is only 35%.
But New Era Group is still leading the development, with Sino and Longfeng (Wheelock) participating.
Then, Lin Zuhui said: "Director Chen, are you interested in working part-time at my 'Lin Zuhui Foundation', but without salary?"
Chen Xiaofen's face lit up and she quickly said: "I am willing to go, and I promise not to affect the work of New Era Group!"
The boss invited her to take up a position in his family's charity foundation, which is a sign of great trust; moreover, she also likes to do charity. If she retires from the New Era Group in the future, she can work for charity.
Lin Zuhui nodded and said: "Well, I plan to let you get in touch with charity first. After you retire, if you are willing to continue working for charity, you will have a spiritual sustenance. If you want to retire completely, it is just a matter of words."
Chen Xiaofen said seriously: "Doing charity is very meaningful and it is a kind of enjoyment in itself..."
Lin Zuhui was also very happy to hear Chen Xiaofen's interest in charity. Chen Xiaofen has very good abilities and will retire from the New Era Group at the age of 50. She can continue to be his minister.
retire?
Rich people have a saying about retirement!
After Chen Xiaofen left, Lin Zuhui took a look at the stock price on the computer and couldn't help but smile.
The market value of New Era Group has exceeded 95 billion (asset value is over 110 billion), the two real estate companies New World and Henderson are only about 25 billion, Sun Hung Kai and Cheung Kong are only about 35 billion, and Hang Lung is only over 10 billion.
And New Era Group is a truly giant group!
This is the reason why the office market has not developed vigorously. You must know that New Era Group’s development properties account for a considerable proportion;
The assets of the entire group are equivalent to: Sun Hung Kai, Wharf Properties, Hysan Properties, half of Hutchison Whampoa (Hong Kong Enterprises), and hotel assets must be included.
Chinese Real Estate has more rental properties than Wharf Real Estate and Hysan Real Estate, and they are all opportunities that are being snatched away from others.
For example:
Harcourt Building, Royal Fort Building, and Entertainment Building were Liu Luanxiong’s opportunities.
Huazhi Center (Twin Towers) is an opportunity for Lippo (Southeast Asia Capital).
The World Trade Center in Causeway Bay and the network of seven shopping malls are Sun Hung Kai’s opportunities.
No. 9 Avenue Central is an opportunity for mainland capital.
Tsuen Wan Plaza is a resource of Chinachem Properties.
Yongan Center is the Yongan Guojia in Mingzhuang.
The four buildings of Legu Real Estate (under reconstruction) are opportunities to grab Hang Lung Real Estate.
Central Plaza is the opportunity to grab Sino and Sun Hung Kai.
The Universal Baotong Center is the opportunity to grab the Eagle King.
Grand Central is a prime opportunity for Hysan Properties to grab.
The South China Morning Post Building and the Toppan Building are the opportunities that Swire Properties is grabbing.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! There are also: Hong Kee Building and Chinese Bank Building (under merger and redevelopment), City Plaza...
It's very average. As long as everyone gives a little love, the world will become a better place.
However, it is time for New Era Group to truly expand globally.
The core of global expansion is still real estate, real estate, real estate.
The threshold for commercial real estate is low (as long as it is an open country), and the rate of return is stable (the key is to buy the dip at the right time).
Of course, this does not mean that other industries will not be developed. It can only be said that commercial real estate development is the core.
Only when real estate continues to create profits will New Era Group's foundation be stable, and then it can expand outwards.
........
Beginning in early March, Xiaomi VCD prototypes and several supporting feature film VCD discs were demonstrated in several major markets in Beijing. The onlookers were quite spectacular. Surprised, people questioned: Where can I buy the disc? Is this an international standard?
At the same time, Xiaomi Technology advertised heavily in major mainland paper media. For a time, the VCD player not only attracted attention in the mainland, but also attracted the attention of the world.
At the same time, the American c-cube company, which is absolutely controlled by Xiaomi Technology, has also begun to propose the MPEG-1 (video decoding chip) standard to the International Standards Organization and the International Electrotechnical Commission.
At the Xiaomi Technology headquarters in Xiangjiang, Lin Zuhui listened to Zou Kaixuan’s report and was very satisfied with Xiaomi Technology’s management response measures.
Zou Kaixuan and his colleagues have a good idea. They first spent half a year promoting VCD in paper media and held touring exhibitions across the country. However, they did not produce commercial machines, only prototypes. If there are Japanese manufacturers on display, they can let you visit, but not
Will sell you a prototype.
In this half year, more Chinese people can learn about the existence of VCD players, and they can also wait for the formulation of the mpeg-1 standard and the VCD standard (usually very soon). At the same time, we also need to consider the development of VCD discs (i.e. software).
Support issues (can obtain national support, that is, many investors can participate in the investment software market in one go).
Half a year later, Xiaomi Technology's commercial VCD player began to roll off the factory and was officially launched on the market. At that time, with the help of CCTV's advertisements (Cheng Long is still very influential, but Feng Shui is not very good, and Lin Zuhui does not believe in evil),
Establish the brand effect in one fell swoop.
After listening to this, Lin Zuhui said: "I am very satisfied with your work! After half a year, we still have half a year to establish market influence. But after one year, we will have to compete with international manufacturers for the mainland's VCD market. You let the technical team
To strengthen technology upgrades, software functions must consider compatibility and openness, and manufacturing costs must be controlled. In this way, we can rely on our advertising advantages (CCTV prime time, Cheng Long’s influence, deeply rooted advertising slogans),
It will firmly occupy the mainland market."
Zou Kaixuan nodded and said: "Well, we attach great importance to technology. Not only do we continue to upgrade VCD players, we are also conducting research and development of DVD players. Due to the manufacturing cost advantage, I plan to go to Philips in five months.
Discuss the movement order!"
Xiaomi Technology has a great cost advantage, which Wanyan in its previous life was far from having.
First of all, the American c-cube company is the only two chip manufacturers in the world with mpeg-1 technology and production capabilities. Xiaomi Technology had invested in c-cube company for research and development as early as two years ago and accounted for 70% of the shares. At that time
Sun Yansheng didn't even understand the application direction of the product, and the technology had not been successfully developed, so naturally he happily accepted a large check and gave up 70% of his equity.
Secondly, five months later, when negotiating with Philips of the Netherlands for the supply of movement, Xiaomi Technology still had the initiative. No one could have imagined that the VCD market had such potential. Therefore, Philips of the Netherlands was naturally happy to cooperate when faced with that kind of order.
, this was Nintendo’s trick back then.
Finally, Xiaomi Technology’s productivity in the mainland is also the most critical step. Cheap labor, its own factories, and various parts purchased in large quantities in advance. By then, when Japanese manufacturers and South Korea’s Samsung have just established a foothold in the mainland, Xiaomi Technology
Immediately launch a price war.
Xiaomi Technology is Hong Kong-owned after all. In the eyes of Chinese people, even if it is not as good as Japanese products, it still has a better impression than mainland products.
Lin Zuhui is not worried about Japanese and Korean manufacturers, but is more worried about copycat factories in the mainland.
In his previous life, Aiduo VB started a business by hiring Cheng Long to shoot commercials and buying CCTV's Biaowang (advertisement fees were raised by dealers). In one fell swoop, he relied on popular marketing and cheap products to become the dominant player in VCD players in the Mainland.
, and even received the reception from the King of the Netherlands, etc. It can be said that the scenery is endless.
However, Xiaomi Technology has the first "brand influence" to compete with others, and it also has advantages in advertising and marketing... With all the advantages, it will not lose.
Lin Zuhui added: "You can also find domestic audio and video publishing units and let them do a lot of work on the publication of VCD programs. It is like us handing over the software to a third party. This is a win-win situation."
The main investment in genuine VCD discs is copyright fees, but if domestic audio and video publishing units invest, Xiaomi Technology will not need to invest too much money.
Zou Kaixuan immediately said: "Well, we are also in the process of handing over the development of the software market to more people and providing them with technical support. Of course, we have also cooperated with ATV to move content to the mainland. Of course we will
Be safe."
Lin Zuhui nodded. The first person to eat crabs will indeed encounter various problems. Fortunately, Lin Zuhui had read reports on this in his previous life, analyzed the failure of Wanyan vcd, and understood the marketing efforts of BBK and Aido.
method.
Therefore, Xiaomi Technology is holding a machine gun and gesticulating with a group of people holding knives.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Finally, Zou Kaixuan said happily: "Xiaobawang's learning machine has been launched. With the CCTV commercial 'Clapping Song', the dealers are now crowded.
Order. Speaking of which, all the planning is due to you!"
‘You shoot one, I shoot one, the little bully has a learning machine...You shoot three, I shoot three, learning is actually very simple...’ This advertising and marketing example can be called a classic.
Lin Zuhui waved his hand and said: "What do I need credit for? However, advertising is not a panacea. You have to remember this. We are not a leather bag company, but a real technology company. Good advertising is important, but technology and quality are important.
.”
Zou Kaixuan immediately said: "Yes, I have remembered it clearly!" She regarded Lin Zuhui's words as the words of a sage.
Lin Zuhui added: "The prospects of the little overlord are limited, let Aduan do it. You don't have to worry about it, just divide the accounts."
The annual output value exceeds one billion, and the profit of a copycat electronics factory like this is generally only 10%, which is earned from helping important parts. The same is true for VCD players. In theory, both are used for decoding chips and movements.
Large manufacturers make a large portion of the profits.
However, with the help of his foresight, Lin Zuhui can save Philips of the Netherlands a lot of money.
"OK!"
Lin Zuhui finally said: "Research on the development of semiconductors should also be carried out in China. You can figure it out. I can also provide you with 500 million in funds. Also, you should use loans to expand. Our Xiaomi Technology Park,
With the opening of the mainland market, the appreciation money is worth a lot of money, and there is no need to worry about the company not making money."
Xiaomi Technology Park is located in Nanshan, Pengcheng. The land alone makes more money than the technology park.
Zou Kaixuan said quickly: "500 million yuan is not that much, you have already invested 700 million in cash!"
Xiaomi Technology's debt has exceeded 300 million, which is simply a trap. The main reason is that it spends a lot of money investing in science and technology park properties, but this is a long-term solution.
Lin Zuhui said directly: "Take it and talk about it! Maybe this will be my last investment. In addition to the mainland semiconductor project team, we can also set up a corded phone project, and corded and cordless phones will develop together."
"Okay, I will make good use of the funds!"
"You should spend what you need. As long as it is beneficial to development, you have to be willing to invest."
"Um"
He doesn’t understand semiconductors either, so he just lets the company start with something simple, and nothing goes wrong.
However, in terms of products, he has a good research and development direction, so Xiaomi Technology will not lose money.
In the 1990s, mainland products such as learning machines, VCD players, corded/cordless phones, MP3s, USB flash drives, repeaters, etc., as long as they entered the market at the right time and relied on the brand accumulation of Xiaomi Technology, it was difficult not to make money.
In terms of technology, the strong R&D capabilities accumulated over time and the slowly established nationwide after-sales service will be strong advantages.
In terms of the environment, Xiaomi Technology is headquartered in Xiangjiang, but its production and R&D bases are in mainland China. Officials also know that Lin Zuhui’s industry is owned, so they won’t be embarrassed. After all, even Japanese and Korean electronics manufacturers have opened up, so there is no reason for one