"Men's Wear" magazine has released its fifth issue, and sales have stabilized at more than 60,000 copies, with an upward trend. Based on this situation, Lin Zuhui decided to start preparing for the youth magazine "GOOD".
Summoning several management members to the conference room, Lin Zuhui said: "I plan to make another magazine. From now on, other departments besides the editorial department will begin to expand."
Everyone was shocked. It had only been one month since the "FHM" magazine was released, and other magazines were released. The pace was too fast!
Liang Guanhui then advised: "Boss, why don't you wait a little longer! The company's funds can't keep up yet. We'll wait until FHM magazine becomes more stable before allocating funds to innovate the magazine."
To launch a new magazine, you must recruit a new editor-in-chief. Not only that, but you must also recruit a large team. If the magazine does not perform well, it will inevitably affect the team dividends of FHM magazine. After all, there are twice as many people.
This is what no one wants to see!
Lin Zuhui is also aware of this situation. Of course he can understand everyone's thoughts. Everyone will consider their own interests.
Therefore, he said: "Don't worry, everyone! The preparation fees for the new magazine will not go to the company's account, and the revenue and profits of the two magazines will be settled separately. Of course, you still belong to Wanhui Publishing House."
Lin Zuhui promised everyone 20% of the annual profits as dividends, not actual company shares, so everyone felt at ease.
As for "GOOD" becoming an instant hit in the future, its sales volume will not only catch up with "FHM", but also because of the huge sales of celebrity cards, its profits will exceed "FHM". By then, these people will regret it!
Only then did everyone have no doubts. It was another story that the boss still had money to invest. They were not qualified to take care of so much. As for the people recruited, it was just a way to reserve talents. If the boss really wanted to use the company's money to build a new company,
Magazine, we actually have no right to stop it.
No one asked about the direction of the new magazine, after all, it was the boss’s secret.
...
"Female Wear" suddenly emerged as a new force. With sales of more than 60,000 copies per issue, it became one of the best-selling magazines in Hong Kong and shocked the entire industry.
At the same time, the news that Zheng Jinghan, the business development director of Sing Tao Newspapers, resigned and started his own business, and obtained the authorization from the American "Playboy" to launch a high-end men's magazine, spread like wildfire.
The news was released by "Sing Tao Daily" itself, and it seemed to be cheering for Zheng Jinghan.
Lin Zuhui did not expect that Zheng Jinghan would react so quickly, and he immediately felt great pressure. Zheng Jinghan was a publishing tycoon in his previous life, backed by the Sing Tao Group, and had better conditions than Lin Zuhui in all aspects.
Now the magazine he runs is of the same type of magazine, so you can imagine how fierce the competition is!
Of course, "FHM" is not without its advantages:
First, it can take at least two months to occupy the market;
Second, many concepts have been used by FHM. If the Chinese version of Playboy plagiarizes, its reputation will be affected. If it does not plagiarize, it will be difficult to build a high-quality men's magazine.
Therefore, in terms of odds of winning, "FHM" is still slightly higher.
There is a case in the previous life: in 1990, "Next Weekly", which cost 45 million Hong Kong dollars, came out. It immediately caused a sensation in Hong Kong because of its high cost of publishing. It often spent tens of millions of dollars, announcing that the era of copycat media industry has become history.
"Next Weekly" is a comprehensive magazine with pictures and texts, where readers can obtain information and entertainment. In addition, the magazine spared no effort in publicity, and its circulation has been rising steadily. It broke through the 100,000 mark in two years, and its net profit in one year was
24 million Hong Kong dollars.
Ma Fenkun, the boss of Oriental Newspaper Group, was so excited that he wanted to get a piece of the pie from "Next Weekly". In 1992, Oriental Newspaper Group launched "Eastern Weekly"; some industry insiders ridiculed "Eastern Weekly", saying that no matter in packaging,
The layout design, subject matter, etc. all give people the impression that they have learned a lot from "One Weekly".
In the end, "Next Weekly" broke through 200,000 copies, "East Weekly" only cost 150,000, and "Next Weekly" was even better. Of course, neither of the two companies was a good guy, one was later detained, and the other was from the White Pink Horse Family;
These two weekly magazines are not good either. They are gossip magazines and are deeply disliked by people in the celebrity circle.
Although "FHM" and "GOOD" both contain news about the entertainment industry, they are definitely of a mild nature and are similar to "Ming Pao Weekly"; in fact, the main content is not entertainment gossip, only a small part of the gossip content.
Regarding Cheng Ching-han's "despicable behavior" and his intention to use his powerful resources to suppress "FHM" magazine just one month after it was released, Lin Zuhui certainly cannot let it go.
After all, anyone with a discerning eye can see that Zheng Jinghan is jealous of the results of "FHM" and immediately wants to join this field; but it is too ugly for him to become popular, and it will take a few months to wait for a while.
Of course, everyone is in normal business competition, and Lin Zuhui will naturally not make dangerous moves. But he has a way to wipe out Zheng Jinghan, a media tycoon in his previous life.
It's very simple. In his previous life, Zheng Jinghan, in addition to publishing the Chinese version of "Playboy" in 1986, also published "Capital" magazine in 1987. This magazine was authorized by the American version of "Forbes".
Therefore, after his "GOOD" magazine was released and became a success, Lin Zuhui would spend all his money and ask someone to go to the United States to get the authorization from "Forbes" to start a financial magazine, which robbed him of his opportunity.
As for Zheng Jinghan's weekly gossip package, Lin Zuhui expressed no interest, and he would definitely not be a gossip media. He is the biggest gossip, and he has a lot of actresses and girlfriends. He doesn't want to be scolded, "Only state officials are allowed to set fires, not common people."
Light the lamp'.
...
On the other side, Zheng Jinghan was sitting proudly in his office. He had investigated and found out that the boss of FHM magazine was actually a young man in his twenties. He had no previous experience in the publishing industry, and he immediately felt contempt for him.
He believes that his Chinese version of "Playboy" will soon defeat "FHM" and occupy Hong Kong's high-end men's magazines.
While he was thinking, one of his men came to his office.
"Boss, I have investigated some information about the boss of FHM magazine!"
Zheng Jinghan said: "Tell me about it!"
This subordinate was sent by himself to inquire about Lin Zuhui so that he could formulate countermeasures. He thought that since he was only a 20-year-old boy and was born into poverty, would he...
"We found out that the owner of FHM is Lin Zuhui, a mainlander who moved to Hong Kong in 1979. His father seems to be a real estate agent, and he dropped out of high school before graduating. So, this kind of person runs a high-end magazine for men.
, it’s simply a shame.”
Hearing this, Zheng Jinghan thought for a moment and said, "Abao, have you been with me for several years?"
"It's been two years. If my boss hadn't promoted me, I wouldn't be where I am today!"
"Okay, then you can publish these things in the newspaper in your own name, reveal the dirty facts about the boy from the "FHM" who just immigrated from the mainland and his low education, and then comment (slander) him properly."
"no problem!"
"Remember not to comment on Sing Tao Daily. Go to Oriental Daily and Tiantian Daily. They like these news."
"Okay, boss, don't worry."
After Abao left, Zheng Jinghan showed a cruel smile. For a new immigrant with no background, how could he give up this method of suppressing others?
Although it will not bring a devastating blow to "FHM", it will at least have an impact. He is worthy of this bullshit 'publishing genius'!