Chapter 496 [You know nothing about Hong Kong current]
Monday, June 29th.
In the office of New Era Group, Lin Zuhui is working relaxedly.
I returned to Xiangjiang last Friday and got into work. I quickly dealt with urgent projects and soon felt relaxed.
Assuming that New Era Group paid a "down payment" of 5 billion to invest in a Manhattan office building, the company's cash flow instantly broke through; it had already invested 3 billion in the mainland, and spent another 3 billion on the Miramar Hotel, which suddenly amounted to 11 billion.
there is none left.
There is no need to think about the money invested in U.S. stocks. After all, you can cash it out at any time, and it is a stable high-return profit every year, without considering losses at all.
At present, including General Dynamics, which just invested US$100 million, New Era Group has invested US$450 million in US stocks. This year's return rate should not be less than 25%, which is definitely a huge profit.
The problem now is that assuming the Manhattan office building investment is successful, even if New Era Group does not invest in big projects in the second half of the year and only purchases a certain land bank, it is estimated that the cash flow will be about HK$4 billion by the end of the year.
Not only is New Era Group's cash flow insecure, Lin Zuhui's personal cash flow is only 1.5 billion, which is simply "frightening".
The investment that can make big money is next year, but you can't expect it this year.
After a while, Liang Zhenxun, who just returned to Hong Kong at the weekend, walked in.
"Boss, General Dynamics stock is being purchased and is expected to be completed this week."
"Well, just buy it normally. We are investing normally, as long as it does not cause violent fluctuations in the stock."
"OK"
Then, Liang Zhenxun said with a little worry: "Boss, assuming that the investment in Manhattan is completed, plus the recent payment for the property purchase in Kwun Tong (within 800 million), the property payment in the hands of Wanhui Media (1.6 billion), the account
I'm afraid I'll run out of funds!" The boss said that sufficient cash flow must be ensured, so he reminded me.
Lin Zuhui suddenly thought about it, and realized that the investment was really great.
Moreover, due to the rising prices of shopping malls, office buildings, and luxury properties outside, many real estate developers are beginning to prepare to sell their rent-collecting properties and then use the money to invest; after all, rent-collecting properties are slow to return their capital, so there is no way to make money quickly by developing properties.
quick.
He is keen on these properties. Even if he doesn't hold them for a long time, he can still make a lot of money if he sells them before the end of the year!
"Wanhui Media's rent-collecting properties will stop trading first and let them continue to hold them... As for the company's funds, this arrangement should be sufficient. But don't worry, once the investment in Manhattan is completed, I will still
Arrange the issuance of 'zero-coupon bonds' to ensure sufficient funds."
"Okay, boss!"
Liang Zhenxun is the chief financial officer, but the general financial direction of the company is controlled by the boss. It is the boss who decides when to raise funds and issue bonds, and he only needs to take care of the financial affairs for the boss.
After Liang Zhenxun left, Lin Zuhui thought about it and estimated that the rent-collecting properties have been booming recently, and there should be shopping malls and luxury houses (whole buildings) for sale on the market.
For your own Hengjin Real Estate, are you considering mortgaging part of the property for a loan and then being ready to sell it at any time?
You should borrow 2 billion. Even if you don't buy a rental property, you still need to invest in gold futures at the end of the year. Prepare first.
........
July Yin begins.
Asia Television started broadcasting "Tan Yun Hyun" (adaptation of the past life of Dae Jang Geum), which immediately attracted the attention of citizens.
Just based on the previous publicity, everyone has already been attracted. Because "Tan Yunxian" is labeled as a "Hong Kong popular" TV series, and because of the previous excellent Hong Kong popular dramas, the sisters in Hong Kong have already decided that they must watch it.
In "Talk about Yun-Hyun", everyone even prepared extra tissues at home (ATV once caused public opinion like this).
Since the beginning of this year, Hong Kong citizens have been keen on ATV's Hong Kong dramas, so much so that TVB's ratings are now only 30%. The situation back then has been reversed, and it has to be said that it has been reincarnated.
"Talk About Yun-Hsien" was filmed in the Mainland, but it was filmed in Tongli, Suzhou Province, because "The Story of Qianlong" was filmed in Tongli that year (the first mainland filming in Hong Kong, Macao and Taiwan), and it immediately attracted TV stations in Singapore and Taiwan.
Rushed to Tongli to shoot a costume drama.
The Tongli Film and Television Base (not yet a film and television base) later became one of the eight major film and television bases in the Mainland.
Lin Zuhui selected Li Ruotong as the protagonist of "Talk about Yunxian" and planned to let her film Hong Kong dramas in the future and give up the role of Xiao Longnu, Wang Yuyan.
Lin Zuhui's idea is very simple. The Jin Yong dramas produced by ATV may not be the classics of the previous life, and they may not be affected if Li Ruotong is missing. Jin Yong dramas most affect Hong Kong, Macao, Taiwan, and the Mainland, but Hong Kong dramas can be sold not only to Chinese regions, but also to
Japan, Southeast Asian countries, and even South Korea have come to buy ATV's Hong Kong dramas. That's it.
"Tan Yunxian" is different. This is a representative work of Hong Kong dramas in costume (although it is a costume drama, the characters have modern character). Lin Zuhui divides Hong Kong dramas into: comedy, tragedy, costume drama, and later
It can also be extended to chaebol dramas (The Heirs), romance science fiction dramas... follow the path of Bangzi, leaving Bangzi with nowhere to go.
As soon as "Talk about Yoon Hyun" aired, citizens were immediately attracted to it. The gorgeous costumes and makeup, and the distinctive characters... This is a little different from the costume dramas everyone knows, but it is indeed more interesting to watch.
desire.
For a time, it received rave reviews and the ratings were on the verge of surpassing "Bao Qingtian".
.......
Hutchison Building, Central, Dragon TV.
Li Zekai's office has a TV curtain wall, which is composed of 24 TV sets. He watches programs from multiple "friendly stations" and his own satellite TV station at the same time. He can capture inspiration in time and discover the mistakes of the satellite TV station.
In terms of ratings, Dragon TV is not even as good as TVB in Hong Kong. The main reason is that Dragon TV and cable TV are competing with each other. As a result, Dragon TV has only recently obtained a license from the Hong Kong government: By October 1993 (more than a year later), Dragon TV
Cantonese programs can only be broadcast; the channel still cannot charge, but it can be charged through the program (similar to selling to a cable TV station).
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Of course, the biggest impact is the 'silent blow' - Asia Television also owns a satellite television station. Although there is only one channel, with the advantage of ATV's program production,
Asia TV is deeply loved throughout Asia, with more viewers than Dragon TV's five channels combined.
Li Zekai fully demonstrated his father's trick of "making money with other people's money". He bought films from internationally renowned radio and television companies such as BBC and MTV, using a small amount of cash plus a share of satellite TV profits (proportional dividends)
The deal was done; he purchased programs for StarPlus' entertainment line, trying to buy as cheap a program as possible, such as "Santa Barbara" which has been rerun many times, and the American daytime soap opera "Hill Street Blues". He also selectively selected outdated popular dramas.
A large number of purchases were made. The results of the broadcast were well received by the audience.
Therefore, the number of viewers of Dragon TV has also increased. After all, it has five channels, which has outstanding advantages.
"We will definitely surpass the number of viewers of Asia Satellite TV this year!" Li Zekai said very unconvincingly, his eyes full of rebelliousness.
Of the two young masters of the Li family, one imitated Li Chaoren and acted in a low voice, while the other acted in a high-profile manner.
"Hong Kong stream? I don't believe there are American TV series. Are the programs popular in Asia?" Li Zekai said firmly in his eyes.
Although he knows that Hong Kong culture has set off a big trend in Hong Kong and even Asia, he still firmly believes that the audience loves European and American programs more.
........
Asia Satellite TV Headquarters.
Although Asia Satellite TV and Asia Television belong to the same listed company, they are relatively independent and are operated by Asia Television subsidiaries. The business premises of the two television stations are not in the same place. Of course, this is because the ATV headquarters is too small.
Lin Zuhui, accompanied by senior executives such as Zhou Liangshuyi, Zhao Zhenqiang, Shi Nansheng and others, came to Asia Satellite TV for inspection.
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"I heard that the number of viewers of Dragon TV is catching up with ours?" Lin Zuhui asked casually.
Zhou Liang Shuyi immediately said: "Their recent audience has indeed increased very quickly, but they are still far from catching up with us. At present, the audience of our Asia Satellite TV has exceeded 30 million, and the audience of Dragon TV is only 20 million. Their growth rate
, it is almost the same as our first year, mainly because they have five channels and cover a larger area in Asia..."
Lin Zuhui said: "Their program promotion also has merit, right?"
Zhao Zhenqiang quickly said: "There is always a certain market for American dramas, but our programs are definitely more popular. In order to save money, Oriental TV adopts the mode of repeated broadcasts several times, and the program previews and advertisements are repeated to ensure that
As for attracting a lot of viewers... Of course, we also broadcast the 'program preview' several times a day as soon as it started broadcasting."
Lin Zuhui asked again: "Are Hong Kong programs more popular? Or are original programs more popular?"
"Port Current"
Everyone said at the same time.
Lin Zuhui nodded and knew in his heart that if his own channel could match the number of viewers of Dragon TV's five channels, it would be a great success in itself.
In the first half of next year, Lin Zuhui will release the news that Asia Satellite TV will establish a satellite TV network. Then it will be a nightmare for the Li family.
He will definitely set up a satellite TV network. After all, ATV's ability to produce dramas and programs is too strong and there are so many programs. It would be a waste of resources not to set up a satellite TV network; although, Lin Zuhui's original intention is to sell copyrights and promote
'Hong Kong culture'.
Back at the ATV headquarters next door, Lin Zuhui convened a meeting with several senior executives.
Lin Zuhui first said: "Currently, "Chinese Idol" is in the final moments of auditions, and YG Entertainment has also begun to select trainees around the world. Although these two projects require huge investments, they can not only reap high royalties, but also drive us
The TV station’s ratings and audience numbers are well worth the investment.”
Zhou Liangshuyi said: "Wherever the auditions for "Chinese Idol" are held, we will promote Asia Satellite TV, which saves publicity costs and greatly improves the publicity effect."
Lin Zuhui nodded. Asia Satellite TV's ratings have this factor. As early as the launch of Asia Satellite TV, "The Voice of China" has been cooperating with it.
Then, he continued: "After "Chinese Idol" is launched, we should prepare a new show. The theme of this show is also a suggestion I heard from my friends. You prepare the team to study it carefully." After speaking, Lin Zuhui paused.
For a moment.
Everyone prepared paper and pens and started recording. As for the boss's friend's suggestion, everyone selectively filtered and just treated it as the boss thought.
After all, the boss’s friends are too versatile!
Lin Zuhui continued: "This program can also be regarded as a talent show. The program is called "Talent Show". But it is no longer limited to idols, but strange people and strange things. The world is so big, there are all kinds of strange things... maybe
We can choose a 50-year-old aunt, whose singing voice is loud and sweet; maybe we can choose a master of dance, acrobatics... In short, it is a show for talents...participants perform
At this time, if one of the three judges does not want to watch any more, he will press the buzzer and light up the "x" light. As long as all three judges light up, it means that the participant has been eliminated and the performance must be stopped immediately...
..”
After Lin Zuhui finished speaking, everyone couldn't help but show admiration. Here and there, it was a suggestion from a friend, and they had almost planned the entire program outline.
In fact, this program is almost the same model as "Chinese Idol", but there are still some differences, and there is still hope for selling the copyright.
This chapter is not over yet, please click on the next page to continue reading! Finally, Lin Zuhui said: "This program will be broadcast next year, so be prepared!"
"Yes, boss!"
Lin Zuhui contributes one program a year, but ATV itself has produced many excellent programs, but it is difficult to reach the height of the programs proposed by Lin Zuhui.
Although the programs and dramas contributed by Lin Zuhui are the mainstay of ATV, they have not restricted the growth of the ATV team. Instead, they have driven up the creative level of the entire ATV and produced more programs.
.......
The ratings of ATV's drama series "Tan Yunxian" soon surpassed that of "Bao Qingtian", and Hong Kong once again set off the superb "Hong Kong culture". TVB finally realized that if they did not follow the style of ATV, there would be only a dead end.
.
This does not mean abandoning the original stars, dramas, programs, etc., but the need to develop a new 'Hong Kong culture'. There is no influence between the two. ATV itself also maintains its original style, but it has added 'Hong Kong culture'
It's just culture.
And those programs that are squeezed out by Hong Kong culture must be the worst programs. When the time comes, Hong Kong culture will naturally account for a larger and larger proportion.
In view of the success of the TVB boy band, Shao Liushu immediately started preparing for a Hong Kong drama series, writing the script in the style of "Blue Life and Death" and "Stairway to Heaven".
He said to Fang Yihua: "Go to ATV to recruit Hong Kong screenwriters and try to make us film one or two Hong Kong dramas this year!"
Fang Yihua also felt that it was not an option to continue like this for a long time. The ratings of TVB were only 30%, which made many shareholders very dissatisfied.
Everyone has suggested that TVB should learn from Asia Television.
Fang Yihua said: "Well... However, I'm afraid the superficial superficiality is not enough. Otherwise, we should also develop a comprehensive 'Hong Kong culture' for TVB, and everyone will hold the same TV license. In the future, who will win?
The negative is still unknown!”
Uncle Shao Liu had to admit that Lin Zuhui has the ability to change the pattern of Hong Kong, and even others are focusing on overseas. It can be seen from YG Entertainment alone that three of the five groups that have debuted under it often develop overseas. It is obvious that
I came here to expand my presence in Asia.
"It is possible to study all aspects, but the essence of the original must be retained. Look, Asia Television has also retained most of the original programs, so we must not be impatient."