Jonas looked at the ATV headquarters building, and his mind was filled with questions. It was unbelievable that the headquarters building of Hong Kong's "Asia Television", which is well-known in the world, was so low-grade.
And a place like this has actually made its own company, American ABC, earn hundreds of millions of dollars, and it can actually make American NBC also robbed of 28 million U.S. dollars.
Jonas is a senior executive of ABC in the United States. He came to Hong Kong this time in the hope of obtaining the copyright adaptation of "Chinese Idol". The company was even prepared for the fate of being ripped off because they felt that they needed their own "American Idol" too much.
That is to say, it can make the TV station gain profits and fame, and it can also teach NBC a lesson, because they claim that "The Voice" is the first real talent show in the United States.
Walking into the ATV building, Jonas and his party felt that everyone here was very busy, as if there was endless work.
Seeing the American's confusion, the receptionist explained: "Our company is relocating its headquarters, so it's a little different recently."
Jonas suddenly realized, that is to say, Asia Television is very famous in Asia, and even slightly famous in Europe and the United States, so such a headquarters is really not enough.
"Then your headquarters must be very beautiful and big, because you make a lot of money!"
The receptionist immediately said proudly: "Of course. Our headquarters covers an area of 1.2 million square feet, and the newly built building has an area of 800,000 square feet, which can accommodate thousands of people working at the same time. Our headquarters also has antique buildings.
Great Wall."
For a moment, Jonas couldn't help but said: "Then we must inspect your new headquarters this time!"
The receptionist said: "Welcome, welcome"
This is a big customer who comes to give money. "The Voice of China" has sold 26 million US dollars, and "Chinese Idol" has not sold 30 million US dollars. Oh my god, selling the copyright can make back Wireless Wireless's profit for a year.
Be proud of your company, the receptionist said psychologically.
In the conference room.
Zhou Liangshuyi led Shi Nansheng (public relations director), Li Baoan (finance director) and others to receive Jonas and his party; beforehand, they had reported to Lin Zuhui over the phone, and Lin Zuhui asked them to negotiate the price to 30 to 35 million US dollars.
She also specifically explained the factors that are very beneficial to her side in the negotiation, so Zhou Liang Shuyi is also full of confidence.
"Welcome Mr. Jonas to Xiangjiang. It is said that you have been in Xiangjiang for two days. We really did not treat you well!" Zhou Liangshuyi said politely. If you are polite now, you will be cruel later.
Jonas smiled and said: "We specifically hope that by visiting Xiangjiang, we can understand why a city of 6 million people like Xiangjiang can have such a legendary TV station."
Shuyi Zhou said in her heart, it's not why Hong Kong has such a legendary TV station, but that ATV has a legendary boss. As the boss's first assistant, Shuyi Zhou knows how artistically talented the boss is.
"Then you should let us show our kindness as masters and lead you to investigate. I wonder if you have gained anything in the past two days?"
Jonas nodded and said: "It's rewarding! The entertainment industry in Xiangjiang is so developed. I met a group of girls performing outside, and I asked them if they were artists. Unexpectedly, they said they had not debuted.
Artists are called trainees, and what they do is called a 'road show', which not only allows them to gain stage experience, but also brings people joy. It's interesting, it's really interesting!"
Everyone laughed, and the ATV management smiled with satisfaction. In their view, Hong Kong's entertainment industry has just begun.
Unfortunately, the subsequent negotiations were not so happy. American ABC believed that "Chinese Idol" and "The Voice of China" had copyright overlap, so the maximum budget was only 28 million US dollars.
For a time, both sides expressed their opinions.
Shuyi Zhou said: "Mr. Jonas, the results of "Chinese Idol" are very good, much better than "The Voice of China". We have selected a true 'super idol'. Do you know what he represents?"
?The winner of "Chinese Idol" has already gained as much attention as the first-line stars during the competition, and has many fans who are crazy about him." After speaking, he handed Jonas an English information, which showed two programs.
Parameter comparison.
Jonas watched it carefully, and the more he watched, the more excited he became. The biggest reason why they bought the copyright of "Chinese Idol" is because NBC has recently had a huge influence in the United States with "The Voice". Therefore, they urgently need a
Super talent show, to target nbc.
In the end, Jonas gritted his teeth and decided to win it for $32 million.
Zhou Liang Shuyi did not dare to push too hard, not to mention that now that the boss's expectations had been met, she agreed.
In fact, the reason why Lin Zuhui priced it at 30 to 35 million US dollars is also well-founded - in his previous life, the United States purchased it for more than 70 million US dollars in 2000, so his pricing is very reasonable. Although Xiangjiang is not the United Kingdom, who calls ABC and NBC now?
We are competing, not to mention that ABC's "Millionaire" was really cheap, so I have to compensate a little this time.
Of course, "Millionaire" had to be sold cheaper back then, so that it could open up the European and American markets and increase ATV's popularity.
The next day.
The whole Hong Kong is in a frenzy again, because ATV sold the copyright of "Chinese Idol" at a high price and made a lot of money.
It can be said that almost every citizen of Xiangjiang is happy and proud of this news. After all, Europe and the United States have long been like 'superior', and the Chinese must have a feeling of inferiority. Through this kind of cultural export, the Chinese can find their way back to the world.
More pride.
The Chinese people’s ‘inferiority’ also has a historical basis:
At that time (early 1930s), the world economy was in the Great Depression. Many unemployed British women fell into prostitution, and some came to the Oriental Paradise to make a living. Although "foreign chicken" was expensive at that time, the rich Chinese were happy to eat it and went overseas.
Meat, venting the resentment of being discriminated against by the British in the past; the dignity of the British Empire was humiliated and tarnished, and the London government urgently issued a "ban on Hong Kong"; you must know that in the previous decades, Chinese and foreign people demanded that Hong Kong
When the British government banned Hong Kong, the explanation given by successive officials of the Hong Kong government was: Hong Kong is a free trade port. Without erotic entertainment, sailors would not be willing to sail to Hong Kong, and merchants would not be willing to go there. Until now, it was London that was being humiliated. Unexpectedly, it was London that was being humiliated.
It was promulgated quickly.
This chapter is not finished yet. Please click on the next page to continue reading the exciting content! Back then, when some Chinese became wealthy, they hired foreigners as bodyguards. Even when they went to the toilet, they had to stand at the door. Everywhere they went, they made a point of showing off that a foreigner was there.
Bodyguards (foreigners are more pragmatic, as long as they can make money); and the Chinese rich man, it is said that when he was young, he often polished the shoes of foreigners, and he was discriminated against for a long time, which led to his later psychological state.
Back then, when Li Chaoren and Bao Yu first acquired the four major foreign banks, people in Hong Kong applauded and the media described it as "a huge boost to the aspirations of the Chinese people".
All kinds of things show that after hundreds of years of backwardness, the Chinese do have some psychological inferiority, so whenever there is something that can be related to national pride, everyone is always unusually unanimous.
Today's ATV TV station is not only a listed profit-making company, but also the pride of the Chinese people in Hong Kong, because the culture here is continuously exported.
After signing the contract, Lam Cho-fai personally led Jonas and his party to visit ATV's new headquarters - "ATV City" in Tseung Kwan O. After all, he brought 32 million yuan in revenue to ATV.
ATV City officially started construction in May 1990. After a construction period of nearly 30 months, the 'ATV Building' was completed first and will be officially put into use this month (November); subsequent buildings are expected to be completed by the end of 1993.
The ATV building is 28 stories high and has a total area of 800,000 square feet. It can accommodate more than 3,000 employees and artists of Asia Television and Asia Satellite TV. As for YG Entertainment, record companies, film companies and other subsidiaries, they still choose to work outside.
Of course, ATV City will provide them with many resources.
In addition to the ATV building, there will be three video buildings later, but they are all five stories high;
In addition, the most important ones are antique buildings, early Republic of China buildings, imitations of the Great Wall, etc.
During the visit, Jonas asked in confusion: "Mr. Lin, Xiangjiang is only a city of 6 million people. With such a large investment, are you worried that the cost will be too high?"
Lin Zuhui said with a smile: "Our satellite TV station currently has 40 million viewers. Our business under ATV includes: TV station, drama production, program production, film production, record production, brokerage company, advertising company, theater chain, distribution company
.We are a one-way business in the entertainment industry.”
Jonas was stunned and had to sigh, "Hong Kong is really free." In the United States, Hollywood separates production and theaters, but it obviously doesn't exist here. However, in this big place, the movies are not good.
divided.
If Lin Zuhui knew what Jonas was thinking, he might be planning to plagiarize a Hollywood movie. It doesn't matter if it doesn't work well. Didn't you realize that in the past, online movies only cost 50 cents for special effects? As long as the subject matter is good, there will be a large audience.
During the period, Jonas asked again: "Mr. Lin, your ATV will not have another program in preparation. Wait for us to come and buy the copyright next year!" After saying that, he couldn't help laughing and said he was joking.
.
Lin Zuhui also said jokingly: "If it can bring joy to everyone, of course it is worthy of us to produce more innovative programs; for you, you have won the love of the audience and the favor of advertisers, and you are obviously a winner. If you will
Once "American Idol" is produced, I believe that the two programs you purchased from us will bring $1 billion in revenue to ABC. What do you think?"
Jonas said happily: "Of course! "Millionaire" is really a very good program. It has been on the air for nearly two years and has been deeply loved by the American people. We are also very optimistic about "American Idol"."
Lin Zuhui wants to say that it is tailor-made for you. Once the American TV station purchases the copyright, Europe will soon come to negotiate, and the earliest "Millionaire" has been sold to 7 countries and regions.
During this visit to ATV City, Jonas couldn't help but change his impression of Asia Television. This is the best television station in Asia because they also have Asia Satellite TV.
After seeing off Jonas and his party, Lin Zuhui held a high-level meeting of ATV.
He first said: "'Talent Show' will not be broadcast next year and will be broadcast again in 1994, but it needs to be prepared in advance to achieve the effect of excellence."
Zhou Liang Shuyi nodded and said: "Well, the three international programs currently need to be digested for a while. After all, we only have three channels."
Lin Zuhui said with a smile: "It's time to prepare a satellite TV network next year. Our ability to produce dramas and programs is really strong, but the platform is really not enough."
Everyone was surprised. The satellite TV network must first have satellites, but there are currently no satellite receivers available for rent.
Unless the boss is interested in Li Chaoren's satellite TV network, or wants to launch the satellite himself?
No one asked, after all, the boss had no intention of continuing.
ATV's profits this year may be around HK$1 billion. It can be said that the money invested in ATV City has been earned back.
ATV's greatest contribution is that it supports more than 4,000 people, and the wages of these people are much higher on average than those of outside companies. Therefore, Lin Zuhui's prestige is worthy of the nickname "Chinese CEO". Although he is not in power, he has exerted influence
The force is approaching the Hong Kong government.
Then, Lin Zuhui heard about the relocation of the headquarters and told everyone to cherish the environment and equipment. The ATV headquarters building and equipment were originally expected to be 1.5 billion Hong Kong dollars, but they are estimated to be overvalued by 100 million to 200 million.
You must know that the land for ATV's headquarters is very cheap, and it is a preferential treatment. Of course, it is also a benefit for the Hong Kong government to hope that Lin Zuhui will list ATV.
When Lin Zuhui invests in media and communication, he does not pay special attention to profits, so his employees are well treated and the company's hardware facilities are good. When the time comes next year, YG Entertainment will also be listed on the backdoor.
So after the meeting, Lin Zuhui kept ATV's "God of Wealth" Li Baoan to explain the preparations for a backdoor listing.