The LEIT Building located on Des Voeux Road is currently under reconstruction (formerly Crocodile T-shirt Tower AB and Chenda Building). It is expected to be put into use by the end of the year. The entire construction period is expected to be only 24 months, which is very efficient. Of course, after all,
It's just a small building with over 200,000 square feet, and it takes two years to complete.
In the conference room, Lin Zuhui was having a meeting with the senior management of the group and the senior management of the LEIT manufacturing factory.
Garment manufacturing and export are still Hong Kong's core industries. Last year, Hong Kong's garment exports totaled HK$150 billion, second only to Italy; toy exports also amounted to HK$60 billion, ranking first in the world; watch exports reached HK$38.5 billion, with a volume of
More than Switzerland, and second only to Switzerland in value.
Among them, the export of ready-made clothes and toys will be replaced by the mainland sooner or later, so while relying on mainland investment to build factories, Lin Zuhui is looking for the high added value of ready-made clothes - brands.
In terms of brands, Crocodile T-shirts and Giordano all continue the policies of their previous lives, but with better control over marketing, quality and cost; but for the fast-selling brand "JEANSEST", Lin Zuhui has been planning to join Uniqlo as soon as possible.
Higher or lower.
"You all know about polar fleece fabric clothes, right?" Lin Zuhui said.
Everyone nodded!
Just kidding, bosses all know that they don’t know how to behave when dealing with clothes and fabrics every day.
Chen Xing, President of LEIT Manufacturing Factory, said: "Polar fleece is made of polyester fiber velvet that is brushed, sheared, and then polarized, so small particles of fleece are formed on the surface of the fabric. As a substitute for wool, polar fleece
Under the same conditions, polar fleece's cold-resistant performance is twice that of merino wool and four times that of cotton. In addition to its cold-resistant performance, polar fleece's lightness, comfort and strong hydrophobicity made it cited by Time magazine
It was selected and rated as one of the top 100 inventions of the 20th century. For a time, polar fleece became extremely popular and its price continued to rise."
Lin Zuhui immediately asked: "Can we produce it?"
Chen Xing thought for a while and said: "The inventors of polar fleece did not apply for a patent. They confidently believed that those who imitated would always be left behind. Therefore, many manufacturers tried to break down technical barriers and get a share of the polar fleece market.
, of course we can also carry out research and development of this type of fabric."
Lin Zuhui said resolutely: "Research is not a skill. What I need is to price a fleece sweater to around 100 Hong Kong dollars. To reduce the cost of the product and achieve high quality and low price."
Everyone was very surprised.
From the 1980s to the present, wearing a polar fleece hiking jacket while walking on Fifth Avenue in New York is like walking on the streets of Harbin now wearing a mink coat. The expensive price and novel texture reflect an extraordinary status. In rocking
Velvet has been invented for more than ten years, and it has always been a symbol of high-end.
Group President Chen Shiwen immediately said: "It must be possible! First of all, we have invested a lot of technology research and development, and secondly, using our supply chain system is definitely a huge advantage."
LEIT Group's factories in the mainland include the entire production chain of textiles, dyeing, and garment making, and have considerable "cost advantages."
Seeing Chen Shiwen issuing a "military order", Lin Zuhui nodded with satisfaction. He can understand if you say that you can't handle the high-tech industry on your own; if you say that you can't beat foreign players in the field of textiles and garments, then Lin Zuhui really can't understand.
"Okay! Let me tell you my plan. I plan to make a best-selling item, which is a fleece sweater... My goal is to set the price in the range of 100 to 200 Hong Kong dollars.
The sales volume will reach 10 million pieces. With this single product, we JeansWest will completely establish an important position in the "fast-selling" field. By the way, the JeansWest brand will revise its development strategy. We don't need to spend too much energy on "fashionable models"
, pays more attention to basic clothing. Giordano pays more attention to "fast fashion", and Jeanswest focuses on "fast sales."
Everyone wrote it down one after another.
Chen Shiwen said: "I have also conducted surveys in this area and found that many people do not pay much attention to fashion. On the contrary, "ordinary" styles are more popular with them. There are still a lot of people in this group. If Jeanswest is positioned like this, then with
High quality, low price and long-term development will not easily overlap with Giordano and crocodile shirt business."
Lin Zuhui likes this kind of discussion atmosphere, where he tells the experience of later generations and everyone discusses together to formulate the company's overall strategy.
The LEIT Group's annual net profit has now exceeded one billion. It is a truly behemoth clothing giant. It is more powerful than the current Uniqlo and larger than Zara. There is no reason why its development cannot be successful.
Lin Zuhui added: "In the field of production, we can also develop a new model, which is to concentrate all industrial chains in an area in East GUAN. We will hand over some industrial steps to other cooperative companies and let them operate in our factory.
Build a factory nearby. In the long run, that area will become a huge factory with a whole industrial chain. The efficiency will be high, the cost will be low, and quality will be grasped, and an optimal production process will be formed. Of course, I am just suggesting that this issue
Let Chen Xing take the lead and come up with a plan as soon as possible for everyone to discuss together."
Chen Xing immediately straightened up and said seriously: "Okay!"
Just the three brands of Crocodile T-shirt, Giordano, and Jeans Vespa, there is a lot to study. It is not easy for clothing companies to become bigger and stronger. For this reason, LEIT Group has a dedicated studio to provide the group with various
Optimization plans and market research.
In addition to these three brands, LEIT Group also has many clothing brands, including three "Gangliu" clothing brands, as well as hat brands, sunglasses brands, crocodile shirts, and leather products. The group's business is doing very well.
of wide.
This chapter is not over yet, please click on the next page to continue reading! To expand your business, you need to open more stores. On this point, Lin Zuhui has always attached great importance to it. The stores of the Jeanswest brand are all self-operated and will not be opened for franchising.
; However, Giordano and Crocodile Shirts have opened franchise models, but the conditions are very harsh, so the proportion of self-operated stores is still an absolute advantage.
The highlight of LEIT Group is that it owns properties worth billions, including more than 60 stores across Asia. When the Asian financial crisis breaks out, LEIT Group will take the opportunity to purchase stores and open a large number of stores for expansion. Only with this
By doing this, LEIT Group can leave its competitors far behind. For example, after the financial crisis in 2008, it expanded against the market trend, or it joined Internet sales early.
The effect of these strategies can be said to be no less than that of clothing brand planning.
.........
On Saturday at the end of March, Big D and his party came to Clear Water Bay Golf Club.
The environment here is beautiful, and you can fully feel the breath of spring, especially some areas of the golf course, which are like a large pier, facing the sea on three sides, and the scenery is very good.
During the party, Fang Jin went to Lin Zuhui privately and said, "Boss, Lippo Company intends to invest 650 million to buy my Chungking Mansion."
Lin Zuhui said with a smile: "Then sell it. You are a speculator anyway, and you have made a net profit of nearly 500 million. You are not satisfied yet!"
Fang Jin responded calmly: "I do plan to sell, but I also want to be a developer!"
Lin Zuhui was stunned and immediately said rudely: "How can you be a developer in Hong Kong? Do you know how many residential units the seventh largest real estate company in Hong Kong sells in a year?"
Fang Jin was quite familiar with the business and said, "It seems like there are six or seven hundred! I don't want to be a developer in Xiangjiang, I want to invest in the mainland."
Not to mention the seventh largest real estate company, except for New Era, Sun Hung Kai, Cheung Kong, and Henderson, all other real estate companies have fallen behind in the development of real estate. The annual supply of residential units of New World and Hang Lung is less than 1,500, ranking among the top four
About one third of the name.
As time goes by, Hang Lung will also fall behind, because the Chen family will invest all their own money in buying rental properties and going to the mainland for development.
As for New World, it has also invested funds in the hotel industry; of course, New World has rich rental properties, and it still has the strength to strengthen some real estate development.
Lin Zuhui said: "Investing in the Mainland is good. Which area do you plan to invest in?"
Fang Jin said: "I plan to build a commercial building near the Bund of Shanghai for long-term rent collection, and I plan to invest 1 billion!"
"this
It’s a good plan, now that you’ve thought about it, let’s do it.”
Fang Jin suddenly knew what he was thinking and said quickly: "Thanks for the advice, boss!"
Lin Zuhui nodded, held Fang Jin's shoulders, and walked towards the crowd. Lin Zuhui had always taken good care of Fang Jin, his younger brother. Although he was no longer needed now, it did not hinder the friendship between the two.
Nowadays, Fang Jin's net worth is also 2 to 3 billion (listed company), and he is considered the number one person in Hong Kong.