In the mobile phone R&D room of Xiaomi Technology Building, Lin Zuhui listened to the explanations of the technical staff. The general direction of Xiaomi's mobile phone research and development was finalized by Lin Zuhui, which is not to develop analog signal mobile phones, but directly to develop GSM mobile phones (cellular).
The reason is very simple. GSM signals are faster and more stable. In the previous life, Ericsson quickly opened up the mainland market with a GSM mobile phone in 1995. Motorola officially lost its market share due to a lock on the analog network.
Lin Zuhui is also in the telecommunications industry. His telecommunications companies are currently focusing on developing digital cellular communication services. Naturally, he will not make the wrong choice in the general direction.
Because of this experience, once Xiaomi Technology develops a mobile phone, it will not only compete with Ericsson, Nokia, and Motorola brands, but it still hopes to become the leading domestic brand. It can even threaten previous generations with its high-quality, low-price strategy.
Several brands in a monopoly position.
Looking at a group of engineers from various countries, Lin Zuhui couldn't help but feel a little proud. There are several domestic companies that dare to go to Japan and South Korea to hire elite talents with high salaries, but almost none. However, Xiaomi Technology has always insisted on not only recruiting a large number of mainland scientific researchers, but also going to
Japan and South Korea poach people with high salaries.
The emphasis on talent has far exceeded that of current domestic companies.
Lin Zuhui picked up a very heavy mobile phone. This was of course just a test product. After all, entering the market with such an uncompetitive product had no prospect of development. In fact, the mainland also produced a mobile phone in 1991, but it did not create any spark.
.
"Small size, light weight and durability make it competitive. If we can do it, we can also add a flip cover at the bottom to protect the keyboard. In this way... In this way, our products will definitely be popular among women.
Favored by white-collar workers, and make a breakthrough." Lin Zuhui said to several senior executives and important engineers around him.
Currently, he is still the boss of Xiaomi Technology, and he cannot hide this even if he wants to.
Lin Zuhui's words were like a beacon, and everyone's eyes quickly lit up and they all agreed.
"Don't worry, boss, we will definitely be able to develop the mobile phone you mentioned. By the end of next year at most, we will achieve technological maturity." Qin Gong, the person in charge of mobile phone research and development, issued a military order.
Lin Zuhui nodded and expressed that he was very optimistic about them. This department has been established for more than a year. Engineers come from all over the world. Xiaomi Technology has invested a lot of research and development expenses, and the direction is the most accurate. If it cannot develop an excellent product
mobile phone, that really doesn’t make sense.
In fact, the threshold for making a mobile phone is not high. Domestic copycat manufacturers can use foreign spare parts to assemble copycat mobile phones with almost no R&D expenses.
But Lin Zuhui did not want Xiaomi Technology to take that path. He wanted to own his own core technology and a large number of patents. Because of this, he spent huge sums of money to form this team.
Lin Zuhui continued: "What do you think of the flip design I just designed?"
"Very good, we should apply for a design patent!" Qin Gong said.
Lin Zuhui immediately said: "Yes, if you can apply for a patent, the company must strongly support it. In addition to the clamshell design, we can also design a sliding cover to protect the buttons, so... this can be done
It can also attract many consumers with its appearance design. Of course, these are just appearance patents. We should work harder on research and development on compactness, portability, stable signal, and battery life. I hope that by the end of 1994, we can
Developed the first mobile phone. At that time, we had already established the Xiaomi brand with VCD. If the product was good, we would have the opportunity to compete with Japanese and Korean products. As those who have made outstanding contributions, the company will consider high cash rewards and shares. I hope
You work hard."
As soon as he finished speaking, everyone became excited and clapped one after another.
These are the company's core management and engineers, and Lin Zuhui chooses to trust them. Of course, if you want to mass-produce mobile phones, you must have a production line, which is a difficult problem. However, as far as Lin Zuhui knows, before the birth of Kejian mobile phones in 1998
, although no domestic mobile phone was born, the country is an important mobile phone foundry in the world.
We still have to spend huge sums of money to set up our own production line, which involves both research and development and production. Even if we can't mass produce it immediately, as long as the technology is stored there, it will be fine.
on the other hand.
As more and more people became aware of VCD, in the spring of 1993, more than 20 domestic manufacturers introduced equipment for pressing CD discs in large quantities, among which at least 8 manufacturers were able to manufacture stamper equipment. Due to VCD
The production technology of programs is exactly the same as that of CD-DA discs. Many audio and video publishing units have done a lot of work on the publication of VCD programs. Many LD black lines in Guangdong Province have turned to the field of pirated VCD discs with the same technology.
For a time, VCD had a tendency to explode.
The next day.
Lin Zuhui went to Hengchang Beverage Food's beverage factory in Yangcheng. The second phase of the factory is nearing completion.
Lin Zuhui inspected the laboratory for the development of 'Iced Black Tea'. The formula of iced black tea is not difficult. Although Lin Zuhui does not know the specific formula, it is nothing more than black tea powder plus some 'Hex Technology'. For beverage R&D technicians
As far as I'm concerned, there's not much difficulty.
However, all products must ultimately go through Lin Zuhui's mouth to determine the finished product before being launched on the market.
For this reason, Lin Zuhui, who is accustomed to eating delicacies from the mountains and seas, also ate instant noodles many times last year.
After finishing his trip to Guangdong Province, Lin Zuhui also went to Shanghai to sign the "Global Financial Center" project, and then went to Jiande City, Hangzhou (by Qiandao Lake) to invest and established the "Nongfu Spring" brand with an initial investment of 100 million RMB.
Establish a modern factory and officially enter the field of bottled water.
This chapter is not over yet, please click on the next page to continue reading!......
Early April, Xiangjiang.
Lin Zuhui received the invited Xu Shubiao at No. 9, Main Road, the headquarters of Hengchang Holdings, with Yuan Tianfan accompanying him.
Speaking of No. 9 Avenue Central, Lin Zuhui had to lament the skyrocketing price of office buildings in Xiangjiang. The selling price per square foot of this building has reached as high as 12,000 square feet. That is, the entire building is worth nearly 4.5 billion, and it was only purchased for 3 billion. Of course.
, such a high-quality building would have been impossible to sell even before the financial crisis.
"It's really troublesome, Mr. Xu. I should have gone to Thailand to pay him a visit!" Lin Zuhui said politely.
Xu Shubiao is quite a good person. In his previous life, regarding the rights and interests of Mainland Red Bull, he said, "You will reap beans if you sow beans, and you will reap melons if you sow melons." This means that Mainland Red Bull was started by Yan Bin, so Red Bull still belongs to him.
The Xu family only makes profits on raw materials and formulas.
However, once Xu Shubiao died, his descendants were not so kind. As a result, Mainland Red Bull was in internal fighting and its profits began to decline; of course, it was also affected by the rise of new brands such as Dongpeng and Lehu.
Since he knew that there would be such trouble in the future, Lin Zuhui would naturally clear the mines in advance and would not give Xu Shubiao's descendants an opportunity to take advantage of it.
Xu Shubiao said with a smile: "Mr. Lin is serious. I have just finished handling official business from the mainland and came to Xiangjiang."
Lin Zuhui immediately said: "Mr. Xu's Red Bull has obtained a license in the mainland?"
Xu Shubiao immediately understood that this person must be looking for him for the cooperation of Red Bull. Naturally, he did not get the permission, and there was no hope at all. The mainland officials were very tough.
However, after meeting Lin Zuhui, he felt that maybe this richest man, who had close relations with mainland officials, might be able to get it.
Therefore, Xu Shubiao said frankly: "I didn't get it. The mainland is very wary of the Red Bull formula."
Lin Zuhui nodded and said: "It is indeed a very difficult thing, but is Mr. Xu interested in cooperating with me?"
Xu Shubiao said: "How to cooperate?"
Lin Zuhui said directly: "If Red Bull wants to be produced and sold in the mainland, it is not only difficult to obtain a license, but also difficult to promote in the market; after all, as a high-end beverage, given the economic level of the mainland, it may take five to ten years to be promoted.
...Based on various reasons, Mr. Xu has considered selling me the right to use the trademark in the Mainland at a high price. If I can get the license in the Mainland, the Xu family can also share the profits of the raw materials."
Xu Shubiao was stunned. He did not expect that Lin Zuhui had such a big appetite that he wanted to squeeze himself out of the mainland market. Originally, he had some interest in the cooperation between the two parties.
"Mr. Lin is worthy of being the richest man in the world. His business methods are really brilliant. However, I am also very optimistic about the mainland market and it is impossible to withdraw from the business."
Lin Zuhui was not surprised. Business negotiations are inherently trial and error. According to history, Yan Bin would not intervene before 1995, so Lin Zuhui had a lot of time to negotiate with Xu Shubiao.
Therefore, he said calmly: "This is normal. No surprise, the guy in Austria will also negotiate with you on the trademark issue when the time comes. After all, he is actually running the business. If this issue is not negotiated well, this
Sooner or later, the company will go bankrupt. The situation in the mainland is more complicated. Not only does it require a joint venture to obtain a license, but the formula also needs to be re-developed, and it also requires long-term promotion, so I considered proposing this cooperation. The Xu family can also
Making long-term profits from raw materials and formulas can be said to be easier than ours."
Seeing Lin Zuhui's behavior, Xu Shubiao felt a chill in his heart. He originally thought about using Lin Zuhui's contacts in the mainland to enter Red Bull into the mainland market, but now it seems that others have such a big appetite that they want to leave him alone.
"Mr. Lin, I cannot accept this model of cooperation." Xu Shubiao said directly.
Lin Zuhui smiled and said: "If Xu Sheng has a better way to cooperate, you might as well propose it."
Xu Shubiao immediately said: "You can refer to Austrian Red Bull's cooperation method. You hold 49% of the shares and we hold 51%..."
After Lin Zuhui thought about it, he said: "The mainland is different from Austrian Red Bull. It requires a joint venture to obtain the license. That is, the mainland official company needs half of the shares, so this model is not feasible."
"With Mr. Lin's relationship, it can't be done?"
"This is a matter at the national level. How much influence can I have as a businessman?"
Xu Shubiao became disappointed. He was actually very optimistic about cooperating with Lin Zuhui, provided that the model was the same as Austrian Red Bull. Lin Zuhui just reminded him that Austria would also discuss trademark issues with him, which made him a little uneasy for a while.
It is conceivable that the two sides did not achieve good results in this meeting.
After Xu Shubiao left, Lin Zuhui immediately said to Yuan Tianfan: "Let Hengchang Beverage establish a functional beverage research and development project, register 'Lehu' in the mainland, register a patent for the appearance, use golden cans, and design a logo..."
That thing relies on marketing. As for the formula, I'm not saying it's 100% the same, but it's pretty much the same.
Yuan Tianfan nodded and said: "No problem! But the boss thinks this functional drink has a market?"
Lin Zuhui said with a smile: "This is natural, but in the end it depends on marketing. There are many refreshing drink formulas, such as taurine, caffeine, vitamins, etc., which can promote human metabolism. But the most important thing is to rely on
As for advertising, when the time comes we will create a loud advertising slogan and sponsor some domestic sports events, which will definitely increase sales."
Yuan Tianfan said: "Well, our beverage and food company is getting stronger and stronger. The 'Laotan Pickled Cabbage Noodles' proposed by the boss is really a best-selling product."
Yuan Tianfan is also accustomed to his boss's genius creativity. The key is that practice has proven that his boss's creativity is gradually being realized.
The two discussed the work of Hengchang Holdings. Although it seemed that Lin Zuhui was very involved, in fact, he almost set the general direction, and other work was naturally completed by his subordinates.
Of course, as a boss, who is not like this? Does the formula of the drink still need to be studied by the boss? The specific marketing is naturally completed by the management.
The boss only needs to accurately grasp the general direction.