When Li Chaoren heard that his youngest son and Lin Zuhui had met and discussed the acquisition of Dragon TV, he was immediately surprised; after all, he was the apparent chairman of the board of directors of Dragon TV, so he was surprised that Lin Zuhui was "bullying children" and also
I was surprised by my son's strong "independent spirit".
But then again, he is also very happy that his youngest son is now independent and has begun to develop.
"Selling Dragon TV to him is equivalent to sending him to the 'Media King of Asia'. He will be the real 'General D' in Hong Kong in the future. You know, the rise of Lin Zuhui has greatly squeezed us."
There is room for growth for a big family." Li Chaoren took a long-term view, so he said with doubts.
In Li Chaoren's view, if this transaction is completed, it will be equivalent to the Li family's "conspiracy with the tiger" and a cover for Lin Zuhui - that is, the licensed company is Hutchison Communications, which is equivalent to Lin Zuhui's clever evasion.
Hong Kong government regulations, but the actual operator is Asia Satellite TV.
Li Zekai did not understand it this way. He said: "Dad, if you talk about squeezing the growth of our family, others have already grown into the first family in Xiangjiang. It is too late for you to say this now. You should have united with all the uncles to suppress others.
, maybe there won’t be today. Since others have already become members of several big families, it’s too late for you to say this now. Even if there is competition in the future, it will be competition on projects. If you can cooperate, you must cooperate. The price given by Lin Zuhui
It’s very high, very ideal, we can make a lot of money, why not do it! What’s more, because of the broadcasting of European and American programs, we have been under a lot of pressure from the outside.”
Li Chaoren did not want to teach his son a bad lesson. Although he did suppress Lin Zuhui, he would not say it openly.
"I'm talking about competition, not suppression. We are all Chinese, so why are we talking about suppression?" Then I thought about it. My son has such an independent opinion. If he refutes it, his idea of using the Dragon TV business to train his son will be in vain.
So Li Chaoren said: "In that case, I won't interfere with you, just think it over yourself!"
"I know!" Li Zekai said decisively.
He doesn't have a good relationship with his father, so he asked for permission because he is not yet qualified to make the final decision.
Looking at his son's back, Li Chaoren shook his head. The two sons had very different personalities, and the younger son did not obey orders at all.
But he still wanted to keep his younger son in the Cheung Kong family, so he planned to give him the position of vice chairman of Hutchison Whampoa.
As for Dragon TV, although Li Chaoren does not want to make a deal with Lin Zuhui, he does not want to have a conflict with his son. He knows his son's nature; besides, Asia TV does have a great influence on Dragon TV. In the long run, he is also worried that Dragon TV will
It will depreciate, so it is still very cost-effective to sell it while it is high; and it can also retain 35% of the equity of Dragon TV, which can be used to pay long-term dividends in the future.
Thursday, May 20th.
ATV Group and Hutchison Whampoa held a press conference in Hong Kong to announce the details of the transaction, which shocked public opinion.
No one thought that the Lin family and the Li family would cooperate, let alone that the ATV Group would annex Dragon TV.
Dragon TV started anew and was affiliated with Asia Television and operated independently; in fact, it cooperated closely with the group and could obtain the convenience of purchasing program and drama copyrights from the ATV Group (independent financial accounting).
Of course, this time ATV Group is valued at nearly HK$5 billion, and many people wonder whether it is worth the money to spend a high price to acquire a controlling stake in Dragon TV.
ATV President Zhou Liangshuyi gave the answer: "What the Group is interested in is the potential value of satellite TV, because Satellite TV has experience and influence in operating in Asia, and the coverage is very large. After Satellite TV rents the second satellite, the coverage will be
It will be even bigger. Dragon TV and Asia TV will form a satellite TV network to expand their influence in Asia, spread 'Hong Kong culture' to all parts of Asia, and drive the growth of Hong Kong's overall cultural industry."
The attentive media immediately grasped the key point, that is, "Hong Kong culture" appeared in the mouth of the president of ATV. Everyone in Hong Kong knows that Lin Zuhui is the godfather of "Hong Kong culture". He himself hopes to make "Hong Kong culture" the symbol of Hong Kong.
A pillar of the industry, I have always been very supportive of the development of this industry and have not hesitated to personally participate in it and to establish relationships with the Hong Kong government and society.
In the past two years, Hong Kong culture has developed very rapidly, almost catching up with the influence of Hong Kong films in Asia in the 1970s and 1980s.
........
Tseung Kwan O, Asia Television City.
As the ATV City covers an area of 2.3 million square feet (the same area as Taikoo Shing), even the ATV Group will be able to meet the office and recording needs after 2020. Therefore, Dragon TV will soon move to the 'ATV Building'
Do office work and recording.
At this time, ATV Group owns 8 channels, 6 satellite channels, and 2 radio and television channels. What is important is that it has the greatest influence in Asia.
AsiaSat 1 is the first communication satellite in Asia, Asia Satellite TV is the first satellite TV station in Asia, and Dragon TV is the second satellite TV station in Asia. Japan only started to dabble in satellite TV this year, and South Korea has not yet established the conditions.
Satellite TV.
In fact, overseas viewers of satellite TV are generally divided into two channels:
First, the people who install satellite receivers privately are very few in terms of the number of TV viewers in their country, but they cannot support the wide coverage of satellite TV, so the audience of Asia Satellite TV is larger than the population of South Korea.
Second, satellite receivers will be installed in hotels/hotels in every country. There are also many three-star hotels in the mainland that entertain foreigners. Hotels install satellite receivers, as well as institutions and departments in some countries.
In short, if satellite TV is launched, the advertising fee will still be much higher than that of wireless TV stations.
Arriving under the ATV building, Lin Zuhui couldn't help but look at the conspicuous sign of 'atv' on the building, and he couldn't help but feel a little jealous. He didn't make much money, but it made people have a sense of presence. ATV Group gave Lin Zuhui
That's how it feels.
This chapter is not over yet, please click on the next page to continue reading! The ATV building has an area of 800,000 square feet and can accommodate 3,000 to 4,000 people for office work at the same time, and it will not appear crowded at all; the ATV building is not high, only 28 floors.
But each floor has an area of nearly 30,000 square feet.
In May, a video building in ATV City was also put into use. As for the remaining two video buildings, they will be put into use gradually in the second half of the year.
The ‘ATV Film and Television Base’ will be completed in the first half of next year, which will improve the overall quality of drama series and movies.
Lin Zuhui came to the office and first asked his assistants to shake people off one by one.
The first person to come to the office was ATV’s ‘God of Wealth’ Li Baoan.
The acquisition of Dragon TV only requires cash expenditure of nearly 1.56 billion Hong Kong dollars and ATV shares worth 1.56 billion. The cash is short-term debt borrowed from banks, and ATV does not want to have huge long-term liabilities.
Lin Zuhui said: "How is the progress of the targeted issuance of new shares?"
The so-called "directional" means issuing new shares to the Lee family and Hutchison Whampoa, and paying 1.56 billion in funds.
Li Baoan said: "Well, the progress is going well, and it is expected to be completed next week. The short-term loans above 15.6 have also been received, and I plan to pay them immediately."
Lin Zuhui nodded and said immediately: "Do you know why the short-term loan is?"
Li Baoan replied: "I know, the stock market is hot now, and the boss plans to raise funds through rights issue to raise cash to repay the funds!"
"Let's allocate shares. We need to arrange a share placement in the next two months to raise 2 billion yuan."
"Okay, I know!"
Fund-raising through rights issue, allotment of shares, convertible bonds, etc. are actually similar forms, but the details are slightly different.
After a while, several core senior executives also came to Lin Zuhui's office. Everyone looked at Lin Zuhui with admiration.
Although these people are experts in television, they are not experts in capital operations. The ease with which Lin Zuhui allowed the ATV Group to expand surprised everyone.
Who would have thought that Li Chaoren's family would sell Dragon TV!
After all, Dragon TV is chasing Asia TV, and everyone thinks it will surpass Asia TV this year. After all, it has five channels and will soon be able to broadcast Cantonese programs.
No one had ever dreamed that it was Li Zekai who advocated the sale because he wanted to start his own business and needed a large amount of capital.
This transaction made Li Zekai famous in Hong Kong, because he sold Dragon TV at a high price and made three times the profit in less than three years. He can be called a real "little superman".
Little did these people know that it was Lin Zuhui who bought the horse bones with his daughter, and directly offered a price that Li Zekai could not refuse. After all, Lin Zuhui knew very well that the only way for the Li family to sell it was to spend a lot of money and get ahead of the Australian Murdoch.
Of course, everyone also knows that Lin Zuhui has worked hard to expand the ATV Group at any cost for the sake of "Hong Kong Streaming Culture".
"At Dragon TV, Chen Qingxiang is still the CEO for the time being. We need warm water to boil the frog and slowly change the format of Dragon TV's programs. The first thing that needs to be changed is Dragon TV's self-made programs. You will come up with a plan later.
Come on. As for the four broadcast channels, we will talk about it later. Let’s keep the status quo for now.”
Zhou Liang Shuyi nodded and said: "Okay, we understand. Dragon TV's self-produced programs are not outstanding. They need to be gradually changed according to our model and add more Hong Kong cultural elements."
Zhao Zhenqiang said: "As a result, our investment in drama series needs to increase again. It is estimated that about 35 to 40 dramas will be filmed every year, which is more reasonable."
Before ATV started, Wireless TV shot about 20 to 25 movies every year; now ATV shoots 30 to 35 movies every year, and it is reasonable to add 5 more movies.
Lin Zuhui said: "The two self-made satellite TV stations must be distinguished. Asia TV can focus on 'music' and 'idol', and Dragon TV can focus on 'drama'. In the future, two satellite channels will be launched to focus on news and variety shows. In other words,
"In the end, only two channels broadcast European and American programs."
Emphasis is not exclusive. After all, Hong Kong culture has not yet fully developed and is still in the foundation stage. The late 1990s should be the time when Hong Kong culture fully develops.
Everyone nodded!
Zhao Zhenqiang asked: "Boss, is it time to put Hong Kong cultural variety shows on the agenda?"
Although "Music Bank" is considered a Hong Kong program, it does belong to the music category.
Lin Zuhui said: "You can do more programs about Hong Kong idols, such as celebrity interviews, but they are still essentially 'music' idol' programs. As for Hong Kong programs, you need to explore them slowly, but don't act too hastily.
At present, our programs should still focus on 'international programs' and 'old Hong Kong-flavored programs'."
International programs are to sell copyrights and increase global influence, while "Old Hong Kong-style programs" (Prize Men, Comedians Save the Earth) are to take care of established audiences.
In a few years, when there are more and more Hong Kong idols, Lam Cho-fai will start "Hong Kong variety shows" such as "X-Man", "Infinite Challenge", "The Birth of a Family" and "Running Man". These programs will be of great significance to Lam Cho-fai.
It's very familiar and takes no effort at all.
"Okay, we will develop steadily!" Zhao Zhenqiang said with admiration.
Lin Zuhui nodded with satisfaction. The entire ATV Group is ultimately serving the "Hong Kong Stream Culture". This is Lin Zuhui's original intention. With the ultimate goal of exporting "Hong Kong Stream Culture", more practitioners and positions will be created, and a lot of foreign exchange will be earned.
.....forming a pillar industry for Xiangjiang.
What Lin Zuhui gets from this kind of career is not monetary happiness, but spiritual happiness and a strong influence.
Because of this, he was happy to participate in it.
Of course, every time he comes to the ATV Group, it is a very comfortable feeling to enjoy the admiration of handsome men and beautiful women. The celebrities who were high in his eyes in the previous life are just a nobody in front of him in this life. If he likes any female stars
, the female star will take the initiative to send it to your door.