When Lin Zuhui learned that News Corporation had purchased 35% of Dragon TV's equity from Hutchison Whampoa and the Lee family for a sky-high price of HK$2.7 billion, he couldn't help but sigh - a tiger father has no son. Li Zekai is good at ripping off people and giving away
Murdoch was not polite at all.
In fact, the media in Xiangjiang labeled Li Zekai as "Little Superman" one after another, which made him famous and immediately became a powerful figure in Xiangjiang.
Hong Kong's Economic Daily commented on July 25: "It's really a formidable young man! Richard Li, the second son of Li Chao, finally made a good show, bringing nearly 4 billion Hong Kong dollars in benefits to Hutchison Whampoa Group and his father.
...Li Chaoren hoped that his son would become a dragon, and this time he got his wish."
Li Zekai could do this, but ATV could not sell it to Murdoch at a high price because the two parties wanted to continue their cooperation, so they sold 15% of the shares to Murdoch with only a slight profit.
In the conference room of the ATV Building, Lin Zuhui and Murdoch signed a cooperation treaty.
The two parties stipulated that "Dongfang Satellite TV" will be renamed "Asia Satellite TV" for better promotion;
The original 'Asia Satellite TV' was renamed as 'Asia Satellite TV Entertainment Channel', which is wholly owned by ATV Group and is only under the name of Asia Satellite TV;
The original five channels of Dragon TV were changed to: Satellite TV Chinese Channel, Satellite TV Movie Channel, Satellite TV Drama Channel, STAR Movies (Star Cinema), and STARorld (Satellite TV Family Fun Channel).
STARMovies (Star Cinema), STARorld (Satellite TV Family Channel), are managed by News Corporation;
Satellite TV Movie Channel and Satellite TV Drama Channel are responsible for ATV Group;
Satellite TV's Chinese channel is jointly operated by both parties.
Of course, because there are currently only six channels in Asia Satellite TV Network, it will definitely have to lease more satellite receivers and open more channels in the future; whether these channels will cooperate with the local government or be solely owned by the News Corporation, they will all be led by News Corporation.
; If ATV Group needs to open a new channel, News Group will support it unconditionally.
After signing the contract, Murdoch said with a smile: "It's such an honor to be able to cooperate with Mr. Lin!"
Lin Zuhui responded: "Me too!"
In fact, he is not very interested in this cooperation, but it can make money without harming the interests of the ATV Group, so it doesn't hurt to cooperate. With News Corporation to develop, the subsequent dozens of channels will still be very powerful. For example, the former World Satellite TV has
There are more than a dozen Indian language channels, and many countries have local language channels of satellite TV.
Murdoch said: "Mr. Lin, what do you think of the mainland market?"
Lin Zuhui smiled and said: "Mr. Murdoch, will you make a choice between Taiwan and the mainland?"
Murdoch was stunned for a moment, then said: "Can't we have our cake and eat it too?"
Lin Zuhui shook his head and said: "Impossible! Moreover, the mainland will almost never allow it... Therefore, I think satellite channels in Greater China are not realistic. Only Chinese channels in exclusive regions may work.
Of course, these are just my guesses, we can only take it one step at a time."
In fact, Lin Zuhui does not value the mainland TV market because the policy does not allow it (private individuals cannot own TV stations), let alone overseas TV stations, so there is no need to struggle.
At present, the mainland can still receive Satellite TV Entertainment Channel (formerly Asia Satellite TV), and it has even entered the national cable TV network. As for the future, we can only take one step at a time...
He is a global businessman and has never wanted to take sides, but he can't stand Xiangjiang's insistence on being "news-savvy," so even if he is the boss, he cannot interfere with some news, otherwise he will be complained and even investigated.
The only thing he can do is to ask the top management of Asia Television to pay attention not to be a referee and just broadcast the news as normal. The most important thing is that Asia Television must always insist on "entertainment first" and learn from the Mango Channel in its previous life.
In the previous life, Phoenix Satellite TV was almost unwatched in Hong Kong, and was later banned in Taiwan. Even in the Mainland, it was not available at the beginning. It could only be watched through cable in the Pearl River Delta. It did not have the wide coverage (Chinese version) of the Satellite TV Chinese Channel at the beginning.
The station offended the authorities due to something and was banned from broadcasting).
Hong Kong culture, through
The effect of satellite TV communication only accounts for about 20%; real overseas and mainland communication requires day-to-day accumulation, including drama output, foreign TV station announcements, cultural exchanges between the two places, cooperation between entertainment companies from the two places, and fan management
Economy...etc., the export of 'port flow culture' through various channels.
When it accumulates to a certain level, it will be like a vast ocean, impacting the local entertainment industry and becoming irresistible.
Hong Kong's Hong Kong culture is more suitable for export, because the Hong Kong Free Port does not need to consider other factors and has more advantages than South Korea in its previous life.
Murdoch said with a smile: "I think you are too pessimistic. It is probably for this reason that you agreed to cooperate with us because you did not want to offend both parties."
It seems that Murdoch has never seen it before, so let him just touch it.
Lin Zuhui spread his hands and said: "We have only one purpose in setting up satellite TV, and that is 'entertainment comes first, so no one will be offended.'"
Murdoch thought to himself, it's best if you don't interfere. From now on, just guard the entertainment industry. I will intervene in news, sports...
........
Only by walking in ATV City can you truly feel the greatness of this company. In fact, the word "great" is used to describe Lin Zuhui. With the promotion of Hong Kong culture, it has affected all aspects of Hong Kong. One of the more important
It's tourism.
Many Asian tourists come to Hong Kong to check in. They came because they were influenced by Hong Kong dramas and Hong Kong idols. For example, the house of "Full House" and several filming locations of "Blue Life and Death"...
...and so on; for another example, there are fans who come to Xiangjiang specifically to chase stars.
All these have boosted Hong Kong's tourism industry, and industry insiders and media in Hong Kong have praised ATV Group.
This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui visited ATV City alone. From time to time, staff and artists greeted him, and it was filled with a lot of handsome guys and beauties.
It was a great feeling. After a brief visit to ATV City, Lin Zuhui was in a happy mood.
In order to build ATV City into an "entertainment capital", Lin Zuhui asked New Era Group to purchase a large piece of residential land in the southeast of ATV City two years ago, preparing to build a high-end community and a "star hotel".
.
In the future, this star-rated hotel will be able to jointly cooperate with the ATV Group, and will be able to receive star-chasing fans, tourists who visit the ATV City's Film and Television City, or guests who come to cooperate.
Back in his office, Lin Zuhui asked his assistant to call Li Zhuanglie, the head of the drama production department...
Lin Zuhui said to him: "Have you seen Zhou Xingchi's recent movie "Westward Journey"?"
The contract with Zhou Xingchi ended in 1992, and soon he and Liu Zhenwei formed a film company.
Li Zhuanglie shook his head and said, "I didn't go to the cinema to watch it, but I heard that I lost money. The company thought it would be a box office hit, so they loaned Zhu Yin to him."
Zhu Yin signed a five-year long-term contract with ATV. It has only been two years, but she has already filmed two Hong Kong-rated dramas, "Blue Life and Death" and "Full House".
Lin Zuhui said: "I haven't watched it either. I plan to let the company film "Journey to the West"."
Li Zhuanglie understood immediately and said, "The boss wants to film the nonsensical "Journey to the West"?"
Lin Zuhui nodded and said: "Well, it requires a lot of adaptation, and the pursuit of entertainment is the overriding pursuit. Except for the costumes, everything else is completely free from the constraints of costume dramas, so that the characters can be made flesh and blood..."
Li Zhuanglie immediately said: "I understand, I will arrange a producer as soon as possible."
Lin Zuhui signaled him not to worry, and continued: "I have a candidate for The Monkey King, and that is TVB's Nick Cheung. Go and find out about his contract. If it doesn't expire, wait until he expires. Don't rush to film this movie.
It's a big production, and it's best to add computer special effects."
Li Zhuanglie suddenly became serious and said quickly: "Okay, let me recruit people first. I know this Zhang Weijian. He has shot a lot of boring comedy films and his singing is not pleasing to the eye. He will not have any prospects in TVB."
Lin Zuhui was stunned and immediately said: "In that case, then more
Don’t be in a hurry to contact him, check out the length of his contract first. Anyway, don’t give him the chance to ask for a high price, and you can’t give him too much salary.”
Li Zhuanglie was a little confused. The boss had always been very generous. Why did he have to explain to Zhang Weijian so harshly? Of course, he wouldn't ask so much. He guessed that maybe the boss was preparing to reduce costs.
"Well, I will definitely sign him without letting him talk too much."
"It just needs to be a little higher than Wireless, so that everyone won't say we are being taken advantage of. Nowadays, all the movie stars in Hong Kong think they are very proud, and the prices they charge are higher than the last ones. So, we TV drama actors should not go that way."
Li Zhuanglie said with a smile: "Don't worry, boss, we are all looking for our own TV drama actors now. It is our TV dramas that are popular, not their stars. Besides, our ratings now account for 70% of Hong Kong's ratings, and these stars are reluctant to leave.
"
This is true, it is the same as wireless back then.
However, ATV is now more domineering. It is an all-Asian TV station. If you sign with ATV, you can hope to become famous overseas. This is what those celebrities prefer.
Especially for Hong Kong celebrities, it is even more impossible for them to go to TVB.
This time, Lin Zuhui asked Li Zhuanglie to prepare "Journey to the West", which was a rare suggestion from him. He also saw that Zhang Weijian's "Journey to the West" was so popular in his previous life, and did not want to give TVB a chance to make a comeback. It is said that in his previous life, this series earned 200 million
advertising fees (non-net profit), not to mention being introduced to the mainland.
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