In the large conference room, Lin Zuhui was convening a meeting with a group of senior executives. There were more than a dozen senior executives attending the meeting. They were all senior executives of the group and Chinese Real Estate.
This meeting was initiated by Lin Zuhui. He suddenly had a good idea and called everyone together to discuss it.
"I recently came up with an idea, and let's discuss it together today. My idea is to rearrange the commercial real estate under the New Era Group. First, set up a 'New Era Commercial Management Company' to manage four types of properties.
Commercial real estate, namely: Chinese Real Estate, Central Plaza, Fuli Real Estate, Amazon Shopping Center."
"Chinese Real Estate manages office buildings, shops and other rental properties in Asia."
"Central Plaza manages shopping malls in Asia. Commercial complexes are also managed by the Central Plaza brand, such as Tsuen Wan Plaza; other shopping malls are also managed by Central Plaza, such as City Plaza and Newport Centre. Simply put, 'Central Plaza'
The brand is our retail flagship in Asia and also manages our other branded shopping malls in Asia."
"Fuli Real Estate manages office buildings, shops and other rental properties in Europe and the United States."
"Amazon Shopping Center is the brand I plan to enter into European and American 'shopping malls'. European and American shopping malls refer to Westfield in Australia, Simon in the United States, etc. The reason why I named it 'Amazon' is because the Amazon River in America breeds the most diverse species.
Earth Life also hopes that we can create an excellent European and American shopping mall brand."
As soon as Lin Zuhui's plan was revealed, everyone couldn't help but be shocked. To be honest, New Era Group's overseas development was all planned by Lin Zuhui. Representative examples are naturally: Manhattan skyscrapers and London's Canary Wharf project.
The biggest plan now is of course the 'Amazon' shopping mall; based on their understanding of the boss, it will definitely be a big move, because the boss likes big investments and will not even bring it up for small things.
It's up to them to determine.
Gao Yi, President of Chinese Real Estate, said: "If we build a shopping mall brand in Europe and the United States, we have to quickly enter this field by acquiring several shopping malls and then transform them. In this way, we can quickly establish this brand.
After all, the U.S. economy has begun to recover this year, and time waits for no one."
The U.S. economic recovery depends on how individuals interpret it, but the U.S. economy has indeed improved a bit this year.
Perhaps only Lin Zuhui knows that the U.S. economy is going to rebound strongly. I am afraid that no one in the United States will be as sure as him.
Lin Zuhui said:
"When the 'City Sun Place' project was established, I told you that we would be deeply involved in the entire shopping mall process from planning, design, construction, development to leasing and operation, and achieve vertical integration of the industry chain. These, perhaps, will
We have not done enough in terms of shopping mall models in Hong Kong and the Mainland. But now in Europe and the United States, we must do this, otherwise our shopping mall brands will not be competitive enough."
"Of course, my idea is to send our people to prepare in the early stage, and then recruit European and American talents to join. Finally, European and American talents will manage the brand for us. After all, Asia also needs development."
Everyone agreed. They knew that the boss liked to abide by the local rules of the game and did not like to always transfer company executives to local management. Instead, he used local people as managers, so that he would be more familiar with the local business environment and habits.
Liang Zhenxun asked tentatively: "How much is the boss prepared to invest in the Amazon brand?"
Lin Zuhui said with a smile: "Not necessarily. I plan to go to the United States to meet friends and introduce local capital. But I think a total investment of US$1 billion is still possible. Moreover, this investment must be completed as soon as possible to avoid missing out on the opportunity."
Liang Zhenxun nodded. It is not that New Era Group cannot afford 1 billion U.S. dollars. After all, it has brought in local capital and can borrow debt. It is estimated that with 500 million U.S. dollars, it can almost support the boss's plan.
In fact, Lin Zuhui's decision to enter European and American shopping malls (mainly in the United States for the time being) is a bold attempt, but it is also a reasonable attempt.
The reason why I say it is bold is because shopping malls in Europe and the United States are different from shopping malls in Asia:
First of all, it is a simple shopping mall, without office buildings, hotels, or apartments, and it is not a complex;
Secondly, he needs strong management skills, as well as communication and communication skills with brands;
Finally, competition is fierce. Shopping malls are originally products of Europe and the United States in the 1960s and 1970s. Others are already familiar with them, and the market has matured.
However, New Era Group also has advantages:
First, sufficient rent. The U.S. stocks invested by New Era Group will make profits of more than 10 billion US dollars in the 1990s (rough estimate); New Era Group's annual net profit is rising steadily every year.
Second, the time to intervene. If you intervene in this field now, you can enjoy the dividends of European and American economic development; for example, in the future during the Lehman crisis, you can buy a lot of bargains and establish the dominance of European and American commercial real estate in one fell swoop.
Third, there is no interference from the local government. This is not a high-tech or key industry, and the annual return rate is only stable (under low debt conditions), but not huge profits; therefore, it will not be affected by any zz factors.
Lu Xiangdong asked: "Are the rent-collecting properties in the Mainland still being split and listed?"
The implication is that if the rent collection in the Mainland is also divided into Chinese Land and China Plaza, it is obvious that there will not be too many assets after a spin-off and listing.
Lin Zuhui said: "Forget it, we are not short of money. From now on, when you are the director of the group, you will still be responsible for the current projects in the mainland. From now on, the commercial real estate in the mainland will be planned, designed, constructed, invested, and managed by various brands and companies.
Carry out overall management.”
Whether it is a spin-off and listing to raise funds, or a European and American trust model to raise funds, it is not suitable for New Era Group, because this company is not short of money. Therefore, except for necessary cooperation (real estate funds from European and American financial institutions), the rest is not divided
The cake is out.
This chapter is not over yet, please click on the next page to continue reading! Yuan Tianfan said: "What about Singapore's Central Plaza?"
Lin Zuhui said: "The property rights belong to Haiyu, and the management rights belong to Central Plaza. When the time is right, it will be sold to the Central Plaza brand."
After a discussion, everyone determined the development direction of New Era Group's commercial real estate.
Therefore, at the end of the meeting, Lin Zuhui said decisively: "Okay, this plan is approved. Director Gao, you will take the lead, and immediately go to the United States to establish and register the company, and recruit talents; President Chen, Director Liang, and Director Lu will take the lead.
You will lead this asset reorganization. Although the asset reorganization requires energy, I hope you will show efficiency and decisiveness and try not to affect the normal operation of the company."
"Yes, boss!" everyone said in unison.
In fact, the ultimate goal of the entire plan is to build a shopping mall brand in Europe and the United States. Lin Zuhui hopes that it can become an important way for New Era Group's asset growth.
This project has a 25-year period of rapid growth. By 2015, some shopping centers or equity will have to be sold while the market is high to reduce the impact of the Internet shopping era.
In fact, when New Era Group launched this project, Lin Zuhui had already asked his investment consultants, as well as friends and allies in the United States, to introduce partners or give advice.
Lin Zuhui’s idea is that it would be best to spend US$1 billion to acquire about 20 shopping malls (companies), and then renovate them in batches and replace them with the ‘Amazon’ brand.
........
Deep Water Bay Golf Club.
Lin Zuhui, Zheng Yutong, Li Shauji, He Sheng, four Hong Kong elders gathered together to drink tea. The four of them were not considered a circle. The gathering was just for business, not to reminisce about the past.
For example, Lin Zuhui has no interest in Zheng Yutong and He Sheng's gambling industry and will not get involved; and the cooperation between Lin Zuhui and Lee Shau Kee is limited to business cooperation.
If we talk about a circle, the Big D Conference is a real circle, but this circle is of a 'playing' nature; when everyone gets together, they talk less about business matters and more about romance.
Zheng Yutong had just returned from Vancouver and organized a gathering for everyone. It was undoubtedly a matter of the oil company.
The four people had previously formed a consortium to acquire a 41% stake in Unmac Oil, a small listed oil company in Canada, spending a total of 70 million Canadian dollars (427 million Hong Kong dollars).
Zheng Yutong has never been satisfied, thinking that this oil company is too small, especially compared with Husky, which is worth tens of billions; there is also competition and comparison between big bosses, not to mention that 'Global Investment' is the key to all big bosses.
investment philosophy.
Although the Guo Bingxiang family has always said that they will "keep every penny in Hong Kong and invest in the mainland," in fact, they have used the family's private company to invest in many industries in Canada and the United States, and the value should be more than 1.5 billion U.S. dollars. They have no words.
I'm wrong. Sun Hung Kai Properties does invest in Hong Kong and the Mainland. Others' overseas investments are unlisted private companies.
The same is true for Lee Shau Kee. He has also invested a lot of assets overseas, such as Suntec City in Singapore, Pak Fook House in Vancouver, etc.
Of course, the real "capital relocation faction" in Hong Kong must be Lin Zuhui, the eight skyscrapers in Manhattan, and the Canary Wharf project. There must be criticism, but Lin Zuhui is not moved at all. He only explained once that "Hong Kong"
"Too small" is a word to describe the situation faced by New Era Group.
Zheng Yutong said with excitement on his face: "I was lucky this time. I didn't find any suitable opportunities in the first half of the year. Oil prices plummeted, so I found a cheap oil company to sell."
Lin Zuhui asked: "What is the specific situation?"
Zheng Yutong immediately explained: "The Canadian listed company West Energy intends to sell all the shares of its wholly-owned subsidiary, West Coast Petroleum Company, for a price of 240 million Canadian dollars (1.5 billion Hong Kong dollars). This company..."
Lin Zuhui and Li Zhaoji listened carefully. He Sheng went to investigate with Zheng Yutong.
After listening, Lin Zuhui said: "The current international crude oil price is about 14 US dollars per barrel. No wonder this listed company is eager to sell, for fear of losing money in its hands."
Zheng Yutong thought that Lin Zuhui was not optimistic either, so he explained: "So this is our opportunity. Oil is an industrial raw material and an indispensable mineral resource. The price of US$14 is almost the lowest. Buying this West Coast company now is the right time.
It’s time to pick up bargains.”
He doesn't like top prices, but he likes to pick up the slack. For example, the New World Center and the Convention and Exhibition Center were both acquired when the real estate market was at a trough.
Lin Zuhui said: "This is true. I agree to take over this company as soon as possible and then merge it into unmac oil, while still maintaining its listed status."
Zheng Yutong said happily: "Yes, Ah Hong and I think so too. Once the merger is completed, the new company will become Canada's 20th largest oil and natural gas producer."
Based on this calculation, Husky is probably worth tens of billions.
The four people quickly agreed to this operation and left it to Zheng Yutong and He Sheng to handle it.
In this way, the oil company invested the equivalent of 1.95 billion Hong Kong dollars, and Lin Zuhui invested a total of 15% of the equity, which is considered a small deal and not worth mentioning.
Next, while chatting, Lin Zuhui said easily: "Uncle Tong, you are optimistic that crude oil is going to rise, why don't you do crude oil futures!"
But it's a joke.
Sure enough, Zheng Yutong said without hesitation: "I don't trade in stocks, let alone futures!"
Lin Zuhui continued: "This is strange, you obviously like to gamble with both hands."
Zheng Yutong is the chairman of the board of directors of the entertainment company (He, Zheng and Huo of Macau Entertainment take turns to serve as the chairman of the board of directors). He himself has gone to Vietnam, the United States, Canada, Australia, Yinlang and other countries to bid for casinos, although most of them are
Returned in failure, but there is no need to question the enthusiasm.
He Sheng interjected: "You don't understand us. Although we run a casino, we don't like gambling. Of course, A Tong likes small gambling, which is a happy feeling."
Zheng Yutong smiled and nodded, and said: "It's okay to bet small or medium-sized, and you won't lose much money. If someone has better gambling skills than me, I will have no choice but to be inferior. For example, Ah Hui, you never enter or participate in a casino.
Business, but his gambling skills are so impressive that he can remember cards and observe emotions. If he went to a Macau casino, Ahong would probably ask ten or eight of her beauties to entertain you, so you would be merciful!"
Everyone laughed.
Lin Zuhui has a super strong brain, and he has an absolute advantage when playing cards with others; he has keen observation and can see the thoughts of his opponents, so if he takes it seriously, he is really a superb gambler.
Even if he plays psychological warfare, few people are his opponents. It's like the words of the strongest dealer in the casino in the movie: "I'm betting on the company's money. Winning or losing has nothing to do with me, but you are betting on your own money."
, care about winning or losing, at this point, you have already lost'.
As for gambling, Lin Zuhui doesn't care about the money on the gambling table at all. Hundreds of millions or billions will not fluctuate much. As for betting one billion, who dares to bet with him!
Lin Zuhui said with a smile: "I actually also like gambling. For example, just now Uncle Tong said that crude oil is almost at its lowest, so I just want to buy some crude oil futures for fun. Maybe I can make more money than if we buy oil companies!"
He spoke easily and didn't seem to worry about being discovered. After all, this kind of investment is very cautious.
Zheng Yutong shook his head and said: "You are trying to get me involved. I don't dare to invest in futures anyway!"
Although Lee Shau Kee is tempted, he does not dare to invest. He likes to invest in Heung Kong Securities. He is still relatively proud of predicting the '87 stock market crash' (too high), even though it was Lin Gaoyan who predicted it. You know, Li Chaoren
There is nothing to lose.
Lin Zuhui said: "Haha, I will invest then, and I will go back and study it later! By the way, the U.S. economy is out of the downturn this year, and Fuli Fund No. 1 has succeeded in bargain hunting. I would like to inform you major shareholders."
The three people could not help but admire Lin Zuhui's ability and praised him one after another.
Fuli No. 1 specializes in investing in retail properties in Manhattan. The initial capital was US$500 million, and it eventually bought US$550 million of retail properties with a loan of only US$50 million. After all, this is a real estate fund and is not suitable for loans.
Unlike the preparations for the ‘Amazon’ shopping mall this time, the large shopping mall at Fuli No. 1 is a retail property in the core area of Manhattan, and the unit price is naturally high.
The Amazon shopping mall is not concentrated in the city center, nor is its positioning; it should focus on the regional clustering effect, which is to gather the surrounding people here; pay attention to the brand effect, European and American retail businesses will only have one 'Amazon' brand to unify
Advertising, logos, etc., this makes it easier to gain visibility....