Today, the Hong Kong government launched the official land auction for the king of residential land on Lung Ping Road in Beacon Hill, which is regarded as an indicator of market confidence. This is a luxury land.
This land area is as high as 468,400 square feet, but the plot ratio is only 1.55 times, and only 726,000 square feet of residential properties can be built. In addition, the environment here is beautiful, so the competition will be fierce.
As for why it is said to be an indicator of confidence in the market outlook, the reason is actually very simple. Recently, Xiangjiang real estate has risen along with the stock market. If this piece of land is sold at a high price, it means that real estate developers are optimistic about the Xiangjiang city. The price will still skyrocket in the future, and everyone will naturally join the market.
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For this auction of official land, Lin Zuhui personally came to the auction site, which immediately attracted the attention of many people. This time, New Era Group did not form a consortium, but bid alone, and Lin Zuhui's arrival put a lot of pressure on everyone.
Of course, who will win and who is willing to admit defeat? With real estate dividends rolling in and major real estate developers having abundant cash flow, New Era Group naturally does not have much advantage.
At the auction, there were almost ten consortiums, many of which were combined consortiums; for example, Lin Zuhui discovered that Sino Real Estate had once again acted as a "big real estate friend" and roped in Chinachem, Nan Fung, China Overseas, Singapore Real Estate, Good Guys, and One-time
A group of five companies.
"Lin Sheng, I haven't seen you at the auction house for a long time!" Huang Tingfang came up and said with a smile.
Lin Zuhui responded: "I haven't been here for a long time. The president of the company does it for me. Today's land king is related to Xiangjiang's real estate confidence, so I am also very curious about what everyone is thinking, so I came to join in the fun."
"
Everyone started talking, and the smell of gunpowder was not strong at all, but everyone understood that after the official auction, it would be time for everyone to show off their talents.
Today, the land price of this piece of land is only 1.8 billion, but everyone has already made plans for more than 70% of it. After all, luxury homes are the most likely to rise in the past two years; every time, luxury homes rise first, and then drive the growth of ordinary homes.
At this time, the average price of ordinary housing in Hong Kong has exceeded 5,000 Hong Kong dollars per square foot (about 50,000 per square foot, this was the 1990s), while the price of luxury homes has risen to more than 8,000 yuan per square foot.
As the auction officially begins, everyone is sharpening their knives.
Lin Zuhui sat calmly in his seat, surrounded by senior staff, and did not bring any core executives.
As soon as the auction started, everyone started bidding enthusiastically, and the bidding time was really rare.
The price gradually climbed up, and when it reached 3.6 billion, there were still many consortiums bidding. This price was already more than double the reserve price, and major real estate developers started to rush into it.
Lin Zuhui has given up bidding. Starting this month, Lin Zuhui asked Chen Bin to auction official land carefully. The price will have to be adjusted, and the market is really crazy.
Of course, this does not mean that it will not be profitable after taking the picture. Facts will prove that it is very profitable after taking the picture.
But knowing that there will be an adjustment period from 1994 to 1995, why not buy at that time?
"3.94 billion" Huang Tingfang raised the sign again.
For a time, all the major real estate developers were paying attention. The Sun Hung Kai brothers, who were still competing with Sino Properties, were stunned when they heard about it.
Guo Bingxiang said with a smile: "We brothers need to calculate our 'net worth'."
Everyone laughed, and the Guo brothers immediately started discussing in a low voice.
The auctioneer deliberately slowed down, after all, the higher the bid, the higher his bonus.
In the end, it was the consortium headed by Sino Real Estate that won the land. The price was staggering. The cost per square foot of floor space has exceeded 8,000 yuan. At the current price, it can only be said that it is not affordable.
No loss or profit.
But don’t forget, this project takes time. Even if you earn 20%, you still have to launch it at 10,000 yuan per square foot.
Therefore, Sino Real Estate’s acquisition of land at this price is indeed risky in the eyes of many people.
However, from Lin Zuhui's point of view, Sino Properties not only earns 20%, but assuming they sell it in 1996, it is not a problem to earn 60%. In this way, the annual return rate is still 20%, which is still quite cost-effective.
What's more, many real estate developers know how to launch at peak times. If Sino launches from the end of 1996 to the first half of 1997, it will make more money.
As confidence in Xiangjiang Real Estate grew, Lin Zuhui immediately began to make plans. He hoped that New Era Group would sell more houses than planned before May 1994.
In Lin Zuhui's memory, there is also news about the "Ma On Shan" battle between Li Chaoren and Lee Shau Kee. The two of them reduced the price of a house of more than 5,000 square feet to more than 3,900 yuan.
Based on this memory, Lin Zuhui felt that instead of lowering the price by nearly 30% and selling it, it would be better to sell more properties now, so that there would be fewer properties with reduced prices in the future, thus recovering some losses.
And because of this awareness, many properties have actually applied for pre-sale permission and can be sold just waiting for Lin Zuhui's order.
At the same time, Lin Zuhui also asked several of his women to sell their ordinary houses in three months during this rising trend.
The office buildings of Wanhui Media have also started to be sold.
In short, in this wave of adjustments, you can still make a small profit.
Recently, something that makes Lin Zuhui happy is that Xiaomi Technology won the patent for the complete DVD player, so it joined the DVD Alliance and unified the development of DVD video disc standards.
This alliance consists of a total of eleven major companies in the world. They formed the DVD Alliance based on the higher-magnification digital compression technology MPEG-2 and formulated the DVD video disc standard.
In other words, in the future, all other companies that produce DVD players will need to pay patent fees to this alliance.
Xiaomi Technology can join this alliance, but it relies on two patents that the other ten companies cannot avoid; the DVD player patent is only one of them, and the most important one is the MPEG-2 digital compression technology, which was acquired by Xiaomi Technology
First developed by C-Cube Company.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Moreover, as early as the first half of this year, Xiaomi Technology released a sample of a DVD player, once again establishing an important position in the application field of laser digital video disc players.
Pengcheng.
Lin Zuhui was in a good mood listening to Zou Kaixuan's report in the office.
"You said that the current domestic VCD sales can reach 80,000 per month?" Lin Zuhui said in surprise. There are so many rich people. Sure enough, the change is to 'let some get rich first'.
"Well, our monthly sales nationwide are 55,000 units and 15,000 units overseas." Zou Kaixuan said confidently.
The share is only 70%. It seems that Japan and South Korea have already entered this field. However, this result is indeed very impressive.
After Wanyan made the country aware of VCD in the previous life, Korean and Japanese companies followed suit. At one time, the share was as high as 90%, while Wanyan was reduced to a supporting role. It was not until the rise of domestic brands such as Aido, Xinke, and BBK that it became a big success.
Japanese and Korean companies have been driven out of this field, leaving only a small share.
The successful elements of these domestic brands are: advertising bombardment (CCTV’s standard is great) and price reduction promotions (copycats have low costs).
Because of this, Xiaomi VCD has already planned it from the beginning. CCTV’s advertisements, coupled with Cheng Long’s influence, have made every household realize that Xiaomi VCD is a good job.
Lin Zuhui said: "The market is about to explode. Two million units are just around the corner next year. Now we just need an engine."
Zou Kaixuan immediately said: "Are you talking about price reduction?"
Lin Zuhui said with satisfaction: "Not bad! Our VCD could originally be sold for 5,999 yuan at the beginning, but I chose to price it at 4,999 yuan to compete with the target Japanese and Korean companies. Now, we will drastically reduce the price at the end of the year, and we will definitely completely sell them.
defeat."
Zou Kaixuan nodded and said: "That's right! We have a price advantage. Japan can't produce movements at present, and it won't be able to produce them for at least a year. And C-Cube only supplies us, and it's the only two companies in the world.
A company that produces decoding chips.”
Lin Zuhui said: "Well, let's reduce the price to 4,199 yuan, and then reduce the price to 3,999 yuan before the Spring Festival. This will catch Japanese and Korean companies off guard."
"OK!"
Lin Zuhui continued: "We must also strive for overseas markets. Xiangjiang's well-developed four links are very convenient for export. Our DVDs are still sold at low prices, but the quality is guaranteed."
Overseas, cost is the biggest advantage of Xiaomi video players.
"No problem, we will definitely sell our products overseas and become an internationally renowned brand."
Lin Zuhui calculated that assuming sales of 1.5 million units next year and earning 1,000 yuan per unit, he could earn 1.5 billion. This money will bring greater development space to Xiaomi Technology. Not to mention, C-Cube Company will also
Bring a lot of profits to Xiaomi Technology.
It can be said that VCD and DVD are the hope for the rise of Xiaomi Technology. After all, there are some uncertainties in the mobile phone industry. The technology content is too high. It is no problem to develop it, but battery life, signal quality, portability, etc., these are all
It's bothering the company.
Therefore, the mobile phone industry, lithium batteries, LCD screens, etc. are all just investments, and the returns are full of uncertainty.
In order to ensure that Xiaomi Technology can have continuous R&D funds, Lin Zuhui has decided to list it in Hong Kong at the end of 1996. It will raise a large amount of funds and then use it entirely for R&D and development of the company.
Lin Zuhui asked with concern: "How are the sales of cordless phones, corded phones, caller ID and other multi-function telephones?"
Hong Kong is an important region in the world for the production of fixed telephones. In 1982, the U.S. government revoked the patent rights of the National Telephone and Telegraph Company and allowed private individuals to purchase telephones. Prior to this, U.S. law stipulated that all users could only rent telephones from the American Telephone and Telegraph Company.
, prohibited from buying. In this way, 80 million households, companies and private institutions in the United States immediately became potential buyers of telephones. At this time, Hong Kong manufacturers took notice and quickly converted the factories that originally produced electronic watches and radios to produce telephones, and quickly rushed to the U.S. market.
, the total export volume of telephones in the first quarter of 1983 increased 19 times compared with the same period last year.
All martial arts in the world are invincible, except speed.
The landline phone market in the mainland is huge. Xiaomi Technology can quickly occupy the mainland market by relying on its "brand effect". There is no need to worry about technology, and it is not high-tech.
Therefore, Zou Kaixuan said: "This summer we launched the HA007 corded phone and the HW007 cordless phone, and the sales volume ranked among the top three."
Lin Zuhui is very satisfied with the achievements of Xiaomi Technology. Now the Guangdong Provincial Government regards Xiaomi Technology as its own son and provides great support. The reason for this is the sincerity shown by Xiaomi Technology - taking it from the people and using it for the people, and the money it makes is
When investments are made in the mainland, almost all scientific researchers and workers are from the mainland.
What's more, the invention of the VCD player has driven the progress of the entire audio-visual field in China, making China one of the world's major countries in the application of laser digital video disc players.
With so much attention, it is because Lin Zuhui did not ask for benefits and care from the government. In recent years, it was only Zou Kaixuan who dealt with the government.
Because of this, Lin Zuhui never said in Xiangjiang that he was the boss of Xiaomi Technology. Although some people knew it and the media asked him about it, he always avoided it or only admitted that he was an investor.
Then Lin Zuhui said: "How much revenue can Little Overlord make this year?"
Zou Kaixuan said: "It is estimated to be more than 300 million, and the upward trend is very strong. By the way, A Duan is interested in changing jobs. I didn't talk about shares with them, I just said it was a high salary."
This is normal. In his previous life, Duan was able to start his own business because he received a lot of bonuses from Little Overlord; but in this life, the game console and learning machine were not planned by him, but by Xiaomi Technology. Yi
Naturally, Hua Group will not reward Aduan heavily.
This chapter is not over yet, please click on the next page to continue reading! And if you start a business, how can you start it if you don’t have hundreds of thousands. In addition, Xiaomi Technology has offered him an annual salary of 500,000, as well as bonuses and the like.
It would be strange if he didn't choose. After all, Xiaomi Technology is very famous now.
Lin Zuhui thought for a while and said: "If Xiaobawang can sell 50 million, you will sell it to Yihua Group."
Zou Kaixuan was not reluctant to give up. It was originally a company that made copycat red and white consoles, and Xiaomi Technology did not dare to admit that it was a shareholder.
When Xiaomi Technology announced that the price of VCD would be reduced to 4,199 yuan, Japanese and Korean companies exploded!
They originally thought that by taking advantage of the advantages of Japanese and Korean companies and bringing VCD products to China, they would win a big victory. But in fact, on the contrary, they soon discovered that the mainlanders had a deeper understanding of Xiaomi VCD, just because of the "Big Nose" CCTV
The advertisement is deeply rooted in people's hearts. (With the emergence of pirated discs, Cheng Long's influence in the mainland is huge, far higher than any other star)
In terms of price, Japanese and Korean companies have no advantage. Their prices are generally above 5,000 yuan.
For a time, Xiaomi Technology had the momentum to dominate the Chinese VCD market.
With the price reduction of Xiaomi VCD, the purchasing power of the Chinese market has increased again, and VCD seems to be ushering in an explosion.
At the same time, Xiaomi Technology's VCDs and DVDs have also begun to open up markets in other real estate markets in Asia, and are even exported to Europe and the United States. At this point, no domestic company has this advantage.
Xiaomi Technology is essentially Hong Kong-owned and has far more advantages than domestic companies in exporting products.
If it can get a share of the overseas market, Xiaomi Technology will undoubtedly grow into a world-class company.
Xiaomi Technology's next 'era' products will be USB flash drives and MP3 players. Although they are small products and don't make much money, their influence on the brand is huge.
The USB flash drive’s patent fees can make Xiaomi Technology earn 10 billion.
Of course, Lin Zuhui doesn't understand technology, but this thing can be developed just by having an idea! This is what Lin Zuhui thought.
It just contains a flash memory chip, motherboard chip, etc. Lin Zuhui thinks it is not difficult to develop it; but he plans to wait until 1995 to propose it, what if the technology is not up to par?
As for MP3, Lin Zuhui only knew that it was a manager of Samsung in South Korea who had a sudden idea on the plane.
From this point of view, if it was Lin Zuhui's sudden idea, it would not be more difficult to develop it, right?
So many of the "era" electronic products were invented by Chinese people, which is a matter of bringing glory to the country. In the future, it may not be impossible for Xiaomi technology to be supported by the state.