On Friday, March 1, the Chinese version of "Playboy" was officially released in Hong Kong.
In fact, historically, the Chinese version of "Playboy" was released in 1986. Lin Zuhui estimated that Zheng Jinghan was jealous of the popularity of "FHM" magazine and immediately began preparations for the Chinese version of "Playboy Company".
This field is like a virgin territory. The first one rushes in with a bloody head, and the second one rushes in at a critical moment. Zheng Jinghan feels that this market has great potential and advertising potential, so he will naturally come in and give it a try.
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Editor-in-chief Liang Guanhui immediately came to Lin Zuhui's office with the Chinese version of Playboy magazine.
"Boss, look at it! This magazine borrows a lot from us, but it is far different from the American Playboy magazine. This Zheng Jinghan is really shameless!"
Lin Zuhui took it and read it and said: "Unless they copy it very obviously, it will have an impact on us! Of course, all we can do is run our own magazine. As for the rest, everyone naturally has fairness in their hearts."
There is no legal protection for this thing. Even if others plagiarize in packaging, layout design, subject matter, etc., you can only stare at it. Of course, if the content is exactly the same, it will be easy to handle, but others will not
So stupid.
Liang Guanhui said helplessly: "We can only be loose on the outside but tight on the inside, and behave very relaxedly and calmly to the media; but internally, we are facing a formidable enemy, and we cannot relax even one point."
He is the editor-in-chief of "FHM", and Lin Zuhui is the boss. In fact, when the media interviews, they will only talk to the editor-in-chief of the magazine; after all, it is impossible for Lin Zuhui to accept media interviews.
"Yes, your idea is right! Playboy is a pornographic magazine after all. No matter how good he is, Zheng Jinghan can't run a high-end men's magazine; with just one cover character, they can't find beautiful and famous people. We
It’s different, now those female stars are vying to be on our cover.”
In the previous life, the most famous person hired by the Chinese version of "Playboy" was Maggie Cheung. Lin Zuhui still remembers a Hong Kong girl who appeared naked in "Playboy" and released a photo album, which actually lowered the quality.
In short, it’s nothing to worry about. Lin Zuhui didn’t regard it as his opponent at all!
"Well, our editors are still excellent, boss, don't worry!"
After Liang Guanhui left, Cai Ning came to report on the work again. Everything was ready for the youth magazine "GOOD", except that the editorial department was not established.
"Boss, our recruitment advertisement in "Ming Pao" will appear in the newspaper tomorrow, and interviews will begin next Saturday!"
In addition to advertising recruitment in newspapers, we also published recruitment advertisements in the internal "FHM" magazine, but I don't know how effective it will be.
"Well, other departments should also hurry up and add more!"
Wanhui Publishing House once again spent a lot of money, placing recruitment advertisements in newspapers, and they were recruiting editors of youth magazines.
The industry is in an uproar!
After all, this young man has just achieved success with a magazine, so he has to wait a year before thinking about starting a new magazine. This is in line with a stable style.
Now, after only two months of publication, "FHM" is once again preparing for a new magazine, and it is an unpopular youth magazine. As a result, industry authorities have expressed their disapproval.
Of course, although these industry authorities have little vision, at least they are fair on the whole. They booed the newly released Chinese version of "Playboy", saying that it was too plagiarized and did not have much innovation.
...
Ten days have passed in the blink of an eye, and the editorial team of "GOOD" magazine has been formed. Shao Guohua, the former editor-in-chief, has also been invited. His position is deputy editor-in-chief, and he also works part-time at TVB.
The editor-in-chief of "GOOD" magazine is Xu Shenglin, who was introduced by Liang Guanhui. He is only 28 years old and very talented!
In the conference room, Lin Zuhui directly sent the prepared outline of the plan to each editor.
There is no GOOD card in the outline of the plan. The effect will not be more obvious until the magazine becomes popular.
Xu Shenglin looked at the manuscript in his hand and felt a little uneasy. The boss who was known as the "publishing genius" was indeed well-deserved. This magazine would definitely become an instant hit like the "FHM" magazine.
City Surprise: Each issue uses an amateur beauty as the heroine, and takes fresh-style salon photos. Which school has a girl who can appear in this column, which is equivalent to a school belle-level beauty. Amateurs can also use this as a springboard, thus
Enter the entertainment industry.
Make fun of the music scene: Use spoof lyrics to make you laugh.
Sex Enlightenment: Teenagers always have a natural yearning for love. We collect manuscripts from pen pals and create a column to answer the difficult questions young people have about sex... Will you get pregnant if you kiss? Should I dedicate myself to my boyfriend?
Is it ***? What are the methods for abortion?
Student readers come to talk about the school and teachers’ columns!
Vote for the school beauty!
Entertainment industry news broadcast!
After 20 minutes, all the editors put down their manuscripts and looked at Lin Zuhui with surprise.
Xu Shenglin flattered him: "Boss, "GOOD" magazine can be as brilliant as "FHM"!"
His flattery is already subtle enough!
A famous editor said directly: "The boss has a reputation as a 'publishing genius' in the industry. I'm afraid that once this magazine is published, the boss will be called a 'publishing tycoon' in the future."
Everyone laughed, and the atmosphere was quite relaxed, because we were all young people, and the flattery was not really flattery, but the manuscript was indeed very creative.
"It's good that everyone has confidence! In fact, we are all young people and have not been in society for a long time, so running this youth campus magazine should have advantages. But everyone should not forget that the people who know the teenagers best must be themselves, so in the future we
We need to listen to their ideas. They are welcome to submit articles, we will go to campus for interviews, etc., this is what you need to pay attention to. There are still 20 days in this month, I hope to publish it by the end of the month, and the logistics have already been set up!"
To run this kind of magazine, middle school students and teenagers must actively participate in it to make it more interesting.
Xu Shenglin nodded and said: "Don't worry, boss, your plan is already very detailed, and we will make it even better in terms of content."
At most, his experience is that of a senior editor. When he becomes editor-in-chief this time, he must perform well. The Liang Guanhui he knows is the best example now, so Xu Shenglin hopes to become the second Liang Guanhui.
Lin Zuhui boldly employed young editors in both magazines because their thinking was more active and in line with the magazine itself.
"Okay, I'll leave it to you! In terms of salary, I believe you all know that our company's employees enjoy 20% of the profits as dividends. The better the magazine is run, the better everyone's welfare will be."
Everyone naturally knows, and according to industry rumors, the annual profit of "FHM" magazine may exceed 10 million, and the team can receive a year-end bonus of 2 million. This is income other than salary, and on a per capita basis, one employee is close to
The year-end bonus of RMB 50,000 is more than 40% higher than the average salary in Xiangjiang.
Of course, it is impossible for the entire team to be average, but the editor can definitely achieve an average level.