A housewife casually walked into a Jeanswest clothing store. She likes to visit clothing stores like this - because they are of high quality and low price.
The Japanese economy has not been doing well in recent years. It is no longer like the late 1980s, when everyone could buy luxury goods at will.
Thinking back to those days, this woman couldn't help but have wonderful memories. At that time, she wouldn't feel any heartache if she bought an LV bag; and 70% of the world's LV products are purchased by Japanese.
She bought a lot of luxury goods back then, but eventually sold them to Japanese second-hand stores at a discount, and she could no longer bear to buy luxury goods. In recent years, there have been many people doing second-hand luxury goods business in Japan, and it is said that it has become a popular business.
, I can’t help but say that the two-level reversal is too fast.
The woman looked at the beautiful fleece sweater and recalled that she had also bought one for her whole family, which was fashionable and warm.
Jeanswest's polar fleece sweaters are not only beautiful and come in many styles, but they are also matched with models so that customers can see them clearly at a glance.
"Winter is coming soon, let's buy a set of fleece sweaters for our family. It's only one piece at most, but it's really warm, and these styles are so beautiful!" the woman thought in her mind.
But after the changes in the past few years, she habitually opened the price tag and was dumbfounded. It was only 1,998 yen a piece.
Her first thought was, there is no mistake!
Then, she realized that there was no mistake, because there were already many people carrying polar fleece to check out, and the billboard on the shelf clearly stated it.
purchase!
If it feels so good, it must be real; if the price is so low, you would be a fool not to buy it.
Jeanswest's fleece sweaters quickly set off a wave of panic buying in Japan, South Korea, and Taiwan. Having predicted this situation, Leit's factory had already ramped up production and started production, enough to supply the world.
need.
...
Late October.
The leit group has moved into the 'leit building' on Connaught Road, and the group has reached a new level. The leit group was originally a blue chip stock in Hong Kong.
The Hang Seng Index has a total of 35 constituent stocks, divided into 4 categories based on industry: Hang Seng Financial Sub-Index, Hang Seng Utilities Sub-Index, Hang Seng Real Estate Sub-Index, and Hang Seng Industrial and Commercial Sub-Index.
The Leit Group is a representative component stock of the Xiangjiang Industrial and Commercial Index and a giant group in the Xiangjiang garment industry.
Although Hong Kong's garment industry is developed, it is the world's second largest garment exporter after Italy, with a total value of HK$170 billion. However, there is no truly global garment enterprise, and the emergence of Leit Group undoubtedly breaks this view.
Many brands under the Leit Group are very popular overseas and in the mainland. Last year, the turnover exceeded 9 billion, and the net profit was as high as 1.6 billion. This year, the performance and net profit of the Leit Group will still rise sharply.
When he came to his office, it was clear at a glance that it was simple and clean. He liked this style and did not like to make his office gaudy.
The Leit Building has a total of 28 floors. Lin Zuhui's office is still on the top floor. Through the window, you can see the scenery of Victoria Harbor, and you can also see that there is a large open space opposite, which is the 'above ground cover of the Airport Railway Terminal' that will be tendered next year.
, which is where the Four Seasons Hotel and the International Financial Center were located in the previous life.
The location is good, and this building occupies a slightly smaller area, so the floor area is only 220,000 square feet; but it is located in Central, so there is no problem that this building is worth 3 billion.
Of course, Lin Zuhui now has dozens of buildings, so he no longer feels that big.
Except for the development rights above the Airport Rail Link Central Terminal, he doesn't pay much attention to anything else. He will buy it when he has the chance, and he won't force it if he doesn't.
After a while, Chen Shiwen walked into his office with a smile on his face and sat on the sofa.
"Boss, how many orders for fleece sweaters do you think our factory has received?" His tone was a little excited.
Lin Zuhui smiled and said confidently: "I don't think it will be less than 3 million pieces. The reason is very simple. What we export to them is less than half of their previous cost."
Chen Shiwen immediately said: "The boss is really good at predicting things. At present, we have received processing orders for 3.2 million pieces of polar fleece sweaters. And the polar fleece sweaters in our stores have become a 'crazy rush' in Taiwan, Japan, and South Korea."
'Single item."
Southeast Asia and Xiangjiang are relatively hot, and even if sales are good, it will be at least after late November. Although the mainland has a large base, the consumption level is not high, and they are not aware of the fashion and warmth of polar fleece.
The market is relatively slow, but sales are certainly good.
Lin Zuhui nodded and said: "Calculated this way, the sales volume and profit of the OEM will exceed that of the self-operated store."
Chen Shiwen said: "Well, if we hadn't opened a large number of stores in Japan, South Korea, and Taiwan over the past year, I'm afraid we would have made a lot less money this time."
He admired Lin Zuhui's leadership. From the very beginning of the development of polar fleece sweaters, JeansWest had formulated a strategy of opening a large number of stores, and the cost was naturally huge. If the polar fleece sweater project did not succeed, JeansWest might have to pay for it.
to the sequelae of 'crazy expansion'.
But things are different now. Polar fleece sweaters have made the Leit Group a huge profit, which has also boosted the popularity of the Jeanswest brand, killing two birds with one stone.
Lin Zuhui knows that if polar fleece sweaters sell well, they must have spent a lot of advertising money. Of course, this is also very cost-effective. This single product is a huge profit and can turn around a brand.
"The unit price of our OEM this year is similar to the price of the retail store. What do European and American customers say?"
"I didn't say anything. After all, their cost price has been reduced by nearly 70%, so it's not too late to be happy. Moreover, we currently have no competitors in OEM, and they know this."
Lin Zuhui nodded. If there are no competitors, then it is a monopoly. This is the biggest weapon to make money.
This chapter is not over yet, please click on the next page to continue reading the exciting content! "Pay attention to Japan's Uniqlo. Once they see huge profits from polar fleece sweaters, they may conduct research and development."
"Well, boss, don't worry, they are far behind us in terms of product supply."
Jeanswest has long listed Uniqlo as a competitor, and has also established an office in Tokyo for this purpose, with the purpose of understanding the Japanese people's preferences in dressing and the dynamics of their competitors.
.......
Yanai took his men to a hypermarket in Tokyo, then walked into the JeansWest store, and immediately saw the fleece sweater worn on the model.
He quickly found the price tag with an excited expression, and was immediately deflated. Recently in Japan, a fleece sweater only cost 1,998 yen. Coupled with a large number of advertisements, he was immediately in disbelief.
"Yamada-kun, how much does this price cost for a European and American fleece sweater?" he asked his subordinates in disbelief.
"One-fifth" Yamada replied immediately.
Of course Yanai Masaru knew, he murmured to himself: "One-fifth of the price, if nothing else, the cost of this fleece sweater is only a little over 10 US dollars, and their profit is very large."
The profits are indeed huge, but the initial research and development costs have already reached 30 million, which is also a cost.
Yamada immediately said: "We can also develop polar fleece sweaters, and we will definitely be able to develop them next year!"
This is definitely suspected of bragging. Even if it is developed next year, it may not be available on the market immediately.
Yanai Masaru said: "After research and development, our cost is still higher than that of Leit Group, because their factory in the mainland is very large, and around their factory, it is said that there are also cooperative factories settled. In this way, they are equivalent to being in one area
A kingdom of garment factories was established, and production costs were greatly reduced."
Everyone suddenly looked serious. This clothing group from Xiangjiang is indeed powerful. This is not the important reason. The most important reason is that this company has a strong sense of pioneering and enterprising. Jeanswest and Uniqlo are both fast-selling brands. In this way
This squeezed the growth of Uniqlo.
After learning about the Jeanswest brand, everyone feels that this company is a good learning object in terms of products, sales, services, etc.
Yamada said: "So, we are going to open a factory in the mainland and also develop fleece sweaters."
Yanai nodded, then walked around the store, and immediately paid more attention to Jeanswest as a competitor. From the decoration, furnishings, and service of the store, everything was impeccable. Especially every waiter, they all wore a headset and moved quickly.
Sensitive and enthusiastic service (it is considered self-service shopping, but if customers have needs, they must be served as soon as possible).
So powerful!
Even the advertisements seem so high-quality, even though Jeanswest's positioning is: high quality and low price.
Jeanswest's international advertising has always used an advertisement of about 40 seconds, which is probably:
"Why do we dress?"
“Do we change our outfits based on mood and weather?”
“Does comfortable clothing make us happier?”
“Do we dress to hide ourselves or to be seen?”
Philosophical literary advertising videos like this.
Of course, this is just a means to improve the B-level. In fact, Uniqlo has simpler and more distinctive advertisements in every region and country.
.......
Polar fleece sweaters have become popular, and the media in Hong Kong have also reported on them. The citizens also feel that the popularity of Zhenhua people has been greatly improved.
This is no small thing. After all, the cold winter has not really arrived yet. The Leit factory has already received 5 million pieces (including orders from its brands), which is undoubtedly a crazy figure.
And this "little thing" triggered the "Lin Zuhui effect". The media commented on Lin Zuhui's good management of the company. His four listed group companies have all developed very well, which is very incredible.
Some media commented that Lin Zuhui’s career is much bigger than that of Li Chaoren, but the business is bigger. In theory:
Even though Lin Zuhui has great energy and superhuman wisdom, superman is still a human being. As a human being, energy and intelligence must have a limit. Because the stall is too big and the battle front is too long, it is inevitable to focus on one thing and lose the other.
Jardine He has experienced this experience for several tycoons, but in the past, public opinion has been ridiculing these foreign tycoons for their incompetence. On the contrary, those families that control smaller consortiums have an easier time controlling their companies. They are not greedy for their bigness, but care about the reality——
How much the family has benefited. These families usually stay away from politics, stay as neutral as possible, and be pure businessmen. They also donate money, often throwing away the money and not spending more energy, focusing on taking care of business.
And Lin Zuhui not only has a great career, but also has a "great harvest" in charity, which is incredible.
There are also media comments: Mr. Lin Zuhui's career spans various industries, covering a wider range of industries than Li Chaoren's. He has never suffered a defeat. On the contrary, he has won every battle, which is incredible.
In fact, Lin Zuhui has always been a boss who is "willing to delegate power". He controls the general direction of the group and gives the group company a kind of "spiritual power" - hard work and enterprising. Therefore, the management of his company is deeply influenced by him and leads
The employees are moving forward in stride. Moreover, although he only grasps the general direction, he is also very detailed. He often finds some details and gives opinions to the management.
Handsome, this word is perfect for Lin Zuhui; handsome, he is also handsome.
Immediately, praises came pouring in, and Lin Zuhui's reputation once again became famous, spreading far and wide at home and abroad.
The best thing for a chairman of the board of directors of a listed company is to bring more and more profits to shareholders, and Lin Zuhui is undoubtedly the best chairman of the board of directors of a listed company.
If we calculate based on the stock price of shareholders when Lin Zuhui took over New Era Group, they did not sell their stocks during this period. In just 10 years, it should have doubled dozens of times (taking into account dividends and financing); and in terms of market value, it was four times.
The market value of every listed company has increased by hundreds of times, and New Era Group has even increased by thousands of times.
nb!
Why didn't he buy such a good stock in his previous life? Either it was delisted (LeTV) or its performance had declined for several years... There is nothing to say about A-shares, which pay dividends stably in the long term.
It's simply like finding a needle in a haystack.
.......
At noon, Lin Zuhui picked up Kwan Jiahui and planned to go to Tianxiang Restaurant in Tsim Sha Tsui Austin Station to eat hairy crabs.
In the presidential RV, Guan Jiahui looked at Lin Zuhui curiously.
Lin Zuhui saw this and said with a smile: "I know you have a crush on me, but can you not be so obvious about it!" After saying that, he also raised her chin.
This woman's face is heart-shaped, with an indescribable charm that makes people fall in love with her. In fact, she is not photogenic, and her face looks a little round in the camera, but of course she is still very beautiful.
"It's not obvious to me, how do you know I'm obsessed with you!" Guan Jiahui's watery eyes blinked, charming as silk.
I have to admit that this woman is very beautiful when she is 20 years old, but she is even more beautiful when she is 30 years old. He still has a memory, that is, in her previous life, she was in the workplace with Zhang Guorong filming "Splendid Future" and Andy Lau's "The King of Tricks"
Lin Zuhui remembers the female characters particularly deeply, as they are the supreme expression of Chinese classical beauty.
Today, she is dressed like a working woman, and her appearance is even better than in her previous life.
Everyone in Hong Kong doesn't know that Lin Cho-fai regards this woman as a treasure, and Kwan Jiahui is deeply loved by Lin Cho-fai.
Lin Zuhui said angrily: "Nauseous, you should be careful in front of children and don't teach them bad things."
Guan Jiahui's expression immediately changed and she said seriously: "No, I am a serious and good mother!" After saying that, she couldn't help laughing again.
The face changes very quickly!
Soon, after passing through the Hung Hom Tunnel, the motorcade arrived at Tin Heung House at Tsim Sha Tsui Austin Station.
Lin Zuhui is now enjoying life more and more. He almost goes out to date women and enjoy a delicious meal at noon on weekdays. This Tianxiang Restaurant is Lin Zuhui's favorite Hangzhou cuisine restaurant, and it is also the best place to eat hairy crabs.
place.
The hotel environment is average, it's just an antique. Tianxiang Tower was opened in 1950. When you walk in, you feel like you have traveled through time.
"Lin Sheng, Miss Guan, the box is ready!" The hotel waiter hurriedly came to greet him.
For celebrity customers like Lin Zuhui, these time-honored hotels attach great importance to them, because this can raise the level of the hotel and increase the hotel's popularity.
Of course, the prerequisite is the taste, otherwise celebrities won’t come.
"Well, thank you!" Lin Zuhui said kindly.
"this way please!"
As they passed by, the diners couldn't help but look over, with expressions of respect and envy in their eyes.
Some diners whispered to their companions: "When I saw Mr. Lin Zuhui, I felt incredible. At the age of thirty, he became the richest man in the world at such a young age and enjoys great prestige around the world."
The companion immediately said: "Someone else was the richest man in the world last year. At the age of 27 or 28, he has surpassed Superman Li and become the Superman among Superman! Of course, what makes men envy the most is his love fortune."
This remark attracted the echo of diners!
Including Wang Lingyin and Lin Zuhui, a total of five wives and concubines were photographed by the media, and their relationship was confirmed. Some people joked that among Lin Zuhui's concubines, there were two beauties in Hong Kong and Jiangxi, and two beauties in Treasure Island. Xiangjiang certainly won.
In the past two years, Guan Jiahui and Li Jiaxin have really gained a lot of face for the Lin family. Guan Jiahui herself is stunning, and coupled with the group's career, she has become a female idol in the Hong Kong business community; and Li Jiaxin's beauty does not require much
Having said that, she is now described by the media as the most beautiful socialite in Hong Kong. If it were not for Lin Zuhui's woman, Hong Kong's rich men would be lining up to pursue her.
When they arrived at the box, the female bodyguard put down a bottle of Luchen Family red wine and retreated to the door. The bodyguards also ate in Tianxianglou, and they didn't talk about eating box lunches or bread, but they took turns to eat quickly; of course, this
Everything is arranged by the bodyguard leader, so Lin Zuhui does not need to worry about these trivial matters.
"Hairy crabs, crab powder noodles, crab powder and abalone fins, sweet-scented osmanthus fish, Longjing shrimp..." After ordering 8 dishes in a row, Lin Zuhui handed it over to the waiter with satisfaction.
The dishes may not be finished, mainly because Guan Jiahui eats less, so it will be wasted, but Lin Zuhui doesn't care much. It's not a waste of food, so it's not a fault.
While waiting for the food, Guan Jiahui said: "If the media knew that you missed work every day to eat at noon, they would be shocked. Li Chaoren works so hard all day, and the gap between him and you is getting bigger and bigger..."
The woman was talking more and more enthusiastically, and Lin Zuhui couldn't help but interrupt in time: "Stop, the more you talk, the more outrageous it becomes. I'm warning you, you'd better ask me more about any 'speculation' business. About the bankruptcies of speculators
, they are everywhere, so be careful. If you win ten times, you may lose everything once, so speculating is not the right way."
I remind these women again and again that after all, they have a lot of money now, but they don’t have much strength, so I worry about them making mistakes.
Guan Jiahui nodded and said: "Don't worry, I have such a powerful husband, how can I invest and speculate in business on my own initiative?"
This woman is very good at flattering her, and she is very popular with Lin Zuhui.
Among those in power, there are a few people who don't like to sing praises. They generally like to listen to the words of those around them...
After a while, the delicious food arrived one after another.
Longjing shrimp needs to be eaten quickly, otherwise the taste will gradually deteriorate;
Yangcheng Lake hairy crabs with chrysanthemum fragrance, green backs and white bellies, golden claws and yellow hairs, are very strong. It is said that from the 1950s to the 1970s, Tianxianglou also had Yangcheng Lake hairy crabs from the mainland every year. I don’t know whether they are true or not. But the quality of the crabs is undoubtedly the same.
They are very tall, each weighing about 9 taels (6 taels in mainland China).
Eating crabs with red wine is Lin Zuhui's style.
Originally, crabs should be eaten with withered flowers, but Lin Zuhui had to go to work in the afternoon, so he chose red wine with a soft taste.
Lin Zuhui and Guan Jiahui were like a couple who had just fallen in love. This woman could only see him all the way through the meal. This is probably because the two people have a unique way of preserving their love - they get together less and stay apart more, which is similar to a long-distance relationship. Every time
Meetings are always a lively affair; of course, the two of them meet more than twice a week.
After eating the hairy crabs, my mouth was full of fragrance. The waiter brought me water soaked in old bean sprouts for washing my hands, which can wash away the smell of crabs.
"Lin Sheng, how does it taste?" The waiters are all old men and aunties. To be precise, they are waiters.
"Yes, I won't be able to eat such plump crabs in another month."
"Yes, you are an expert in crab tasting."
After a brief chat, the waiter understood what was interesting and stopped interrupting.