Recently, Asia Television broadcast a promotional documentary about ATV, which instantly ignited the national pride of Hong Kong citizens and shocked the hearts of the people.
In the documentary:
There are helicopters filming 'ATV City' from high altitude. The entire building complex can only be described as majestic. People have never thought that a TV station can have such a huge building complex; the towering ATV building, the three huge video buildings, the beautiful and classical
The ancient city of ATV makes people yearn for it.
Viewers can find that there are all kinds of foreigners coming and going in ATV City, and the promotional video gives the answer: overseas TV stations are constantly coming to seek program authorization; ATV's programs have been exported to 51 countries and regions, all over Europe, America, Asia and Africa.
The audience can also see the ATV production team working hard, and their professional, dedicated and confident temperament is clearly visible.
The audience also saw that ATV’s hardware equipment is new and high-tech, and the studio looks like the future world.
The audience also saw the viewing pictures of Asia Satellite TV in each country.
For a time, the citizens of Xiangjiang praised ATV one after another, calling "ATV" the pride of Xiangjiang people.
........
Two managers from Dutch TV stations came to ATV City. After a tour, they couldn't help but praise it repeatedly, which made the staff who led them feel very happy and felt quite proud.
"Please come this way!" The staff led the two people into the ATV building. The hall here is also full of technology and culture, which makes people sincerely admire.
The two Dutchmen followed the staff and came to the copyright department of ATV Group, where the manager Guo Quan personally negotiated.
In the past year or two, ATV Group's copyright income has been getting higher and higher. It is not because there are more new programs, but because after indirect promotion through TV stations in the United States, Britain, etc., countries around the world are interested in purchasing the copyright of a certain program. In this way
In the end, I can only find Hong Kong ATV TV station.
For example, the copyright of "Who is the Millionaire" has been sold to 21 countries, and the number is still increasing, with more and more international countries interested in introducing it.
After everyone sat down in the conference room, Dutch TV executive Andre couldn't help but ask Guo Quan: "Mr. Guo, there is something I can't understand. ATV's programs are not produced by third parties, but are produced by ATV's PD.
How did you manage to continuously create high-quality programs such as "Millionaire", "American Idol", "The Voice", "Into the Wild" and so on within a few years? After all, you are just gathering the internal strength of the TV station, far from it.
Is the institutional model produced by a third party good?”
Guo Quan was stunned, is that so? Is the third-party production system better? If so, why can ATV become a world-class TV station?
Therefore, he quickly and resolutely said: "I think the innovative atmosphere of our TV station is better. You may not know that what our ATV TV station pursues is the station motto of 'innovation first, entertainment first'. I think, in this
In this atmosphere, everyone has the same pursuit and can work together to produce better programs."
This was completely unconvincing, but Andri didn't get to the bottom of it.
Soon, everyone entered into negotiations on copyright purchase. ATV's copyright fee is based on the strategy of local population and economic development. At the same time, as a program's global popularity increases, the global audience increases.
The prices may increase a bit, but they are very reasonable and acceptable.
........
The top floor of the ATV Building, the chairman's office.
Lin Zuhui flipped through the "ATV 1994 Financial Report" with joy on his face. Last year's net profit was as high as 1.88 billion Hong Kong dollars, which can be called a miracle in the television industry.
As a local competitor, TVB is no longer a competitor. A profit of HK$300 million a year is not bad. This is because TVB has followed the path of ATV, produced Hong Kong dramas, and established an entertainment company. It can be regarded as common progress.
, but TVB’s local ratings are still only 20 to 30%.
ATV's copyright income still accounts for a lot, totaling HK$760 million, which is very strong. The copyright mainly comes from variety shows and Hong Kong dramas.
The largest revenue is of course advertising fees. The entire ATV channel has an audience of about 100 million, covering dozens of countries in Asia. In addition, overseas paid programs also account for a certain proportion. Then there are the incomes of YG Entertainment and DreamWorks.
.
Putting down the financial report, Lin Zuhui started thinking.
The number of ATV Group employees has exceeded 6,000, and it is still growing. After all, when many programs are exported, buyers also need consultants (which require additional money), assistants (which require additional money), and the public relations department is fully equipped.
He is not afraid of not being able to support it, but he knows the power of copyright income.
In the previous life, the copyright of "Millionaire" was broadcast in more than 100 countries and regions. The Hong Kong Special Administrative Region alone spent 30 million Hong Kong dollars to purchase the production rights of 52 episodes. From 2006 to 2008, the copyright fees for four to five hundred world programs
, consulting fees, auxiliary fees, etc., amounting to 9.3 billion euros. The copyright fee for purchasing a running man in the mainland was as high as 200 million RMB. Lin Zuhui couldn't believe it when he saw the news.
It can be said that the copyright of the program in Lin Zuhui's mind is easily worth tens of billions of dollars. It is simply a mobile treasure trove.
His idea is to plagiarize European and American variety shows in the 1990s, and plagiarize Korean variety shows after the millennium.
Of course, since Lin Zuhui only provided the program outline and important details, the PD had to perfectly conceive it completely, which also tested the level; but in the atmosphere of the ATV Group, everyone's production level is quite high, and the key is the budget.
Give more.
In the sale of copyrights, the buyer pays millions and tens of millions to purchase not only the use of the copyright, but also the template. To use an analogy, buying a template is like purchasing a beautiful packaging box. You decide what to put in it, but the package
The shell packaging is fixed and cannot be changed. When you buy this 'packaging box', the copyright owner will provide a hundreds-page 'Bible' (the product manual that comes with the copyright), covering everything from plot design, scripts, lighting, music,
The process, even how to write invitation letters and registration forms, has fool-proof instructions.
Lin Zuhui thought, currently in variety shows, he has contributed to "Millionaire", "The Voice of China", "Chinese Idol", "Survival in the Wild", "Talent Show", "Music Bank", not too many
, but they are all world-class quality programs.
It’s time to whip up another batch!
His first idea was "Big Brother". This variety show originated in the Netherlands. It is a social experimental game reality show in which a group of strangers live as 'roommates' in a room full of cameras and microphones. They spend 7 days a week.
Every move will be recorded, edited, and broadcast on TV 24 hours a day. Contestants will be nominated, competed, voted, and eliminated during the competition time, and those who remain in the end will win the grand prize.
Lin Zuhui has watched the Chinese version, which seems to be called "Roommates", and has also watched some foreign ones. He still remembers this program in a certain country, where an ugly tragedy occurred in which a man and a woman had their daughter.
Although this incident caused a lot of public opinion, it still couldn't stop it from becoming popular for more than 20 years. It has been adapted into various versions in nearly a hundred countries, with an audience of more than 2 billion.
After writing the outline of "Big Brother", Lin Zuhui launched another program "The Amazing Race". Two versions of this program were produced in the mainland; however, Lin Zuhui preferred the American CBS version.
But he soon discovered that the American version of "The Amazing Race" had many rules. He could only remember part of it. The general pattern was to record the global competition between multiple pairs of players in a month. About 12 teams participated in each quarter.
Team up with two people, they can be couples, families, etc., and everyone will embark on an unforgettable trip around the world. But while enjoying the exotic scenery and beautiful scenery, they must also complete various adjustments that test their wisdom and physical strength, and gradually eliminate the team. The final winner
, the prize is 1 million local currency.
Lin Zuhui quickly wrote down the outline of "The Amazing Race", added some plot details, and put down the pen with satisfaction.
Although incomplete, ATV's production team has proven with its strength that they have world-class program production capabilities; otherwise, Lin Zuhui would not be able to support such people.
ATV's production team not only needs to be creative and creative, but also needs to learn the models and advantages of programs from all over the world. In addition, their competition is also very strong, so everyone is under great pressure and constantly breaks through themselves.
After finishing writing the two manuscripts, he called ATV program director Zhao Zhenqiang, who was equivalent to Lin Zuhui's secret line; Lin Zuhui currently only conveyed orders through him, and Zhao Zhenqiang also knew that by doing this, the boss could avoid having too many people talking.
, if there is any "scandal", you can't escape the responsibility.
"This is two programs submitted to me by others, and you arrange two teams of elite soldiers to create high-quality programs for me. I am very optimistic about the copyright output of the two programs, so I give me a higher budget, and I must not let European and American TV stations look down on me.
Got us."
"No problem, we will give it the highest attention." Zhao Zhenqiang assured seriously.
ATV's program budget has always been very high, far less than that of a city with a population of 6 million; even the quality of programs produced by the three major American channels is comparable.
Especially "Survival in the Wild", this program has a budget of two to three million Hong Kong dollars per episode, and a season of 12 episodes requires a production fee of about 30 million. The birth of this program ushered in the era of survival reality shows.
Not only did American TV stations buy its broadcasting rights, but ATV also sold the rights to produce the program "In the Wild" for US$40 million.
Of course, what American TV stations value most is the unproduced program "Into the Wild", but they did not expect that once the English version of "Into the Wild" was aired, it would immediately make Lin Zuhui's bodyguard leader a big star in the United States.
Chinese people are popular in the United States.
After chatting with Zhao Zhenqiang for a while, the two went to the conference room together to hold a group meeting.
Everyone first listened to Shi Nansheng's talk about the development of ATV overseas. ATV is currently the only TV station that can broadcast in the four places on both sides of the Taiwan Strait, especially the mainland and Taiwan at the same time. It is obviously the result of competition in all aspects.
Asia Satellite TV in Taiwan has broken the pattern of the three old channels in one fell swoop and has become the fourth largest TV channel in ratings. Asia Satellite TV has passed the cable TV network in the mainland and can be seen in almost all the three southeastern provinces, as well as in many special places across the country.
; Asia Television accounts for 80% of the ratings in Macau, surpassing local TV stations in Macau.
Asia Satellite TV Network is already available in more than 50 countries, with an audience of 100 million.
Of course, this achievement is not enough, so Shi Nansheng has a heavy workload to open up overseas markets. He also has to develop and operate pay TV services in North America (the United States), Europe, and Australia; he also has to use different channels to cooperate with various types of cooperation models, together with
Television stations, franchised distributors, and system operators around the world provide television program entertainment to more home users around the world.
Through the extension of these aspects, ATV can penetrate all over the world and firmly become the world's largest Chinese TV station; and Lin Zuhui's goal is that 300 million households around the world can watch ATV's programs.
Shi Nansheng specially reported: "In the United States, the United Kingdom has made progress and allows us to operate pay TV services..."
Lin Zuhui nodded. The most important thing in a country is of course the cable TV network, which cannot be licensed by foreign investors. The business of pay TV services is obviously not big, and only local Chinese people will pay to watch it.
"Okay, I'll leave the overseas public relations work to you. It seems that I made the right choice. ATV Group is not just a TV station, but an excellent cultural output medium. The citizens of Xiangjiang regard us as proud, and we cannot let down this trust.
...." He occupied the moral high ground, opened fire fiercely, and deceived a group of subordinates into worshiping him with enthusiasm, as if he was doing something great and meaningful.
This chapter is not over yet, please click on the next page to continue reading! Next, Li Baoan also reported on the financial work. There were more than 2 billion in cash in the company's account, and everyone couldn't help but smile.
"Take out 300 million Hong Kong dollars for dividends and use the rest as working capital."
"OK"
Of course the money must be retained to continue development, especially overseas investment.
Of course, the most important thing is to maintain sufficient cash flow so that you can do more things later.
When Lin Zuhui develops ATV Group, he cares about influence, not money. If that country has the opportunity to invest in communication companies, of course it will not miss it.
After the meeting, everyone continued to work enthusiastically. This is a great cause.
In fact, this is all the work that Lin Zuhui did. He almost delegated power to the management team headed by Shuyi Chou and would not participate in specific work. Including going to Taiwan to negotiate, it was also Shuyi Chou's job, and the same was true for the negotiations in the mainland.
It gives people the impression that Shu-Yi Chow holds the power, but in fact, Lin Zuhui is the BOSS behind it. At least among more than a dozen senior executives, everyone has a "worship level" for Lin Zuhui, so there is no argument to exclude him at all.
In fact, some people have objections to ATV Group's participation in movies and entertainment companies, and have reported to the Hong Kong government many times, believing that this violates the broadcasting law.
However, ATV Group countered based on the regulations of the Broadcasting Law, because the Broadcasting Law stipulates that it cannot engage in non-communication businesses, and film and entertainment companies are all communications businesses.
What's more, in 1991, the Broadcasting Authority overturned the 1988 Television Law, believing that it hindered the spirit of commercial freedom.
Coupled with Lam Cho-fai's status in Hong Kong, ATV has become a huge group.
When the time comes, Lin Zuhui will still arrange for the merger of the two companies. Of course there will be some resistance, but it depends on how Lin Zuhui operates.
For example, the Broadcasting Law stipulates a television license, but ATV can establish a separate licensed company, similar to the operation method of satellite TV back then.