In the morning, Lin Zuhui arrived at the LEIT Building refreshed.
Last year, LEIT Group's net profit reached 2.02 billion, which shocked the entire industry. The reason for the surge in performance was the huge sales of polar fleece sweaters. From 1994 to 1995, LEIT Group manufactured 12.5 million fleece sweaters and retailed 5 million fleece sweaters.
cashmere sweater, this single product alone earned a profit of more than 600 million Hong Kong dollars.
President Chen Shiwen came to Lin Zuhui's office and handed over a plan, which was about the expansion plan of its multiple brands.
Lin Zuhui looked at it for a while and then said: "The expansion plan is too aggressive. The company is now focusing on cash flow. This plan has to be re-formulated, especially the expansion of stores must be conservative by half."
Chen Shiwen was a little surprised. You must know that the boss has always been a person who likes to 'make rapid progress', but now he is taking advantage of the brand's popularity to become conservative.
"Okay, I will re-formulate the development strategy!" He still chose to believe in the boss. Although he, the president, has great power in the LEIT Group and the boss rarely interferes, the boss still formulates the big development strategy.
Lin Zuhui nodded. The reason why he did this was because he considered the impact of the Asian financial crisis on the clothing industry, which was absolutely huge. Therefore, he asked LEIT Group to reduce its expansion speed by half; and a year later, it will almost stop expansion and secretly accumulate strength.
.
After the financial crisis, real estate prices across Asia plummeted. LEIT Group was able to rapidly expand in Asia with sufficient cash flow, and could choose to purchase a large number of stores.
As for the development of Europe and the United States, Lin Zuhui directly passed. In the previous life, Uniqlo did not make a profit in the United States for 17 consecutive years, which is the best proof. Even the European ZARA has fewer stores in North America and is not as developed as the local brand GAP.
Therefore, instead of doing this, the casual wear series is better to delve into the Asian market.
Originally, Hong Kong's entertainment culture was inferior to other Asian countries in the 1980s and 1990s. However, with the birth of Hong Kong culture, the influence of Hong Kong entertainment has doubled.
Entertainment culture has also driven Xiangjiang clothing brands, so at this point, LEIT Group has an advantage over Uniqlo. Of course, the overall strength of the competition between the two parties is the real key to victory or defeat.
External factors are secondary. In the previous life, when UNIQLO was developing in South Korea, it was a little worried about anti-Japanese sentiment in South Korea. The result was the law of "true fragrance". UNIQLO opened nearly 200 stores in South Korea, and you must know that South Korea only has 50 million people.
Hong Kong brands have almost no other external factors. In the eyes of Japanese, Koreans, and Southeast Asians, Xiangjiang is Xiangjiang, and other factors will not be considered, at least for the next 30 years. Even the Xiangjiang brand has a kind of superiority!
Based on these factors, before Lehman broke out in 2008, LEIT Group still concentrated its development in Asia. After Lehman broke out, it could buy stores and develop clothing brands at the same time, which would at least make a steady profit.
Lin Zuhui suddenly had a flash of inspiration and thought of a good breakthrough.
"In this way, you can collect information about the Italian brand Fila. If possible, I plan to acquire it. We will try to build a world-class sports brand."
Chen Shiwen immediately said: "Okay, I will organize a team to study the acquisition plan as soon as possible!" He would not be surprised by his boss's unreasonable ideas. This is his boss, who always gives orders.
Lin Zuhui nodded. In fact, he has always been thinking about sports brands. He invested 3.9% of Nike stock, and the current return rate is good. When he invested, it was only more than 2 billion, and now it is nearly 5 billion US dollars. If nothing unexpected happens, the Asian financial crisis
It's no big deal that it exceeded 20 billion US dollars before. The Asian financial crisis has had a great impact on Nike (Asia has contributed a lot), and it is estimated that it will fall by 30~40%, so it needs to be a T.
He also wants to invest in Anta. In its previous life, this local brand had a market value of HK$500 billion and a mainland market share of 15%, second only to Nike and Adidas. However, Anta is still doing OEM business, and Li Ning has already emerged, but obviously Anta
The future prospects are better.
However, there is no future in just investing too much, so it is better to invest in a sports brand by yourself. Maybe he can rely on the "knowledge of people" of basketball and football players and then sign a long-term sponsorship contract in advance to break through in one fell swoop.
In terms of production quality, in previous generations, Nike and Adidas were all produced in mainland China, and there was no problem with quality at all. Of course, sports brands have to invest a lot of money in research and development of technology, so this is not a problem.
Taken together, there is still hope to become a major sports brand.
Sports brands have more prospects than leisure brands.
Thinking of this, Lin Zuhui decided to personally participate in the acquisition after LEIT Group's preparations were completed.
Fila should not be worth much at present. In its previous life, when it was bought by Bangzi in 2007, it was worth more than 400 million US dollars.
Of course, brands are built by making them. Purchasing Fila only adds to its historical heritage and current achievements. How big it will be in the future will depend on energy and strength.
.......
Tuesday, April 25th.
The futures and options trading department of Singapore's Barings Bank is world-famous, but unfortunately it doesn't have a good reputation - one trader brought the 233-year-old bank to bankruptcy.
At this time, this department was replaced by a new investment manager, Peter, who was an elite talent from Hengjin Investment. He now joined Barings Bank and was responsible for the futures and options trading department of Barings Bank in Singapore.
Mr Lam promised not to lay off employees on a large scale, but instead placed his own people in key departments at Barings.
Originally, Hengjin Investment had not made any big moves since it invested 15 billion in U.S. stocks in the fields of information technology, banking, and medical health last year. Therefore, some elites from Hengjin Investment joined Barings Bank one after another.
Peter was sitting in his office when he received a call from Xiangjiang and immediately got up and took action.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! It turns out that the Nikkei index rebounded to above 17,000 points today, which immediately attracted the attention of Octopus Bank; now it ordered Pete to sell with 10 million US dollars per day.
Short the Nikkei until Hong Kong calls for a stop.
As for the funds, they will be paid from London.
Pete came to the trading room excitedly and said to encourage morale: "Guys, it's time for a big job! We are required to short-sell the Nikkei Index immediately, with a daily capital of 10 million U.S. dollars. Hurry up and cheer up!"
Several traders in the trading room suddenly became excited and excited. After all, it is annoying for anyone who does analysis and investigation every day but has no actual funds.
"Boss, is this an instruction from the stock god?" a trader said excitedly.
He was originally an employee of Barings Bank, but when the entire Bahrain Bank learned that the stock god had acquired Barings Bank, not only did they not feel depressed, but they were very welcoming and happy.
Peter immediately said seriously: "Shut up! This is an order from headquarters, start working!"
"Yes" Seeing the seriousness of the boss, the employees immediately stopped playing around.
Peter is an old man at Hengjin Investment. How can he not know some rules? The same is true at Hengjin Investment. All instructions come from the mouth of the president George. As for whether he has anything to do with the boss, the president will never disclose it. In short, it must be
Confidentiality.
Peter has had several dealings with his boss and feels that he has a very charming personality. In addition, the overall salary level of Hengjin Investment is high, so he admires his boss very much.
.......
Hong Kong, Octopus Bank Building.
Lin Zuhui is in the office, still studying the trend of the Nikkei Index. Although he has a general trend, the Nikkei Index futures is 25 times leveraged after all. If it fluctuates by 2% in a day, there is a risk of liquidation. In fact, if it fluctuates by 2% in a day,
The probability is very high.
But it doesn’t matter. For example, if you short-sell $10 million in one day, even if it rises by 2%, your position will not necessarily be liquidated, because you are not short-selling on the same index. On the next day, if you short-sell another $10 million, it will be equivalent to
Due to the increased margin, the safety factor is slightly higher.
Lin Zuhui started to pay attention to the recent slight rebound of the Nikkei. He knew a key piece of information, that is, the Nikkei fell by about 5,000 points after the Kobe earthquake, and the Nikkei fell from 19,500 points in January to 16,500 points at the end of March.
points, it started to rebound at just 3,000 points. Obviously, this is a small fluctuation, and it will soon fall below 15,000 points again.
And he also knew that the Nikkei Index should have started to rise all the way to before the Asian financial crisis in mid-1995. There is no need to know the specific value, because if you don't make the last copper, you can stop doing it in the first half of 1996.
In July 1997, it was possible to short the Nikkei Index again because the Asian financial crisis broke out in full force.
Based on this information, Lin Zuhui feels that he is guaranteed to make a profit without losing any money. Of course, he cannot invest 100 million US dollars at the beginning and gradually place bigger and bigger bets. This is obviously looking for losses. Therefore, the amount of each delivery month must be certain
The amount should be the same, so even if you lose money for a month or two, the profit you made before will only be a little less.
Therefore, Lin Zuhui calculated it as one time (delivery month) and invested US$100 million each time. Moreover, he operated like this at US$10 million per day.
This time he asked Barings Bank to short-sell the May futures index, which is how he did it.
After thinking about it for a while, Lin Zuhui had already made up his mind on the investment plan and first sold short the May Nikkei futures index for US$100 million.
If it does not fall below 15,000 by the time of delivery at the end of May, then continue to short the June futures index.
Suppose it falls below 15,000 points in mid-June, Octopus Bank will join in and start buying Nikkei futures.