Media Building.

Wanhui Media currently has four major industries, namely: newspapers and magazines, animation and peripherals, games, and software.

Lin Zuhui inspected the software department, and President Liu Songcheng accompanied him.

I saw a desk, with ten or twenty programmers busy typing code, and this project team was the 'Instant Messaging ICQ, project team.

Originally, Lin Zuhui intended to let Jingwei Capital invest in this project, but then he thought that professional matters should be left to professionals. Jingwei Capital is an investment company, not a software company. And Wanhui Media Group happened to be in

If we are deeply committed to the development of games and software, let Wanhui Media do the work!

Currently, Wanhui Software, a subsidiary of Wanhui Media, has hundreds of software engineers. Its main projects include: smart payment cards, ICQ, stock software, etc.

"Boss, the ICQ software has made great progress and is expected to enter the testing phase in two months!"

Lin Zuhui said: "Well, we have to hurry up. In the Internet field, updates and iterations are very fast. It is impossible to use peers to conduct research in this area. By then, our project will be worthless!"

Who knows when Israel developed the ICQ software? Once it is developed before Wanhui Software, the project will be worthless; and once it is developed in advance, it can go to the United States to apply for patents and promote it, and then wait to be acquired.

If he were to do it himself, Lin Zuhui didn't want to put in the effort at all, and he might not be successful; don't underestimate the penguins of the previous life. Although others started by plagiarizing, they did not completely plagiarize, but were better than others.

Liu Songcheng immediately promised: "Okay, let's hurry up and work overtime to catch up."

Lin Zuhui nodded. Being a programmer means working overtime, otherwise his hair would be bald.

Next, Lin Zuhui visited several other projects, and the progress was good. However, Lin Zuhui still put pressure on Liu Songcheng to produce results quickly; at the same time, Lin Zuhui also offered heavy prizes. After each project was successful, every

They will receive an extra three to six months' salary, and the company will also organize overseas travel for everyone.

Under heavy rewards, there must be brave men.

Speaking of which, Wanhui Media's three major industries of animation, games, and software are currently all under the "Wanguo Brand", and the employees come from several countries and regions. Of course, most of them are local talents in Hong Kong.

Because of this, Lin Zuhui believes that it is not difficult to develop the project he proposed. Taking ICQ software as an example, the biggest difficulty is creativity, not software technology. No matter how powerful a programmer is, he will not be able to develop it if he has no direction and goals.

Good software. As for the functions and applications of ICQ software, Lin Zuhui described it based on the QQ primary version, which I believe will further reduce the difficulty of the project.

Back in his office, Lin Zuhui was drinking tea while thinking about the prospects of Wanhui Media Group.

Wanhui Comics and The9th City have achieved "integration". The artists of The9th City are all from Wanhui Comics. Therefore, the picture quality of The9th City's game products in the future is guaranteed and has a strong sense of style.

Japanese manga style.

This is what we want. Korean games in previous generations had a strong Japanese manga style!

In terms of software, the current Internet speed is too slow, so the projects that can be developed are limited. Soon, a music player appeared in Lin Zuhui's mind. I just don't know if MP3 files have already appeared. MP3 files are the abbreviation of MPEGAudi0yer3, which is

A standard for audio sampling and compression....

Not surprisingly, it should have already appeared. After all, music players should have appeared in the past two years. Probably in 1997, otherwise MP3 would not have been thought up by a Samsung manager in 1998.

Lin Zuhui directly called Liu Songcheng again and asked: "Do you know what the situation is like with digital music? It's the same as mine!"

Liu Songcheng is indeed a software elite who returned to Hong Kong from overseas and knows a lot.

Through his explanation, Lin Zuhui learned that digital music in MP3 format had appeared in July this year. It would have taken computers 10 hours to decode a digital music file that was about 1 minute long, but Karl Hertz's technology could

Real-time compression of digital music.

"You can set up a project team to see if you can come up with a digital music computer player, such as... software like this!"

Liu Songcheng's eyes lit up and he immediately said: "No problem! But boss, the population of Xiangjiang is too small, even if we come up with good software..." After saying that, he couldn't help showing a worried expression.

R&D costs are high, limited by population, and natural returns are low.

Lin Zuhui said with a smile: "Then immediately arrange for people to register a branch in the United States. After these software are developed, they can also be released in the United States. Of course, selling them at a high price is our goal. After all, the Internet updates and iterates too fast.

If subsequent technologies and functions cannot keep up, the market will be replaced by new software."

Liu Songcheng understood immediately and said, "Okay, I'll do it right away!"

Developing these software and selling them at high prices is the first purpose.

For example, like ICQ, even after the sale, Wanhui Software can still retain the operating rights of Xiangjiang; after Penguin plagiarizes it, Lin Zuhui can take advantage of the trend and invest in Penguin, not giving any South African investment company or Li Zekai a chance.

As for music software, even if it is sold in the United States, Wanhui Software can still retain the operating rights of Xiangjiang.

The most important thing is that the future website must be in your own hands. It will even be developed overseas. After all, this is a powerful tool to replace the TV station.

Speaking of websites, one has to think of the power of Netflix. By then, venture capital can be invested in this company; at the same time, one has to set up a website of one's own, preferably across Greater China, to further promote it in Asia.

Long Jingchang, the president of "Boss" Group, walked in.

This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui came to his senses and nodded.

After Long Jingchang sat on the sofa, he said: "The "Apple Poison News" is selling the newspaper at a disguised low price of 2 Hong Kong dollars. In the first two months of its publication, it has entered the 200,000 sales club, and it is still rising. It has a negative impact on the "Tiantian Daily"

Sales volume is greatly affected."

Lin Zuhui said calmly: "What do you want to do?"

Regarding newspapers and magazines in the sunset industry, Lin Zuhui has very few newspapers and magazines, and he will not interfere with Long Jingchang in any specific way.

At present, the sales volume of "Tiantian Daily" is more than 400,000 copies, followed by "Oriental Daily" with about 350,000 copies. The rapid growth of "Apple Poison News" is not only due to low-price dumping, but also its entertainment

sex.

Long Jingchang said: "The war in the newspaper industry is inevitable. I thought that it would be just a month for Feili Lao to dump in disguise. After all, this is the best way to promote the new newspaper. Now the "Apple Poison News" has been published for two months.

The dumping is still going on, and it is obvious that they are interested in the first and second positions. Therefore, I also plan to reduce the price of "Tian Tian Daily" to 2 Hong Kong dollars, with no time limit set for the time being."….

The price of Chinese-language newspapers in Hong Kong has been unified for many years, and since October 1994, the price has been adjusted to 5 yuan per copy. Even at a price of 5 yuan, the newspaper still makes a loss, mainly relying on advertising fees to make money.

But now that the price is 2 yuan, it is obvious that the advertising fees cannot be earned back, and it is normal to suffer losses.

Lin Zuhui said: "Well, let's lower it. Our company is far stronger than other newspapers. Therefore, it is not appropriate to go too far. Just follow everyone and lower it."

He is no longer the young and vigorous Lin Zuhui. Otherwise, with the strength of Wanhui Media, it would not be a problem to adopt the "free newspaper" model. Now, with his status, it is naturally not suitable for the big to bully the small, or to take the lead in disrupting the industry.

Long Jingchang naturally understood this, so he said: "Ming Pao, Economic Daily and other newspapers have regular customers, so I only plan to let the popular newspaper "Tian Tian Daily" join the price reduction team. I guess, "Oriental Daily"

", "Sing Pao", "Xin Pao", etc. are also preparing to reduce prices."

Lin Zuhui nodded. Xiangjiang's newspaper industry is so developed, with 10,000 employees and 2,500 reporters. For every 1,000 citizens, 380 people buy newspapers every day.

........

What shook the entire Hong Kong media industry in 1995 was the bloody price-cutting war that broke out in the Chinese-language newspapers. Starting from August 19, the price of "Tian Tian Daily" changed from 5 yuan to 2 yuan per copy.

"New Press" and "Sing Pao" lowered their prices by NT$2 starting from the next day. Immediately afterwards, "New Press" added fuel to the fire and lowered their prices to NT$1.

In the price reduction war, newspapers that also follow the popular route and weak newspapers are the first to bear the brunt.

According to a survey by the Hong Kong Press Association, most newspapers are already losing money based on a price of 5 yuan. If the 5 yuan newspaper fee is added to the average advertising fee of about 4 yuan per copy, the newspaper's income per copy is 9 yuan, and the current cost price per copy

The price is 7.45 yuan, and if you give the newspaper vendor another 2 yuan, you will lose 0.45 yuan for each newspaper sold. Newspapers with poor advertising revenue will lose even more. As soon as the price reduction war began, the stock prices of the six listed newspaper groups responded.

(excluding Wanhui Media Group), with an average decline of more than 10%. The entertainment newspaper "TV Daily", which has been published for 27 years, and "Hong Kong United Daily News", "South China Economic News" and several

This publication was overwhelmed and soon closed down. The 33-year-old "Express" also had to suspend publication.

........

Sing Tao Newspaper Group.

Hu Xian was pacing back and forth anxiously. In the past few years, she had suffered successive losses in real estate, and she had begun to go into debt. The profits from Xingdao Newspaper were her main source of funds. Now that she was fine, and the bloody battle of price reductions began, she could

That's bad luck.

Although "***" is not a popular newspaper, but an industrial and commercial newspaper, it is foreseeable that this bloody battle of price reductions for Chinese newspapers will definitely have a great impact.

"Follow the trend and lower prices?"

"Definitely not. Once the price is lowered, the profit will be cut in half. Who can stand it?"

"I'm afraid only Wanhui Media's big business will not be really affected."

"We are determined not to surrender. Didn't Ming Pao and Economic Daily also surrender?"

"What's more, "***" still has overseas markets, and "The Tiger" as an English newspaper will not affect that."

In the end, Hu Xian decided not to follow the trend and cut prices.

In fact, whether she lowers the price or not will not affect her personal bankruptcy and hand over the Sing Tao Newspaper Group to others. She has a good way in the newspaper industry, but she is really not a real estate material. It is a pity that she never admits this, even if it is

Already lost nearly one billion Hong Kong dollars...

........

End of August.

In a luxurious villa in Beverly Hills, Los Angeles, Lin Zuhui is spending the weekend with his family.

Guan Jiahui, Qiu Shuzhen, Lin Zixia and five sons and one daughter, these are the three branches of Lin Zuhui's family in the United States; except for Qiu Shuzhen, who has a son and a daughter, Guan Jiahui and Lin Zixia both have two sons.

These three family branches currently live in Los Angeles, but their property assets will gradually be distributed in New York, Los Angeles, and San Francisco. Lin Zuhui also hopes that these three family branches can develop in these three cities in the future.

Lin Zuhui also has three major family branches in Europe, namely Li Jiaxin's London family, Li Zi's Swiss family, and Monica's Italian family.

He is also focusing on development in Singapore. The three daughters Li Zhi, Zhang Min, and Zhou Huimin are the women who have reproduced family members for him; Singapore is a Chinese country after all, and this is the best place for family development, and will focus on development in the future.

Wang Zuxian developed in Canada. She gave birth to a son and a daughter to Lin Zuhui. Her three daughters lived next to each other in Vancouver and Los Angeles for a long time, and they could move around frequently.

Cai Ning is developing in Sydney with her son and daughter, and is a branch of Lin Zuhui's Australian family.
To be continued...