Lin Zuhui was active in Beijing and held a meeting with the presidents of various brands of Hengchang Beverage and Food. The venue of the meeting was the conference room of the Great Wall Hotel.
"Jinmailang's turnover last year was HK$2.36 billion, which should be much higher than our competitor Master Kong. As for Uni-President, it lags far behind."
"Nongfu Spring's turnover last year was 430 million, and bottled water contributed 260 million. Its sales volume is already higher than that of Wahaha and Robust."
"Wanglaoji's turnover last year was 280 million yuan, and its performance achieved a 60% growth."
"Red Bull's turnover last year was 80 million RMB, and its performance increased by 110%."
The four sub-brand presidents made detailed reports one after another, allowing Lin Zuhui to know the situation clearly. Everyone has been preparing for this for a long time.
Lin Zuhui said: "We must come up with a plan to severely suppress followers like Master Kang. What measures have you prepared?"
Dingxin Group (Tingyi’s parent company) is also listed in Hong Kong, with a market value of over HK$6 billion, which makes Lin Zuhui very unhappy!
Although Master Kong was the first to produce 'Braised Beef Instant Noodles', Jinmailang was also the first to produce 'Laotan Pickled Cabbage Instant Noodles', iced black tea, iced green tea, and jasmine tea. Moreover, Jinmailang's capital was far greater than that of Dingxin from the beginning.
The group is strong, so logically it should be suppressed hard.
However, the fact is not that Master Kong is still chasing after it; rather, Jinmailang's "Dex" has become a new growth driver.
President Du Huilun said quickly: "Yes, we plan to strengthen our 'distribution capabilities' and 'channel capabilities.' For example, it only takes two to four weeks for one of our new products to be launched, and we will strive to have it on shelves across the country and overseas as soon as possible.
"Loading goods"
This plan is not bad, Lin Zuhui nodded with satisfaction.
Jinmailang has many advantages, especially channels and advertising. Since there are four brands, the channels have been established very well early. Some mom-and-pop shops in mountain villages have been included in this channel. This is a symbol of strength.
Lin Zuhui asked: "What about marketing, are there any new ideas?"
Du Huilun immediately lowered his head and said: "Not yet, but boss, don't worry, our marketing is better than Master Kong and Uni-President."
It cannot be said that Jin Mailang did not do good marketing, but that he did not have a genius-like "creative" answer to the boss, so Du Huilun did not say anything. After all, if it is a simple and good marketing strategy, it will not attract the boss's attention if he talks to it
.
Lin Zuhui looked at his watch and said: "I'll give you three minutes to think about it. Let me remind you that our biggest advantage is not quality or marketing, but more money!"
Everyone immediately began to think, and Du Huilun was racking his brains. He had no time to think about anything else, so he immediately thought of new countermeasures.
Du Huilun grabbed the word "more money" and started thinking, because this must be the key.
"Promotion!" Du Huilun said quickly. At this time, his face was a little excited.
Lin Zuhui nodded and said: "Continue!"
Du Huilun said: "I remember the boss said that instant noodles should be paired with braised eggs and ham, so that they can be eaten with gusto. Therefore, instead of letting Master Kong chase after him, we should take the initiative and hold a big promotion event.
Buying instant noodles comes with braised eggs or ham sausage, which will further increase our market share."
Hearing everyone nodding frequently, everyone knew that the group did not expect Hengchang Beverage and Food to contribute much profit in the 1990s. In the words of the boss, the focus was on initial investment and increasing market share.
Lin Zuhui said with satisfaction: "Yes, Master Kong may not be the one who falls after a dozen promotional activities, but the Uni-President brand will definitely be severely damaged. And our tea series only has a market share of 30%. This is a shame for the founder's reputation."
First, I suggest printing 'One More Bottle' on the inside of the bottle cap for marketing, which can increase the winning rate by 20%. This will not only increase the fun, but also build a reputation."
Du Huilun nodded and recorded everything!
In the past few years, New Era Group's money has been blowing like a strong wind. If we don't engage in a "big promotion" now, when will we do it again!
Jinmailang is a huge brand. It not only makes instant noodles of various flavors, but also makes beverage series (iced black tea, iced green tea, jasmine tea), snack series (shaqima, sandwich biscuits, eight-treasure porridge), and junk food series (soaked bubble tea).
Chili chicken feet, spicy strips), and a foreign fast food brand - Dicos.
To be honest, these are the layouts in Lin Zuhui's mind. Du Huilian can lead the team to complete this layout. What surprised Lin Zuhui most was that last year, when he said he wanted to make pickled pepper chicken feet and spicy strips, it turned out that there was no such thing in the mainland.
Fortunately, these two products were developed based on Lin Zuhui's description.
It's a pity that the classic products are all European and American, and they have a history of nearly a hundred years, such as Oreos and Snickers.
After communicating with Du Huilian about the Jinmailang brand, Lin Zuhui gave some pointers. His experience is undoubtedly valuable; it is not that the time traveler is invincible in these undertakings, but that once the time traveler has gained wealth, a large number of talents will be gathered under him.
If he works hard, then his experience is undoubtedly as important as a 'lighthouse'.
Next, Lin Zuhui said to Yu Hai, the president of Nongfu Spring: "Nongfu Spring defeated Robust and Wahaha in bottled water. To be honest, it is not a big deal. You have not yet taken advantage of us."
Yu Hai's admiration for Lin Zuhui can be said to be "worship". The reason why Nongfu Spring can lead the well-established Wahaha and Robust bottled water is because the company's funds, channels, and marketing are almost unrivaled in the country.
"What the boss means is: We are mineral water, Wahaha, Robust is purified water. We have not explained clearly to consumers the superiority of mineral water?"
Lin Zuhui nodded and said: "Since you know, why don't you do it for fear of offending others? Are there any opponents in the mainland that we need to be afraid of?"
What is Hong Kong capital in this era?
That's the master!
Not to mention Wahaha, a private enterprise like Robust, or a state-owned enterprise like Hua Run, they can only be juniors.
As long as the premise is 'not breaking the law', whoever dares to mess with Hong Kong companies, especially Lin Zuhui's company, will be slapped with a 'hat', and the impact will be huge!
Yu Haima immediately said: "Yes! The pure water they make lacks trace elements needed by the human body and is not beneficial to human health. I also understand the meaning of the advertising slogan 'We do not produce water, we only serve as porters of nature', but
It really didn’t make customers understand.”
Lin Zuhui nodded and said: "In this case, we must let customers understand. We directly hold a press conference to announce that we will no longer produce pure water (we originally had a bottled water business) because it is not beneficial to the human body. At the same time, on CCTV and
Each major TV station released a commercial. In the commercial, two pots of narcissus were raised in pure water and natural water. The daffodils grown in natural water grew significantly faster than those grown in pure water. Thousands of primary schools across the country were also invited to
Participate in the 'Little Scientists' activity together. In short, 'We do not produce water, we only serve as porters of nature' must really be carried forward."
The success of Nongfu Spring is currently more about the phrase "Nongfu Spring is a bit sweet." The phrase "We don't produce water, we are only a porter of nature" has not yet been fully realized. It is time to give the opponent a fatal blow.
Yu Hai was shocked and said: "Okay, I will make a careful plan."
The boss's blow is simply a fatal blow to thousands of purified water companies across the country, stepping on many bones to get to the top!
Lin Zuhui thought for a while and said: "Plan it secretly first, preferably early next year. After all, the bottled water market is not big yet, so as to avoid anti-aircraft cannons from killing mosquitoes."
Yu Hai nodded and said, "Yeah."
Indeed, the current market for bottled water is indeed not that big. Nongfu Spring ranks first with a turnover of more than 200 million. And of the more than 200 million, many are contributed by overseas, but in fact, the sales volume is less than 200 million.
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Nongfu Spring not only has a juice series, but also a high-end water brand - Baisuishan, which sells very well in Hong Kong and overseas. The main reason is that the "Princess and the Mathematician" advertisement was well placed and the shape of the bottle is good-looking.
Lin Zuhui then handed over the idea of the 'Scream' functional drink to Yu Hai and asked him to develop fiber-based, peptide-based, and plant-based functional drinks. Of course, he specifically mentioned that this was an idea given by an overseas friend. There was no need for a formula.
Anyway, Nongfu Spring has a research and development institution. If we can tell what type it is, there won’t be much problem with research and development.
As long as Lin Zuhui goes shopping in the mainland, he will know which products have not yet been released, such as Assam milk tea. Then he can arrange his subordinates to start the research and development of these products.
It doesn't matter if the taste is different from the previous life, people are accustomed to it, as long as it tastes good.
There is not much to say about Wong Lo Kat and Red Bull, they just continue to advertise until the market explodes.
As for Red Bull, it is still losing money. After all, in addition to advertising, it also has to sponsor sports events.
The prospect of Hengchang Beverage and Food is already that of a Fortune 500 company. With the advent of the Asian financial crisis, Lin Zuhui will immediately start overseas acquisitions with Hengchang Beverage and Food.
In fact, the overseas business of Hengchang Beverage and Food has begun to take shape, but of course it is just the beginning.
After a meeting with a group of senior executives, it was already past four in the afternoon. Lin Zuhui did not leave the Great Wall Hotel, but planned to have a meal here.
The Great Wall Hotel is a property of Langham Hotel Group, accounting for 51% of the shares, which is equivalent to Lin Zuhui's property; this is a foreign-related hotel, not far from the "Heaven and Earth".
Of course, heaven and earth have nothing to do with the Great Wall Hotel. The only relationship is that the property belongs to the Great Wall Hotel.
"Boss, Miss Fan Binbin is here!" Lin Zuhui walked out of the conference room, and assistant Li Ke stepped forward and said.
Lin Zuhui knew that his lucky break was coming.
When he came to Beijing this time, in addition to official activities and business inspections, he also made a special trip to the crew of "Huan Zhu Ge Ge"; he is the chairman of the board of directors of ATV Group, so it is not out of the ordinary to go to express condolences. Of course, he took a taxi.
' and 'on a whim'. Besides, there are no paparazzi in the mainland, and no one dares to publish his photo on the news, so it's very safe.
After eating Lin Xinru, Lin Zuhui was thinking about Fan Binbin and could not spare the time to make a special trip, so he took advantage of this opportunity and planned to win.
So the day before yesterday on the set, Lin Zuhui also chatted with Fan Binbin for several words to get a preliminary impression. When Fan Binbin met Lin Zuhui, he was as nervous as meeting the leader of the country. After all, Lin Zuhui has too many "books" in the mainland.
I don’t know how many people engraved his name on their desks, and then worked hard to become the richest man in the world.
Moreover, the mainland books about Lin Zuhui are all beautified and can be said to be very perfect. Lin Zuhui did not pay any advertising fees, it was all done by the mainland publishing houses. There is not a single word about his affairs with women in the mainland books.
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"Well, take me there!"
"Okay, they're in the box!"
He and Li Ke came to a safe in the Great Wall Hotel. After opening the door, they saw Fan Binbin, who was only a certain age, and a female staff member from ATV.
"Miss Fan, we meet again!"
Lin Zuhui greeted him enthusiastically, stretched out his hand, and held Master Fan's hand.
He behaves like a gentleman. Although he can directly subvert the rules, Lin Zuhui always likes to communicate with his mind and body rather than forcefully.
"Hello, Mr. Lin!"
At this time, Fan Ye was still young and a little weak. But her appearance had indeed improved, and it was certain that she had not undergone plastic surgery.
Next, the two had a dinner date, and the ATV staff and assistant Li Ke resigned one after another.
In the huge box, only Lin Zuhui and a nervous Fan Binbin were left, but Lin Zuhui quickly resolved the situation.
After all, he was only 32 years old, looked younger, and his conversation was both mature and youthful. Fan Binbin soon felt a lot more relaxed.
During this period, Lin Zuhui asked: "Is the filming finished?"
Fan Binbin nodded and said, "Well, it officially ended yesterday!"
"It's not over yet. I heard there is a second part and you have to shoot it this year!"
"Really? That's great!"
Fan Binbin looked at Lin Zuhui happily, just like a little girl.
This made Lin Zuhui very excited. She was still such a fan, but she still didn’t know what Ma Zhen was. Very good, it seemed that she was really suitable for finding an eighteen-year-old (404 reasons).
Lin Zuhui asked: "Don't you study?"
Fan Binbin replied: "I am studying at Xie Jing School in the Magic City, but I can go to class after filming!"
To put it bluntly, it is just a training institution!
However, this made Lin Zuhui's mind become active.
New Era Group (China) owns many luxury villa properties in the mainland, such as courtyard houses in Beijing, old houses in Shanghai, mansions in West Lake, etc. These properties were actually proposed by Lin Zuhui to buy, either as investment or as Lin Zuhui’s property.
A place to enjoy.
In fact, it is unlikely that Lin Zuhui will stay in the mainland for a few nights. It is just a decoration.
However, Fan Binbin's appearance made Lin Zuhui think that it would be a good idea to keep her in a bungalow in Shanghai.
That night, Lin Zuhui had dinner with Fan Binbin and went to the heaven and earth box to sing, but he did not directly book a room.
The next day, Lin Zuhui took some time to drive around the capital with Fan Binbin, shopping and eating.
As a result, Fan Binbin and Lin Zuhui no longer had any resistance, so they just let nature take its course at night.
That night.
"Binbin, stay with me tonight!" In the suite, Lin Zuhui put his arms around Fan Binbin's waist and lowered his head close to Fan Binbin's slightly green but beautiful face.
The man's breath rushed to her face, and Fan Binbin felt like she was surrounded by 'love'. Although she knew that Lin Zuhui had a wife, she didn't think about it that much at all. She only had one idea, that is, to become this man's woman.
Handsome, rich and powerful, the world he describes is like a world in a fairy tale. Only by becoming his woman can you enter that fairy tale.
"Well, Brother Hui, I listen to you, I will be yours from now on!" Fan Binbin did not hide his inner ambition and looked at Lin Zuhui affectionately.
Seeing the girl raising her head, Lin Zuhui couldn't help but move closer. Instead of being polite, Lin Zuhui pressed close to her.
Just a kiss was full of skills, and Lin Zuhui was undoubtedly the master of it. After a minute, Fan Binbin was already dripping with tears.
Although the winter in Beijing is cold, this is the presidential suite of the hotel and the temperature is pleasant. Soon the two of them got to know each other candidly.
"Brother Hui, I am NO.1"
Just when I was about to get tight, the unexpected answer came. After all, the mainland is not that open in this era, and Bingbing is still young.
"Okay, from now on you can follow me with peace of mind, live in a big villa, and wear famous brands."
Fan Binbin's face was filled with thoughts of a better life. Suddenly, she felt a pain, and in an instant, she changed from a girl to a woman.
Lin Zuhui is gentle. After all, he knows that he is too big. If he is conquered brutally, he will definitely leave a nightmare impression on the girl. In this way, a lot of fun will be lost.
Therefore, he used topics to distract Fan Binbin's energy, and then took advantage of the situation to achieve his goal.
Next, he kept still and moved slightly. Don't look at this small movement, it requires good control on the man's part.