Chapter 642 [Second Generation Group and Hong Kong Variety]
Late March, Hong Kong.
A comprehensive building in Kwun Tong has three big characters "Natural Hall" on the outside of the wall. This is the "R&D Center" of the cosmetics company under the LEIT Group.
At that time, when Lin Zuhui decided to "revitalize Hong Kong through Hong Kong culture", Nature Hall was born. Moreover, the starting point was very high, and the establishment of a R&D center was the largest investment.
Zido is just the name of a cosmetics company, and it is also the brand name of a cosmetics retail store. In fact, Zido has many cosmetic sub-brands, some of which are self-created, some acquired, and some joint ventures with large European and American brands. In short, Zido has developed very quickly in recent years.
Soon, it has become a well-known cosmetics brand in Asia.
Such achievements are largely due to the rise of "Hong Kong culture" in Asia.
Of course, it is still far behind the established Asian cosmetics giants such as Japan’s Shiseido and South Korea’s Amorepacific.
"Boss, you're here!" Sun Hongbin, the president of Nature Hall, had been waiting for a long time and came forward with several senior executives to greet him.
Lin Zuhui nodded and said naturally: "Let's inspect the R&D center together and tell me about our company's R&D strength!"
"Okay, boss please!"
Next, the group visited the R&D center of Nature Hall. Lin Zuhui found that there were many foreigners, but this was not surprising. After all, Hong Kong is the place where East and West meet.
"Boss, our R&D center of Nature Hall currently has a total of 352 R&D personnel, of which 65 are in the R&D departments in North America and Europe, and the rest are in the Xiangjiang R&D center."
After listening to Sun Hongbin's report, Lin Zuhui knew that the profit level of Nature Hall should not be good because the investment was so large. However, this was his words and deeds, and he could not blame others at all.
Of course, this is a long-term investment project. After all, Hong Kong culture has not yet reached its explosive stage.
Lin Zuhui encouraged: "The group strongly supports Nature Hall, so I hope you will take a long-term view and increase investment. Let's put it this way, Hong Kong culture is only in its initial stage, and there will be an explosive stage later, with world-class influence
stage!"
Sun Hongbin was a little shocked in his heart, because Hong Kong culture has made great achievements in Asia. There are more and more entertainment companies in Hong Kong. Even the clubs have set up entertainment companies and cultivated male and female groups.
Of course, Sun Hongbin has great trust and admiration for his boss, so he said: "Okay, we will definitely increase our development speed!"
Lin Zuhui nodded and said: "You can continue to consider acquiring overseas brands. The key is to absorb their technology for your own use. Acquisition is the biggest shortcut to the development of an enterprise."
When he chose the president of Nature Hall, an international perspective was the most important thing, and Sun Hongbin had rich experience in the management of large international companies, which was what he was looking for.
The several acquisitions in the past few years are a touchstone. The group may not prevent you from acquiring companies, but the results after the acquisition will be a test of Sun Hongbin's ability.
"Okay! I will carefully examine the brands that are suitable for us and carefully decide on each acquisition!" Sun Hongbin said seriously. The group has given him a lot of trust, and he also knows that he has a heavy responsibility.
Lin Zuhui patted Sun Hongbin on the shoulder and said with a smile: "Let's go to the office!"
"Okay, boss please!"
After arriving at the office, only Lin Zuhui and Sun Hongbin were left.
Lin Zuhui then said: "You asked Nature Hall to develop a cushion foundation, probably using a special sponge, which eliminates the inconvenience of a brush and makes it look particularly elegant."
The reason why he knew that cushion foundation would become a hit was not because he knew about cosmetics, but when he watched "My Love from the Star" in his previous life, the scene where Cheon Song Yi used cushion foundation was said to have completely revolutionized cushion foundation. And in Korea
Cosmetics giant Amorepacific also gained a lot of popularity with its first air cushion foundation. Its air cushion products also sold tens of millions of units a year. Even European and American cosmetics giants have joined in this type of product.
When Chando was founded, it imitated Amorepacific, especially the extraction of ginseng essence as cosmetics, which was the first of its kind.
In this life, there is no Korean Wave, only Hong Kong Wave.
Then the development of Korean cosmetics will naturally be far inferior to that of the previous life, and Hong Kong cosmetics will naturally rise.
After the Asian financial crisis, Nature Hall had to take the opportunity to go to South Korea to acquire cosmetics brands in order to fully enter the Korean market.
At this time, Sun Hongbin was surprised again. The boss's idea was so genius. No wonder the boss was like a god in the company and almost everyone worshiped him.
"Okay, I'll organize the R&D team immediately!"
Lin Zuhui nodded and said: "There is no rush, but there must be no problem with the product. Cosmetics are a very cautious matter. If something happens to damage women's skin accidentally, our brand will be greatly affected."
"Well, I know that quality is the core of Nature Hall!"
Lin Zuhui is very satisfied. Although Chando is still only a mid-to-low-end brand, he does not expect to compare with European and American giants such as L'Oreal. His idea is that relying on the popularity of Hong Kong culture, Chando can become the top three cosmetics giants in Asia.
"Well, you can investigate the acquisition of the brand first, but don't act in a hurry!"
"Okay, I will be careful!"
Lin Zuhui didn't say much. Although Sun Hongbin can independently acquire cosmetics brands, he still has to report it to the group first. In theory, the group will agree, but at present, the group's senior management already knows some of Lin Zuhui's thoughts, so it is unlikely that he will agree to it during the financial crisis.
previously agreed to the acquisition.
After the financial crisis, Lin Zuhui will also go to South Korea to make acquisitions, and may even invest in a large number of Korean companies, and AmorePacific is also an option. As for acquiring such an old company, it is almost impossible, unless the company itself is on the verge of bankruptcy; even if it is malicious
Acquisitions are very likely to be boycotted due to Korean people's stubbornness. Therefore, it is better to hold shares and let Koreans work for them.
This chapter is not over yet, please click on the next page to continue reading the exciting content! Of course, I will definitely acquire Korean cosmetics brands, but my goal will be lower...
YG Entertainment, Asia’s largest star-making factory.
Lin Zuhui came to YG Entertainment quietly. The reason is actually very simple. There are fans and reporters in front of YG Entertainment, and he does not want to attract news.
"boss"
Yu Xiaoming entertained Lin Zuhui and hoped that Lin Zuhui would sit in his office.
Lin Zuhui waved his hand and sat on the sofa, and Yu Xiaoming quickly sat down with him.
"I came to you to ask you how the situation is in South Korea? Does it have any impact on our port flow?" Lin Zuhui leaned on the sofa and crossed his legs and said.
Yu Xiaoming said with a smile: "They are just beginners. They imitate us to create K-POP (Korean pop music). In fact, they are plagiarizing our HK-POP. But the boss can rest assured that Xiangjiang is currently Asia's star-making base, and we
YG Entertainment is the largest star-making factory. Trainees from the mainland, South Korea, Japan, Taiwan, Southeast Asia and other Asia, as well as branches in these places, are a huge entertainment network that is far from comparable to South Korea.
.”
Lin Zuhui nodded, HK-POP is currently quite mature, and it is indeed not comparable to South Korea. However, South Korea also has an advantage. Once the South Korean leader lists culture as a national plan, the Korean Wave will inevitably have some impact on the Hong Kong Wave.
However, an imitator is always an imitator, but when the whole of Asia is already familiar with Hong Kong Pop (HK-POP), it is difficult to change the preconceived impression. Looking at the Korean Wave in South Korea, it still feels like a 'copycat' anyway.
'Not classy'.
Of course, HK-POP’s own strength must also continue to be strengthened.
Lin Zuhui then said: "Is there a video of their combination? Can you show it to me?"
Yu Xiaoming nodded quickly and said, "Yes, I'll let you go!"
Next, as expected by Lin Zuhui, no matter how you look at SM Entertainment's group, they all look like knockoffs and cannot be emotionally invested.
Now he was relieved!
At this time, HK-POP was really too strong, and Lin Zuhui had been paying attention and promoting it. Especially HK-POP had a great influence in the mainland, and Chinese people were finally no longer disturbed by the Korean Wave.
In Japan, HK-POP has also been invaded very quickly. Even Hamasaki Ayumi signed a contract with YG Entertainment (Japan) and became YG Entertainment's signature brand in Japan.
In Taiwan, the era of Taiwanese singers has been abruptly transformed into a "two-part Taiwanese music scene" by HK-POP. As for the influence of Taiwanese singers in the mainland, it has also plummeted because the mainland prefers Hong Kong stars.
In Southeast Asia, port logistics development is also very good and has huge influence.
However, these are not enough. They are probably just the influence of the previous Hallyu before 2006.
Therefore, after watching the DVD, Lin Zuhui said to Yu Xiaoming: "From now on, YG Entertainment will lead Hong Kong into the era of 'second generation groups'!"
Lin Zuhui nodded and said: "The so-called second-generation group must go through more rigorous selection and training, with at least five years of trainee experience. It is best to be selected from the age of 12 or above. The best of the best in all aspects of skills."
Yu Xiaoming listened and recorded the boss's speech! Although he is the 'godfather' of YG Entertainment, he knows that Hong Kong Liu was proposed by the boss and was also his plan. Of course, he also has a lot of credit, that is, he will
Hong Kong Stream carries forward.
Lin Zuhui continued: "For a specific example, our next girl group will be called 'Girls' Generation' and will be expanded to nine members. What are the characteristics of the second generation group? The most important thing is to follow a sexy and cute style and high heels.
, long legs, coquettish. So, the styling and costumes also need to be upgraded. In terms of dancing, the style also needs to change."
He knew the first and second generation Korean troupes very well, and he also had some understanding of the third generation troupe. Therefore, Yu Xiaoming was shocked by what he described. Is there anything this boss doesn’t understand? Of course,
Yu Xiaoming never revealed that it was his boss who was planning the Hong Kong transfer.
"Boss, when do you think it's a good time to launch a second-generation group? The company has many trainees who can be selected!"
Lin Zuhui immediately shook his head and said: "There is no rush, timing is also very important. The second generation group must be after the millennium, but you can start planning, with the most perfect posture, to release our group that shocked the times."
Yu Xiaoming said seriously: "Okay, I will definitely formulate the most perfect plan. The men's group will also enter the second-generation group era. Our first-generation group has elements such as non-mainstream, exaggerated and other styles. The second-generation group will enter the flower group era."
The age of handsome men and handsome men.”
Lin Zuhui nodded with satisfaction, Yu Xiaoming’s level is not low!
Yes, the first-generation men's and women's groups are indeed a bit non-mainstream, and the second-generation groups emphasize handsome boys, which is in line with the development trend of Korean groups in the previous generation.
I believe it is enough to give Yu Xiaoming three years to plan for the 'Second Generation Group' era. Although trainees require five years, in fact YG Entertainment has a large number of trainee resources. Xiangjiang trainee resources only account for half, and the other half
Overseas and mainland resources.
actually.
At this time, South Korea has discovered that Hong Kong streaming has really affected the country's entertainment culture. In recent years, several major Korean TV stations have purchased a large number of Hong Kong streaming TV series, so the Korean audience has been conquered by Hong Kong streaming. Under the influence of this situation
, Hong Kong flow is obviously very popular in South Korea.
In recent years, South Korea's economy has been booming, and the people are very rich, so they are very willing to pay for Hong Kong TV series. At the same time, the three major TV stations have found that Hong Kong TV dramas are cheap and very popular, so they have become dependent on them. Especially the three major TV stations
There is competition. After all, others have bought Hong Kong dramas and achieved good ratings. If you don’t buy them, you will lose a lot of viewers.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! At this time, South Korea's upper class must have noticed this situation, but they did not take it too seriously. Who calls South Korea rich?
However, once the Asian financial crisis comes and Kim Dae Jong comes to power, there may soon be a competition between cultures; by then, the Hong Kong Wave will become the biggest obstacle to the development of the Korean Wave. The competition between the two sides will definitely be fierce, but the Korean Wave will definitely be
It is difficult to go to sea.
Today's Hong Kong flow supports tens of thousands of people in Hong Kong, and the Hong Kong government also provides some support on its own initiative; if the British Hong Kong government had not been busy withdrawing, a "plan to govern Hong Kong" would have been formed.
Lin Zuhui did not actively go to the Hong Kong government to negotiate, because he planned to give this gift to the new government, which can be regarded as an achievement!
Of course, everyone knows that "Hong Kong culture revitalizes Hong Kong" was first proposed by Lin Zuhui and was also the first to pursue it.
At this time, Lin Zuhui has already formulated an outline for the follow-up of the port flow, which will bring the port flow to a new height!
The Second Generation Regiment is just one of the tasks;
There is also the birth of ‘Hong Kong variety’, that is, Hong Kong variety show.
In the past, Lin Zuhui generally called the variety shows "world-class variety shows", which were popular all over the world and were characterized by large-scale purchases in Europe and the United States; while the following Hong Kong variety shows were developed for Asia.
"X-MAN", "Love Letter", and "Infinite Challenge", these three variety shows will be launched on Asia Television starting in 1999.
One characteristic of Hong Kong variety shows is that some are tailor-made for Hong Kong idols. Hong Kong idols can get closer to the lives of their fans by participating in such variety shows, and they can also better promote themselves by participating in such variety shows.
, will become the best publicity for Hong Kong idols.