In the morning, Lin Zuhui, accompanied by senior staff, inspected the New Dongan Market and the Ritz-Carlton Hotel building.
The Xindong'an Market opened on the day Xiangjiang returned to China, which can be said to be a new era for Beijing's commercial real estate.
Because Xindong'an Market is the first real shopping mall in Beijing, with a shopping mall area of 1.3 million square feet and an office building of 400,000 square feet. The shopping mall is divided into two parts, one part is a traditional department store model, and the other part is a modern shopping mall.
mode, the two parts are connected.
There are also 400,000 square feet of office space in the Xindongan market, with an occupancy rate of 95%.
The construction part of the 'Ritz-Carlton Hotel' building adjacent to the Sindongan Market has also been completed. Next, the hotel decoration part will begin, and it is expected to open by the end of 1998.
It was originally planned to use the 'Hilton Hotel' brand for this hotel building, but after the establishment of Langham Hotel and the acquisition of the Ritz-Carlton Hotel, there was no need to use other people's brands.
At this time, Langham Hotel Group has confirmed the opening of five-star luxury hotels in many domestic cities, including first- and second-tier cities such as Beijing, Magic City, Pengcheng, Yangcheng, Sanya, Shudu, Jiangcheng, etc., and they will be opened one after another.
New Era Group has many commercial projects in Beijing, and there is also a large project, 'Central Plaza', which is expected to open in the new millennium. By then, Beijing will completely enter the era of shopping malls; moreover, Beijing's 'Central Plaza' is restricted by some areas in Beijing.
High (48 meters), so we simply integrated art and fashion into Beijing's 'Central Plaza'. By then, Beijing's 'Sanlitun Central Plaza' will be eye-catching.
...
In the afternoon, Lin Zuhui came to the headquarters of Hengchang Beverage and Food (China).
Jinmailang President Du Huilun gave him a work report: "Boss, in September we officially launched a sales war for instant noodles and tea series. The current results are very obvious, and sales are growing rapidly..."
Why was the strategy discussed at the beginning of the year only launched in September? The reason is very simple: Lin Zuhui wanted to take advantage of the financial crisis to launch a counter-cyclical price war. In this way, Master Kong and Uni-President will feel tremendous pressure.
As for the idea of killing one thousand enemies and losing eight hundred, it is obviously not suitable, because Jinmailang's market share will increase; in addition, New Era Group currently does not expect much money from the Jinmailang brand.
Lin Zuhui nodded and said: "The coming of the Asian financial crisis is a crisis for some companies, but an opportunity for us. Increase Jinmailang's advertising and marketing to occupy more markets."
Du Huilian sighed inwardly that it would be really sad for anyone to compete with the boss. He had also heard about the New Era Group. With more than 150 billion in cash flow and European and American stocks, he would naturally not be stingy at this time.
"OK!"
.......
At this time, Dingxing Group was indeed involved in a dispute. The four Wei brothers had different opinions on how to fight the price war.
Of course, in the field of instant noodles, the four brothers unanimously believe that the "braised egg war" and "ham war" must be fought. After all, the markets of the two sides are not very different. If they do not keep up, they are likely to distance themselves.
As for the "One More Bottle" of the tea series, they had differences of opinion. After all, a 20% winning rate is equivalent to a cost increase of about 20%; in addition, Jinmailang's tea series already accounts for a large amount of
Advantages, revenue channels and other relationships.
In the end, considering the Asian financial crisis, Master Wei decided to only participate in the ‘Braised Egg War’ and not follow other marketing activities.
"Really, if I can't afford tea eggs, I have to give them away!"
"Shut up and say nonsense, be careful if someone hears you and it will cause bad effects."
"I know! This Jin Mailang is really hateful. He is engaging in a price war at this time and is clearly bullying others!"
"Business wars are like battlefields. Others will naturally take advantage of this opportunity to seize the market. Unfortunately, they miscalculated. Our Dingxing Group is not a vegetarian either."
Joke, not vegetarian, why not participate in all marketing activities.
Obviously, now that the Asian financial crisis has broken out, the brothers of Dingxing Group must also be aware of the crisis.