After a period of asset reorganization, four companies, including Times Shipping, Times Telecom, Times Pharmaceuticals, and Hengchang Beverage and Food, were spun off from Hengchang Holding Group and became part of New Era Group.
Hengchang Holding Group is mainly engaged in automobile trade, grain and oil trade, retail, and transportation.
Today, the organizational structure of New Era Group is roughly as follows:
New Era Real Estate Development
(Baohua Construction, New Era Infrastructure, New Era Group (China), Weixin Parking Management Group... are all its subsidiaries)
New Era Commercial Real Estate Management
(Chinese Land, Central Plaza, Amazon Shopping Mall, Fuli Commercial Real Estate Management, Canary Wharf Group... are all its subsidiaries)
Langham Hospitality Holdings Group
(Its three major businesses: hotel group (heavy assets), hotel management (light assets), cultural tourism industry. Langham Hotel Group: Langham Hotel, Ritz-Carlton Hotel, Miramar Hotel, and franchised hotels, holding large
Hotel group; cultural tourism industry: Club Med (resort brand), Atlantis Hotel)
(Jinmailang, Nongfu Spring, Red Bull, Wanglao Kat, Yang Xiecheng Group)
Times Telecom
(Hong Kong and Europe have a lot of business)
Times Medicine (traditional Chinese medicine investment, pharmaceutical research and development, 50% equity of Yunnan Baiyao Toothpaste)
Hengchang Holdings (accounting for 40% of Hong Kong's automobile sales, grain and oil trade, Yonghui Supermarket Group and its Shishida convenience stores, China Bus, etc.)
There are a total of eight first-level subsidiaries, and then hundreds of subsidiary companies.
The president of the first-level subsidiary naturally reports directly to Lin Zuhui and is also managed by the core senior management of the group.
"boss"
Luo Wenxiang, president of Hengchang Beverage and Food Group, respectfully walked into Lin Zuhui's office.
Lin Zuhui nodded and said: "Report to me on the progress of the food and beverage group's transformation from regional to international!"
With this asset reorganization, Hengchang Beverage and Food Group has become a rising tide. It has also included Singapore's Yeo Hiap Seng Group under its ownership, holding 65% of the shares.
At the same time, the food and beverage group began to work hard to become an international giant, introducing many senior talents to join, and establishing multiple branches and offices around the world.
Luo Wenxiang reported to work seriously. The boss attaches great importance to the global expansion of Hengchang Beverage and Food. Of course, he has been very motivated recently.
After listening to the report, Lin Zuhui nodded, and all the work was in order. For this expansion, the mainland is still determined to be the key development area, but it will take advantage of the financial crisis in South Korea and Southeast Asia. Hengchang Beverage and Food will take the opportunity to start acquisitions in these places.
, using local brands to complete expansion.
"How is the situation of Nongfu Spring? Has it achieved the expected results?" Lin Zuhui asked with concern.
Even though he is in a high position, he has planned many brand strategies.
Talking about this, Luo Wenxiang became excited and said: "The results far exceeded expectations. Nongfu Spring is expected to increase its market share several times this year..."
Listening to Luo Wenxiang's detailed report, Lin Zuhui was very excited.
turn out to be.
At that time, China was in the stage of rapid industrialization. Environmental pollution in many places was serious, and people were very concerned about water pollution. Therefore, the mainstream bottled water in the market was classified as "pure water" because everyone believed that pure water was sufficiently filtered and had few impurities.
healthier.
For example, Robust's advertisement for purified water focuses on the fact that it has undergone 27 levels of purification.
At this time, Nongfu Spring said: "Everyone here has pure water, and all of them are garbage."
It has attracted the attention of the whole industry and even the whole society.
In December 1997, Nongfu Spring held a press conference and announced that because pure water lacks trace elements needed by the human body and is not beneficial to human health, Nongfu Spring will no longer produce pure water (a small part of its business) and will instead produce pure water.
Natural water rich in trace elements.
As soon as the remarks came out, the industry was shocked.
Because there were more than 1,500 purified water companies on the market at that time, including giants such as Wahaha and Robust.
But this is only the beginning of the war. Nongfu Spring’s subsequent moves are amazing.
First, a commercial was released on CCTV and major satellite TVs. In the commercial, two pots of narcissus were raised in pure water and natural water respectively. The daffodils grown in natural water grew significantly faster than those grown in pure water.
Any fool can see that this is saying that natural water is more nutritious than pure water.
Immediately afterwards, Nongfu Spring and the China Youth Science and Technology Counselor Association launched the "National Youth Striving to Be Little Scientists Activity" in more than 2,700 primary schools in 21 cities across the country.
The content of the activity is to let primary school students raise garlic, goldfish and daffodils with pure water and Nongfu Spring natural water respectively, and observe and compare their changes to prove that natural water is more healthy and beneficial.
Relying on this interesting and novel experimental activity, the concept that natural water is healthier than pure water was quickly exposed and spread among students, teachers and parents, and the Nongfu Spring brand was also promoted.
From holding a press conference, to releasing commercials on major TV stations, to conducting experimental activities in more than 2,700 schools, Nongfu Spring completed this public opinion offensive in just 2 months.
One punch after another hit the major purified water companies at a loss.
Apart from issuing a joint statement to sue Nongfu Spring for unfair competition, Wahaha and other companies were unable to mount a strong counterattack in terms of market public opinion.
This month, a Xinhua News Agency article titled "Pure water is not suitable for drinking in large quantities and for a long period of time" was even more conclusive, supporting Nongfu Spring's views.
After hearing this, Lin Zuhui said: "With such results in this battle, Nongfu Spring has no rival in the mainland. As long as we ensure the quality of natural water, we can sit back and relax. We must do a good job in finding high-quality water sources and protecting them."
"
Luo Wenxiang nodded and said: "Well, our official relationship with Qiandao Lake is very good. If we protect the interests of both parties involved in the water source, there will be no problems."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! This year there is a flood in the mainland, and the major brands of Hengchang Beverage and Food will definitely donate money, and they will need to donate a lot.
Improving brand awareness is part of it. More importantly, this kind of mainland-based brand relies on marketing itself. It must maintain a good relationship with the authorities and maintain a good reputation in the hearts of the people.
Maybe these brands are not enough to make people jealous now, but when each of them becomes a billion-dollar brand in the future, there will be no one who knows how many people will be jealous.
But if these brands advertise themselves as "Chinese brands" for a long time and engage in charity marketing, they will surely be able to make stable money in the mainland for a long time.
.......
On Saturday, Lin Zuhui came to the conference room of ATV Building.
More than a dozen senior executives from the ATV Group gathered together. Executives from Asia Television, Asia Satellite TV, YG Entertainment, and DreamWorks all attended the meeting.
Everyone looked at the chairman with a look of admiration. This is by no means the highest status that the chairman of the board of directors of other listed companies can enjoy. Lin Zuhui is not only the major shareholder of ATV Group, but also the founder of ATV Group.
hk-pop, Hong Kong dramas, reality shows, these do not belong to Hong Kong, but the 'new culture' that emerged after Lin Zuhui took over the ATV Group, and achieved good results worldwide.
Because of this, Lam Cho-fai is the god of the ATV Group. Not only the management, staff, and artists only recognize Lam Cho-fai as the leader; even the citizens and investors of Hong Kong only recognize the ATV Group with Lam Cho-fai in it.
This is influence!
At the beginning of the meeting, Lam Cho-fai first said: "Due to the damage caused by the Asian financial crisis, the economy in most parts of Asia has fallen into negative growth, and the same is true for the Hong Kong economy. Based on this, the Hong Kong government has consulted my opinion and discussed the 'Cultural Development of Hong Kong' plan.
It should be incorporated into the government's policy agenda to better restore Hong Kong's economy. And the 'cultural industry' is a complex system. According to my analysis and considerations of many years of working in the industry, Hong Kong's cultural industry can account for more than 10% of Hong Kong's GDP in the future.
This ratio will be second only to the United States."
Everyone couldn't help but cheer up. The boss was not bragging. Xiangjiang's current cultural industry should be one of the best in Asia, and perhaps only Japan can compare.
And Lin Zuhui is also full of confidence. In this life, Xiangjiang has not only perfectly copied the Korean entertainment industry and game industry in the previous life, but also copied the Japanese comic industry, European and American variety shows, etc. In the future, 10% of GDP may be underestimated. The United States
It is definitely difficult to surpass him with a proportion of 15%, but you can still work hard with a proportion of 12%. In the previous life of the Mainland and Hong Kong after the millennium, the cultural industry GDP was only about 5%.
"So, our ATV Group must set the best example!" Lin Zuhui said loudly.
"Yes, boss!" Everyone asked in unison, their voices full of excitement and confidence.
Why are they so confident? It’s because they already know that ATV Group is about to enter the second round of ‘cultural wave’.
For example, Yu Xiaoming of YG Entertainment is ambitiously building a 'second-generation girl group' and a 'second-generation boy group'. YG Entertainment is also cultivating its idols' creative abilities, variety show talents, and acting talents to promote idols
Comprehensive build.
For example, the executives of Asia Television know that the Hong Kong drama "Meteor Garden" is in preparation, and the program "X-Man" is also in preparation.
There are various signs that the group has entered the second stage of creation and will not rest on its laurels or stop. Of course, ATV has not stopped recently and has continued to produce wonderful works.
Next, Lin Zuhui discussed the details with everyone.
For example, if you want to earn more foreign exchange overseas, you can't do it just by having an excellent combination. Just like commodities, you must also have channels.
In the past life, why South Korea's SM Entertainment was so harsh on artists, and it is still the largest entertainment company in South Korea. The biggest reason is SM Entertainment's overseas distribution capabilities and channels. If celebrities want to open up markets overseas, they have to rely on such large companies.
ATV Group has been expanding overseas over the years. Each country has many cooperation channels. As time goes by, these channels are getting bigger and bigger, and it will naturally become the number one entertainment group in Asia.
After the meeting, Lin Zuhui returned to the office.
A tall beauty in uniform then followed in and started serving tea and water. She was none other than Lin Zhilin, whom Lin Zuhui had just recalled from Canada.
Originally, he really planned to let her finish her three-year master's degree and then act as his female assistant; but in the end, Lin Zuhui regretted it again and sent a delicate beauty overseas. He had not had enough of it, which was really a waste.
Lin Chiling is not another girl. She has good knowledge and enough emotional intelligence. She can be used as an assistant by his side. This is not the Internet age. If he has a beautiful female assistant next to him, it will not be magnified much, and it is acceptable.
.In a few years, we will make other arrangements.
"Boss, please have tea!"
Lin Chiling has a gentle voice and expression, high emotional intelligence, and can quickly adapt to her new identity.
It's a pity that Lin Zuhui can't adapt to the "new relationship" between the two. He looks at his long legs wrapped in black stockings, his beautiful buttocks wrapped in a uniform short skirt, and his charming face.
Without any hesitation, Lin Zuhui reached out to Lin Zhilin's thigh, feeling the confusion of the office ol.
"Boss, please respect yourself!" Lin Zhilin said in her sweet and gentle tone.
At this time, her expression was very serious, and she knew that she was 'angry', but it made the man want to go further.
"Pfft"
In less than three seconds, Lin Zhilin's serious expression immediately shone like a flower, and then she couldn't help but laugh.
"I hate it. When you called me back, you asked me to be your assistant. You also specifically told me that I would not allow any lovers to cross the line during work. So, Mr. Lin, are you abiding by your agreement now?"
The tone of voice is coquettish, as if she is acting coquettishly, making men fall in love with her.
Lin Zuhui's hand did not stop, but moved upward ten centimeters.
"Yeah" the beauty whispered softly.
"The rules are made for you, not me." Lin Zuhui said playfully.
"I know, my boss!" Lin Zhilin said in a seductive tone.
Lin Zhilin did not fall into Lin Zuhui's arms. Although she was resisting the 'itch' and still maintained her identity as secretary; but if Lin Zuhui wanted to pull her into his arms, she would 'submit it'.
"Dongdong" sounded from the office staff.
Lin Zuhui had stopped. Lin Zhilin quickly adjusted the hem of her skirt, and then her expression quickly recovered.
"Come in"
Zhao Zhenqiang walked in, looking at Lin Zhilin with nothing in his eyes, and looked at Lin Zuhui.
"sit down!"
"Okay, boss!"
Lin Zhilin generously served tea to Zhao Zhenqiang. Zhao Zhenqiang quickly stood up slightly and said, "Assistant Xie Lin!"
"Slow use!"
Lin Zhilin responded politely, then left the office and closed the office door.
"Boss, the script of "Meteor Garden" is almost ready. Let me ask you for advice. It is the starring role of Daoming Si. We feel that Nicholas Tse is not suitable for him. The reason is: he is not our contracted artist. And we want to turn "Meteor Garden" into
It is used to cultivate the artists of the group, because there will be f4 concerts, records and other peripherals in the future, and the value is very high." Zhao Zhenqiang said seriously.
He knows that the boss can listen to his opinions. Although the boss is majestic and even important in the group, it does not mean that the boss is an arbitrary person.
Hearing this, Lin Zuhui immediately said: "I just suggest it, and you can arrange it! However, your idea is very good. The peripheral income of "Popular Garden" is very large, and it is more influential and has more peripheral income than "Returning the Princess".
.You have done a great job on this work, which is very good!”
In the previous life, "Popular Garden" was originally more popular than "My Fair Princess" in the mainland, but it was banned midway. However, "Meteor Garden" was really popular in Japan, South Korea, and Southeast Asia, and was even popular in the United States.
What the media named the year.
Zhao Zhenqiang immediately said: "Okay, we have enabled f4... Shancai is Fan Binbin..."
No matter how bold he is, he doesn't dare to replace Fan Binbin. Of course, Fan Binbin is an artist under the ATV Group's management company, and there are no problems with his image and acting skills, so he will not be replaced. Although Nicholas Tse has a good image, he is an artist of the Yinhuang Group
, naturally we cannot take advantage of such outsiders.
At this time, the ATV Group has increasingly 'monopolized' the entertainment industry in Hong Kong because it is a one-stop industry. Although it has also attracted some criticism, the ATV Group is not affected at all because of its particularity.
Of course, in some music programs and variety shows, ATV still adopts an inclusive and theoretically fair system. The main reason is that Lin Zuhui has said that you should never do anything illegal, so as not to get yourself into trouble.
Why is it said that it may involve illegality? Because in the previous life, TVB had scandals, and there was an incident where a brokerage company bribed senior executives to take care of its artists.
Although Lin Zuhui as the boss will not be greatly affected when this happens, the reputation of the TV station will always be affected.
Lin Zuhui nodded and said: "I believe in the strength of ATV Group, this ambitious work will definitely be popular all over Asia, and even have influence in Europe and the United States!"
There is no need to question the creative strength of ATV Group, so Lin Zuhui did not interfere with the script (he also forgot a lot). I got a few lines for the song "Watch the Meteor Shower with You", but there is no need to be the same as in the previous life, because of the creative level of ATV Group
Higher, it has many creative masters and has been tested by the market.
"Yes, we will definitely work hard! It is expected to be officially filmed in the second half of this year and broadcast next year!"
"Okay! Aren't we going to have "My Fair Princess 2", "Miss Mermaid"... these ambitious masterpieces this year!"
Lin Zuhui probably knows about ATV's drama plans, after all, he comes to the company for half a day every week.
"Um"
At this time, Lin Zuhui was very much looking forward to it. Once the Hong Kong government's cultural policy agenda was released, ATV would immediately produce a work that was popular in Asia (1999), just in time to give South Korea the prestige.
In the previous life, after Korean Bangzi formulated the "Cultural Nation", it was not until two years later that top works began to come out!
Of course, Hong Kong's "Cultural Development of Hong Kong" has been going on for six or seven years in this generation.