The parent company of Xiangjiang San Miguel Beer, 'Philippine San Miguel Group', announced that it will transfer 62% of its 'Xiangjiang San Miguel' stock to 'Hengchang Beverage and Food Group', a subsidiary of New Era Group, for a price of HK$450 million.
'.
As soon as this news was announced, it did not attract much attention. After all, New Era Group is now in the midst of expansion, and news of acquisitions has never stopped. An acquisition of 450 million is too small, and an acquisition of tens of billions would only
This is the norm for New Era Group.
........
Monday, May 18th.
The office of New Era Group.
Lin Zuhui stood up and sent Cai Qiwen to the door of the office. Cai Qiwen quickly asked Lin Zuhui to stay.
The person who came to Xiangjiang to sign a contract with Hengchang Beverage and Food Group this time was San Miguel Group executive Cai Qiwen. After the two parties signed the contract, Lin Zuhui received Cai Qiwen in the office.
The two chatted happily, and they could be considered to have formed a friendship. If they cooperate in the future, they would also have a foundation.
After Cai Qiwen left, Lin Zuhui summoned Luo Wenxiang, president of Hengchang Beverage and Food Group.
"The acquisition of Xiangjiang San Miguel Beer is just the first step for us to enter the beer industry. Next, you have two tasks: first, make the San Miguel beer brand popular, especially in the mainland market; second, acquire mainland beer brands,
enrich our products.”
Luo Wenxiang nodded and said, "Okay, I will definitely rectify and develop the beer business!"
Lin Zuhui thought for a while and put forward his own suggestion: "San Miguel Beer has been unable to open the market in the mainland, maybe because of insufficient marketing. You can send a team to the mainland to 'eavesdrop' on the ideas of young people, and see if you can design some
Cartoon images or the use of Internet slang become popular through the young market!"
Now is the Internet era, and domestic chat rooms have become popular.
Luo Wenxiang said with admiration: "The boss's idea is very good. We must develop good marketing methods to open up the market for San Miguel Beer in the mainland."
Lin Zuhui said with satisfaction: "We have been working in the mainland market for so many years, and we are already familiar with it. I believe you can do it."
"Yes, boss!"
Hengchang Beverage and Food Group is a master in the marketing industry, and its brands have obvious advantages in this regard. Therefore, it is not a problem to start a new business for a small beer brand.
After Luo Wenxiang left, Lin Zuhui thought about other things.
In May, the property market in Xiangjiang showed a downward trend.
Sun Hung Kai's "Hillfield Garden" and Cheung Kong's "Ying Tsui Peninsula", the competition between these two real estate projects has pushed Xiangjiang real estate into a low ebb. Xiao Feng Yuan was launched at NT$4,280 per square foot, and Ying Tsui Peninsula was launched at NT$4,280 per square foot.
The shocking price was NT$4,147 per square foot. Both properties were launched at a price that was 20% lower than the market price, resulting in a sensational effect.
Major real estate developers have cut prices one after another, making the overall real estate situation even worse. It has fallen by 50 to 60% compared with the peak last year.
Of course, sales of real estate at reduced prices do increase the volume of property transactions, but the total transaction price will definitely fall; and in the long run, it will definitely do more harm than good. For example, the government has no land revenue, and investors who hold properties complain endlessly, causing social unrest.
Uneasy, there are more and more unemployed people... etc. After all, the real estate industry is the pillar industry in Hong Kong. A hard landing will cause huge social turmoil.
Hong Kong's overall economy is also deteriorating, with GDP recording a negative growth of 2.3% in the first quarter.
In view of the violent fluctuations in the economic environment inside and outside Hong Kong, the Hong Kong government has launched a series of rescue measures to address the problem of Hong Kong's property market and funding shortages: such as flexibly handling the annual housing construction target for each unit, canceling some of the previous measures to "crack down on the property market", and simplifying purchases.
Residential mortgage scheme, so that banks know exactly how much liquidity they can get to draw up loan plans...The purpose of these measures is to avoid a 'hard landing' in the property market.
In terms of financial markets, since the Hang Seng Index climbed to 10 points at the end of March, it has continued to fall, and now only 0 points remain.
What's even worse is that international speculators have come to Hong Kong again to attack the financial market, causing panic in the market for a while.
In a volatile environment, investors who originally had some confidence became less confident and even panicked.
So this drop is really a drop!
There may be no technical rebound, unless there is external intervention, such as the Hong Kong government promulgating a series of measures to stimulate the economy, or directly entering the market, etc.
Lin Zuhui has ordered the investment department of the family office to buy Hong Kong blue-chip stocks with a daily capital of 1 billion to 1.5 billion when the Hang Seng Index hits 9500 points. Such diversified purchases will definitely have the effect of stabilizing the stock market and avoid exposing Lin.
The true strength of family offices.
Although he did not directly rescue the market, he has done enough for Xiangjiang Financial:
First of all, if it were not for the support of several of his listed companies, the Hang Seng Index would have fallen below 9,500 points;
Secondly, his family office still has more than 50 billion Hong Kong dollars in funds. Even if it buys 1 billion to 1.5 billion every day, it is still considered a support market.
So overall, the financial market in Xiangjiang is in a much better situation than in its previous life.
"Dongdong"
"Come in"
The person who came in was Xue Renze, CEO of New Era Business Management. The original Gao Yi had retired and was replaced by the young Xue Renze. The so-called young is actually 40 years old, and his resume is also very rich.
"Boss, let me give you some reports on the acquisition of Chinese real estate!"
Lin Zuhui nodded. Starting from May, Chinese Real Estate, a subsidiary of New Era Commercial Management, began to acquire some rent-collecting properties. This was something Lin Zuhui appointed. As for the specific acquisitions, it is up to the executives to decide, otherwise Lin Zuhui will be busy.
Gotta come over.
Xue Renze said: "I just bought the Tsim Sha Tsui Baoli Commercial Building owned by Xie Ruilin for HK$150 million. This building was bought by Xie Ruilin at the peak of real estate for HK$500 million."
This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui was stunned and couldn't help but said: "Falled so much?"
Xue Renze nodded and said: "Yes, in the current market, many companies are on the verge of bankruptcy. They urgently need to cash out properties to avoid company bankruptcy. For example, Xie Ruilin (listed company) entered the property market with HK$2 billion at the peak of real estate.
, it is said that the current loss is more than 1.3 billion. Because many of them are loans, and the financial crisis has also affected the jewelry industry, the situation is very critical. In order to avoid bankruptcy, Xie Ruilin cashes out every bit he can, and they are still planning to dump low-price jewelry on the market.
Price diamond jewelry to raise more funds.”
Lin Zuhui couldn't help but smile and said: "We got a bargain!"
Xue Renze has also been with Lin Zuhui for seven or eight years, so he naturally admires and trusts his boss's bargain-hunting behavior. The boss thinks that this is a trough, which is a trough; of course, the premise is that the company's cash flow is sufficient.
The most important thing in Hong Kong is the 'lack of money'. Banks are short of money and dare not lend money. Companies are short of money and are eager to sell properties to save themselves. Citizens are short of money to repay loans or the housing supply will be cut off... In short, everyone is short of money.
Money, whoever has the cash flow is the overlord.
Xue Renze continued: "Boss, as far as I know, Hysan Real Estate has also encountered a lot of trouble, and the Entertainment Building is expected to be bought back at a low price!"
Lin Zuhui said: "If you come to buy something, wouldn't it mean that you are being ripped off?"
Xue Renze said confidently: "The money is in our hands, how could it be ripped off! We sold it to them for 3.96 billion, and we can hope to buy it back for 2 billion."
Some buildings have dropped by 70%. After all, the entertainment district is a high-quality building, so it will definitely not drop that much.
Lin Zuhui thought for a while and said: "You can get it back up to 2.2 billion, you can try it!"
He also recalled that in his previous life, Liu Luanxiong sold the Entertainment Building to Hysan for HK$3.6 billion. As a result, Hysan was sold to Sita for HK$2.7 billion around 2005, resulting in a loss of HK$900 million in 1989.
Last year, he took advantage of Hysan's desire to enter Central, deliberately asked real estate agents to trick them, and sold it to them at a sky-high price of 3.96 billion, finally avenging the "Baohua Construction" back then.
The reason why it is more expensive than the previous life is that the time difference is several months, and the rebuilding area and quality have come and gone. I will definitely not refer to the price of the previous life.
Xue Renze said confidently: "Okay!"
Lin Zuhui added: "For those buildings we have sold, if there is a possibility of getting them back, let's give them a try. But the prices have been discounted by at least 40%. The economy and real estate will not recover for a while, so it doesn't hurt to take your time in bargain hunting.
"
"No problem, I'll pay more attention!"
After Xue Renze left, Lin Zuhui showed a smile. The company still had more than 35 billion Hong Kong dollars in its account. Although it used money very powerfully, New Era Group could still make a profit of about 20 billion this year, a decrease of about 30%, which was within a reasonable range. The main reason
Revenue from Europe, the United States and the Mainland has accounted for about 40% of normal profits.
........
Hysan Group.
When they heard that Chinese Real Estate was interested in redeeming the Entertainment Building, all the Hysan executives had strange looks on their faces, and they all looked at Li Dingchang with dissatisfaction.
At first, it was Li Ting-cheong's idea to enter Central, and he ended up buying the Entertainment Building at a high price.
"Don't sell! New Era Group has set a trap for us, and now it wants to redeem the Entertainment Building at a low price. It's a great idea!" Li Dingchang said with his teeth itching with hatred.
Of course, he also regretted offending New Era Group back then. Whenever he looked at the Kai Lan Building in Causeway Bay, he couldn't help but feel heartache. The high-quality building with a total of 600,000 square feet stands in the core area of the Lee family's headquarters.
.
Director Li Yunlian immediately said: "Now is not the time to think about this. Many properties outside have fallen by 70%, and Chinese Real Estate's offer of HK$2 billion is already very tempting. The most important thing is that Hysan Group's financial situation has deteriorated because of its hasty investment.
It’s no longer optimistic.”
Her words attracted everyone's agreement. At this time, international speculators were still attacking Hong Kong's finance. The whole of Hong Kong was filled with fear, and the economic prospects were not optimistic.
A director said: "The company needs cash to cope with the long-term impact of the financial crisis. The Entertainment Building does not belong to us in the first place. Although we will be laughed at if we sell it at a low price, compared with those bankrupt companies, we are already considered a wealthy company.
Okay."
Those who advocate selling have an absolute advantage.
In fact, even Li Dingchang wanted to sell the Entertainment Building and cash out funds to stabilize the company. However, he felt that New Era Group was "deliberately" trying to mess with Hysan.
When I asked for a price, I was very aggressive; now when I bargain, I am very aggressive.
It makes people very unbalanced, and even makes people suspect that Lin Zuhui deliberately plotted against him. After all, everyone in Hong Kong knows that Lin Zuhui predicted the financial crisis, so he shipped goods in time and became the biggest winner. Even veterans of shopping malls like Li Chaoru, this time
It is said that the losses have reached nearly 10 billion (financial product investment).
"Director Li Yunlian, go negotiate with them and try to get a better price!"
"Try your best. Now it's important to have money. If you have goods, you should rush to sell them."
Everyone sighed. What they said was absolutely correct. There were many people who sold their properties at half price.
.......
Chinese Land and Hysan Land quickly reached a sale and purchase agreement: Hysan Land sold the Entertainment Building to Chinese Land for HK$2.08 billion.
For a time, it became a "classic battle" for Chinese real estate buyers - between one sale and one purchase, a huge profit of HK$1.88 billion was made; and Hysan Real Estate also became a joke in the eyes of the public, because in one and a half years, because of a
The building suffered a loss of HK$1.88 billion.
Of course, many people have noticed that New Era Group has been bargain hunting, and everyone has speculated that from Lin Zuhui's perspective, might it be that Xiangjiang Property has reached a low point?
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Some bold people with a lot of spare money are thinking about whether to buy the bottom.
However, I am afraid more people dare to think about it. After all, is this the real bottom? How long will this low last?
All kinds of doubts are enough to make most people hesitate to move forward.
What's more, international speculators are still attacking Xiangjiang's finance, and the stock market has begun to plummet, causing panic in the whole of Xiangjiang.
New Era Group.
Liang Zhenxun, the chief financial officer, came to Lin Zuhui's office.
"Boss, if you allocate 20 billion Hong Kong dollars to acquire potential rent-collecting properties in Xiangjiang; coupled with this year's budget of Times Shipping, the large expenditures of Langham Hotel Group and Amazon Shopping Center, I predict that the cash flow of New Era Group will be
There will be less than 10 billion left at the end of the year.”
The boss makes money well, but spends money even more, Liang Zhenxun thought.
15 billion to repay debts, 13.5 billion to Canary Wharf Group, 15 billion to acquire shipping companies and terminals, 15 billion to order/purchase ships (paid in batches), 20 billion to collect rental properties at bargain prices, there are so many large expenses, and others
Not to mention the expenses.
The company also has two major projects under construction: the International Financial Center and the Cyberport. Importantly, other real estate companies are selling properties at reduced prices, while New Era Group directly freezes the properties and begins to cover up (originally selling 6,000 units per year).
For residential and above, the target this year is only 3,000).
Lin Zuhui said with satisfaction: "I have spent all my money at the end of the year, but I am still worried about not being able to spend it!"
Liang Zhenxun reacted immediately and said: "What does the boss mean, is he going to sell some overseas stocks?"
Lin Zuhui nodded and said: "In April, Citigroup and Travelers merged. How will the stock price rise?"
Liang Zhenxun said: "It's very good. The market value of the Citigroup stocks we hold has exceeded US$2.5 billion!"
Lin Zuhui said with satisfaction: "At the end of the year, this stock can gradually start to be sold; in addition, the British bank stocks can also be sold at the end of the year. These stocks alone can cash out more than 40 billion Hong Kong dollars. Next year we will
You can still make big purchases.”
He calculated that between December 1998 and March 2000, about 150 billion in cash could be cashed out, including all overseas securities investments.
Coupled with the sale of Europe's 2G telecommunications business next year, it can theoretically obtain HK$80 billion.
However, Juji Company is a 2G business. If it is sold, the funds can be used to invest in 3G licenses and continue to enter the telecommunications industry.
"Okay, I know!"
Liang Zhenxun left the office with confidence. The group has been spending a lot of money recently, so he just came to remind his boss.