Lin Zuhui came to the Cyberport and looked at the huge building complex, and his heart slowly filled with pride.
As long as he develops the two industries of software and games in Hong Kong, it will be enough to support the "Cyberport" to become world-famous. These two industries do not require a hardware industry chain. They can be built successfully as long as they have talents. Of course, the core is still
Lin Zuhui’s wisdom, channels, and funds.
For example, The9 is not only a game development company, but also a game publisher. It can act as an overseas distribution agent for other game studios. The overseas distribution of The9 is naturally through its own channels, plus cooperation with Activision, Kingsoft, etc.
Partner channels.
As long as you can develop a good game, you won’t have to worry about the market!
As for the talent issue, after years of hard work by Lin Zuhui, Xiangjiang can graduate more than 2,500 graduates in various computer fields and more than 2,000 graduates in cultural fields every year.
Arriving at the conference room of the Ninth City Company in Cyberport, President Gao Kelin and a group of senior executives and project leaders were already sitting in their seats.
After Lin Zuhui came in, everyone concentrated their attention, and their eyes revealed fanatical admiration.
"Legend" developed by The9 is the world's first truly online game. Currently, network servers have been set up in 26 countries and regions. The hatred system, reputation system, macro command system, etc. of "Legend"
These have become the mechanisms of future mm bones.
"At the beginning of the meeting, I will first learn about the development progress of "Legend of Hot Blood", "Miracle Mu", and "Ragnarok", and the leaders of each project will report to me!" Lin Zuhui said first.
At this time, the network has improved a lot. The network speed in the United States, Japan, and Hong Kong can already support tens of thousands of people online; as far as Lin Zuhui knows, the game "EverQuest" developed by Sony in 1999 in his previous life has created 12
Thousands of people online.
In this life, South Korea's "Paradise" is currently also running in September, so The9 must speed up the development of follow-up works.
In the mainland, Lianzhong Games was only launched in June this year, and it can only play online chess and card games. If the mainland wants to truly develop online games, it will have to be after the end of 1999, because whether it is the Internet speed or the configuration of the Internet cafe,
Only gradually did he catch up.
However, the games developed by The9 are of course not only limited to the mainland, but also set up servers around the world. For example, the "Legend 1" that has been successfully developed is definitely different from the previous junior version of "Legend", but it is easy to
Pine has achieved global success.
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After listening to the reports from the three project team leaders, Lin Zuhui had a clear idea!
"Legend of Hot Blood" will be tested early next year and is expected to be released in the second half of the year. This game is an Asian-style online game. Lin Zuhui played it for about three years in his previous life, and later played the web version;
"Miracle Mu" is a European medieval-style online game that is being tested and is expected to be launched in the first half of next year;
"Ragnarok" is a Q-version anime-style online game. It is expected to be tested in the second half of next year and launched in the millennium.
Of course, Lin Zuhui has his own opinions on these games. Although he may not remember many of them, the game is originally "you copy mine, I copy yours" and remains the same; therefore, Lin Zuhui casually proposed some gameplay, operations, etc.
It is enough for professional people to refer to it.
For example: city war (establishing a gang), alliance war (establishing a war alliance), copy (experience, equipment, money, "Ragnarok"), equipment (category, level, inlay, enhancement), props...
.There are really too many suggestions.
Lin Zuhui may not be a good game planner, but he must be a good game reviewer.
Therefore, as long as I invite him to play when testing the game, it will immediately bring back many memories for Lin Zuhui, and then I will point out improvements or additions.
After listening to the report, Lin Zuhui said: "The9 City must continue to recruit people. The era of online games has arrived, and talent reserve is also very important!"
Gao Kelin immediately said: "Okay! In fact, the company has no talent reserves and there are many projects."
Lin Zuhui said with a smile: "Then continue to expand the scale and engage in more projects. Our sister company ATV Group is also developing the game industry. Now many studios have emerged in Hong Kong. We, The Ninth City, must be the leader!"
"Yes, boss!"
Lin Zuhui nodded and said, "Then let's go test the game!"
Everyone got up and dismissed the meeting, while Lin Zuhui went to the project team of each game and directly contacted the project leader.
After years of development, The9’s developers have rich experience and strength. If these 500 people set up many studios, they will also have very good development.
Of course, no matter how good the development is, there is no ready-made plan to develop well. Moreover, The9 City does not only develop the games selected by Lin Zuhui, but also has other projects.
Lin Zuhui will not participate in the planning of the game department established by ATV Group at all, allowing them to develop on their own.
Thanks to the leadership of The Ninth City, I believe that the entire Hong Kong game industry will develop very well.
........
Lin Zuhui summoned Yu Hai, the president of Nongfu Spring, and asked, "I heard that your acquisition of Robust was not going well?"
Yu Hai immediately felt timid for no reason. Although his boss seemed calm, his aura was there.
"Well, He Boquan refused to be acquired, even though we offered a sky-high price of 1.5 billion!"
Lin Zuhui nodded and asked again: "As far as I know, in China, our Nongfu Spring, Baisui Mountain, occupies an absolutely dominant position. So how confident is Robust?"
Yu Haima said: "Our marketing war at the beginning of this year achieved great results. We completely defeated the bottled water of Robust and Wahaha in one fell swoop, and our market share plummeted. However, the main revenue of Robust and Wahaha is ad calcium
, yes, they even have a mineral water series.”
This chapter is not over yet, please click on the next page to continue reading! Hearing this, Lin Zuhui knocked on the table. He remembered that Robust was acquired by Danone in his previous life, right?
Thinking of this, he firmly planned to continue the acquisition, even if it was a forced acquisition.
"In this case, you go to Wahaha's Zong Qinghou and tell him that we hope he will put strong pressure on Robust on ad calcium milk. After this is done, if Robust is acquired by us, it will be beneficial to Wahaha ad calcium milk.
To occupy a larger market, because we don’t pay attention to ad calcium milk, it hints that we may hide Robust.”
Yu Hai's eyes lit up and he said with admiration: "What a clever move by the boss! I remember that He Boquan was the one who joined forces with Zong Qinghou, and then Wahaha cut prices across the board, and Guangdong Robust suffered a total loss, so Zhongshan Robust will "Guangdong Province"
The acquisition of Robust ended the era of the two Robust brands. And Zong Qinghou now knows that mineral water cannot compete with us, so he definitely wants to focus on AD calcium milk."
Lin Zuhui nodded. He had also learned about these things. Zhongshan Robust was the Guangdong Robust brand leased by He Boquan. Later, when He Boquan became bigger, Guangdong Robust enjoyed the convenience of 'paddling' and threatened to
Zhongshan Robust (lease period); and in 1996, the pure water of Guangdong Robust was pointed out by "flood fighting officers and soldiers" that "drinking it caused diarrhea", which also caused numerous reports in the media, and it was in trouble. It was in trouble at home and abroad.
Under the circumstances (Vicious Incident, Wahaha's Price Cutting Attack), Guangdong Robust had no choice but to be acquired by its 'own son'.
But now, Nongfu Spring is going to "treat others in their own way" and play again.
At this time, the domestic mineral water industry was dominated by Nongfu Spring, and Robust lost a lot of market, relying entirely on AD calcium milk and other products to support it.
"This is the first step. After we acquired Robust, we turned around and acquired Wahaha. In this way, we not only 'monopolized' the bottled water market in the mainland, but also entered the dairy industry."
Yu Hai said with admiration: "The boss's move is too clever! Domestic brands are really vulnerable to the power of capital. Whether it is marketing, production, or management, they are far behind. Rather than being acquired by foreign capital, it is better to be acquired by our Hong Kong capital.
, it belongs to the same country anyway.”
After Yu Hai took up the position of Nongfu Spring, he began to accept the influence of Lin Zuhui's "patriotic feelings", so he had a strong sense of belonging to China. As Nongfu Spring is centered on the mainland, it is bound to show "patriotism", which makes it easier to do business.
This year's flood, Nongfu Spring donated 20 million, which is definitely a huge sum; Wahaha donated less than 4 million, which can be compared. Wanglaoji donated 10 million, Jinmailang donated 30 million, and Red Bull donated 10 million
, it caused a huge sensation in the mainland.
These donations are just single donations. These four brands certainly do more than this for charity every year. For example, Red Bull and Wanglaoji have always sponsored domestic sports, Jinmailang and Nongfu Spring have always sponsored education, and they spend a lot of money on charity activities every year.
.
When Lin Zuhui held a meeting with senior executives, he made it very clear that in the beverage and food industry, you should not first consider how much money you make, but first consider building a brand and monopolizing the market. This is in line with long-term interests.
As for overseas markets, Hengchang Beverages and Food is making steady progress as a whole. In the early days, it was in Southeast Asia and other regions. Now it has acquired a small and medium-sized Korean food company and is preparing to use this company to enter the Korean market.
This approach is normal. Wal-Mart did the same in its previous life, acquiring a Korean retailer and then taking the opportunity to enter Wal-Mart into South Korea.
Finally, Yu Hai asked: "Boss, if you spend a huge amount of money to acquire Robust, besides eliminating one competitor, do we really not plan to enter ADG calcium milk? So this acquisition is more or less a loss?"
This is indeed true. After all, Nongfu Spring has no shortage of channels. Unlike other foreign capital entering China, Nongfu Spring has been deeply involved in the mainland for many years.
Lin Zuhui said with a smile: "With the acquisition of Wahaha, we are entering the AD calcium milk market! Of course, spending such a large amount of money to acquire is not to eliminate competitors, but I want Robust to enter the field of lactic acid bacteria, which will come later.
discuss."
Yu Hai nodded, he had no doubt about the accuracy of his boss' general direction.
In Lin Zuhui's view, lactic acid bacteria drinks, especially 'Yakult' products, can definitely take the lead in seizing the market. After all, Yakult entered the mainland around 2002, and as for other lactic acid bacteria drinks, there is no shadow yet.
Of course, lactobacillus has a very high technical threshold. In the past, the world's "lactobacillus" was monopolized by two international giants, which directly blocked the neck of mainland lactobacillus drinks.
'Lactobacteria' face many technical problems, both in research and development and in maintaining activity, which require a lot of money and manpower. This is why China is close to a blank in terms of independent intellectual property rights for functional probiotics. It will probably take another 20 years.
Only China has its own core technology, which is a pity.
If Robust enters this industry, it will naturally import ‘lactic acid bacteria’ to produce lactic acid bacteria drinks for sale, and at the same time establish independent research and development; it can link up with universities, which will have better results.
........
Yu Hai, the president of Nongfu Spring, invited Zong Qinghou, the president of Wahaha, to come to Xiangjiang for a meeting. Zong Qinghou naturally agreed happily. Although the two companies are competitors, they may be able to cooperate.
In his mind, he doesn’t mind Hengchang Beverage and Food Company taking a stake in Wahaha. After all, foreign capital can be used to develop Wahaha.
However, when the two met and Yu Hai made the request, Zong Qinghou's first reaction was 'conspiracy'.
Seeing the slight change on Zong Qinghou's face, Yu Hai immediately explained: "Mr. Zong, this is beneficial but not harmful to Wahaha. Nongfu Spring aims at mineral water and does not have much ambition for AD calcium milk. On the contrary, Wahaha is now
We should monopolize ad calcium and at the same time develop carbonated drinks (very cola). Am I right?”
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Zong Qinghou thought about it and was quickly convinced, but he still said: "How to ensure that you will not use ad calcium milk to exert force?"
Yu Hai said with a smile: "First of all, the competition between Robust ad calcium milk and Wahaha ad calcium milk is already at a disadvantage; secondly, Mr. Zong should have confidence in Wahaha, after all, you are already the leader in this industry; finally, we have verbally
promise."
Zong Qinghou could only say: "Okay, I can do it, because it will be beneficial to Wahaha Enterprises." He did not say that he believed in Nongfu Spring. After all, this was completely driven by profit, where did the trust come from.
Yu Hai stretched out his hand and said: "Win-win cooperation! We aim at mineral water, and you aim at ad calcium milk. The less people share the cake, the better it is for the development of the enterprise!"
"Haha, that's what Mr. Yu said!"
.......
In late October, Wahaha's ad calcium milk series products suddenly dropped in price, which made Robust's situation even worse.
The two brands of ad calcium milk, one red and one green, can be said to be full of CP feeling; but now the green one plans to cut the price to defeat the red one, and it has suddenly become a battle between red and green.
Robust Company.
He Boquan urgently held a high-level meeting, and all the high-level officials understood what had happened.
"As you know, Wahaha's AD calcium milk series suddenly dropped prices across the board, which can be described as aggressive. What do you think?"
A senior executive said: "Now is the financial crisis, and Wahaha suddenly cuts prices, which is obviously targeting us! Just like Nongfu Spring's sudden large-scale advertising and marketing at the beginning of the year, it is an act of suppressing market peers."
Another senior executive said: "From 1992 to this year (1998), we at Robust have been competing with Wahaha for the first place in the industry, but now there is a big gap between Robust and Wahaha. Nongfu Spring is attacking our bottled products
Water, Wahaha has attacked our ad calcium milk again, and we are indeed in a bad situation. I think we should bring in allies from outside."
He Boquan looked at the executive and said, "You mean Robust is selling himself?"
The senior executive nodded and said, "Boss, you are feeling very tired too. You may want to consider cashing out while the price is high!"
He Boquan suspected that this senior executive had an affair with Nongfu Spring, but now was not the time to pursue the matter because he was already interested.
After a meeting, the general manager did not offer any valuable advice, but many people tried to persuade the company to sell.
What everyone means is very simple. The parent company of Nongfu Spring is Hengchang Beverage and Food. This company has many well-known brands in the mainland and its business is developing very well. And behind Hengchang Beverage and Food, there is a huge mountain.
It is the largest enterprise in Hong Kong - New Era Group.
He Boquan sighed in his heart: "Sure enough, you can't raise the company as your son, otherwise you will end up crying in vain!"
At this time, he had already made plans to contact Nongfu Spring again.