In Lin Zuhui's office, a beauty was welcomed, the tall mixed-race Hong Kong girl Gao Lihong.
"Mr. Lin, I saw that several beautiful women have appeared on the cover of FHM for the second time, so I thought I could do it again!" Gao Lihong boldly expressed her thoughts.
She was last year's Miss Hong Kong, and she wanted to enter the entertainment industry; but because her Cantonese is not good, no company has signed her as an artist for the time being. Although Miss Hong Kong is very famous, she was still a little famous back then. After all, a new Miss Hong Kong is elected every year, and The top few will all share in the fame.
The last time she shot the cover of "FHM", it was well-received and she accepted two commercials in a row, and there was also a TV commercial. She felt that being in the magazine was a very good way to keep her fame and not lose it. Make money by taking commercials.
A figure flashed in Lin Zuhui's mind, that was the honest Fatty Hong. Then he looked at Gao Lihong next to him. Suddenly a strange thought came to his mind. Fatty Hong looked a little dissatisfied with his apology last time. He was not as sincere as Jack. ah!
Of course, I am really not a stingy person and I don’t care about those details!
"That's it! You also know how popular our magazine is. Although the sales volume is not the first in Hong Kong, the advertising fee is almost the first. So the stars waiting to become 'gang girls' are all queuing up!"
The more Lin Zuhui said this, the greater Gao Lihong's ambition became!
"How long do we have to wait?"
Lin Zuhui frowned, this woman is so ignorant, she didn't even agree to let you go!
"This...actually..."
Gao Lihong saw Lin Zuhui's embarrassed look, which was different from what she expected. She began to think that she was the Miss Hong Kong champion. Since others could win twice, why couldn't she?
However, now that the young boss doesn't agree, the editor won't agree either.
"Mr. Lin, are you free tonight? I would like to treat you to a meal and teach me Cantonese!"
"That's...ok! There's no problem in teaching Cantonese. This is the first time I've seen a Hong Kong girl as studious as you."
Lin Zuhui is proficient in both Mandarin and Cantonese. What does it mean to teach a Hong Kong girl to learn Cantonese? He can also teach her to learn English!
No, I can learn English from her. Others are also very good at English. After all, my father’s language is English.
After Gao Lihong left, Lin Zuhui put away the unhealthy thoughts in his mind and worked hard.
"FHM" magazine continues to perform well, with sales continuing to rise steadily and remaining at around 70,000 copies; however, its advertising costs are comparable to those of a weekly with a sales volume of 100,000 copies, because advertisers know that people who read "FHM" magazine Consumption levels are very high.
Just like the sales volume of "Ming Pao" is not as good as that of "Oriental Daily", but the advertising fee is much higher than that of "Oriental Daily".
After a while, Liang Guanhui, editor-in-chief of "FHM", came into the office to report.
The boss only has less than two days a week at the publishing house, so they, the senior management, seize the time to report on the week's work and put forward future ideas.
Everyone in the company knows that the boss is a person who pays attention to efficiency. "GOOD" magazine even created a "best-selling magazine with a team of only 36 people and supported a sales volume of 60,000."
This greatly increased the pressure on Liang Guanhui. Fortunately, the advertising fees of "FHM" were unbeatable, much higher than those of brother magazines.
Lin Zuhui has a very good memory, and Liang Guanhui's reporting work ended quickly, during which he was able to put forward many constructive suggestions.
He said calmly: "As the saying goes, 'Kindness to your enemies is cruelty to yourself.' Our magazine wants to make it known in the industry that any actress who has appeared on the cover of Playboy does not meet the positioning of our brand. In the future, we will
Cooperation will not be considered."
Liang Guanhui felt a chill in his heart. Although his boss was young, his methods were very sophisticated and decisive.
"Well, okay, I'll make arrangements! However, "Playboy" really can't hire any good people. They are all people who want to be famous and crazy. I heard that their sales volume still cannot exceed 30,000 copies. If it weren't for them
I’m afraid I won’t be able to sell as much if I keep playing around with the sidelines. In that case, I might as well start a salty and wet magazine and sell it as dog meat!”
"Isn't it just selling dog meat on a sheep's head!"
The market for high-end men's magazines has been occupied by Wanhui Publishing House. As long as Wanhui Publishing House does not have problems, others will not be able to defeat it.
After Liang Guanhui left, Xu Shenglin, the editor-in-chief of "GOOD" magazine, came in to report on his work.
After the report, Lin Zuhui said: "Well, the work in all aspects is very good. "GOOD" magazine has taken over the youth magazines."
Xu Shenglin was encouraged by the boss's affirmation and expressed his idea: "Boss, since our magazine is so popular, how about we cooperate with the radio station on a program about 'Listening to Youth Stories', and our magazine can be a sponsor.
, in order to increase the popularity of "GOOD"."
"Three Lonely Hearts"?
"Your idea is very good, go for it!" Lin Zuhui did not interfere too much after all.
"Well, Editor Shao is quite talented. I think he is more suitable to be the spokesperson of "GOOD" and participate in this program personally."
"No problem, he is the editor of the TV station!"
Just when Xu Shenglin was confidently preparing to leave, Lin Zuhui suddenly stopped him: "Editor-in-chief Xu, I suddenly had a good idea! Our magazine has always held many activities, such as giving away celebrity posters and raffle tickets to celebrity concerts.
And so on. So I suggest that we issue GOOD cards..."
Lin Zuhui replaced the YES card issuance plan in his previous life with his own opinions, which made Xu Shenglin express his enthusiastic admiration.
"Boss, this idea of yours is simply genius! Those students who can buy portrait cards of their idols for 1 Hong Kong dollar will definitely spend their pocket money. Coupled with the various gameplay options, I am afraid that the sales volume will
Very high.”
"Well, go and study it carefully, don't rush to publish it. This kind of card is like a fun game, there must be more ways to play it."
"GOOD" magazine has been published for four issues and has achieved good results. You can do these things slowly and don't rush for success.
People from each department came to report on their work as usual, and Lin Zuhui participated one by one.
The last step is to check the finances. As a boss, you must know how much money you make.
As Lin Zuhui's two cash cows, "FHM" and "GOOD" did not disappoint. In April, the net profit is expected to exceed 1.5 million. This is because "GOOD" magazine has only been released for one month.
By the second half of the year, the two magazines were able to earn more than 2 million yuan a month, not including GOOD card sales.
Lin Zuhui has decided to seek a listing by the end of the year. The purpose of listing is to raise funds to better develop into a media group.
Being familiar with capital operations, he can turn investors' money into his own money and grow the company; for example, he can acquire "Tian Tian Daily", News Building, "South China Morning Post", and even Asia Television.
In the previous life, Lin Baixin's family lost billions in Asia Television, but if Lin Zuhui had a listed company to support him, then the money lost was not his own money (he could sell high and buy low), but his influence was his.
What's more, I also have some plans for classic programs and series, so my losses may be much less.
In fact, the four major families are involved in the media industry a lot. In the previous life, Li Chaoren's family owned Satellite TV and PCCW, Zheng Yutong had shares in ATV, and Wu Guangzheng's family also owned satellite TV, etc.