When Lin Zuhui came to the office building of Sina's mainland headquarters, Wang Leilei led the senior executives to welcome him and took Lin Zuhui to inspect the office environment.
When the staff looked at the "Light of the Chinese" they had only seen in books, they were very excited. Seeing that Lin Zuhui was very kind, everyone felt that Lin Zuhui had the aura of a great man.
At this time, Lin Zuhui was the subject of vigorous praise in street stall literature in the Mainland. These books beautified him very much, but did not mention a word about his romantic affairs. After all, the publishing house still wanted to make a big sale, so it would not ruin the brand name.
Naturally, the official didn't care at all about Lin Zuhui's romantic affairs, and naturally gave him various honors and praise.
Under various influences, Lin Zuhui is a completely mythical figure in the mainland.
Although he knew that when the Internet became popular in the future, he would be praised and fell badly, but Lin Zuhui said that he never cared about it; he did not care about honors, and he would not care about bad words.
As the world's richest man, surrounded by beautiful women, Lin Zuhui doesn't read comments online, so he won't be so bored. Even if he hears or sees any bad news, he won't take it to heart.
Does the eagle care about the ants on the ground?
"Sina is developing very fast in the mainland!" Lin Zuhui said with satisfaction as he looked at the large number of employees.
As the person in charge of Sina.com in the Mainland, Wang Leilei was also promoted to the executive director of Sina.com's board of directors. Not only does he have a good background, but more importantly, he has great abilities and is worth cultivating.
"The strategy formulated by the company is good, and listed companies also have greater advantages." Wang Leilei said modestly.
Lin Zuhui nodded, then came to the conference room to listen to the management's work report.
To summarize the development in the first half of the year, Sina.com adopted a ‘blitz-style’ development strategy and acquired 12 large outdoor media companies in mainland China:
In January 1999, Sina.com acquired a 50% stake in Chunyu Huaxia, an outdoor advertising company in the Mainland, with a total value of 32.4 million yuan. The transaction was carried out in the form of cash plus the issuance of new shares, of which 9 million yuan was paid in cash, and the remaining Sina.com
New shares were issued as payment. After completing the acquisition, Chunyu became the largest outdoor media company in Qdao City.
In February 1999, Sina.com acquired 60% of the equity of Qilu Huaxia Company, a mainland outdoor media advertising company, with a total consideration of more than 56 million yuan in cash and stocks. According to the acquisition agreement, the transaction was paid with 28% in cash and the issuance of new shares.
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...
With the launch and completion of a series of acquisitions, Sina's outdoor advertising business has spread across Beijing, Shanghai, Guangdong, Henan, Yunnan, Sichuan, Liaoning, Qilu, Fujian and other regions. All acquisition targets are
The largest outdoor media company in the region has also acquired at least 50% of the controlling shares of these companies. Sina has also established the 'Sina Outdoor Media Group', which is responsible for coordinating the advertising business of its outdoor media companies.
The reason why it did not acquire them all was because Sina took a fancy to the "local connections" behind these advertising companies. Behind the bosses of these companies were a series of government connections.
For local advertising companies, they can transform from traditional mainland enterprises to Hong Kong listed companies; from a development perspective, advertising companies can rise from a simple workshop to the level of group operations from their own hard work.
; In the current domestic financing environment of the advertising industry, it is difficult to obtain cash support from channels because its assets are difficult to evaluate. Advertising companies that do well in the country must rely on strong foreign capital support.
For the owners of local advertising companies, it is equivalent to withdrawing their profits in the next few years in advance, and the purchase price is based on a price-earnings ratio of more than 8 times. Why not do it!
After listening to the work report, Lin Zuhui said with approval: "We are currently investing in outdoor advertising media, and the price-to-earnings ratio seems to be about 10 times. However, the profits of these advertising companies will gradually increase significantly, and soon the price-to-earnings ratio will become less than 5 times.
So it’s very worth investing in.”
Wang Leilei was immediately encouraged. He felt that his boss was praising him, just like those high-ranking officials in the past encouraged him.
"The boss is right. As large overseas companies come to China to develop and domestic companies grow, the vacancy rate of outdoor advertising will gradually decrease and prices will rise. Therefore, the profits of these companies will also increase. With these businesses, the entire
Sina's financial situation will turn around from loss to profit."
Although it is important for Internet companies to develop users, their profit prospects are also very important. If they can turn losses into profits, it will be even more important.
The acquisition of outdoor media advertising business in the mainland is one of Sina's measures; Sina has acquired the publishing industry in Taiwan, and the acquisition cost is even higher. Each transaction is almost 100 million yuan. In the first half of this year, it has already mastered
The field of youth magazines in Taiwan has also developed quite rapidly.
Finally, Lin Zuhui reminded: "Offline acquisitions are actually only part of the company's development. Mainland Sina must strengthen cooperation with local news media and vigorously develop news materials. Money is not an issue. What is important is that we must acquire from several major portals
stand out."
Sina has adopted a three-version model in Hong Kong, Macao and Taiwan. Of course, a lot of content can be shared with each other. The reason why the news is different is because it is worried about touching the official bottom line of the mainland and Taiwan.
News in the Mainland must be particularly cautious, so they all cooperate with traditional mainland media, reprint their news materials, and pay royalties. In this way, Sina is just an Internet that reprints official news from the Mainland, and naturally it does not
Existence has crossed a line.
Of course, it does cost some money. Fortunately, Sina currently has a market value of 70 billion and can raise funds from the stock market.
Wang Leilei nodded and said, "Okay, we will start strengthening it immediately."
Drawing lessons from the previous TOM network, in order to prevent Sina from being reduced to a sideline (sports baby, entertainment news), Lin Zuhui paid great attention to the content of Sina from the beginning.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! As a heavy Internet experiencer, Lin Zuhui can still give many opinions on the layout and content.
For example, on Sina.com's portal website, when users click on the 'Games' entrance, it is not a game, because the mainland does not allow foreign investment to operate all games; therefore, Lin Zuhui formulated the previous model of '17173' for this section, which is game information.
model.
In this way, many gamers will habitually open Sina every time after learning that there is such a section, and browse the recent interesting PC games in the game information, as well as the development of online games at home and abroad...
.
Not only can it attract gamers to come to Sina.com to read information about games, but it can also make these game lovers fall in love with other information on Sina.com.
After inspecting Sina for a day, Lin Zuhui was convinced.
When developing portals in the mainland, as long as it does not touch the red line (news), then Sina can overpower Sohu, NetEase, etc.
In fact, in many areas of the Internet, the mainland government has opened up to foreign investment. This is also the reason why many Internet companies were acquired by foreign capital in later generations, such as Amazon's acquisition of Joyo.com and so on.
Of course, it is also possible that supervision will become stricter, but in any case, the portal will not be affected, as long as it abides by the rules.
As for how Sina will not be distanced by mainland portals in the future, this is also something worth thinking about.
In the previous life, NetEase was the king in the gaming field. A large part of its market value of more than 300 billion was contributed by the gaming industry;
In the previous life, Sina was the king of news and Weibo, and its development was pretty good;
As for Sohu, the boss was a prodigal son and later declined.
Let’s not talk about Penguin. It is really a monopoly and is the king in every field.
In this life, what will Sina.com in Lin Zuhui's hands rely on in the future?
Game research and development has been clearly positioned. Although it overlaps with the sister companies 'The9' and 'ATV Group's Game Department', it will not affect anything. Come up with good products and the whole world will pay for you.
Otherwise, the small South Korea in the past life would not have produced three top ten richest people with gaming backgrounds.
Cooperate with Wanhui Comics to create "Internet Comics". In the previous life, the development of Korean web comics was very good, and a large number of works were exported overseas. A certain Korean web comic website ranked first among comic applications in more than 100 countries.
Internet comic websites are somewhat similar to the model of "Some Point", which mainly relies on copyright fees obtained from webcomic works, user payments, advertising revenue, traffic value, and derivative revenue based on the development of webcomic IP. In addition, the export of webcomics overseas also provides income.
One of the components.
Cooperating with ATV Group to establish a 'video website and APP' is also a late-stage development model. After all, ATV Group is a traditional communication company. By cooperating with Sina, we can create an Asian 'Netflix', relying on the influence of Hong Kong flow.
efforts to promote in Asia.
The market is a bit small, so it doesn't seem to make much sense.