In late April, the media group completed its reorganization and opened a new chapter.
The reorganized ‘Media Group’ has an annual turnover of more than 30 billion Hong Kong dollars and an annual profit of more than 7 billion Hong Kong dollars. It is a complete giant enterprise.
The four core business sectors of television broadcasting, entertainment movies, news animation, and software games actually cover dozens of small areas and are developed comprehensively.
The headquarters of the media group is located in the Media Building (formerly the News Building) in North Point, which is also the headquarters of Wanhui Media and Wanhui Comics.
The four major business segments of the media group have four headquarters respectively:
The headquarters of News Animation is located in the ‘Media Building’ in North Point;
The headquarters of television broadcasting, the ‘ATV Center’ in Tseung Kwan O;
The headquarters of entertainment film, 'YG Entertainment \u0026amp; DreamWorks Building' located on Broadcasting Road, Kowloon;
The headquarters of Software Games is located in part of the office area of Cyberport.
The conference room of the Media Building.
Lin Zuhui attended the first executive meeting after the reorganization of the 'Media Group'. It can be seen that the senior executives are very excited because they know that the reorganization of the business means that the group will usher in a new chapter and the group will become more developed and powerful.
prospect.
The president of News Media Group, Lin Zuhui, chose Long Jingchang, who had been his assistant for many years, and was the original president of Wanhui Media. The reason for choosing him was mainly because Long Jingchang had business contacts from media, comics, to software games.
With a wide range of management skills and increasing management capabilities, he was favored by Lin Zuhui.
After Long Jingchang became the president of the group, he handed over the president of the 'Media Animation' business to Liang Guanhui, who was originally from the magazine field. Long Jingchang managed the media group full-time and acted as Lin Zuhui's assistant.
Under Long Jingchang, Lin Zuhui promoted Li Baoan, the original "God of Wealth" of ATV, to the group's vice president, specializing in group finance.
The other vice president was recruited from outside, named Guo Changhong.
Next, there are the presidents of the four major sectors, namely: Liang Guanhui (media comics), Liu Songcheng (software games), Zhou Liangshuyi (television communication), and Yu Xiaoming (entertainment movies).
In fact, the presidents of the four major sectors enjoy great independence and autonomy. The biggest power the group has is financial, followed by more intermediary and nanny roles. For example, certain businesses of several subsidiaries can cooperate and be handled by the group.
Matchmaking and the like.
The meeting begins.
Lin Zuhui first said: "With this merger, the media group will have more international influence and competitiveness. This is what I want to see. Hong Kong only has a population of 6 million, so what I have always emphasized is to get out of the Hong Kong circle. What we have done in these years
Here we are. For example, ATV Group has more than 800 million viewers, making it the highest in Asia in terms of value."
In fact, many of ATV's more than 800 million viewers are due to the Satellite TV Group. However, ATV has also entered the cable TV network in the three southeastern provinces and is also the fourth largest TV station in Taiwan. This is a very impressive achievement. Although in previous lives
Asia Satellite TV has also achieved such results, but it still failed to grasp the situation well and was kicked out one after another.
In fact, it is not that Lin Zuhui has a strong relationship, but that the content exported by the ATV Group overseas is the entertainment industry, so it can have both sides of the mainland and Taiwan. And this is what Lin Zuhui wants to see, because the purpose of his TV station is to export.
Hong Kong culture'.
The subordinates all showed proud expressions. The media group was so huge and all its businesses were developing very well.
"However, we also need to see a sense of crisis! The cultural industry is facing competitive pressure from South Korea and Japan, and the Internet has a 'bubble crisis'... Because of this, this year I thought of merging the two groups, so that
It will facilitate my overall management and meet the challenges of the new century."
Everyone looked stern, knowing that the boss has always been known for his long-term vision and ruthlessness, so naturally they believed him deeply.
"President Liang, ATV Group must deeply cultivate the 'Hong Kong Streaming Culture', rely on the foundation we have established in the early stage, innovate, and come up with more hits. Remember not to stand still."
Zhou Liangshuyi quickly said: "Don't worry, boss, ATV Group has a perfect system and abundant talents, and we will definitely be able to produce better works. For example, "Meteor Garden" has become a hit drama in Asia, and the production department of ATV Group has seen the popularity of campus idol dramas.
potential, and strive to produce one or two more high-quality works of this type this year... The emergence of "X-man" and "Love Letter" (premiered in March) has opened the door to "Hong Kong variety shows". We
We have also organized a special PD department to train excellent writers (screenwriters) and seriously develop such new works..."
After everyone heard Zhou Liangshuyi's report, they couldn't help but sigh at the rapid changes of the ATV Group.
Before the boss joined ATV, TVB had always been the dominant player in Hong Kong. However, looking at TVB over the past 20 years from 1967 to 1990, there was almost no major innovation, at least no new 'genre'.
In the early 1990s, ATV Group embarked on a path of innovation. First, 'Hong Kong dramas' and 'reality talent shows' formed two major genres, and then came the current 'Hong Kong variety shows', once again forming a new genre of variety shows.
.
Lin Zuhui nodded. He was very confident about Shuyi Zhou, and of course he was more confident about himself. The management and production department of ATV Group are just pigs, and Lin Zuhui can make them take off.
There are still many Hong Kong dramas and variety shows in his mind, which is his confidence; of course, the production department of ATV Group - PD responsible production - writer (screenwriter) system is also very competitive.
Powerful.
To put it simply, the PD is responsible for a program. If he achieves great success, he can gain fame and fortune, which can stimulate everyone's creative enthusiasm.
So far, ATV Group still does not accept cooperation from outside production companies and still implements one-stop production. The reason is actually very simple. With Lin Zuhui as a bad guy, there is no reason to go that way.
Lin Zuhui added: "DreamWorks will allocate funds to establish the 'DreamWorks Fund', a fund to support local Hong Kong film producers. 'Take money and do not interfere' is the purpose of this foundation, and the investment direction is that
Excellent works like "Infernal Affairs" that are full of philosophy and humanity. Don't chase those movies that are too commercial and action-packed. This is the group's fund to support Hong Kong films. It will be initially set at 100 million, and I will consider increasing it later."
Pan Cheng was overjoyed and said quickly: "Okay, boss!"
All the senior executives nodded. In the early years, Xiangjiang movies had already declined. It was DreamWorks that revived Xiangjiang movies. In recent years, many excellent Xiangjiang movies have emerged, including the "The Matrix" series, "Infernal Affairs", "
"Resident Evil" and so on, reappearing the glory of Hong Kong movies.
At this time, DreamWorks has combined 60% of the cinemas and theaters in Hong Kong into "DreamWorks Cinemas". At the same time, it has also established joint ventures in cinemas in the Mainland and has also developed cinemas in Southeast Asia. It can be said that from production, distribution, theater chain
A one-stop large enterprise.
Lin Zuhui has his own plan for Xiangjiang Film, that is, he hopes to win more awards internationally and increase his own influence; he benchmarks Xiangjiang Film against Korean films from the previous life, and of course it is limited to those Korean films that can be remade.
For example, Bong Joon-ho's "Snowpiercer" and "Parasite". Of course, movies like this can't be released too early, at least when video websites are launched.
After a meeting, the media group officially kicked off.
Lin Zuhui sat in the office and summoned Pan Cheng from DreamWorks alone. He first listened to Pan Cheng's work report.
DreamWorks is now a big business. It not only invested hundreds of millions of dollars in "Kung Fu Panda", but also participated in film investment in the mainland. At the same time, it also produces 4 to 5 excellent movies every year.
After listening to the report, Lin Zuhui expressed his affirmation, and then he said: "You can shoot another subject. The content is probably that the morgue of the former British Army in Hong Kong illegally poured a large amount of deteriorated formaldehyde into Victoria Harbor, causing pollution of the surrounding sea water.
, the creatures in the water mutate... The movie is called "The Monster of Victoria Harbor". It invites Hollywood to join in to do special effects, adds Hong Kong movie elements, uses an ordinary family as the protagonist, and reflects human nature... So it is not just
There are monsters and the test of humanity... This is what I hope Xiangjiang movies will always have deeper elements."
Starting from "The Matrix" and "Infernal Affairs", the overall style of Hong Kong movies has begun to change. Directors and screenwriters have begun to pay attention to deeper elements. Of course, the most representative one is of course DreamWorks.
Pan Cheng nodded seriously while recording.
"Boss, rest assured that DreamWorks has formed a system through its development in the past few years. We will strive to continue our efforts and get a share of the international film history."
"Okay, it's good to have confidence. The box office is important, but it's also important to open the window to the world. I also have a dream, that is, let people all over the world listen to our music often, watch our dramas occasionally, and watch our TV series every year.
Watch a Hong Kong movie or two.”
Pan Cheng was immediately filled with admiration. In fact, the boss had almost done it.
After sending Pan Cheng away, Sina President Du Huide came to Lin Zuhui's office.
Lin Zuhui said directly: "Sina will imitate Netflix in the United States and set up a movie/series DVD rental website, adopt a membership system, and then each member can watch as many of our movies and series as possible each month."
Du Huide was stunned and said tentatively: "Is the Xiangjiang market too small? And there are still some piracy in Xiangjiang!"
Lin Zuhui said with a smile: "What if one month's membership fee is cheaper than buying pirated discs? Then people will naturally be willing to become our members. As for the problem that Hong Kong is too small and the market is limited, I am actually being a drunkard.
When I’m not drinking, I plan to build a video website in the future..."
After Du Huide listened, he couldn't help but admire his boss's long-term vision.
This website for renting DVDs is actually to occupy a niche first and enjoy some popularity on the Hong Kong Internet. When the Internet speed is enough, this website will immediately become an online video website, and it will naturally come naturally.
Lin Zuhui finally said: "This project needs to be cooperated with ATV Group and DreamWorks. They will invest in the copyright and Sina will be responsible for the technology and operations."
Du Huide nodded and said: "No problem, I will come up with a plan as soon as possible!"
Lin Zuhui said: "The subsequent development is the development of technology. If we want to develop overseas in the future, it is not enough to rely on Hong Kong's Hong Kong culture. We must also rely on advanced Internet technology."
"Okay, I understand, I must attach great importance to this website."
"Well, let's call this website Sina Video!"
"Yes, boss!"
After Du Huide left, Lin Zuhui fell into thinking again.
If Sina Video develops to a certain extent in the future, it will definitely take the lead in implementing the "self-produced program" model. At that time, it will inevitably form a business confrontation with the ATV Group. Of course, it will be more of a cooperation. After all, they are brother companies, and the ATV Group will also invest in Sina Video.
But having said that, the reason why Netflix broke through in the previous life was not only to launch self-made programs, but also to hold a technical competition in the early years, inviting global technical teams to solve technical problems for it, and then spent 10 billion US dollars. The result was that it disappeared.
It has gained popularity and made its technology far ahead.
Sina Video is definitely positioned globally, so it will naturally follow the footsteps of Netflix in its predecessor and advance step by step. After all, Sina Video is a very important part of Hong Kong’s cultural expansion overseas.
Sina Video, at least like ATV Group, must expand to dozens of countries overseas and have hundreds of millions of users before it can be truly successful.
Technology, still technology!
.......
This chapter is not over yet, please click on the next page to continue reading! The establishment of the media group has affected not only Hong Kong, but the entire world. Of course, among them is Bangziguo, which also proposed the establishment of a cultural nation in 1998.
In the past year and a half, although South Korea has been desperately trying to develop its cultural industry, they have found a stronger opponent blocking the development of Korean culture, and that is Hong Kong.
For example, TV dramas shot in South Korea are not very popular in the Mainland because of the influence of Hong Kong dramas in the Mainland. Mainland officials only introduced one or two TV series for the sake of relations between the two countries, but soon the TV stations found that the effect was not good.
, so he became even more keen on introducing Hong Kong dramas.
For example, when Korean idol groups go to perform in the Mainland, they are far from the kind of scenes they had in their previous lives, and can only be described as so-so. On the contrary, Hong Kong-liu groups have entered the entire Asia, and Hong Kong-liu accounts for half of the mainland's entertainment industry.
Even the mainland of South Korea has been affected by the Hong Kong wave. Hong Kong wave groups and celebrities have gone to South Korea to hold concerts, perform, and endorse, which can be said to be a slap in the face.
Therefore, the establishment of the media group this time has released a further signal that Hong Kong culture has opened a new chapter.
Of course, the Hong Kong government has also done a lot of work to promote Hong Kong culture, including formulating a cultural strategy to revitalize Hong Kong and a series of cultural policies. At the same time, it has established 'Hong Kong Experience Centers' across Asia, composed of private experts and scholars who
The Exchange Association', controls exported cultural content to prevent inferior cultural products from flowing out, thereby reducing the outside world's trust in "Hong Kong flow" cultural products. It establishes official units in countries and regions where "Hong Kong flow" is prevalent, and stationed cultural officials...
...
After a series of measures, a virtuous cycle was formed.
Even ATV's rival TVB has now become a large enterprise exporting cultural products and a listed company with a market value of tens of billions.
The reason is actually very simple. TVB is not stupid. In its early years, it had already learned from ATV and established Hong Kong Entertainment Company. Later, it also started filming Hong Kong dramas. It became a big company in one fell swoop by virtue of its proximity to the TVB.
At the same time, the number of trainees in Xiangjiang has reached tens of thousands, forming a crazy industry chain that is even more cruel; the trainees who can debut are all very good artists.